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Contact Name
Gumarpi Rahis Pasaribu
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jurnaljelim@gmail.com
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+6282272265112
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jurnaljelim@gmail.com
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Jl. Pusaka Bandar Klippa, Percut Sei Tuan, Deli Serdang, Sumatera Utara, Indonesia.
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INDONESIA
Journal of Education, Language, Social and Management
ISSN : -     EISSN : 30478413     DOI : -
Journal of Education, Language, Social and Management is a research journal published since 2023 by Cendekia Indonesia. This journal aims to disseminate research results to academics, practitioners, students and other parties interested in the fields of Education Management and Social sciences, which include Curriculum Management, English Literature, Language, Graduate Management, Learning Process Management, Facilities and Infrastructure Management, Education Management, Financing Management, Assessment Management, Management of Educators and Education Personnel, Leadership Education, Educational Policy and Planning, Educational Economics, Educational Politics, Law, Management, Economics, Psychology, etc. The editor accepts manuscripts that have never been published by other media. The research published is the personal opinion of the researcher and is not the opinion of the editor or Dynasty Review. A journal that is published regularly two (2) times a year, with a publication frequency in December and June. The determination of articles published in Journal of Education, Language, Social and Management has gone through a review process by the editorial team, considering the following: fulfillment of standard requirements for journal publication, research methods used, significance, and contribution of research results to the scientific development of Educational, Language, Social Sciences and Management.
Arjuna Subject : Umum - Umum
Articles 31 Documents
The Language of Political Campaigns: A Linguistic Landscape Study Nanda Dwi Astri; Gumarpi Rahis Pasaribu; Oktavianus Oktavianus
JELIM : Journal of Education, Language, Social and Management Vol. 4 No. 2 (2026): November (Article in Press)
Publisher : CENDEKIA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65787/jelim.v4i2.708

Abstract

Political campaign communication temporarily reconfigures public space into a highly saturated semiotic environment in which verbal language, visual imagery, colour, symbolic resources, and spatial placement compete for electoral attention. This study investigates the linguistic and semiotic organization of political campaign displays associated with Indonesia's 2024 electoral cycle by integrating linguistic landscape research with Leech's (1981) semantic typology, geosemiotics, and multimodal social semiotics. The data comprise 41 visual items drawn from a 21-page photographic document and include presidential, legislative, and subnational campaign materials associated with several Indonesian regions. The verbal analysis differentiates conceptual (denotative), connotative, social, affective, reflected, collocative, and thematic meanings, whereas the multimodal analysis examines portraiture, gaze, gesture, dress, colour, typography, party symbols, ballot numbers, and emplacement. Indonesian occurs in all visual items and functions as the default code of electoral legibility, while regional and colloquial forms are deployed selectively as salient markers of locality and social proximity. The findings indicate that denotative meanings provide basic electoral information and instructions, whereas associative meanings condense evaluations of progress, solidarity, affect, and local identification into highly economical slogans. Portraits, ballot numbers, party identifiers, colour, and other symbolic resources further amplify these meanings by structuring salience and facilitating recognition. The study therefore conceptualizes Indonesian campaign signage as a form of semantic-multimodal coordination in which standardized electoral information is selectively localized through vernacular language and visually intensified through image, colour, typography, symbolism, and placement in public space.

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