Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information Technology. Each submitted paper will be reviewed by reviewers. The review process uses a double-blind review, that is, the reviewer does not know the identity of the author, and the writer does not know the identity of the reviewer. This journal is published 1 year 4 times (Februari, Mei, Agustus, dan November)
Articles
83 Documents
<![CDATA[Strategi Komunikasi Pemasaran “Iro Rumah Kopi” dalam Memperkuat Brand Awareness ]]>
<![CDATA[Nasywa Damayanti]]>;
<![CDATA[Shafira Rixas Febriana]]>;
<![CDATA[Tria Patrianti]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.846
<![CDATA[The coffee shop industry in Indonesia is experiencing rapid growth, leading to increasingly intense market competition, particularly among small and medium enterprises. Iro Rumah Kopi, an UMKM located in Lebak Bulus, is required to implement effective marketing communication strategies to strengthen its brand awareness. This study aims to analyze digital marketing communication practices conducted through social media platforms, especially Instagram and TikTok, which are widely used to reach young and urban audiences. A descriptive qualitative approach is applied to examine the content shared by the marketing team, focusing on messages, visual elements, storytelling techniques, and patterns of audience interaction. The results indicate that marketing communication plays a crucial role in shaping consumer perceptions and increasing brand visibility. Visual content combined with consistent storytelling and active engagement with followers successfully enhances audience interaction. The positioning of Iro Rumah Kopi as a “second home” emerges as a central message that fosters emotional connections with customers. Overall, the study concludes that consistent, creative, and relevant digital communication strategies significantly contribute to improving brand awareness and customer attachment.]]>
<![CDATA[Peran Humas sebagai Pilar Reputasi: Strategi Komunikasi untuk Meningkatkan Kredibilitas Wisata Alam di Jombang ]]>
<![CDATA[Ikhfa Amelia Tantiyuana]]>;
<![CDATA[Afiffatur Rohimah]]>;
<![CDATA[Abu Amar Bustomi]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.851
<![CDATA[This study aims to analyze the role of public relations as a key pillar in building reputation and enhancing the credibility of nature-based tourism in Jombang. The research focuses on the communication strategies employed by public relations officers in delivering information, managing public interactions, and utilizing digital media as the primary tool for strengthening destination image. The research method used is a case study with a descriptive qualitative approach. Data were collected through in-depth interviews with six informants, including public relations staff, tourism managers, representatives from the tourism department, local community members, and visitors.The findings show that public relations plays a vital role in reputation building through four main dimensions: message consistency, communication transparency, collaboration with communities and stakeholders, and the optimization of digital media. Field findings reveal that consistent use of social media strengthens tourists’ trust, while local community involvement adds authenticity to the destination’s image. Moreover, public relations also functions as a crisis communication manager by providing fast and accurate information during operational disruptions. In conclusion, the reputation of nature tourism in Jombang is not solely determined by natural beauty but also by the quality of communication managed by public relations. The optimization of digital and collaborative communication has become a key strategy to maintain the credibility and attractiveness of the destination amid increasingly competitive tourism dynamics.]]>
<![CDATA[Pengaruh Penggunaan Instagram Sebagai Media Komunikasi @starbucksindonesia terhadap Citra Merek Pasca Boikot Pro Israel ]]>
<![CDATA[Feli Samudra]]>;
<![CDATA[Muhamad Sopyan]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.859
<![CDATA[This study aims to analyze the influence of the @starbucksindonesia account's use of Instagram as a communication medium on brand image following the pro-Israel boycott. The boycott arose from Starbucks' alleged involvement in the Israeli-Palestinian conflict, which triggered a decline in its reputation and negative sentiment among Indonesians. In this situation, Instagram, as a visual-based social media platform, was utilized as a primary means of shaping public opinion and responding to the crisis. The study employed a quantitative approach using an online questionnaire survey. Respondents were 100 followers of the @starbucksindonesia Instagram account, aged 18–35, and former Starbucks customers. Data analysis was conducted using validity and reliability tests, simple linear regression, t-tests, and coefficients of determination using SPSS version 27. The results showed that all research instruments were valid and reliable. The main finding demonstrated that Instagram use had a statistically significant effect on Starbucks' brand image. The coefficient of determination value indicated a strong relationship, indicating that the majority of changes in respondents' perceptions were influenced by communication via Instagram. This research supports the Uses and Effects theory, which states that social media not only serves as an information provider but also has the ability to shape consumer perceptions and attitudes. Therefore, Instagram plays a strategic role in digital communications for crisis management and brand image restoration.]]>
<![CDATA[Strategi Social Media Marketing Instagram RFAS Music dalam Peluncuran Lagu “Berona” Karya Rizky Febian ]]>
<![CDATA[Fadhilah Medy Putra Ramadhan]]>;
<![CDATA[Agus Hermanto]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.878
<![CDATA[Social media provides significant benefits in life, one of which is as a communication and promotional tool. Instagram, as the platform with the second most users in the world, is a strategic medium for promotion. This study analyzes RFAS Music's strategy in utilizing Instagram to promote the song "Berona" by Rizky Febian. This study uses a descriptive qualitative approach with structured interviews, observation, and documentation methods. The collected data are analyzed through the process of data reduction, data presentation, and drawing conclusions. The theories used are the Technology Acceptance Model (TAM) which emphasizes technology acceptance and Quesenberry's Theory which emphasizes marketing communications. The results of the study indicate that RFAS Music successfully implemented an Instagram social media marketing strategy to create interaction and attract the attention of the target audience. This strategy not only increases audience awareness of the new song but also strengthens RFAS Music's position in the music industry. Thus, this study can be concluded that RFAS Music's strategy is a social media promotion strategy that pays attention to the level of efficiency and the times. By implementing the strategy and linking it to marketing communications, RFAS Music successfully promoted the launch of Rizky Febian's song "Berona." The study suggests that it would be better if this promotional activity also used other platforms that are currently equivalent and as widely used as Instagram. and continue to improve interesting strategies.customers]]>
<![CDATA[Pengaruh Digital Influencer Pada Penggunaan Labeling “Tasya Farasya Approved” Terhadap Minat Beli Luxcrime Ultra Light Lip Stain ]]>
<![CDATA[Mia Risti Amalia]]>;
<![CDATA[Samaria, Sarah]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v1i4.897
<![CDATA[Technological developments in the world of social media have had a significant impact on digital marketing, particularly in the cosmetics industry with the use of digital influencers. The digital influencer approach has become a force capable of influencing customer preferences and purchasing intentions. The focus of this study analyzes the influence of digital influencers on the use of the "Tasya Farasya approved" labeling on purchasing intentions. This study uses a quantitative approach and involves 100 respondents selected through a purposive sampling technique. Data were collected through a questionnaire distributed via Google Form with validity and reliability tests. Data analysis revealed a moderate relationship between digital influencers and purchasing intentions. Therefore, the results of this study, based on hypothesis testing and coefficient of determination tests, state that the digital influencer variable has a significant influence on purchasing intentions. Thus, the marketing strategy of collaborating with digital influencers on the use of the "Tasya Farasya approved" labeling on Instagram is an effective strategy to influence purchasing intentions for the Luxcrime Ultra Light Lip Stain product.]]>
<![CDATA[Pengaruh Digital Public Relations terhadap Citra Merek Dove pada Kampanye RealBeauty ]]>
<![CDATA[Arvel Naswan Hafizh]]>;
<![CDATA[Muhammad Aprian Nazarudin]]>;
<![CDATA[Ridho Yazhid]]>;
<![CDATA[Sadiyah El Adawiyah]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.902
<![CDATA[Development of digital media has driven significant changes in public relations practices, particularly through the implementation of Digital Public Relations (Digital PR) as an organizational communication strategy. Digital PR allows companies to build two-way relationships with the public and shape brand image in a more interactive and sustainable manner. This study aims to analyze the influence of Digital Public Relations on Dove's brand image in the #RealBeauty campaign. The study uses a quantitative approach with a survey method involving 100 social media users who are aware of the #RealBeauty campaign. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression. The results of the study show that Digital Public Relations has a significant effect on Dove's brand image. Digital PR elements such as the quality of digital content, interactivity, message credibility, and value consistency have been proven to contribute to shaping positive consumer perceptions. This study affirms the strategic role of Digital PR in building a brand image based on social values in the digital era.]]>
<![CDATA[Teknik Pengambilan Gambar dalam Program Siaran Berita tvMu ]]>
<![CDATA[Miftahul Kabila]]>;
<![CDATA[Hiru Muhammad]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.915
<![CDATA[In the tvMu news broadcast program, a shooting technique that can produce good video quality is needed to be broadcast. Because this shooting technique is needed in visual communication technology, especially in the field of videography. The purpose of this study is to determine the shooting angle in the tvMu news broadcast program and to determine the image size that determines the quality of the content of the tvMu news broadcast program that is broadcast. This study uses a qualitative method that is used to explain how the shooting technique is in the tvMu news broadcast program. This tvMu news broadcast is presented to obtain information about the association and national that can invite important figures of Muhammadiyah. This was done through in-depth interviews with several informants and triangulation. The results of this study revealed the shooting techniques used in tvMu news broadcasts, including various shooting types, image composition, aspect ratio, frame size, and camera movements.customers.]]>
<![CDATA[Pengaruh Media Sosial Akun Instagram @pandawaragroup Terhadap Perilaku Kepedulian Lingkungan ]]>
<![CDATA[Muhammad Agung Dwi Tjandra]]>;
<![CDATA[Prahesti, Riska Tyas]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v1i4.931
<![CDATA[Social media represents a significant advancement in information technology that plays an essential role in facilitating communication and social interaction within society. Environmental care behavior reflects individual efforts to support and promote environmental sustainability. This study specifically targets Generation Z and millennials as future generations, emphasizing the importance of instilling environmental awareness and encouraging the maintenance of environmental cleanliness in all settings. Based on these considerations, the Instagram account @pandawaragroup was selected as the independent variable of this study, with a primary focus on environmental care behavior influenced by the content shared on the account. This research aims to examine the extent to which the Instagram account @pandawaragroup affects environmental care behavior. A quantitative research approach was employed, utilizing a random sampling technique by distributing questionnaires to 100 respondents who are followers of the @pandawaragroup Instagram account. Data analysis was conducted using simple linear regression with the assistance of IBM SPSS version 2025. The results of the hypothesis testing indicate that the use of the Instagram account @pandawaragroup has a significant effect on environmental care behavior, with a coefficient of determination of 17%. This finding suggests that the Instagram account @pandawaragroup contributes 17% to shaping environmental care behavior, while the remaining 83% is influenced by other factors beyond the scope of this study.]]>
<![CDATA[Komunikasi Kebencanaan Berbasis Kearifan Lokal (Studi Kasus Banjir Bandang dan Longsor Aceh Tengah dan Bener Meriah) ]]>
<![CDATA[Makmur Jaya]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v1i4.934
<![CDATA[The flash floods and landslides that occurred in Central Aceh and Bener Meriah Regencies demonstrate that disaster issues are not only related to natural factors but are also influenced by community social communication patterns. This study aims to analyze disaster communication based on local wisdom to improve preparedness, emergency response, and recovery of disaster-affected communities. The study used a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with traditional leaders, religious leaders, village officials, and affected communities, as well as field observations and documentation studies. The results indicate that the local wisdom of the Gayo community, such as the role of the village reje, mosque imam, customary deliberations, and the value of maintaining natural balance, serves as an effective and trusted disaster communication medium. However, this local wisdom has not been optimally integrated into the formal disaster communication system of the local government. This study recommends strengthening the synergy between modern communication and local wisdom as a sustainable and contextual disaster communication strategy.]]>
<![CDATA[Diplomasi Publik Indonesia Melalui Esport: Studi Kasus M4 World Championship 2023 ]]>
<![CDATA[Listari Noviyanti]]>
<![CDATA[ Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi ]]>
Publisher : <![CDATA[Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia ]]>
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DOI: 10.62383/dialogika.v2i1.935
<![CDATA[The development of esport has expanded beyond the entertainment industry and has increasingly become a strategic instrument in international relations, particularly in the practice of public diplomacy. Indonesia’s role as the host of the M4 World Championship 2023 represents a significant example of how esport events can be utilized to engage international audiences and project national roles. This study aims to analyze how Indonesia employed the M4 World Championship 2023 as a tool of public diplomacy. This research adopts a qualitative approach using a case study method. Data were collected from secondary sources through documentation and literature review, including official government publications, organizer reports, media coverage, and academic literature. The analytical framework is based on Nicholas J. Cull’s theory of public diplomacy, with a specific focus on the advocacy function and the cultural function. The findings indicate that the Indonesian government, in collaboration with non-state actors such as PBESI, the Ministry of Tourism and Creative Economy, and Moonton Games, strategically utilized the M4 World Championship as a platform to advocate Indonesia’s role in the global esports ecosystem and to promote Indonesian cultural elements to international audiences. The integration of cultural diplomacy elements in official events and promotional materials reflects the implementation of the cultural diplomacy function, while institutional narratives and policy support reflect the advocacy function. This study concludes that esport events such as the M4 World Championship can function as an effective instrument of public diplomacy in enhancing Indonesia’s international engagement and visibility.]]>
