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Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30891795     EISSN : 30889693     DOI : 10.62383
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information Technology. Each submitted paper will be reviewed by reviewers. The review process uses a double-blind review, that is, the reviewer does not know the identity of the author, and the writer does not know the identity of the reviewer. This journal is published 1 year 4 times (Februari, Mei, Agustus, dan November)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 65 Documents
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Strategi Media Relations Humas Pemerintah Kabupaten Sleman dalam Meningkatkan Citra Instansi Bambang Sujarwadi; Dhety Chusumastuti; Aliyya Tsabita Hernindita
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.687

Abstract

This research discusses the media relations strategy of Sleman Regency Government Public Relations in improving the image of government. The Sleman Regency Government Public Relations has carried out a media relations strategy in maintaining information that is open the public, but there are still challenges in the form of newa with negative tones and delay in public relations in responding to developing issues, this has an impact on reducing the government image. This research aims to find out how the media relations strategy implemented by the Sleman Regency Government Public Relations in improving the image of the government. This research uses descriptive qualitative research methods with data collection techniques conducted throught observation, interviews, and documentation. The theoretical approach used in this research is based on the theory of media relations strategy proposed by Yosal Iriantara, namely managing relationships, developing relationship strategies, and developing networks. The result obtained show that Sleman Regency Government Public Relation has implemented Yosal Iriantara’s media relations strategy theory, by implementing three strategic processes. The fist point is managing relationship by crrying out supporting activities for media relations press conference, press tour, and press gathering, the second point is developing a relationship strategy by maintaining interpersonal communication with the media and using various media as needed in delivering information, the third process is developing networks by maintaining relationship and collaborating with professional journalist organizations. This research show that maintaining communication relationship with media partner sis very important to maintain and improve public perceptions of government.
Upaya Pelestarian Budaya Melalui Dokumentasi Budaya Desa Baobolak Kecamatan Nagawutung, Kabupaten Lembata Fransiskus Riberu; Meylisa Yuliastuti Sahan; Maria Florencia Yunita Bello
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.688

Abstract

Culture is an integral part of human life that cannot be separated from daily activities. As cultured beings, human beings have a responsibility to preserve cultural heritage so that it is still understood, lived and understood by the next generation. Baobolak village, which is located in Nagawutung District, Lembata Regency, is one of the areas with Lamaholot ethnic communities that are rich in various cultures, both in the form of object and intangible culture. However, with the Times and the flow of modernization, some local cultural values began to erode and potentially forgotten by the younger generation. In an effort to preserve the culture, an effective method is needed to maintain the existence and reintroduce local culture to the wider community. One of the methods considered relevant is through cultural documentation. This study aims to document the various forms of Culture found in the village of Baobolak, both in aspects of history, tradition, and social values of the local community. The methods used in this study include semi-structured interviews, field observations, and audiovisual documentation. The result of the research is a documentary film that comprehensively describes the cultural and historical life of Baobolak Village. To measure the success rate of the documentary product, researchers conducted a survey of the younger generation in the village. Based on the survey results, as many as 81% of 21 respondents stated that they understand and re-live the culture and history of Baobolak village after watching the documentary. Thus, cultural documentation through the medium of film has proven effective as a means of cultural preservation and education for the younger generation in the midst of increasingly rapid social change
Peran Humas dalam Menjalin Kemitraan dengan Pers untuk Peningkatan Publisitas Sekolah di SMPN 12 Jember Sapna Indah Nia; Nuraida Edlin Hafizah; Siti Hofsatul Karimah; Yunda Nurul Millati Hoiriyah; Rofiq Hidayat
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.716

Abstract

This study aims to analyze the role of Public Relations in establishing partnerships with the press to increase publicity at SMPN 12 Jember. The background of this study is influenced by the importance of positive media publications in building a school's reputation and competitiveness amidst intense competition among educational institutions. The research method used is a qualitative case study approach, involving in-depth interviews, participant observation, and documentation studies of public relations staff and media partners. The results show that the role of public relations has evolved from an administrative function to a strategic spearhead that manages two-way communication, fosters relationships, and builds reputation. The strategies implemented include the use of convergent media, by combining traditional media (such as school magazines and brochures) with digital media (such as websites, Instagram, and YouTube) to expand the reach of messages. In addition, adaptations to local culture, such as the use of polite Javanese language and a family-like approach, have proven effective in building public trust. This study also emphasizes the importance of systematic and participatory evaluation to improve program effectiveness. The implications of this study suggest that schools design measurable and contextual public relations strategies with local values ​​to increase the school's visibility and positive image.
Kolaborasi BPBD dengan Masyarakat dalam Kebijakan Mitigasi Bencana Berbasis Komunitas FPRB Desa Tamanayu, Lumajang Muhammad Amrul; Ika Devy Pramudiana; Sapto Pramono
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.723

Abstract

This study examines the collaboration between the Regional Disaster Management Agency (BPBD) and community organizations, specifically the Forum for Disaster Risk Reduction (FPRB), in implementing community-based disaster mitigation policies in Tamanayu Village, Lumajang. Using a qualitative case study approach, the research explores the dynamics, processes, challenges, and successes of collaborative efforts in disaster risk reduction (DRR) at the local level. The analysis highlights the significance of participatory strategies, local knowledge, and community empowerment in enhancing disaster preparedness and resilience. The involvement of multiple stakeholders—including government, community members, academia, private sector, and media—underpins the practice of the Pentahelix concept, fostering an integrated approach to disaster mitigation. The findings reveal that effective collaboration depends heavily on mutual trust, shared understanding, and a robust institutional framework that embeds disaster mitigation within the social fabric of the community. Challenges identified include coordination issues, limited resources, bureaucratic barriers, and disparities in perception and capacity among stakeholders. Despite these obstacles, the community's proactive measures, such as self-organized simulations and local resource utilization, demonstrate increasing resilience and capacity. The study underscores the importance of strengthening local institutional support, continuous capacity building, and the integration of indigenous knowledge to ensure the sustainability of disaster mitigation efforts. Furthermore, strategic alignment and synchronization between BPBD's top-down policies and bottom-up community initiatives are crucial for effective implementation. The research provides valuable insights into how participatory governance and community empowerment can lead to more resilient societies capable of adapting to evolving risks, including climate-change impacts.
Analisis Pesan Iklan Pertamina Edisi “Gerakan Kebaikan Lampaui Batasan” Ana Silviatus Zahrah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.739

Abstract

This study aims to analyze the meaning of the message in Pertamina’s advertisement “Gerakan Kebaikan Lampaui Batasan” (Movement of Kindness Beyond Limits) using Charles Sanders Peirce’s semiotic theory, which consists of three main elements: representamen (sign), object, and interpretant. The advertisement features various social and visual actions that reflect the spirit of kindness, inclusivity, and care for others. Through the analysis of visual signs such as gestures, facial expressions, and symbols of solidarity, the study reveals that Pertamina seeks to build a positive corporate image through a strong humanitarian message. The signs used in the advertisement convey the importance of empathy, social collaboration, and respect for diversity. The advertisement not only promotes the brand but also functions as an educational tool, instilling moral and social values in the audience. By using Peirce’s semiotics, this research uncovers the deeper meanings embedded in the advertisement’s visual elements, demonstrating how the company connects with society through values that transcend business objectives.
Peran Instagram @sits_dishubsurabaya sebagai Media Informasi Lalu Lintas di Kota Surabaya Ananda Nuzulul Maghfiroh
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.740

Abstract

This study aims to analyze the role of the Instagram account @sits_dishubsurabaya as a traffic information medium in the city of Surabaya. The background of this study is based on the increasing use of Instagram social media as a means of public communication by government agencies, which enables the rapid, efficient, and easy dissemination of information to the public. The research method used is descriptive qualitative with data collection techniques through observation and documentation of the account's uploaded content. The results show that the @sits_dishubsurabaya account plays an important role in disseminating traffic information, including traffic condition updates, driving safety appeals, and public service announcements. The presentation of content that is visually and substantively informative encourages public engagement through likes, comments, and sharing of posts. These findings show that the effectiveness of social media does not solely depend on the frequency of posts, but on the clarity of the message, the relevance of the information, and interaction with the public. The @sits_dishubsurabaya account plays an important role in supporting the dissemination of public information in the city of Surabaya.
Makna Peran Ibu Tunggal pada Video Klip “Nina” Karya Feast Aliftia Ummi Nofitriasari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.741

Abstract

This study analyzes how the aspirations of a single mother are depicted in the music video "Nina" by Feast. The video portrays the social reality of contemporary women, shedding light on their struggles and aspirations. Using a qualitative approach and Ferdinand de Saussure's semiotics, this research examines the relationship between signifiers and signifieds in both audio-visual and narrative media. The analysis reveals that the aspirations of single mothers are depicted through various symbols, including dialogue and key expressions, which represent the conflict between personal dreams and responsibilities. The music video captures the themes of independence, determination, and sacrifice, as the single mother navigates her roles within society and family. The video emphasizes the internal and external struggles of women as they strive to balance their dreams with the demands of daily life. Ultimately, the study demonstrates how media can reflect and amplify the personal and social dynamics of women, particularly single mothers, in the context of contemporary challenges.
Komodifikasi Konten di Era Digital Indonesia : Pergulatan Nilai Guna dan Nilai Tukar dalam Ekologi Komunikasi Kontemporer Raymundus Anthony Samadi
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.746

Abstract

Content commodification has become a dominant phenomenon within Indonesia’s digital ecosystem, where communication messages are no longer oriented toward use value such as education and enlightenment, but toward exchange value determined by algorithms, virality, and monetization potential. This transformation is evident in the behavior of content creators, online media, politicians, and government institutions that adjust their message formats to align with the logic of platforms such as TikTok, Instagram, and YouTube. Political content during the 2024 Election, clickbait practices in online journalism, and the aestheticization of public campaigns such as Bangga Buatan Indonesia(BBI) and Gerakan Kamis Pakai Lokal (GASPOL) demonstrate that content today is produced primarily to capture attention rather than to strengthen social literacy. Using a constructivist paradigm and a descriptive qualitative approach, this study analyzes how exchange value dominates meaning-making processes in digital spaces. Through the lenses of media political economy, cultural industries, and surveillance capitalism, the study shows that content commodification shifts the function of communication from a deliberative public sphere to a commercial arena governed by algorithms. These findings highlight the urgent need for digital literacy and communication ethics to safeguard the social role of media in Indonesia.
Strategi Komunikasi Pelayanan Publik Dinas Perhubungan Kota Surabaya dalam Edukasi “Andalalin” di Siola Mall Nabila Rahma Octavia; Laila Khafidah; Afifatur Rohimah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.748

Abstract

This study examines the communication strategy implemented by the Surabaya Transportation Agency in providing education about Traffic Impact Analysis (Andalalin) at Siola Mall with the aim of increasing public understanding and trust in the service. Using a qualitative descriptive approach, data were collected through field observations, activity documentation, and literature studies, then analyzed using the Miles and Huberman model. The findings show that humanely designed communication—prioritizing empathy, information openness, and quality assurance of service—can strengthen the relationship between officers and the community and increase the level of public trust. Communication practices include the delivery of simplified technical information, two-way dialogue to accommodate citizens' aspirations, and demonstrations of transparent Andalalin procedures. Factors that support success include officer competence, consistency of message, and the use of communication media that suits the character of the audience. The obstacles found include initial resistance from the community, limited resources, and the complexity of urban transportation issues. The research recommendations include strengthening the communication capacity of officers, developing participatory educational materials, and cross-sector collaboration to ensure the sustainability of Andalalin's education program and improving the quality of public services in Surabaya.
Pengaruh Konten Media Sosial Instagram terhadap Citra Partai Keadilan Sejahtera: Survei pada Follower @pk_sejahtera Ali Izah Robbani; Nani Nurani Muksin
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.751

Abstract

The Public Relations of the Prosperous Justice Party (PKS) utilizes Instagram social media as a strategic platform to influence the party's image. PKS is portrayed as an Islamic-based political party that uses the path of da'wah in its political endeavors and strives to strengthen its image through content on Instagram social media. The objectives of this research are to measure 1) the content of the @pk_sejahtera Instagram social media, 2) the image of PKS, and 3) the influence of Instagram social media content on the image of PKS. The theories used are content pillars theory, image theory, and SOR (Stimulus-Organism-Response) theory. This research methodology uses a quantitative approach with a survey method and the sampling technique used is random sampling. The population consists of 2,577 followers of @pk_sejahtera on Instagram who commented or interacted on 68 content items related to activities, education, and entertainment from April 20 - May 20, 2025. The sample size is 96 respondents. Data collection techniques involved distributing closed online questionnaires. The research results show that variable X (credible, shareable, useful or fun, interesting, relevant, different, and on-brand) obtained an average value of 3.66 and is categorized as high, indicating that the presented content is positively evaluated, capable of attracting attention, clearly conveys messages, and builds engagement with its followers. Variable Y (visibility, clarity, and uniqueness) has an average value of 3.72 and is categorized as high, indicating that the image of PKS has been positively formed, appearing visible, clear, and unique. The influence of Instagram social media content on the image of PKS is obtained through an R Square value of 0.639 and a t-count value (12.908) > t-table (1.985), indicating a significant influence between Instagram social media content and the image of PKS, with 63.9% of the PKS image being influenced by Instagram social media content and the remaining 36.1% influenced by other factors outside the research variables. This research proves that Instagram social media content has a significant influence on the image of PKS.

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