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Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30891795     EISSN : 30889693     DOI : 10.62383
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information Technology. Each submitted paper will be reviewed by reviewers. The review process uses a double-blind review, that is, the reviewer does not know the identity of the author, and the writer does not know the identity of the reviewer. This journal is published 1 year 4 times (Februari, Mei, Agustus, dan November)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 83 Documents
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Penerapan Prinsip Good Governance dalam Layanan Pendidikan Nonformal di Dinas Pendidikan dan Kebudayaan Kabupaten Sidoarjo Liya Yunita; Kristyan Dwijosusilo; Ika Devy Pramudiana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.757

Abstract

This research intends to examine the application of good governance principles in non-formal education services at the Sidoarjo District Education and Culture Office, concentrating on accountability, transparency, participation, and institutional responsiveness. The study is based on the necessity for effective governance to guarantee quality, fairness, and efficiency in educational services reaching broader communities. A case study approach using qualitative methods was utilized, involving key informants like the head of the non-formal education division, managers of training centers, tutors, and students. Data were gathered via in-depth interviews, field observations, and documentation, then analyzed thematically to uncover implementation patterns and difficulties. The findings show that accountability has been reinforced through organized program assessments and reporting, whereas transparency has enhanced through improved access to public data. Nonetheless, coordination among agencies and the capacity of human resources continue to be major obstacles. Engagement and reactivity have demonstrated improvement, yet demand enhanced integration of digital systems. The research finds that effective good governance execution depends on the collaboration of policy, technology, and various stakeholders. Suggestions highlight the need for strengthening officials' capabilities and creating cohesive education information systems to foster more responsible and inclusive governance.
Optimalisasi Komunikasi Politik Kepala Desa Laweyan dalam Pengembangan BUMDes: Studi Khusus Desa Laweyan Kecamatan Sumberasih Kabupaten Probolinggo Fiky Yunus
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.759

Abstract

Political communication is a process of conveying political messages involving political actors, government, power, and various activities within the political system. As a branch of communication science, political communication focuses on how political messages are constructed, delivered, received, and interpreted by the public, as well as how these processes influence public opinion and political decision-making. In the context of this study, the optimization of the village head’s political communication in developing th Village-Owned Enterprise (BUMDes) can be seen through the policy directions undertaken, such as providing training for livestock farmers particularly goat farming and managing village deliberation meetings (musdes) that support the sustainability of BUMDes programs. This research employs a descriptive qualitative method conducted in Laweyan Village, Sumberasih Subdistrict, Probolinggo Regency, with data collected through observation, interviews, and documentation. Dan Nimmo’s political communication theory serves as the analytical framework. The findings indicate that the Laweyan Village Government consistently strives to improve the community’s economy through the development of BUMDes, particularly in the agricultural and livestock sectors. Innovations carried out by the village government and BUMDes management, especially within the goat farming unit, have significantly contributed to the progress and sustainability of the enterprise.
Dampak Perubahan Kebijakan Pengadaan Secara Elektronik melalui E-Katalog V5 Menjadi V6 bagi Penyedia di Kecamatan Balongbendo Prasetyo Dwi Pangesti Adji; Sri Kamariyah; Zainal Fatah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.760

Abstract

This study aims to analyze the implementation of procurement of goods and services through e-Catalog version 6 in Balongbendo District after the enactment of policy changes from the previous version (V5). In addition, this study also identifies impacts, obstacles, and strategies to increase system effectiveness. This study uses a qualitative descriptive method with a document study approach based on the Electronic Procurement of Goods/Services Implementation Report for the third quarter of 2025 as a secondary data source. The results of this study show that the implementation of the V6 e-Catalog has been relatively effective with a completion rate of 87.18% of a total of 39 procurement packages. However, obstacles were found in the form of human error (75%) and system bugs (25%) that caused some packages to be unable to be processed. The transition from version 5 to version 6 brings a positive impact in terms of increased transparency and efficiency, but it also poses new challenges in adapting to the latest version. This study confirms that the success of digital transformation of public procurement does not only depend on technological aspects, but also on human readiness and adaptive institutional governance.  
Optimization of Sports Equipment Procurement in Improving the Quality of Public Services in the Field of Sports in Gelora Tomo City Surabaya M. Mario Alfian; Ika Devy Pramudiana; Nihayatus Sholichah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.761

Abstract

This study aims to analyze the optimization of sports equipment procurement in relation to improving the quality of public services in the sports sector in Gelora Tomo, Surabaya City. This study uses the SERVQUAL theoretical approach (Parasuraman, Zeithaml, & Berry, 1988) which includes five main dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. The research method used was qualitative-quantitative descriptive with data collection through field observation, documentation, and surveys of 150 respondents who used sports facilities. The results of the study showed that the level of optimization of sports equipment procurement was in the category of quite optimal with an average score of 3.49, while the quality of public services increased to 3.68 (good category). The highest improvement occurred in the tangibles and reliability dimensions, while the empathy dimension still needs to be strengthened through public participation and user-based needs evaluation. Theoretically, these results confirm the relevance of the SERVQUAL model in measuring the quality of public services in the sports sector. Optimizing the procurement of effective, transparent, and needs-oriented equipment has proven to be a key determinant in building inclusive, professional, and sustainable sports public services.
Struktur Sosial Pelaksanaan Adat Hata Situtur Poda pada Pernikahan Masyarakat Angkola dan Mandailing Naima Batubara; Abdullah Akhyar Nasution; Rakhmadsyah P. Rangkuty
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.762

Abstract

This study aims to describe the social structure in the implementation of the Hata Situtur Poda custom in the marriage of the Angkola and Mandailing communities in Paringgonan Julu Village, Ulu Barumun District, Padang Lawas Regency, and identify the roles and responsibilities of each element in the social structure. The research method used is qualitative with a phenomenological approach. Data collection techniques include participant observation, in-depth interviews and study of related documents. Data analysis was done thematically by categorizing, describing, and drawing conclusions based on data obtained in the field. The results showed that the social structure of the implementation of Hata Situtur Poda involved various elements, namely the bride and groom, the parents of the bride and groom, the extended family of the bride and groom (kahanggi, anak boru, mora), traditional leaders (hatobangon, raja adat), religious scholars, government elements, and the wider community. Each element has specific and complementary roles and responsibilities in supporting the smooth running of the traditional procession. This tradition not only functions as a medium for conveying advice and advice on family life, but also as a mechanism for preserving cultural, moral and social values that have been passed down from generation to generation. This study concludes that the successful implementation of Hata Situtur Poda is highly dependent on a strong and organized social structure, which is able to maintain the continuity of the tradition amid the dynamics of changing times.
Hubungan Aktivitas Belanja Online dengan Management Keuangan Pribadi di Kalangan Mahasiswa Desnira Nulhakim; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.769

Abstract

This study aims to analyze the relationship between online shopping activities and personal financial management among university students in Indonesia. The background of this research lies in the increasing digitalization of daily consumption, which has encouraged students to engage more actively in e-commerce transactions. Using a quantitative correlational design, data were collected from 100 undergraduate students through an online questionnaire based on Likert-scale indicators. The independent variables consist of buyer characteristics (age, gender, and income sources) and online shopping activities (frequency, spending amount, and shopping motivation). Meanwhile, personal financial management is measured through financial planning and spending control. The findings show that students demonstrate very high levels of online shopping activity and acknowledge the strong influence of demographic factors on their consumption behavior. Descriptive analysis also indicates high scores for financial planning and spending control, although intensive online shopping remains a potential risk to financial stability. The implications of this study highlight the need to strengthen financial literacy among students to help them develop healthier budgeting habits and reduce impulsive buying driven by digital platforms. This research is expected to contribute to the understanding of digital consumer behavior and support the development of financial education programs for young adults.
Pengaruh Penggunaan Konten Hiburan Tiktok terhadap Tingkat Stres di Kalangan Mahasiswa Wardah, Jihan Syalina; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono, Mulyono
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.770

Abstract

This study aims to analyze the influence of entertainment content consumption on TikTok toward the stress levels of university students. TikTok has become one of the most frequently used social media platforms among young adults, offering entertainment, distraction, and emotional relief. Meanwhile, academic stress is a common issue among students due to heavy coursework, deadlines, and pressure to perform. This research uses a quantitative method with a survey distributed to 100 active university students aged 18–24 who own a TikTok account and consume entertainment content such as comedy, challenges, and viral videos. Data were analyzed using descriptive statistics and simple linear regression. The results show that the overall frequency of using TikTok for entertainment is very high (mean = 4.26), while the level of academic stress also falls into the high category (mean = 4.06). Regression analysis indicates that TikTok entertainment content significantly affects students’ stress levels (p < 0.001). Result found is positive, meaning higher TikTok usage is associated with higher stress. The significance value based on the simple linear regression coefficient table is 0.000 < 0.05, so it can be concluded that the variable Use of TikTok Entertainment Content (X) has an effect on the variable Stress Levels Among Students (Y).
Perencanaan Strategis Public Relations Biker Jowo Depok dalam Mempertahankan Brand Image Saputro, Maulana Setyo; Sumarni, Lilik
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.771

Abstract

Motorcycle communities not only function as a platform for hobbies but also as a medium for shaping identity and image within society. In this context, the role of Public Relations is crucial in maintaining reputation and building positive relationships with the public. A strong brand image helps the community sustain its existence while countering the negative stigma often associated with motorcycle groups. This study aims to explore and analyze the Public Relations planning of Biker Jowo Depok in maintaining its brand image, using the RPACE model (Research, Planning, Action and Communication, Evaluation) by Cutlip & Center (2017). The theoretical framework of this research refers to the concept of Public Relations planning by Cutlip & Center. The method used is qualitative descriptive, with data collection techniques including in-depth interviews, secondary data from the website and Instagram, as well as documentation. Data validity was tested through source triangulation involving the public and community members. The results show that Biker Jowo Depok implements all four dimensions of Public Relations planning according to the RPACE model. The community utilizes social media and various offline activities to build a positive image based on Javanese cultural values, such as togetherness (guyub), social awareness (tanggap), and cultural preservation (nguri-uri). Evaluation is carried out periodically through social media engagement analysis and feedback from members. The main challenges faced include negative stereotypes toward motorcycle communities and competition with other groups. However, through adaptive and collaborative Public Relations strategies, Biker Jowo Depok has succeeded in maintaining its image as a professional, culturally-rooted, and socially conscious community.
Pengaruh Konten Tiktok Jejuby terhadap Keputusan Pembelian : Survei pada Followers Akun TikTok @jejubyofficial Dinni Sabrina Bahri; Daniel Handoko
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.835

Abstract

This study aims to determine the influence of Jejuby's TikTok content on the purchasing decisions of followers of the @jejubyofficial TikTok account. In today's digital age, social media platforms like TikTok have become one of the most effective promotional tools for reaching consumers, particularly in the beauty and skincare industry. Jejuby, as a local brand on the rise, actively leverages TikTok as a marketing platform by creating various types of content, including tutorials, testimonials, and visually appealing content. The theories used in this study are the Marketing Communication Theory with dimensions: Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct and Digital Marketing. The Content Theory with dimensions: Credible, Shareable, Useful or Fun, Interesting, Relevant, Different, On Brand. The Purchase Decision Theory with dimensions: Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Behavior. This study used a quantitative approach with a survey method. Sampling was conducted using simple random sampling and calculated using the Slovin formula with a margin of error of 5%. Data collection was carried out by distributing questionnaires to 92 respondents who were followers of the @jejubyofficial TikTok account. The research instrument was tested using validity and reliability tests, while data analysis was conducted using simple linear regression with a correlation coefficient (R) value of 0.711 in the strong category. The coefficient of determination (R²) value of 0.506 indicates that 50.6% of purchasing decisions are influenced by TikTok content, while 49.4% are influenced by other factors. The research results for TikTok content had an average of 3.47, while purchase decisions had an average of 3.54. The research results indicate that there is a significant influence between Jejuby's TikTok content and its followers' purchase decisions. This means that content packaged in a relevant manner and aligned with the brand's identity can influence consumers' decisions to purchase Jejuby products.
Pengaruh Narasi Visual Trailer Game Grand Theft Auto VI terhadap Minat Beli (Survei pada Komunitas GTA V Roleplay Indonesia di Facebook) Satria Airlangga Setiawan; Velda Ardia
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i1.838

Abstract

The game industry in Indonesia has shown significant growth in recent years, along with the increasing public interest in high-quality video games. AAA (triple-A) games such as Grand Theft Auto VI (GTA VI) rely heavily on trailers as their primary promotional tool to introduce the game’s atmosphere, visual quality, and complex storytelling. GTA is widely recognized as a pioneer in realistic visuals, deep narratives, and social criticism delivered through iconic storytelling, making it highly appealing to potential consumers. This study aims to examine the influence of visual narrative in the GTA VI trailer on consumers’ purchase intention within the Indonesian GTA V Roleplay Facebook community. The theoretical framework is based on Marketing Communication Theory, Visual Narrative Theory with the dimensions of clarity, realism, dynamism, and continuity, as well as Purchase Intention Theory consisting of transactional, referential, preferential, and exploratory intentions. A quantitative approach was employed using a survey method, with questionnaires as the data collection instrument. The sample was selected using simple random sampling and calculated using the Slovin formula with a 5% margin of error, resulting in 92 respondents. The results indicate that the visual narrative variable achieved the highest mean score in the realism dimension (3.29), while purchase intention recorded the highest mean score in the transactional intention dimension (3.79). Simple linear regression analysis reveals that visual narrative has a significant influence on purchase intention, with a correlation coefficient (R) of 0.918. The coefficient of determination (R²) of 0.843 indicates that 84.3% of purchase intention is influenced by visual narrative, while the remaining 15.7% is affected by other factors beyond this study.

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