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Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30891795     EISSN : 30889693     DOI : 10.62383
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information Technology. Each submitted paper will be reviewed by reviewers. The review process uses a double-blind review, that is, the reviewer does not know the identity of the author, and the writer does not know the identity of the reviewer. This journal is published 1 year 4 times (Februari, Mei, Agustus, dan November)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 48 Documents
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Iklan Layanan Masyarakat dalam Mempengaruhi Opini Publik Muhamad Gia Galihleo; Nisa ‘Arifatul Umriyah; Novandri Adi Nugroho; Riefky Al Farez; Arfian Suryasuciramdhan
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.422

Abstract

Public service advertisement (PSA) is one of the mass communication strategies used to convey social messages to the public. The purpose of this study was to analyze the influence of PSA on changes in people's social behavior, especially in environmental and health issues. The results of the study showed that PSA has a significant influence on increasing awareness and changing people's behavior, especially in terms of disposing of waste in its place and reducing the use of single-use plastic.
Strategi Brand Compass dalam Membangun Niat Beli Konsumen Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.431

Abstract

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.
Environmental Issue in a Conflict Zone : The Influence of Security Actors on the Ukrainian-Russian Border Wija Anarki Andi Cella; Seniwati Seniwati
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.442

Abstract

The Russian invasion of Ukraine, which began in February 2022, has not only caused a humanitarian crisis but also triggered severe environmental consequences, particularly along the Ukrainian-Russian border. This study explores how military actions, occupation of sensitive ecological zones, and the targeting of industrial and critical infrastructure have led to widespread environmental degradation. Using a qualitative approach grounded in document analysis and legal frameworks, the research highlights how security actors have influenced the scale and nature of environmental damage. The findings reveal serious threats to soil quality, water safety, air purity, and biodiversity, as well as disruptions to waste management and energy systems. The paper also discusses the role of ecocide as a potential legal category for holding actors accountable for deliberate environmental harm. By situating the war within the broader context of environmental security and conflict ecology, the study argues for stronger international mechanisms to address ecological risks in armed conflict and post-war recovery.
Respon Publik Terhadap Kasus Seunghan RIIZE: Analisis Reputasi SM Entertainment Melalui Komentar Netizen di Platform Digital Adriana Airlia Yusrin; Maya May Syarah; Herman Herman
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.466

Abstract

The case involving Seunghan from RIIZE drew widespread attention on social media, particularly on platform X, and triggered various public responses toward SM Entertainment. This study aims to analyze public perceptions of SM Entertainment's reputation through netizen comments on digital platforms. Employing a qualitative approach and participatory observation method, the research examines 15 viral posts made by netizens related to the case. Findings reveal that public opinion is significantly shaped by the pseudo-environment formed on social media. Criticism of SM’s crisis management, disappointment among the fandom, and allegations of supporting bullying emerged as dominant themes. These results highlight the importance of transparency, speed, and social sensitivity in crisis communication in the digital era. The study recommends that entertainment agencies respond more strategically to public opinion in order to preserve their reputation in virtual spaces.  
Analisis Iklan Politik Pasangan Budi Agis pada Pemilu Walikota dan wakil Walikota Kota Serang Tahun 2024 Muhammad Satibi; Arfian Suryasuciramdhan; Agnestesia Maria Damanik; Tri Utami; Mutiara Permana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.483

Abstract

Political advertising is one of the efforts to "market" themselves and political messages from candidates for power. As a candidate, Budi Rustandi (Budi) carries out propaganda by advertising with the aim of gaining power in Serang City in collaboration with Nur Agis Aulia (Agis). The purpose of the study in this article is to explain how the political advertisements of the Budi Agis pair that were broadcast in the mass media in Banten during the 2024 Serang Mayor and Deputy Mayor election succeeded in becoming a reliable strategy in achieving the goal of winning and being elected as Mayor and Deputy Mayor of Serang for the 2024-2029 period. This study uses a descriptive-qualitative method, focusing research on the mass media advertisements of the Budi Agis pair accompanied by analysis using the concept of political communication. The results show that the political advertisements distributed by Budi-Agis have succeeded in forming a positive image. With political advertisements, they raise public awareness of their existence in the world of politics. In addition, Budi Agis' political advertisement also aims to strengthen the loyalty of members and sympathizers of the Gerindra Party and the Prosperous Justice Party (PKS) towards them while inviting non-party communities to vote for them.
Digitalisasi Komunikasi Pemasaran UMKM: Studi Kasus UMKM Mores Store Fikri Fariz Fadhilah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.486

Abstract

This study aims to analyze the impact of digital platforms on business communication strategies at the Mores Store MSME in Bandung City. Employing a qualitative approach, the research utilizes survey methods and descriptive analysis. Data was collected through offline interviews, literature review, and online data searches. The findings reveal that Mores Store actively leverages social media and online platforms, with Instagram and Shopee being the primary channels for promotional activities. Product promotion is heavily reliant on social media and e-commerce, which serve as the main pillars of their business communication strategy. In formulating their communication approach, Mores Store incorporates digital media by integrating persuasive interpersonal marketing, advertising, product photography, and the management of visually appealing social media displays. Overall, the study concludes that the managers of Mores Store possess a strong understanding and a high level of adaptability to digitalization and technological advancements in the era of Society 5.0, enabling them to develop effective and innovative business communication strategies.
Analisis Efektivitas Kamus sebagai Produk Kemas Ulang Informasi di Perpustakaan Universitas Perintis Indonesia Mutia Salsabila; Cahyanti Cahyanti; Siti Mutia Yusroh
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.487

Abstract

This study aims to analyze the effectiveness of dictionaries as repackaged information products at the Library of Universitas Perintis Indonesia. The research employed a qualitative approach using observation and interviews with librarians. The findings reveal that although both physical and digital dictionaries are available and in good condition, their utilization remains low. Dictionaries are only used when required for practical courses and are rarely accessed otherwise. Factors contributing to the low usage include limited promotion, insufficient information literacy, and the lack of integration between the dictionary collection and the academic curriculum. This situation results in the suboptimal contribution of dictionaries to students’ learning processes and information literacy. The study recommends strategies to increase dictionary utilization through active promotion, curriculum integration, information literacy training, and continuous evaluation. These findings are expected to serve as a reference for the development of academic library services, particularly in optimizing repackaged information products to support the learning needs of health science students.
Public Relations Sebagai Pilar Reputasi dan Kepercayaan Publik Siti Nurlaila; Eka Susilawati; Noerma Kurnia Fajarwati; April Laksana; Rizqi Fitrianti
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.489

Abstract

.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the result of consistent and responsive communication strategies. In the digital era, where misinformation and rapid information flow pose significant challenges, the role of PR becomes increasingly vital. The findings of this article suggest that strengthening the role of PR as a pillar of reputation and public trust should be a top priority in modern organizational communication strategies.
Pola Komunikasi Kepala Desa dalam Meningkatkan Partisipasi Masyarakat pada Perencanan Pembangunan di Desa Kaju Wangi Kecamatan Elar Kabupaten Manggarai Timur Timotius Supardi; Imam Mukti; Ismail Ismail
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.494

Abstract

Communication Pattern of Village Head in Increasing Community Participation in Development Planning in Kaju Wangi Village, Elar District, East Manggarai Regency is an effort to improve the quality of life and life for the greatest welfare of the people of Kaju Wangi Village. The purpose of this study is to determine the Communication Pattern of Village Head in Increasing Community Participation in Development Planning in Kaju Wangi Village, Elar District, East Manggarai Regency. And what are the supporting and inhibiting factors. The method used in this study is qualitative, using data collection techniques, namely observation, interviews and documentation. Based on the results of research in the field, it was obtained that the Communication Pattern of Village Head in Increasing Community Participation in Development Planning in Kaju Wangi Village, Elar District, East Manggarai Regency was not optimal because it was seen from several planning participation programs. The implementation of infrastructure development by the Kaju Wangi Village government was still not enough to implement programs that had not been realized, then the facilities and infrastructure provided by the infrastructure development implementation planning participation program. In addition, there is also a factor of lack of community involvement in the participation program for planning the implementation of development in Kaju Wangi Village because the community prioritizes their own activities.
Peran Bank Sampah dalam Implementasi Program “Semarang Bersih”: (Studi Kasus Pengelolaan Sampah Berbasis Komunitas Menuju Kota Berkelanjutan) Elsa Ananda Meylanisa; Afnan Nanda; Muhammad Faiz Zalfa; Adelya Marsyanda; Monika Fransiska; Ivan Adicahyono
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.497

Abstract

The problem of waste management in Indonesia is increasingly pressing, with more than 11.3 million tons of waste unmanaged each year. Semarang City, which produces 1,300 tons of waste per day, faces similar challenges with suboptimal waste collection rates. In response to this crisis, the Semarang City Government launched the “Clean Semarang” program with a zero waste approach by strengthening more than 150 community-based waste banks. This study uses a qualitative case study approach to analyze the implementation of the program, the role of waste banks, management challenges, and their contribution to SDGs 11.6 and 12.5. The results show that waste banks play a role in environmental education, reducing waste to landfills, economic empowerment, and cross-sector collaboration. However, unequal community participation, limited infrastructure, and policy barriers remain challenges. This program has proven to be relevant in encouraging sustainable waste management and can be a model for replication in other cities.

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