cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
journal@idscipub.com
Phone
+6282115151339
Journal Mail Official
journal@idscipub.com
Editorial Address
Gondangdia Lama Building 25, RP. Soeroso Street No.25, Jakarta, Indonesia, 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): January 2024" : 5 Documents clear
Social Media and Mass Communication in the Digital Era: A Narrative Review Handayani, Widhia Seni; Junaidi
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.644

Abstract

This narrative review examines the global impact of social media on mass communication practices, focusing on the shifts in communication formats, public participation, and the emerging challenges of misinformation and digital inequality. The study aimed to assess how digital platforms are transforming traditional mass communication and to identify systemic barriers limiting their effectiveness. A comprehensive literature search was conducted using Scopus, PubMed, and Google Scholar, applying inclusion criteria focused on peer-reviewed articles from the past decade addressing social media, mass communication, and digital transformation. The results reveal five critical themes: the evolution of communication style toward visual and participatory formats; the rise of citizen journalism enhancing local information access; the acceleration of misinformation and opinion polarization; the psychological impacts of digital engagement, particularly among youth; and the strategic adaptation of communication professionals in leveraging digital tools. Notably, disparities in infrastructure, policy, and digital literacy impede equitable access and utilization of social media across different regions. The findings underscore the need for inclusive media policies, digital literacy programs, and strategic investments in technological infrastructure. By addressing these systemic barriers, stakeholders can enhance the positive potential of social media in public discourse and health communication. This review contributes to a deeper understanding of digital communication dynamics and informs future policies and research targeting sustainable and equitable communication ecosystems.
A Narrative Review of AI-Driven Omnichannel Branding Strategies in Global Digital Marketing Satrio, Sello; Fatmawati, Yuli
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.647

Abstract

This narrative review explores the evolution of brand communication strategies within the digital marketing ecosystem, emphasizing the growing significance of omnichannel approaches and emerging technologies in building consumer engagement and brand loyalty. The review aims to evaluate how integrated communication practices—especially those employing artificial intelligence (AI), data-driven personalization, and immersive technologies like virtual reality (VR)—redefine consumer-brand interactions. Literature was collected through comprehensive searches in Scopus and Google Scholar using a Boolean-based strategy with keywords such as "digital marketing," "social media," "brand communication," and "consumer engagement." Inclusion criteria focused on peer-reviewed studies from the past five years that investigated digital branding strategies in developed and developing contexts. Results indicate that omnichannel brand strategies significantly outperform single-channel approaches by offering cohesive, multi-platform experiences that enhance loyalty and trust. AI-based personalization tools and VR-enabled brand experiences deepen user engagement by tailoring communication and delivering authentic interactions. However, the literature also highlights significant disparities in digital capacity across regions, with ethical issues like greenwashing and data privacy violations undermining consumer trust.  The findings suggest the need for policy-level interventions to promote sustainable, ethical, and inclusive brand communication. Stakeholders must align digital strategies with evolving consumer expectations and regulatory demands. Future research should explore the real-world efficacy of these tools and develop region-specific best practices to close the digital divide.
Viral Politics and Platform Power: TikTok’s Role in Shaping Electoral Discourse in Southeast Asia Febriana, Ajeng Iva Dwi; Rahman, Sirajul
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.753

Abstract

This study examines how TikTok has transformed political campaigning and discourse in Southeast Asia, focusing on the 2022 and 2024 elections in Indonesia, Malaysia, and the Philippines. Using qualitative content analysis of TikTok content tagged with political hashtags, the research draws on platform governance theory and emotional resonance metrics to assess engagement patterns, influencer behavior, and algorithmic amplification. Findings reveal that TikTok’s short-form, emotionally resonant videos allow both official campaigns and grassroots creators to bypass traditional media gatekeeping. In Indonesia, meme-driven user content often achieved engagement rates above 60%, surpassing official campaign videos and highlighting humor and satire as dominant forms. In Malaysia, politicians such as Syed Saddiq gained more than 500,000 new followers during the 2022 campaign by employing authentic, relatable storytelling to connect with voters. In the Philippines, coordinated influencer networks generated millions of views for revisionist historical narratives, demonstrating the risks of emotionally charged disinformation. Comparative analysis shows how TikTok operates differently across Southeast Asia’s sociopolitical contexts: Indonesia illustrates the power of grassroots humor, Malaysia underscores the effectiveness of storytelling in political outreach, and the Philippines exposes vulnerabilities to disinformation through influencer coordination. Overall, the study underscores a paradox. TikTok democratizes political expression by lowering barriers for participation but simultaneously magnifies post-truth dynamics and risks marginalizing dissenting voices through algorithmic bias. To address these challenges, the study recommends strengthening algorithmic transparency and implementing targeted digital literacy programs for youth voters in Southeast Asia. These measures are vital to safeguarding democratic integrity within rapidly evolving digital spaces.
Risk and Responsibility: Evaluating the Efficacy of Framed Health Communication Strategies During a Pandemic Wahyudi, Jaemi
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.754

Abstract

This study investigates the effectiveness of gain- versus loss-framed messaging in shaping public intentions to vaccinate during health crises such as the COVID-19 pandemic. Drawing on prospect theory and behavioral communication principles, the research examines how framing influences vaccine uptake and explores demographic and cultural moderators of framing impact. Using a randomized survey experiment, the study found that loss-framed messages increased vaccination intention by 27% compared to gain-framed messages (Cohen’s d = 0.76). The effect was particularly strong among older adults and individuals with high trust in health authorities. Practically, these results suggest that public health campaigns should prioritize loss-framed content in high-risk populations while pairing it with clear guidance on action steps. The findings highlight the ethical need to balance persuasive urgency with empathy and inclusivity. Theoretically, this study advances the application of prospect theory in health communication, while practically, it informs targeted strategies for reducing vaccine hesitancy through culturally attuned and multi channel outreach.
Empathy in the Digital Age: Exploring Disinhibition, Phubbing, and Emotional Erosion in Online Communication Hidayat, Rachmat
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.763

Abstract

The rapid growth of digital communication has reshaped interpersonal interaction and raised concerns about empathy in computer-mediated environments. This study examines how digital disinhibition, multitasking, and phubbing affect emotional presence and empathetic engagement. Using a mixed-methods design, quantitative data from 200 participants and qualitative interviews with 25 individuals were analyzed to provide comprehensive insights. Results show significantly lower empathy scores in online compared to face-to-face communication, with younger participants reporting higher rates of phubbing. Thematic analysis revealed emotional fatigue, attentional fragmentation, and disinhibition as major causes of relational disconnection. Generational and cultural differences further complicated the dynamics of empathy in digital settings. The study highlights the need for empathy-centered design in communication technologies. Recommended interventions include responsive interfaces, ethical frameworks such as the Ethics of Care, and user-centered practices. The findings call for a systemic redesign of digital platforms to strengthen attentiveness, emotional intelligence, and ethical engagement.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): January 2026 Vol. 3 No. 4 (2025): October 2025 Vol. 3 No. 3 (2025): July 2025 Vol. 3 No. 2 (2025): April 2025 Vol. 3 No. 1 (2025): January 2025 Vol. 2 No. 4 (2024): October 2024 Vol. 2 No. 3 (2024): July 2024 Vol. 2 No. 2 (2024): April 2024 Vol. 2 No. 1 (2024): January 2024 Vol. 1 No. 1 (2023): October 2023