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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 53 Documents
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Digital Communication Strategies of Homeless Accounts in Building Engagement on Instagram Platform Revalina Amalia Mahdi; Hari Otang Sasmita
Communica : Journal of Communication Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i2.1225

Abstract

This study investigates the digital communication strategies employed by “homeless accounts” non-formal, anonymously managed Instagram entities to build substantial engagement. Addressing the lack of scholarly attention to non-institutional media actors in Indonesia, this research examines how these accounts construct content typologies and apply strategic communication methods through a qualitative design combining non-participant digital observation and content analysis of 556 purposively selected accounts. The findings indicate that homeless accounts rely on viral-prone themes, emotional storytelling, and highly adaptive use of platform features such as reels, stories, and interactive stickers to maximize reach and resonance. These strategies collectively shape a communication pattern characterized by authenticity, algorithmic awareness, and dialogue-driven audience interaction, enabling these accounts to cultivate what may be termed a digital empathy community. The results further show that engagement is strengthened through a three-stage cycle consisting of trend-based pre-production, authenticity-centered production, and feedback-oriented post-production. This study concludes that homeless accounts demonstrate how digital influence can be generated outside traditional media structures through emotional resonance, participatory interaction, and platform-specific optimization. At the same time, concerns related to accountability and misinformation highlight the need for improved digital literacy and platform-level safeguards to support responsible communication.
Discursive Construction of Digital Economy and Identity in TikTok Live (A Critical Discourse Analysis of Live Tiktok @Hepibor86) Paramita, Fransisca Benedicta Avira Citra
Communica : Journal of Communication Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i2.1466

Abstract

This study aims to analyse the discursive constructions of the digital economy and community identity within the Joged Sadbor phenomenon on the TikTok live streams of the @Hepibor86 account. The study employs a qualitative approach using Norman Fairclough’s Critical Discourse Analysis. The research corpus consists of publicly accessible TikTok live stream material from January to March 2026, including live clips, five selected screenshots, screen recordings, and traces of audience interaction in the form of comments and virtual gifts. The dataset was purposively limited based on the involvement of community groups in the broadcasts, the intensity of digital economic interactions, the emergence of jargon and recurring communication patterns, and the representation of performance practices relevant to the research focus. Analysis was conducted across three dimensions—text, discursive practices, and social practices—to examine language choices, performance patterns, mechanisms of content production and consumption, and their relationship to the platform’s economic logic. The research findings indicate that Joged Sadbor functions not only as entertainment and a source of additional income, but also as a space for the negotiation of local identity, digital visibility, and collective performativity. The findings also reveal practices of the commodification of the body, entertainment, and empathy, where expressions of local culture are repeatedly displayed to attract the audience’s attention and secure gifts as economic value. Therefore, this phenomenon does not simply supplant traditional cultural values, but rather reflects a shift in meaning, an adaptation of cultural practices, and the monetization of local expressions within TikTok’s attention economy.
From Motif to Meaning: Digital Batik Storytelling and Brand Identity in Indonesia Arus Reka Prasetia; Muhammad Firdaus Benyamin
Communica : Journal of Communication Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i2.1392

Abstract

Indonesian batik brands increasingly use Instagram and official websites to circulate heritage narratives, motif references, and commercial collections. However, the cross-platform process through which motif references become coherent brand meaning remains insufficiently specified, particularly in relation to arts management and cultural stewardship. This study introduces motif-to-meaning translation as a conceptual lens for explaining how motif references in brand-authored digital artefacts are connected to communicated identity claims across websites and Instagram. Using a qualitative multiple-case digital artefact analysis, the study examined 150 official artefacts from five Indonesian batik brands, comprising 25 website pages and 125 Instagram posts and reels published between 1 January 2024 and 1 October 2025. The analysis showed that Instagram was dominated by campaign-led storytelling and episodic heritage narration, whereas websites more often anchored institutional legitimacy, heritage explanation, formal documentation, and sustainability commitments when present. Across the corpus, motifs were translated into meaning through recurring narrative moves that linked motif references to value statements, lifestyle framing, participatory invitations, and craft-process legitimacy. The five brands also differed in their communicated identity profiles, reflected in distinct configurations of heritage legitimacy, craft authority, market-facing identity, and responsibility cues. The findings suggest that coherent digital batik communication depends on coordinated curation and interpretive governance across platforms, highlighting platform strategy as a salient concern for arts management.

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