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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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The Influence of Marketing Communication on the Company Image of Marugame Udon Summarecon Mall Bekasi Muhammad, Habibie; Sari, Sukarni Novita
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.26

Abstract

One of the businesses that need a positive image through marketing communication is the food and beverage industry (restaurant), the development of restaurant business is seen from the increasing number of restaurants or restaurants, various types of food offered from traditional food, fast food, and food from abroad. This makes Marugame Udon to think how to maintain a positive image through proper marketing communication. This study aims to determine the effect of Marketing Communications on image. Population and sample of this study are consumers of Marugame Udon Summarecon Mall Bekasi. The method used is quantitative method. Data retrieval techniques are used in the form of questionnaires and literature. The population of this study was consumers of Marugame Udon. Sampling technique in this study is probability sampling with simple random sampling method. A sample of 100 samples. The data analysis used is multiple linear regression analysis using Statistical Packages for Social Science (SPSS). The results of this study showed that the variable marketing communication has a significant effect because the count 16.002 > ttable 1.984 with a significance level of 0.000 < 0.05. So it was concluded that there is a positive and significant influence between marketing communications to the image of Marugame Udon Summarecon Mall Bekasi amounted to 72.3%.
Choice Of Digital Mass Media Daily Newspaper Luwuk Post As A Source Of Public Information Falimu; Kete, Adrian
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.39

Abstract

The rapid development of technology is directly proportional to the development of mass media. The presence of the internet in people's daily lives has had a major impact on the sustainability of mass media. One of them is the daily print media LuwukPost, which inevitably has to improve itself to welcome the new era, namely digital mass media. The emergence of this new media changes the way people get information through the media. To be able to continue to compete as a source of information that is of interest to the public, Luwukpost mass media must innovate by means of digitalization. In writing this scientific work, it was only limited to conducting a literature study using the digital mass media, the daily newspaper Luwukpost, as a source of public information. The choice of digital media allows professionals in the mass media field to convey news and present information and entertainment using a variety of information. Based on the results of the research conducted.
Creating Empowerment Communication Model: Case Study Of Community Dialogue Process Gemiharto, Ilham; Yusup, Eka
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.169

Abstract

The challenges that communication practitioners face in empowering communities living near multinational companies are significant, especially in ensuring these communities receive their social rights from the profits generated by these companies. Often, mining companies show little concern for the environmental consequences of their exploration activities on affected communities. These qualitative case studies use various research methods, including observation, interviews, document analysis, and descriptive data analysis techniques, with beneficiaries and relevant officials as the primary informants. The core objective of this study is to build a model of communication empowerment through the process of community dialogue. This study focuses on the case of a geothermal exploration project in Kamojang, Garut, using a case study approach to explain the development of an empowerment-oriented communication model through dialogue. This analysis underscores the critical significance of addressing the participatory needs of marginalized communities. Communication models for community empowerment developed near mining company operations are essential in preparing these communities to be self-sufficient, even after the closure of exploration sites. The study not only emphasizes the urgent need to empower communities affected by the company's activities but also showcases practical models for achieving this empowerment through dialogue. It serves as a valuable blueprint for improving communication strategies in the same context, with potentially broader implications in corporate social responsibility and community development practices.
Creative Communication as a Catalyst for Change: Shaping Urban Development Through Psychology and Art Razali, Geofakta; Mutma, Fasya Syifa; Adriana, Nadya Puspita; Angelina, Donna; Saldi, Zaki Saptari
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.174

Abstract

This research discusses the role of creative communication in Indonesia as a catalyst in the formation and development of urban areas. Adopting an interdisciplinary approach that integrates psychology, art, and communication, this study reveals the dynamics between creativity and urban development. Firstly, the research explores the influence of creative design in urban spaces on community psychology and behavior, including the effects of color, shape, and other visual elements. Secondly, a case analysis of art installations and interactive media in public spaces highlights their role as communication tools that enrich urban experiences. Thirdly, the research emphasizes innovation in urban planning that combines creative design and advanced technology. Fourthly, this analysis includes the impact of digital media and social platforms on urban perception, covering the use of social media in urban campaigns. Lastly, the study underscores the importance of community engagement through art and creativity in city development. This research provides evidence that well-designed urban environments can enhance mental health and social well-being.
Postmodernism and Climate Issues: Deconstruction of Media Narratives and Environmental Communication Actions in Contemporary Urban Society Razali, Geofakta; Winarty, Shenthya; Bakti Abdillah Putra
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.188

Abstract

This study explores the impact of postmodernism on media narratives in climate issues, especially within the scope of communication in today's urban environments. Through a qualitative approach, this study deconstructs various media narratives on climate issues to understand their influence on the views and communicative actions of urban society. The analysis samples from various media platforms, including online news, social media, and digital publications, focusing on the years 2022-2023 to ensure data currency. The theoretical framework in this study integrates postmodernism concepts with communication theories, providing insights into the formation and reception of climate narratives by the audience. The findings indicate a shift in the way media narrates climate issues, moving from traditional narratives towards more fragmented and diverse ones, in line with postmodernism characteristics. This understanding is crucial for developing effective climate communication strategies that encourage active participation and concrete actions from city dwellers. Thereby, this study significantly contributes to climate communication research, highlighting the influence of media narratives on society's views and actions in facing climate issues within a complex and heterogeneous socio-cultural context.
The Role of Endorsers in Optimizing Sme Promotion Through Instagram Social Media in Palembang Aquina, Salsa Melania Aquina; Zinaida, Rahma Santhi; Helmi, Sulaiman; Jabir, Bastian
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.307

Abstract

The advancement of information technology and the growing popularity of e-commerce have revolutionized marketing culture, allowing producers to connect directly with consumers through platforms like Instagram, regardless of time and location. This study, titled "The Role of Endorsers in Optimizing SME Promotion Through Instagram Social Media in Palembang," investigates how endorsers enhance SME product visibility and influence through the Instagram account @Sikonyols. By employing qualitative methods and analyzing data from the endorser’s account, followers, and collaborating SMEs, the study finds that endorsers significantly impact consumer purchasing decisions by delivering precise communication and influencing followers. This research fills a gap in understanding the effectiveness of digital marketing strategies for SMEs. The findings suggest that effective communication styles and accurate information delivery by endorsers greatly enhance promotional reach, underscoring the importance of influencer marketing in the digital era. The implications highlight that SMEs should leverage social media endorsements to optimize product promotions, significantly benefiting from reduced marketing costs and increased brand awareness.
Analysis of Digital Marketing Public Relations Strategy in Efforts to Market BBK (Quality Fuel) Products through the My Pertamina Application Kurniawan, Achmad; Zinaida, Rahma Santhi; Jabir, Bastian; Helmi, Sulaiman
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.348

Abstract

This study aims to analyze the Public Relations (PR) strategy of Pertamina Patra Niaga Regional Region of South Sumatra in marketing Special Fuel ((QUALITY FUEL)) products through the My Pertamina application, as well as evaluate its impact on customer loyalty and fuel usage during a certain period. This study uses a qualitative approach with data collection methods through in-depth interviews, direct observation, and documentation. Primary data was obtained from interviews with Pertamina's Public Relations, while secondary data came from related literature and media reports. The analysis was carried out to understand the effectiveness of marketing strategies and the application of digital technology in increasing the use of Quality fuel. The results of the study show that the PR strategy through the My Pertamina application significantly increases customer loyalty. The app facilitates transactions and provides a points-based loyalty program that is effective in attracting customers. The increase in the use of Quality fuel products, especially Pertamax and Dex Series, was recorded during the homecoming period with an increase in demand of up to 64%. The Public Relations strategy through the My Pertamina application is effective in increasing customer loyalty and promoting (QUALITY FUEL) products. However, there are challenges in the implementation of digital technology, especially among people who are not used to using applications. Further education is needed to optimize the benefits of this app across customer segments
The Political Economy of Audiences in Indonesia's Shopee Ecosystem: Commodification, Consumption, and Production of Meaning in the Digital Era Intan Fuji Lestari; Rusadi, Udi
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.386

Abstract

This study discusses how Shopee manages user data and digital features to commodify audiences and create structured consumption patterns through gamification and algorithms in the era of digital capitalism. The main objective of this study is to analyze Shopee's strategy in utilizing data and interactive features to increase consumption while building social relations that benefit the platform. Using a media political economy approach, qualitative research through literature review, this study explores the interaction between users, algorithms, and features such as Shopee Live, Feed, and Games. The study results show that data-based personalization and gamification strategies increase loyalty and create user dependence on the platform. In conclusion, Shopee has succeeded in maximizing profits through data exploitation. Still, it has also created an imbalance of power in managing user data, limiting its control over personal information.
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media Ochsa Dwiprakasa, Muhammad; Misnawati, Desy; Zinaida, Rahma Santhi; Isnawijayani
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.397

Abstract

This study aims to analyze the marketing public relations strategies the By.U provider employs to increase brand awareness through social media. The research method used is a qualitative approach with several data collection techniques, including interviews, observation, and documentation. The data analysis employed is qualitative data analysis, which involves three main activities: data reduction, data presentation, and conclusion drawing or verification. Based on the research findings, it can be concluded that.U's marketing public relations planning strategy almost entirely adheres to the dimensions and indicators in the strategic planning process outlined by Whalen, known as Whalen’s 7-Step Strategic Planning Process. The only shortcoming lies in the situational analysis dimension, where U did not fully implement a SWOT analysis but only utilised certain aspects. The marketing public relations efforts By.U have generally been successful and aligned with the Three Ways Strategy concept by Thomas L. Harris. However, areas still need improvement, such as the frequency of interaction by the By.U team on Instagram comments, which is rarely done, and the repetitive use of the same color scheme in their posts, leading to follower fatigue. Moreover, there is a lack of broader outreach to less tech-savvy individuals. Additionally, the brand awareness of By.U users and potential users, according to Aaker's (1991) theory, is still at the brand recognition level.
Journalistic Convergence in Digital Media Transformation: A Study on Sriwijaya Post and sripoku.com Rustam; Isnawijayani; Misnawati, Desy; Amin, Zaid
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.486

Abstract

This study examines the transformation of journalistic practices in response to digital media developments, focusing on Sriwijaya Post and Sripoku.com. Using a qualitative descriptive approach, data were collected through interviews and observations with journalists at both the field and editorial levels. The findings reveal that media convergence has significantly impacted journalistic workflows, necessitating journalists to adopt multimedia skills, including video production, real-time reporting, and social media engagement. This transformation involves structural and strategic newsroom changes to facilitate cross-platform content production. As part of a regional media network, Sriwijaya Post and Sripoku.com have embraced digital platforms for content delivery and as a primary revenue stream, particularly through services such as Google AdSense. The study contributes to a deeper understanding of how regional media in Indonesia navigate the challenges of digital convergence while maintaining journalistic integrity and sustaining their role in a rapidly evolving media ecosystem.

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