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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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Communication Satisfaction and Citizenship Behavior: A Mediated Model for Public Sector Transformation Lestari, Putri Ayu
Communica : Journal of Communication Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i3.797

Abstract

His study examines the effect of Organizational Communication Satisfaction (OCS) on Organizational Citizenship Behavior (OCB) in Indonesian State-Owned Enterprises (SOEs), with Employee Engagement (EE) and Employer Branding (EB) as mediators. A cross-sectional survey of 336 employees was conducted using validated Likert-scale instruments. Data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM), ensuring reliability and validity. Results show that OCS significantly predicts OCB (β = 0.31, p < 0.01). Both EE (β = 0.12, p = 0.017) and EB (β = 0.10, p = 0.024) partially mediate this relationship. These findings highlight that communication satisfaction influences behavior through emotional and symbolic mechanisms.  This study concludes that effective internal communication is a strategic resource for SOEs, fostering trust, engagement, and organizational resilience. Practical implications emphasize participatory and culturally sensitive communication strategies, while theoretically this research extends the OCS–OCB literature by integrating dual mediators in a public sector context.
Optimising Digital Public Relations in the Transformation of Smart and Sustainable City Communication: A Case Study of Jakarta and Bandung Yulia, Irla; Fajrini, Nurkhalila; Mulyajati, Enggar
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.844

Abstract

The present study analyses the strategic role of digital public relations (PR) in supporting the transformation of public communication towards Smart Sustainable Cities (SSCs) in Jakarta and Bandung. Using a qualitative case study approach, data were collected through interviews, digital media observation, and analysis of official smart city platforms. Thematic analysis was used to identify key patterns. Findings reveal that both cities use super-apps and social media to improve efficiency, transparency, and digital engagement. Challenges include human resource limitations, low digital literacy among certain groups, one-way communication dominance, and suboptimal system integration. Opportunities arise from the strong digital infrastructure and widespread social media. The study concludes that strengthening human capacity, targeted literacy programs, and interactive communication strategies are essential for effective digital PR in SSCs.
The Role of SEO Content Writer in Increasing The Organic Traffic of Akurat.co Website Syafitri, Dinda Nur; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1167

Abstract

This study examines the role of SEO Content Writers in increasing the organic traffic of the Akurat.co website. The rapid growth of digital media has reshaped how audiences access information, making Search Engine Optimization (SEO) an essential strategy for enhancing visibility and engagement in online journalism. Specifically, this study explores how SEO Content Writers contribute to improving organic traffic in a digital newsroom context an area that remains underexplored compared to general marketing focused SEO studies. Using a qualitative approach, data were collected through in depth interviews with three informants: a Senior Managing Editor of SEO as the key informant, supported by an SEO Content Writer and the Entertainment Editor of Akurat.co. Furthermore, literature studies were utilized to enrich the analysis and support data interpretation. The findings highlight that SEO Content Writers play a strategic role in keyword selection, content structuring, trend based topic analysis, and the production of evergreen articles that sustain long term visibility. Based on internal insights from the editorial team, approximately 80% of Akurat.co’s high traffic articles are driven by SEO based content, indicating a dominant contribution to organic readership (based on company estimation, not independent analytics tracking). In conclusion, SEO oriented content writing extends beyond technical optimization, serving as a core editorial strategy to maintain competitiveness in digital journalism.
Utilizing Google Trends for the Identification of Evergreen Topics in Online Media Akurat.co Adzhari, Noor Latifah; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1171

Abstract

The development of digital technology has changed how news is produced and consumed, requiring online media to adopt strategies that allow articles to remain relevant over time. Previous studies using Google Trends have focused on specific practical applications, such as analyzing newsroom patterns in Madania.co.id, assessing the impact of COVID-19 on the stock market, improving product keyword competitiveness, forecasting airport passenger arrivals, identifying public health risks, and analyzing social media usage trends. However, none of these studies investigate how Google Trends is used within editorial decision-making to support sustainable evergreen content production. This study fills that gap by examining how editors at Akurat.co utilize Google Trends to identify and select evergreen topics that continue attracting readers in the long term. The research uses a qualitative method through observation, interviews, and literature study conducted during an internship at PT Akurat Sentra Media. This internshipbased approach enables direct access to editorial routines, allowing deeper understanding of how data analytics supports decision-making in the newsroom. The findings reveal that Google Trends helps editors recognize topics with stable search interest such as education, lifestyle, and health thus supporting a more focused and data-driven SEO strategy. This study contributes to the discussion on data-driven journalism by demonstrating how search analytics can guide editorial sustainability practices in Indonesian online media. The implication is that integrating search data into newsroom workflows can improve content quality, match reader needs, and enhance the long-term competitiveness of digital news platforms.
Digital Communication Strategies of Homeless Accounts In Building Engagement on Tiktok Platform Asrie, Rakyta Azalya Maura; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1179

Abstract

This study examines the digital communication strategies of "homeless accounts" informal, anonymously managed entities on TikTok in building substantial audience engagement within Indonesia's digital landscape. Addressing a significant gap in literature regarding non-traditional media actors, the research employed qualitative methods combining digital ethnography and content analysis of 10 purposively sampled accounts over three months. Findings demonstrate that these accounts strategically leverage trending content formats, emotional storytelling, and interactive platform features to foster engagement. Their content portfolio primarily consists of viral themes, local information, and inspirational narratives, consistently enhanced with trending audio-visual elements for optimal algorithmic visibility. Core communication strategies are built upon authenticity, emotional resonance, and dialogic community management, effectively cultivating digital empathy and co-creation among followers. The study reveals that effective digital communication can be successfully cultivated outside traditional media infrastructures through strategic application of platform-specific features and authentic narrative techniques. This represents a modern form of citizen journalism that thrives on relational trust rather than institutional credibility. However, this operational model presents significant challenges regarding accountability and potential misinformation spread, necessitating enhanced digital literacy initiatives and platform-supported verification mechanisms. This research contributes valuable insights into how informal digital actors cultivate influence and community trust beyond institutional boundaries, offering important implications for understanding evolving digital communication paradigms in platform societies.
Communication Strategy Based on Interactive Games in Climate Change Education by Predikt Tangguh Indonesia Oetomo, Annisaa Larasati; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1186

Abstract

This study analyzes PT Predikt Tangguh Indonesia’s communication strategy for climate change education, focusing on the innovative integration of the GenerAksi board game and Instagram-based edutainment media. By employing interactive and participatory two-way communication, these approaches enhance audiences’ understanding, engagement, and motivation toward climate action. GenerAksi promotes collaborative experiential learning, enabling participants to explore climate risks and solutions in relatable real-life scenarios. Meanwhile, Instagram expands outreach and stimulates continuous involvement in climate discussions. Unlike dominant climate education approaches that remain one-way and school-centered, this study highlights the novelty of combining offline and digital interactive platforms as a unified community-oriented communication method. The findings provide insight into how innovative communication strategies can strengthen public awareness and meaningful participation in climate change education in Indonesia.
The Influence of the Popularity of Romantic Films on TikTok on Generation Z's Interest in Watching Local Films Fachrul Nurhadi, Zikri; Sahara, Hatri
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1294

Abstract

The key issue in this study is the increasing dependence of Generation Z on TikTok as a primary source of entertainment, potentially replacing conventional film promotional media. Therefore, without adequate understanding, the local film industry risks failing to capitalize on TikTok's popularity strategically and sustainably. This topic is relevant, as local films face challenges in attracting young audiences. This study employed employed an exploratory quantitative approach with a sample of 30 active Generation Z TikTok users aged 19-25 years. Data were collected using a questionnaire with validity and reliability tests, classical assumption tests, and simple linear regression analysis. The results showed that film popularity on TikTok had a positive and significant influence on adolescents' viewing interest (0.647; p < 0,001) with an R² of 0.538, indicating that 53.8% of the variation in viewing interest was explained by popular films. The results show a relationship between the intensity of user interaction with film content on TikTok and the tendency to be interested in watching local films, with the involvement of film producers maximizing social media as an interactive promotional tool that can expand audience reach and increase awareness of local films. In this study, the popularity of romantic films was measured based on the level of exposure (frequency of watching film content) and engagement (interactions in the form of likes, comments, shares, and use of hashtags). The uniqueness of this study lies in its positioning of TikTok as an algorithmic and participatory communication space that shapes Generation Z's perceptions of local films.

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