cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
journal@idscipub.com
Phone
+6282115151339
Journal Mail Official
journal@idscipub.com
Editorial Address
Gondangdia Lama Building 25, RP. Soeroso Street No.25, Jakarta, Indonesia, 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
 1   2   3   4   5 
Framing Risk and Social Norms: Effective Communication Strategies to Increase COVID-19 Vaccine Uptake Vanie, Adevy; Hariyanti, Anggelina
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.765

Abstract

Effective communication strategies are essential to combat vaccine hesitancy and enhance public health outcomes, particularly during global health crises such as the COVID-19 pandemic. This study investigates the impact of various communication framings educational, loss vs. gain framing, and social normative appeals on COVID-19 vaccine uptake. The objective is to identify strategies that are psychologically and culturally attuned to diverse populations. Using a systematic review and meta-analysis of 49 randomized controlled trials (RCTs), alongside case studies from China and the UK, this study evaluates the effectiveness of message types in promoting vaccine acceptance. Data were synthesized using fixed- and random-effects models, and subgroup analysis was conducted based on framing strategy and psychological orientation. Results show that loss-framed and normative messages significantly outperform gain-framed or generic formats. Educational messages produced pooled risk ratios (RRs) of 1.23–1.28, while loss-framed messages achieved an RR of 1.45. Case studies highlighted that individual framing works better for audiences with low institutional trust, whereas community framing is more effective in collectivist cultures and among those with strong just-world beliefs. Message effectiveness also varied by education level and cultural context. These results underscore the importance of tailored, psychologically informed, and culturally contextualized communication. The study contributes a nuanced framework for vaccine promotion based on behavioral science and highlights the need for adaptive, inclusive public health messaging in future crises.
Telehealth Inequity and Youth Engagement: A Mixed Methods Study of Access, Literacy, and Culture Bahrianoor; Febriana, Ajeng Iva Dwi
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.766

Abstract

Telemedicine is increasingly promoted to reduce healthcare disparities in rural regions, yet rural youth remain underserved by digital health innovations. This mixed methods study combined national survey data from Hungary and Sub-Saharan Africa (n = 3,240 adolescents) with 46 in-depth interviews and 12 focus groups in Southeast Asia to examine infrastructural, educational, economic, and cultural barriers to telemedicine adoption. Results showed that fewer than 50% of rural households in Sub-Saharan Africa had stable electricity and only 24% reported internet access, compared to 88% and 62% respectively in rural Hungary. Device ownership was also limited, with just 18% of rural Sub-Saharan youth owning smartphones. Digital health literacy scores were significantly lower among rural adolescents, while cultural preferences for traditional medicine and skepticism toward digital platforms further reduced uptake. Economic constraints, particularly the cost of mobile data, posed additional barriers. Ethical issues around privacy and consent were critical, especially for minors. These findings highlight the need for affordable infrastructure expansion, school-based digital literacy programs, and culturally sensitive outreach. The study concludes that telemedicine can transform rural healthcare access if implemented through equitable infrastructure investment, inclusive education, and participatory, youth-centered policy design.
Cross-Cultural Advertising in Southeast Asia: Market Trends, Digital Engagement, and Cultural Adaptation Saipul
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.774

Abstract

This study aims to analyze cross-cultural advertising in Southeast Asia (SEA) between 2019 and 2024, with particular attention to market growth, digital engagement, and cultural adaptation strategies that influence advertising effectiveness. A mixed qualitative-quantitative approach was employed, relying on secondary data from Mordor Intelligence, EMARKETER, and Campaign Asia. Theoretical frameworks from Hofstede’s cultural dimensions, Hall’s high/low context theory, and postcolonial perspectives were applied to interpret advertising practices. Findings indicate that campaigns integrating local languages, regional influencers, and visual storytelling outperform standardized global content. Mobile-first strategies aligned with cultural values increase engagement, while high-context communication enhances message retention. Personalized mobile content and culturally embedded apps strengthen consumer trust and loyalty. The study concludes that cultural adaptation is essential for effective advertising in SEA. Inclusive and culturally attuned strategies foster stronger brand loyalty and higher conversion rates. The insights provide practical guidance for marketers operating in the region’s competitive and diverse digital markets.
Visual Language and Identity in Digital Youth Culture: A Socio-Semiotic Study of Memes among Indonesian Gen Z Halim, Syaiful; Sari, Mita
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.775

Abstract

Memes have emerged as a powerful communicative tool among Generation Z, particularly in Indonesia where digital media usage is high. This study investigates how Indonesian Gen Z utilizes memes as socio-semiotic devices for identity construction, social critique, and cultural expression. Employing a mixed-methods approach, the research combines a quantitative survey of 72 respondents with qualitative interviews to uncover the communicative functions, rhetorical strategies, and cultural dynamics involved in meme usage. The methodology involved structured questionnaires to assess platform use, meme frequency, and perceived communicative intent, alongside thematic analysis of interview data to identify semiotic devices such as juxtaposition, parody, and visual enthymeme. Findings indicate that memes are widely used for humor, information, critique, and emotional connection, with platform features significantly shaping usage patterns. Results show that Indonesian Gen Z uses memes not only to entertain but to articulate collective identity, challenge authority, and respond to current events. These expressions are shaped by cultural codes, generational values, and visual literacy, making memes a vital mode of informal public discourse. The discussion highlights the importance of localized meme analysis and suggests integrating meme literacy into digital education to foster critical engagement with media. This research contributes to digital communication and semiotics by demonstrating that memes serve as dynamic platforms for multimodal expression, public commentary, and identity negotiation. As digital artifacts, memes are central to understanding contemporary youth discourse and the sociocultural landscapes they inhabit.
Mobilizing Green Narratives: The Role of Instagram Reels in Indonesian Youth Environmental Activism Febriana, Ajeng Iva Dwi; Rosmilawati, Srie
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.776

Abstract

This study investigates the role of Instagram Reels in mobilizing environmental activism among Indonesian youth, focusing on the digital strategies of the Pandawara Group. Indonesia, with one of the highest Instagram user bases globally, presents a unique context where digital engagement intersects with climate concern. Utilizing a mixed-method approach, the research analyzes three Reels through engagement metrics (likes, comments, shares) and visual semiotic analysis to assess narrative structure, emotional appeal, and symbolic messaging. Findings reveal that Reels featuring problem-action-resolution narratives, community participation, and emotionally resonant imagery significantly boosted digital engagement and inspired offline clean-up initiatives. Over 620 tons of waste were removed from 187 locations, indicating a strong correlation between online interaction and real-world impact. Visual storytelling and hashtags enhanced message diffusion and identity formation among viewers, aligning with the theory of connective action. While Instagram's algorithmic biases and risk of slacktivism present challenges, the study outlines strategies to enhance digital activism's effectiveness. These include message consistency, participatory content design, educational components, and influencer collaborations. The research contributes to digital media and environmental communication scholarship by providing a replicable framework for youth-driven activism.
Transnational Viewing, Local Meaning: Analyzing K-Drama Consumption Across Indonesia Oktavia, Luci Afiani
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.777

Abstract

The popularity of Korean dramas (K-Dramas) in Indonesia has grown significantly over the past decade, offering a unique opportunity to examine how global media influences local audiences. This study explores the socio-cultural impact of K-Dramas on Indonesian viewers through a mixed-methods approach, including national survey data, YouTube comment analysis, and regional access patterns. The research investigates preferences for subtitled content, perceptions of gender roles, family values, and beauty standards, as well as the extent of cultural hybridization and expressions of national identity in fan discourse. Findings reveal that a majority of viewers prefer subtitled content, particularly among younger urban populations, due to its role in enhancing cultural understanding. K-Dramas shape perceptions of gender and family, reinforcing certain norms while also offering aspirational representations. Beauty ideals presented in these dramas influence consumer behavior and identity formation, though audiences often engage critically with these portrayals. Additionally, the study uncovers a strong presence of cultural hybridization and identity negotiation, alongside regional disparities in media access and digital infrastructure. These insights contribute to our understanding of media globalization, demonstrating how transnational content is both consumed and contested within local contexts. The study highlights the need for inclusive digital policies and further research on the long-term implications of cross-cultural media exposure.
Trust in the Scroll: The Mediating Role of Parasocial Interaction in Influencer Marketing on Instagram Reels Lestari, Putri Ayu; Yopiannor, Farid Zaky
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.781

Abstract

In the evolving landscape of digital marketing, nano- and micro-influencers have gained increasing relevance among Generation Z audiences due to their perceived authenticity and relatability. This study investigates how these influencer tiers on Instagram Reels affect purchase intention, with a focus on the mediating role of trust developed through parasocial interaction. A quantitative cross-sectional survey was conducted among 371 Indonesian Instagram users aged 18–25, employing purposive and snowball sampling. Data were collected using validated Likert-scale instruments for perceived authenticity, trust, and purchase intention, and analyzed through regression and mediation testing. The results indicate that nano-influencers generated higher engagement variability, while micro-influencers elicited stronger purchase intent. Trust significantly mediated the relationship between perceived authenticity and purchase behavior, highlighting its central role in transforming engagement into actionable outcomes. The findings underscore that superficial engagement metrics alone cannot predict conversion; instead, authenticity, emotional resonance, and trust-based connections are critical. These results provide both theoretical contributions to parasocial interaction research and practical implications for brands seeking to optimize influencer marketing strategies among Gen.
Framing the Floods: Temporal Shifts and Ecological Silences in Indonesian Media Husni, Mochamad
Communica : Journal of Communication Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i3.782

Abstract

Indonesia's increasing flood frequency and severity underscore the urgent need for comprehensive disaster reporting that highlights both natural and anthropogenic causes. This study investigates temporal changes in the media framing of flood disasters between 2020 and 2025, with a focus on ecological narratives in Indonesian online news outlets. Using Entman’s four-frame model problem definition, causal attribution, moral evaluation, and remedy recommendation this research analyzed 60 articles from five national media platforms. The articles, covering events in Jakarta, Kalimantan, Jabodetabek, and Pekalongan, were examined using NVivo-assisted coding and critical discourse analysis supported by ecolinguistic perspectives. Results show a persistent reliance on natural disaster framing in both 2020 and 2025, with technical and infrastructural narratives increasingly dominant in recent years. While there is a gradual integration of scientific and policy-relevant vocabulary such as “climate adaptation” and “urban resilience” ecological degradation remains underreported. Comparisons between years reveal an incremental shift toward accountability framing, yet ecological drivers like deforestation or land-use mismanagement continue to receive minimal attention. Furthermore, reliance on official sources and episodic coverage patterns limit public engagement with systemic environmental issues. The discussion highlights structural constraints including corporate influence, low media literacy, regulatory barriers, and editorial dependence on government narratives. Lessons from Global South countries illustrate how integrating grassroots voices and improving journalist training can strengthen environmental reporting. The study concludes by advocating for institutional reforms, enhanced ecological literacy, and the empowerment of community journalism as steps toward more transformative media practices.
The Power of Parasocial Interaction: Relatability, Trust, and Ethical Engagement in Gen Z Influencer Marketing Lestari, Putri Ayu; Islami, Nafa Aqla
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.783

Abstract

As short-form video platforms gain prominence, influencer marketing increasingly depends on parasocial interactions (PSI) to engage Generation Z consumers. The aim of this study is to examine the extent to which influencer relatability and trust influence purchase intention, with PSI serving as a mediating mechanism. Using survey data from 400 Indonesian urban Gen Z users active on Instagram Reels, TikTok, and YouTube Shorts, we conducted SEM analyses to validate the mediation effect of PSI. Model fit indices (CFI > 0.90, RMSEA < 0.08, SRMR < 0.08) confirmed acceptable fit, with indirect effects indicating significant emotional mediation pathways (β = 0.24, p < 0.01). This study is novel in highlighting the combined role of relatability and trust within the short-form video ecosystem, specifically in a Southeast Asian Gen Z context. Results demonstrate that emotionally resonant storytelling and interactive content (e.g., Q&A sessions, live streams) enhance PSI, which in turn strengthens consumer trust and brand loyalty. In practical terms, the findings suggest that brands should adopt authentic engagement, ethical transparency, and adaptive multi-platform strategies to sustain long-term relevance. However, authenticity and ethical transparency remain critical, as Gen Z is highly sensitive to manipulative content and commercial overreach. This research contributes theoretically by validating PSI as a mediating mechanism in influencer marketing, while providing practical guidance for industry players seeking to design ethical and effective campaigns.
Evaluating Risk Communication Strategies in Local Government Responses to Dengue Fever in Indonesia Febriana, Ajeng Iva Dwi; Selawaty, Desy
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.784

Abstract

Dengue fever remains a pressing public health challenge in Indonesia, where rapid urbanization, climate variability, and limited vector control capacity exacerbate transmission risks. This study aims to evaluate the effectiveness of local government risk communication strategies through a mixed-methods comparative case study of three initiatives: Bandung’s CeWoli Jawara, Banjarmasin’s PSN 3M Plus, and Tabanan’s PMI model. Findings reveal that multichannel and participatory strategies particularly those integrating digital tools with community-based outreach strengthen message retention, build public trust, and improve behavioral compliance. Trusted messengers such as health cadres and peer educators enhance credibility, while feedback loops and message repetition sustain engagement. In contrast, top-down approaches with limited interactivity often reduce effectiveness. The novelty of this research lies in its systematic comparison of localized communication models, combining global frameworks such as WHO’s RCCE principles with Indonesia’s own communication traditions. The results highlight how culturally attuned, community-driven communication can bridge gaps in public health governance. For policymakers, the study recommends embedding participatory infrastructures, investing in trusted local communicators, and institutionalizing hybrid media ecosystems to ensure resilience against future vector-borne outbreaks.

Page 4 of 5 | Total Record : 47

 1   2   3   4   5 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): January 2026 Vol. 3 No. 4 (2025): October 2025 Vol. 3 No. 3 (2025): July 2025 Vol. 3 No. 2 (2025): April 2025 Vol. 3 No. 1 (2025): January 2025 Vol. 2 No. 4 (2024): October 2024 Vol. 2 No. 3 (2024): July 2024 Vol. 2 No. 2 (2024): April 2024 Vol. 2 No. 1 (2024): January 2024 Vol. 1 No. 1 (2023): October 2023