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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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The Effect of Social Media on Complex Buying Behavior in Insurance Industry with Age as Moderating Variable Azman, Siti Nur Fadilah; Mohamad, Siti Hajar
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.512

Abstract

The increasing popularity of social media has provided a new opportunity for businesses to boost sales. The slow growth of insurance penetration rate in Malaysia, leaves many Malaysians at financial risk. Hence understanding how social media can affect complex buying behavior should help insurance companies to boost their sales. This study will focusing in Klang Valley population, since it is diverse in term of race, financial status and religion making it a suitable sample.  This study is using theory of Reasoned Action and Social Identity Theory to investigate how social media can give effect on complex buying behavior in insurance industry with age as moderating factor. The methodology used in this study is online survey, it was designed and distributed to target respondents in Klang Valley using purposive sampling. A total of 211 responses were gained and only 178 from them are valid responses. The responses were analyzed with SPSS and Partial Least Square structural equation modeling (PLS-SEM). The finding of the study discuss both user review and social proof were discovered to have significant influence on complex buying behavior in insurance industry. However social media influencer does not significantly affect complex buying behavior. Furthermore, it was also found that age does not moderate the relationship between user review and complex buying behavior in insurance industry. The results contribute to the academic literature by reinforcing the relevance of TRA and SIT in understanding consumer decision-making in complex purchases.
Social Media and Mass Communication in the Digital Era: A Narrative Review Handayani, Widhia Seni; Junaidi
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.644

Abstract

This narrative review examines the global impact of social media on mass communication practices, focusing on the shifts in communication formats, public participation, and the emerging challenges of misinformation and digital inequality. The study aimed to assess how digital platforms are transforming traditional mass communication and to identify systemic barriers limiting their effectiveness. A comprehensive literature search was conducted using Scopus, PubMed, and Google Scholar, applying inclusion criteria focused on peer-reviewed articles from the past decade addressing social media, mass communication, and digital transformation. The results reveal five critical themes: the evolution of communication style toward visual and participatory formats; the rise of citizen journalism enhancing local information access; the acceleration of misinformation and opinion polarization; the psychological impacts of digital engagement, particularly among youth; and the strategic adaptation of communication professionals in leveraging digital tools. Notably, disparities in infrastructure, policy, and digital literacy impede equitable access and utilization of social media across different regions. The findings underscore the need for inclusive media policies, digital literacy programs, and strategic investments in technological infrastructure. By addressing these systemic barriers, stakeholders can enhance the positive potential of social media in public discourse and health communication. This review contributes to a deeper understanding of digital communication dynamics and informs future policies and research targeting sustainable and equitable communication ecosystems.
Systemic Drivers of Effective Crisis Communication: A Narrative Review Across Contexts Hapsari, Galuh Kusuma; Ananda, Annisa Rizki
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.645

Abstract

Organizational communication is pivotal in sustaining institutional resilience during crises, yet systematic evidence from Southeast Asia and Indonesia remains limited. This narrative review aims to synthesize recent empirical findings on internal and external communication strategies, with a focus on their effectiveness in fostering trust, engagement, and organizational reputation. Literature published between 2019 and 2024 was retrieved from Scopus, Google Scholar, and PubMed using Boolean search strings, and a total of XX eligible studies were included in the final synthesis. Findings indicate that internal strategies emphasizing transparency, emotional support, and digital connectivity enhance employee morale and cohesion, while external strategies rely on pre-crisis reputation, real-time messaging, and sensitivity to socio-political contexts. The growing use of social media and AI enables real-time sentiment analysis and tailored outreach, though ethical concerns and technological disparities between developed and developing countries remain significant barriers. This review reaffirms the Situational Crisis Communication Theory (SCCT), while proposing contextual adaptations that incorporate cultural diversity and technological complexities. Practically, the study highlights the urgency of systemic reforms, capacity building, and adaptive policies to strengthen organizational communication in Indonesia and the broader Southeast Asian region.
Integrating VR in Communication Practices: A Multisectoral Narrative Review with Emphasis on Education, Healthcare, and Marketing in Global Contexts Pratama, Alfian; Patrissia, Ressa Uli
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.646

Abstract

The integration of Virtual Reality (VR) and immersive technologies in communication is reshaping how individuals engage, interact, and learn across various sectors. This narrative review explores the applications and challenges of VR in education, healthcare, marketing, and cultural heritage communication. The study aimed to analyze current literature to uncover the transformative potential and limitations of VR-based communication practices. The review utilized a comprehensive literature search in databases such as Scopus, PubMed, and Google Scholar using keywords including "Virtual Reality," "Immersive Communication," "Augmented Reality," and "Narrative Review." Inclusion criteria prioritized peer-reviewed studies from 2010 to 2024 focusing on VR applications in communication contexts. Studies unrelated to communication, non-empirical works, and unpublished materials were excluded. Results show that VR enhances learning outcomes, social-emotional skills, and engagement in educational settings; improves therapeutic communication and patient care in healthcare; strengthens brand engagement in marketing; and facilitates access to cultural content globally. However, key challenges remain, including infrastructure limitations, cost barriers, social adaptation, and regulatory issues. Factors such as policy support, stakeholder training, and equitable design are vital for broader adoption. This review emphasizes the strategic role of VR in modern communication while calling for interdisciplinary research and policy reforms to ensure ethical and inclusive deployment. Addressing these systemic and contextual barriers is essential to realizing VR’s full potential.
A Narrative Review of AI-Driven Omnichannel Branding Strategies in Global Digital Marketing Satrio, Sello; Fatmawati, Yuli
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.647

Abstract

This narrative review explores the evolution of brand communication strategies within the digital marketing ecosystem, emphasizing the growing significance of omnichannel approaches and emerging technologies in building consumer engagement and brand loyalty. The review aims to evaluate how integrated communication practices—especially those employing artificial intelligence (AI), data-driven personalization, and immersive technologies like virtual reality (VR)—redefine consumer-brand interactions. Literature was collected through comprehensive searches in Scopus and Google Scholar using a Boolean-based strategy with keywords such as "digital marketing," "social media," "brand communication," and "consumer engagement." Inclusion criteria focused on peer-reviewed studies from the past five years that investigated digital branding strategies in developed and developing contexts. Results indicate that omnichannel brand strategies significantly outperform single-channel approaches by offering cohesive, multi-platform experiences that enhance loyalty and trust. AI-based personalization tools and VR-enabled brand experiences deepen user engagement by tailoring communication and delivering authentic interactions. However, the literature also highlights significant disparities in digital capacity across regions, with ethical issues like greenwashing and data privacy violations undermining consumer trust.  The findings suggest the need for policy-level interventions to promote sustainable, ethical, and inclusive brand communication. Stakeholders must align digital strategies with evolving consumer expectations and regulatory demands. Future research should explore the real-world efficacy of these tools and develop region-specific best practices to close the digital divide.
The Role of Two-Way Communication in Institutional Resilience During the COVID-19 Crisis: A Global Perspective Hutagalung, Maasyithah; Sutrisno, Tri
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.649

Abstract

Crisis communication has become an essential function of public institutions, particularly in light of recent global disruptions such as the COVID-19 pandemic. This narrative review investigates effective communication strategies and recurrent failures in public crisis response, aiming to uncover key factors that enhance or hinder institutional trust. A structured literature review was conducted across Scopus, Web of Science, PubMed, and Google Scholar, using targeted keywords such as "crisis communication," "public institutions," "risk communication," and "social media trust." Inclusion criteria emphasized peer-reviewed empirical studies and reviews that addressed communication practices during crises. The review highlights the importance of two-way communication, which fosters public trust by encouraging active engagement and feedback. Social media emerges as a double-edged sword—while it facilitates rapid information dissemination, it also accelerates the spread of misinformation. Studies show that content featuring emotional appeal, cultural relevance, and empathy improves message reception. However, systemic barriers like resource constraints and institutional mistrust remain persistent obstacles. Findings suggest that adaptive, emotionally resonant communication, combined with transparent messaging and inter-agency collaboration, significantly improves crisis response. Public institutions must therefore develop strategies that integrate digital tools, empower local leaders, and prioritize audience-specific messaging. These insights offer a foundation for future policies and research aimed at strengthening institutional resilience in the face of ongoing and emerging crises.
Strategic Internal Communication in Organizational Change: A Narrative Review of Practices and Barriers Suratmoko, Bayu; Adnan, Iis Zilfah
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.650

Abstract

This narrative review explores the strategic role of internal communication in driving successful organizational change. The review aims to identify effective communication techniques, assess employee engagement dynamics, evaluate the integration of digital tools, and examine cross-cultural and sectoral differences. A structured review methodology was employed using literature from Scopus, Web of Science, JSTOR, and Google Scholar. Keywords included "internal communication," "organizational change," "strategic messaging," and "employee engagement." Studies were selected based on relevance, methodological rigor, and publication within the last decade. The findings reveal that two-way communication, credible messaging, and digital platforms such as Slack and Microsoft Teams significantly enhance transparency and employee commitment. Empirical evidence highlights trust as a key mediator in fostering engagement, with participatory communication models proving most effective. Comparative analysis shows that communication strategies vary widely across cultures and sectors, influenced by organizational hierarchies and societal values. Systemic barriers such as leadership misalignment and emotional resistance remain challenges to implementation. This review concludes that effective internal communication is essential for reducing resistance and promoting sustainable transformation. Policies encouraging leader training, technological integration, and inclusive culture development are recommended. Future studies should address digital innovation and longitudinal impacts to enrich the literature and practice of change management.
Media Framing in the Digital Age: A Narrative Review of Sociopolitical and Cultural Impacts Hutagalung, Maasyithah; Nurhasanah
Communica : Journal of Communication Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i3.653

Abstract

This narrative review analyzes how media framing in both news outlets and digital platforms shapes public perception across sociopolitical and cultural contexts. Drawing on framing theory as the conceptual foundation, this study systematically reviewed 72 peer-reviewed articles published between 2018 and 2023, retrieved from Scopus, Web of Science, and Google Scholar using Boolean operators and targeted keywords such as “media framing,” “public opinion,” “misinformation,” and “crisis communication.” The review identified three dominant themes: (1) the direct influence of framing on individual attitudes and behaviors, (2) cross-cultural variations in framing reception and impact, and (3) the systemic role of media in shaping policy discourses and institutional trust. The analysis demonstrates that linguistic strategies such as metaphors and emotional cues significantly alter public interpretation and engagement, with implications for both democratic processes and health communication. Unlike previous reviews, this study emphasizes cross-regional comparisons, particularly in developing countries, and highlights long-term behavioral implications often overlooked in prior research. The findings suggest that media framing holds transformative power, underscoring the need for ethical attention from practitioners and strategic policymaking. Strengthening media literacy programs and integrating cross-cultural perspectives are crucial steps to mitigate risks and leverage framing’s potential for social good.
Spinoza's Critique of Descartes' Dualism and The Relevance of Both In The Digital Age Hasibuan, Damri
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.629

Abstract

The digital era presents complex philosophical and ethical challenges, prompting an evaluation of traditional frameworks like mind-body dualism for new ethical foundations. This paper critically examines Baruch Spinoza's critique of René Descartes' dualism and their contemporary relevance in addressing the ethical and existential challenges of the digital age. Employing library research and a critical-philosophical approach, this study analyzes primary and secondary texts. This research finds that while Descartes' rationalism laid the groundwork for modern scientific epistemology, its inherent dualism contributes to digital ethical and existential crises. Conversely, Spinoza's monistic ethics of unity and natural order offer an alternative framework for navigating the moral dilemmas of a digital society. The study concludes by emphasizing the importance of synthesizing individual and relational rationality as a strong ethical foundation for human progress amidst rapid technological advancement.
The Influence of Luxcrime Product Reviews on the Tiktok Application on Consumer Purchase Decisions in Medan City Pohan, Marsha
Communica : Journal of Communication Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i3.735

Abstract

In the digital era, social media platforms such as TikTok have become powerful channels for shaping consumer behavior, particularly in the beauty industry. This study examines the influence of Luxcrime product reviews on TikTok on consumer purchase decisions in Medan City. Using a quantitative correlational approach, data were collected through questionnaires from 100 female respondents aged 17–40 who had watched Luxcrime product review content on TikTok and had purchased the product. Data were analyzed using Spearman’s Rank Order Correlation with SPSS 29.0. The results show a significant and moderately strong relationship (ρ = 0.626, p < 0.05) between exposure to product reviews and purchase decisions, with a coefficient of determination of 39%. These findings indicate that authentic and informative TikTok reviews positively affect consumers’ decisions to purchase Luxcrime products. The study concludes that video-based e-WOM on TikTok enhances consumer trust, stimulates buying interest, and serves as an effective marketing strategy for beauty brands to optimize promotional efforts and improve sales performance.

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