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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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Determining The Brand Identity of Setu Babakan In Various Promotional Media As A Betawi Cultural Tourism Destination Themotia Titi Widaningsih; Fit Yanuar
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.761

Abstract

Proper branding facilitates promotion efforts for managers. Good promotion can increase tourist visits. This study aims to identify branding aspects including brand demographics, personality, character, positioning, name, logo and slogan, ticket prices, and promotional media. The study was conducted in the Betawi cultural tourism area of Setu Babakan, using quantitative research. Data collection was carried out by distributing questionnaires to tourists. Focus group discussions were conducted with managers and the community. The results showed that Setu Babakan tourists were predominantly male, college graduates, both diploma and bachelor's, aged 20-30 years and private sector employees. Tourists utilize social media to obtain tourism information. Setu Babakan visitors are tourists who enjoy traveling and love the beauty of nature and culture.
Cross-Cultural Communication in MNCs: Insights into Structural Barriers and Strategic Solutions – A Narrative Review Aquarini
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.648

Abstract

This narrative review examines the complex landscape of communication in multinational corporations (MNCs), focusing on intercultural and structural challenges that affect internal communication and organizational cohesion. The study aims to synthesize recent findings and evaluate the effectiveness of current strategies in overcoming barriers such as language differences, cultural misalignments, and hierarchical communication structures. Using a structured review approach, the research draws on peer-reviewed literature from Scopus, Web of Science, and Google Scholar, analyzing thematic insights from qualitative and quantitative studies published over the past decade. The findings confirm that intercultural communication challenges—particularly language barriers and cultural diversity—remain persistent in MNC settings. Additionally, hierarchical organizational structures inhibit information flow and reduce employee engagement. Notably, the dominance of English as a corporate language can both facilitate and obstruct communication depending on local employees' proficiency levels. However, digital communication platforms and adaptive strategies that consider local cultural contexts have shown promise in mitigating these issues. The discussion emphasizes the importance of revisiting organizational communication policies, encouraging flatter hierarchies, and investing in intercultural training. These measures are key to fostering inclusive, responsive, and effective communication ecosystems. This review contributes to the literature by bridging systemic insights with practical implications, suggesting that a balanced global-local communication approach is critical for organizational resilience in diverse international contexts.
Constructing Digital Selves: A Narrative Review on Identity in Online Communities Putra, M. Nuur Tanja
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.651

Abstract

In the digital era, identity construction has become increasingly intertwined with online interactions and platform-based communication. This narrative review aims to synthesize contemporary findings on how individuals construct and express identities within diverse online communities. Utilizing qualitative and quantitative studies retrieved from Scopus, PubMed, and Google Scholar, the review focuses on four primary contexts: social media platforms, online activism, role-playing games, and professional networking sites. Keywords such as "identity construction," "online communities," and "digital communication" guided the search and selection criteria. Findings reveal that identity is constructed through a range of communicative and narrative practices, including visual content creation, emotive expression, and community engagement. In social media, users employ multimodal strategies to project curated personas; in activist forums, shared narratives and symbols reinforce collective identities. Role-playing environments allow for creative exploration of identity via avatars and storylines, while professional platforms emphasize self-curation aligned with career aspirations. These processes are deeply influenced by systemic factors such as platform algorithms, socio-economic access disparities, and cultural norms. This review highlights the need for inclusive digital policies and educational initiatives to counteract algorithmic bias and bridge digital divides. Moreover, it calls for future research focusing on marginalized groups and non-Western perspectives to deepen global understanding. Overall, this study contributes to the growing scholarship on digital identity and offers practical insights for fostering equitable online engagement.
Strategic Communication in Digital Activism: A Narrative Review Across Global South Movements Lisnawati
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.652

Abstract

Digital activism has emerged as a powerful mechanism for social change, leveraging communication strategies on social platforms to drive engagement, mobilization, and advocacy. This structured narrative review synthesizes and analyzes key strategies used in digital activism across diverse contexts, with a particular focus on underexplored regions in the Global South. A total of 72 peer-reviewed articles published between 2010 and 2024 were systematically identified from Scopus, Web of Science, Google Scholar, and PubMed. A thematic synthesis method was applied to examine patterns across communication strategies, platform affordances, and systemic challenges. Findings highlight the effectiveness of hashtags, videos, and infographics in enhancing audience reach and solidarity, particularly when amplified by influencers and algorithmic visibility. Twitter, Facebook, and Instagram show complementary roles in mobilization, while activists in marginalized communities face persistent obstacles such as surveillance, censorship, and economic inequality. The review concludes that policy interventions are essential to safeguard inclusive digital activism, and recommends further localized studies to explore context-specific communication strategies and resilience frameworks.
Strategic Gamification in Communication: Enhancing Engagement in Learning and Health Sectors Toun, Nicodemus R.
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.655

Abstract

Gamification has emerged as a powerful approach in enhancing communication strategies across various domains, including education, health, and public advocacy. This narrative review explores how gamification influences engagement, knowledge retention, and behavioral change through communication. A comprehensive literature search was conducted across databases such as Scopus, Web of Science, PubMed, and Google Scholar using Boolean keyword combinations including "gamification," "communication strategies," "engagement," "education," and "persuasion." Relevant studies were selected based on predefined inclusion and exclusion criteria focusing on peer-reviewed articles published in the last ten years. The findings indicate that key gamification elements—such as rewards, feedback, and competition—significantly boost user interaction and motivation. In educational contexts, gamification enhances learning outcomes and retention, especially when culturally adapted. In health communication and public campaigns, gamified systems promote desired behaviors by leveraging persuasive psychological mechanisms. However, systemic barriers such as digital access, institutional policy gaps, and limited facilitator capacity influence implementation success. This review underscores the need for culturally adaptive, technology-supported, and community-centered gamification policies. It calls for future research on ethical design, long-term impacts, and scalable interventions. Gamification, when strategically implemented, holds promise as a catalyst for sustainable engagement and effective communication.
Digital Resistance and Representation: Media Narratives of Marginalized Groups in a Global Context Jariah, Ainun
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.656

Abstract

Media representations of marginalized communities significantly influence public perceptions and social inclusion. This narrative review aims to analyze how traditional and digital media construct narratives about marginalized groups, oscillating between reinforcing stereotypes and fostering empowerment. A comprehensive literature search was conducted using Scopus, Google Scholar, and EBSCOhost, focusing on studies employing keywords such as "media representation," "marginalized communities," "stereotypes," and "empowerment." Inclusion criteria emphasized peer-reviewed articles examining media portrayals of socially excluded populations. Findings reveal persistent stereotypes across media, with portrayals often simplifying and stigmatizing LGBTQIA+ individuals, people with disabilities, and ethnic minorities. Such portrayals contribute to psychological distress and reinforce systemic exclusion. However, emerging narratives facilitated by social media platforms offer spaces for resistance, identity articulation, and inclusive storytelling. Examples from participatory cinema, community radio, and TikTok campaigns show how marginalized voices challenge hegemonic discourses and reshape public understanding. Discussion highlights the systemic nature of media bias and the role of inclusive policies in promoting equity. Disparities between media practices in developed and developing countries are evident, pointing to the need for culturally sensitive reforms. This review calls for future research into digital media's transformative potential and recommends policy frameworks that integrate marginalized voices in content creation.
Viral Politics and Platform Power: TikTok’s Role in Shaping Electoral Discourse in Southeast Asia Febriana, Ajeng Iva Dwi; Rahman, Sirajul
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.753

Abstract

This study examines how TikTok has transformed political campaigning and discourse in Southeast Asia, focusing on the 2022 and 2024 elections in Indonesia, Malaysia, and the Philippines. Using qualitative content analysis of TikTok content tagged with political hashtags, the research draws on platform governance theory and emotional resonance metrics to assess engagement patterns, influencer behavior, and algorithmic amplification. Findings reveal that TikTok’s short-form, emotionally resonant videos allow both official campaigns and grassroots creators to bypass traditional media gatekeeping. In Indonesia, meme-driven user content often achieved engagement rates above 60%, surpassing official campaign videos and highlighting humor and satire as dominant forms. In Malaysia, politicians such as Syed Saddiq gained more than 500,000 new followers during the 2022 campaign by employing authentic, relatable storytelling to connect with voters. In the Philippines, coordinated influencer networks generated millions of views for revisionist historical narratives, demonstrating the risks of emotionally charged disinformation. Comparative analysis shows how TikTok operates differently across Southeast Asia’s sociopolitical contexts: Indonesia illustrates the power of grassroots humor, Malaysia underscores the effectiveness of storytelling in political outreach, and the Philippines exposes vulnerabilities to disinformation through influencer coordination. Overall, the study underscores a paradox. TikTok democratizes political expression by lowering barriers for participation but simultaneously magnifies post-truth dynamics and risks marginalizing dissenting voices through algorithmic bias. To address these challenges, the study recommends strengthening algorithmic transparency and implementing targeted digital literacy programs for youth voters in Southeast Asia. These measures are vital to safeguarding democratic integrity within rapidly evolving digital spaces.
Risk and Responsibility: Evaluating the Efficacy of Framed Health Communication Strategies During a Pandemic Wahyudi, Jaemi
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.754

Abstract

This study investigates the effectiveness of gain- versus loss-framed messaging in shaping public intentions to vaccinate during health crises such as the COVID-19 pandemic. Drawing on prospect theory and behavioral communication principles, the research examines how framing influences vaccine uptake and explores demographic and cultural moderators of framing impact. Using a randomized survey experiment, the study found that loss-framed messages increased vaccination intention by 27% compared to gain-framed messages (Cohen’s d = 0.76). The effect was particularly strong among older adults and individuals with high trust in health authorities. Practically, these results suggest that public health campaigns should prioritize loss-framed content in high-risk populations while pairing it with clear guidance on action steps. The findings highlight the ethical need to balance persuasive urgency with empathy and inclusivity. Theoretically, this study advances the application of prospect theory in health communication, while practically, it informs targeted strategies for reducing vaccine hesitancy through culturally attuned and multi channel outreach.
Empathy in the Digital Age: Exploring Disinhibition, Phubbing, and Emotional Erosion in Online Communication Hidayat, Rachmat
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.763

Abstract

The rapid growth of digital communication has reshaped interpersonal interaction and raised concerns about empathy in computer-mediated environments. This study examines how digital disinhibition, multitasking, and phubbing affect emotional presence and empathetic engagement. Using a mixed-methods design, quantitative data from 200 participants and qualitative interviews with 25 individuals were analyzed to provide comprehensive insights. Results show significantly lower empathy scores in online compared to face-to-face communication, with younger participants reporting higher rates of phubbing. Thematic analysis revealed emotional fatigue, attentional fragmentation, and disinhibition as major causes of relational disconnection. Generational and cultural differences further complicated the dynamics of empathy in digital settings. The study highlights the need for empathy-centered design in communication technologies. Recommended interventions include responsive interfaces, ethical frameworks such as the Ethics of Care, and user-centered practices. The findings call for a systemic redesign of digital platforms to strengthen attentiveness, emotional intelligence, and ethical engagement.
Leading Through Distance: Transformational Leadership and Internal Crisis Communication in Hybrid Work Models Asmianur, Reffa
Communica : Journal of Communication Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i3.764

Abstract

The COVID-19 pandemic accelerated the global adoption of hybrid work models and raised new challenges for internal crisis communication. This study examines how transformational leadership clarifies communication and strengthens employee engagement in multinational hybrid environments. A comparative qualitative case study of six firms was conducted through interviews, observations, and document analysis, with thematic analysis and triangulation applied. The findings show that transformational leadership improves clarity, trust, and engagement by fostering transparency, responsiveness, and empathy. Inclusive and adaptive strategies proved most effective in overcoming fragmented communication in hybrid models. The study also highlights that post-pandemic communication works best with flatter hierarchies, integrated digital tools, and feedback-rich systems, while transactional leadership often created gaps. This study contributes novelty by specifically examining transformational leadership in internal crisis communication within multinational hybrid environments, a topic rarely addressed in prior research. The research also underlines the relevance of Leader-Member Exchange and Situational Leadership theories in explaining effectiveness across industries. Limitations include qualitative subjectivity, small sample size, and fast-changing organizational contexts. Practically, the study suggests that organizations should equip leaders with empathetic and adaptive communication skills to sustain cohesion in hybrid settings.

Page 3 of 5 | Total Record : 47

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