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Nurul Hidayat
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International Journal of Environmental Communication (ENVICOMM)
Published by Universitas Pancasila
ISSN : 30323185     EISSN : 30315662     DOI : https://doi.org/10.35814/envicomm%20.v2i2
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Social Sciences
International Journal of Environmental Communication (ENVICOMM) is a scientific journal published by the Faculty of Communication Sciences of Pancasila University, Jakarta. ENVICOMM has been published since 2023, twice a year, in June and December. ENVICOMM contains research articles and knowledge-based literature reviews in the fields of communication, socio-politics, and education. The journal provides a venue for researchers to discuss, pursue and promote knowledge in new and emerging areas in communication and education studies. Manuscripts received will be reviewed and selected by the Editorial Board according to their areas of expertise.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 30 Documents
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The Influence of Greenpeace.Id Social Advertising on Green Attitude Widodarjo, Aditya; Putri, Sekartaji Anisa
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.5517

Abstract

This study aims to determine how much influence greenpeace social advertising has on green attitude. Greenpeace is one of the Non-Governmental Organization (NGO) known for its efforts in promoting environmental awareness and nature protection. In the digital era, Greenpeace also uses social advertising to deliver environmental messages to a wider audience. This research uses a quantitative approach with a survey method to respondents who have seen advertisements from Greenpeace. Data will be collected through a questionnaire designed to measure the effect of social advertising on green attitude. The research is an explanatory type quantitative study with a positivist approach. The population used is a total of 30 million Intagram users and the sample uses a non-probability sampling method of purposive sampling with the Slovin formula with an error rate of 10%. The questionnaire was distributed to 100 respondents via google form and processed using SPSS version 29. Furthermore, the data was analyzed through simple linear regression test and coefficient of determination (R Square) test. The results of this study indicate that there is an influence of social advertising has an influence of 63.6% on travel interest and the rest is influenced by other factors outside the study. The hypothesis can be interpreted that Ha is rejected and Ha is accepted.
Discourse of Plastic Waste Awareness (Discourse Analysis on Instagram Account @zerowaste.id_official) Satiya, Firli Daffa; Iswahyuhningtyas, Cici Eka
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.6065

Abstract

The mainstream media is no longer able to stand independently and cannot produce news content that is fair and transparent to the public. Nowadays, the media prioritizes content that can generate profits for themselves. One issue that is considered less profitable is the environmental issue, as some media outlets believe that it is not a popular topic for public discussion. According to data published by the Ministry of Environment and Forestry in February 2019, Indonesia generates at least 64 million tons of waste, including plastic waste. In contrast, the social media platform Instagram, which is considered effective in disseminating information, is being utilized by the environmental community, such as Zero Waste Indonesia, to promote awareness about plastic waste and implement the 5R principles (Reduce, Reuse, Recycle, Rot, Refuse) through the 30 Days Zero Waste Challenge. This research adopts a critical qualitative approach, employing Norman Fairclough's Critical Discourse Analysis and examining it from an environmental communication perspective. The findings of this research suggest that Zero Waste Indonesia collaborates with various institutions and brands that share the same objectives to produce their texts. The theme of the 30 Days Zero Waste Challenge, initiated in 2018, is built upon the prevailing social issue in Indonesia, which is the plastic waste emergency. Moreover, the Zero Waste Indonesia community has successfully implemented the 5R principles in society. Academically, it is recommended to further explore environmental issues on social media using the tools of discourse analysis to provide new sources of reading material. In practical terms, it is suggested that Zero Waste Indonesia expands its presence on other social media platforms and utilizes live streaming features to convey verbal messages about plastic waste awareness, making it easier for the general public to understand.
News Content Analysis of Sustainable Development Goals (SDGSs) Coverage at PT Astra International Tbk from a Media Relations Perspective Jihan Aqilah Febianty; Azmawati, Azwan Asman; Anna Agustina; Sudarto
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.6066

Abstract

This study was conducted on the basis that a company's media relations ideally maintain good communication with the media. The SDGs that the company does are important things that the company needs to convey to the media. The purpose of this study is to identify what SDGs messages are covered by media in Indonesia. Indonesia became one of the countries that contributed and committed to the implementation of the SDGs program, which included private parties that became the focus of research through the SDGs coverage conducted by PT Astra International Tbk which always involved the role of the media. The concepts used in this study were those proposed by Cangara, namely communication strategies with 3 main dimensions, planning, implementation and evaluation and completeness of news content with 5W1H main dimensions. This study used a qualitative approach with content analysis methods. The results of this study suggest that the media tends to be incompletely reporting activities about SDGs. Only 28% of news corresponds to the concept of communication strategy and only 27% of news corresponds to the concept of completeness of news content. For the media involved in the coverage of SDGs activities carried out by PT Astra International Tbk, it must be complete in news writing consisting of planning, implementation, evaluation, and complete with 5W1H. If incomplete, it is feared that it can have an impact on the appearance of public perceptions that are not intact in understanding SDGs' activities. Media relations companies should be careful in choosing media with high credibility. Comprehensive media is one of the most credible media for the company. This study has the limitation of using only a qualitative approach, it is hoped that subsequent studies will use a quantitative approach with regard to the elements present in this study.
Communication Strategy in Coral Reef Conservation Program by NGO KPLB to Belitung Society Saputra, Ade Afrilian; Bakti, Andi Faisal
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.6067

Abstract

In order to see the strategic communication, it must be viewed from a variety of factors that influence the communication processes. These factors are communicators, messages, media to convey that message, communicant, and the effects that occur after the messages was delivered. I am interested in knowing the strategic communications made by the NGO KPLB in coral reef conservation program submitted to the Belitung coastal communities island. This research is a study of multimedia journalism, which describes how the relationship communication elements are communicators, messages, media, communicant, and effects create an effective communication process. The method used in this study is a descriptive qualitative approach. Data retrieval techniques include observation, interviews and documentation validity of the data was verified using s source triangulation. Communicators, message, media, communicant and effects are interrelated to create an effective communication process. The results reveal that proximity as a psychological factor is important to make a communicant interested in receiving the message. The existence of the message of economic change and alternative livelihood delivered lead to the fishermen readiness to participate in coral reef conservation program.
Environmental Awareness Followers Instagram Account @zerowaste.id_official Regrading the #HabiskanMakananmu Campaign Tania Fathin Dwimaya; Tribuana Tungga Dewi
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.6068

Abstract

This research begins with the amount of food waste that is increasing every year, to exceed the amount of plastic waste. Globally, food wasted gets 1.3 billion tonnes per year. In Indonesia, it is recorded that there will be 46.35 million tons of food waste in 2021, which if we calculate the wasted energy content, it should be able to provide decent food to 61-125 million people. This is an irony considering that the number of poor people in Indonesia is 26.50 million people. Therefore, the Zero Waste Indonesia Community Cares for the Environment launched a food waste- themed campaign, namely #HabiskanMakananmu. This campaign aims to invite people to finish the food they eat in order to reduce food waste. Based on the known background, the purpose of this study is to describe the level of environmental awareness of followers of the Instagram account @zerowaste.id_official related to the #HabiskanMakananmu campaign. This study uses a positivist paradigm with a quantitative descriptive approach. The unit of analysis in this study is individuals who are followers of the Instagram account @zerowaste.id_official with non- probability sampling technique and the method used is purposive sampling. This study uses one variable, namely environmental awareness related to the #HabiskanMakananmu campaign consisting of the dimensions of knowledge, attitude, and action. The result of the highest statement is on the dimension of knowledge, and the lowest statement is on the dimension of action, so based on the results it can be concluded that the environmental awareness of followers of the Instagram account @zerowaste.id_official is quite high in knowledge, but still low in attitudes and actions.
The Influence of TikTok Pandawara Group Media Exposure on Increased Environmental Awareness Among University of Pancasila Students Ryvaldy Alfachredz
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6860

Abstract

Social media facilitates interaction among people through various social activities such as communication and content sharing. TikTok is currently popular among the public. Pandawara Group, an environmentally conscious community, uses TikTok to spread environmental awareness through videos. This study aims to evaluate the influence of TikTok content from Pandawara Group on the environmental awareness of Universitas Pancasila students. The research method used is quantitative with a positivist paradigm and an explanatory research type. The sample involves 100 active students from Pancasila University for the 2023/2024 period, using linear regression for data analysis. The results show a significant influence between exposure to Pandawara Group's TikTok content and the increase in environmental awareness among students. This study highlights the importance of TikTok in shaping environmental awareness among students. Informative and inspiring content from Pandawara Group significantly contributes to the increase in environmental awareness. Environmental campaigns through social media like TikTok have proven effective in raising environmental awareness. These findings emphasize the need for active roles of organizations and individuals in using social media as a tool for education and inspiration regarding environmental issues.
Implementation of Disaster Mitigation Introduction through Digital Video Media for Early Childhood at Kindergarten Melati 03 Menteng, Central Jakarta Sudewo, Dimas
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6907

Abstract

The occurrence of many natural disasters is caused by both natural and non-natural factors, resulting in numerous casualties, environmental damage, financial losses, and psychological impacts. The importance of understanding disaster preparedness should be instilled from an early age, especially in children. This knowledge includes disaster mitigation strategies that encompass steps to reduce risks before, during, and after disasters. Therefore, this research will examine the implementation of visual learning in early childhood, particularly at Kindergarten Melati 03 Menteng, Central Jakarta, concerning disaster mitigation. This study utilizes qualitative methods to provide factual and in-depth descriptions of the research findings. The subjects of this study are 10 kindergarten children and teachers/educators at Kindergarten Melati 03 Menteng, Central Jakarta. The research findings indicate that digital media in the form of videos can be used as a learning resource to introduce flood disaster mitigation to young children. Children gain better understanding of flood disasters and their risk factors after viewing digital video learning media. The development of flood disaster mitigation programs in the form of digital video learning media has been shown to enhance knowledge and foster early disaster responsiveness among young children. The implementation of disaster mitigation programs through video learning offers several benefits, including easy accessibility, user-friendliness, general applicability, and suitability for various settings.
Analysis of Clean Ocean Campaign Framing in Instagram Account Posts @pandulaut.id and @theoceancleanup Nur Rizky Ramadhania; Hidayat, Nurul
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6914

Abstract

The sea is one of the most vital habitats for all life on Earth. Known as a beautiful expanse of blue full of mystery, the ocean also harbors a significant unseen threat: pollution. The greatest current focus of marine threats lies in plastic waste, with an annual deposition of 8 million tons of plastic pollution into the oceans. This pollution has immense impacts on marine life, ecosystems, and human health. The clean ocean campaign movement represents a powerful effort to raise awareness and encourage communities to preserve marine cleanliness for the future of our planet. This study aims to analyze the framing of posts from two Instagram accounts advocating for ocean cleanliness: @pandulaut.id and @theoceancleanup. Using a qualitative method and Robert Entman's framing analysis model, the study focuses on four elements: problem definition, diagnosis of causes, moral considerations, and problem solutions. The findings from the study indicate that throughout 2023, both Instagram accounts highlighted posts defining marine pollution as a significant threat to marine life. They also featured educational and motivational content to inspire viewers. This research specifically examines how these two accounts disseminate their campaigns to raise public awareness and promote actions to maintain the cleanliness and sustainability of marine ecosystems.
The Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image Among @Thebodyshopindo.impact Instagram Followers Wulandari, Arifah Aprilia; Anna Agustina; Mahmood, Zubair
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6977

Abstract

The social marketing campaign aims to achieve a social goal, one of which is an environmental issue. As known, the accumulation of waste is due to excessive use of plastic, leading to an increasing waste presence each year. In response, The Body Shop Indonesia endeavors to address this by strengthening its commitment to environmental issues through the #KerenTanpaNyampah campaign. The Body Shop utilizes Instagram as a platform to disseminate its social marketing campaign message. The campaign aims to foster a green brand image for The Body Shop in the eyes of its audience. The objective of this study is to examine the Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image. This research adopts a positivist paradigm with a quantitative approach, conducted by distributing online questionnaires via direct messages to 376 followers of the @thebodyshopindo.impact Instagram account. The findings indicate a strong correlation between Variable X (Effectiveness of the Social Marketing Campaign) and Variable Y (Green Brand Image). Therefore, it can be concluded that the Effectiveness of the Social Marketing Campaign significantly and positively influences Green Brand Image.
Brand Sustainability Development Goals Through the #SekarangUntukMasaDepan Message at PT Bank CIMB Niaga Tbk Regarding SDGs Program from the Perspective of Internal Audience Joel Nathaniel Sobo; Nathalia Perdhani Soemantri
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6978

Abstract

SDGs stands for Sustainable Development Goals, a set of objectives adopted by the UN in 2015 to achieve global sustainability by 2030. In fact, Indonesia still falls significantly short of UNDP standards in achieving the 17 SDGs. Additionally, awareness of SDGs among Indonesian society remains low, and the government is perceived as lacking in educating about SDGs. Indonesia implements SDGs programs through the Financial Services Authority (OJK), under government oversight, mandating participation in SDGs activities. OJK views Indonesia's Sustainable Finance Initiative (IKBI) as a genuine commitment from the banking industry. The research aims to understand PT Bank CIMB Niaga Tbk's Sustainable Development Goals branding efforts in creating internal branding through the #SekarangUntukMasaDepan message. This study employs a post-positivist paradigm with a descriptive qualitative approach, focusing on CIMB Niaga's internal branding of SDGs through the #SekarangUntukMasaDepan message via interviews and observations. Research findings indicate that CIMB Niaga has engaged in internal branding through the #SekarangUntukMasaDepan message, utilizing SDGs programs such as Start Small, Here for Everywhere, and Experimental events related to SDGs branding.

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