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Nurul Hidayat
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International Journal of Environmental Communication (ENVICOMM)
Published by Universitas Pancasila
ISSN : 30323185     EISSN : 30315662     DOI : https://doi.org/10.35814/envicomm%20.v2i2
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Social Sciences
International Journal of Environmental Communication (ENVICOMM) is a scientific journal published by the Faculty of Communication Sciences of Pancasila University, Jakarta. ENVICOMM has been published since 2023, twice a year, in June and December. ENVICOMM contains research articles and knowledge-based literature reviews in the fields of communication, socio-politics, and education. The journal provides a venue for researchers to discuss, pursue and promote knowledge in new and emerging areas in communication and education studies. Manuscripts received will be reviewed and selected by the Editorial Board according to their areas of expertise.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 30 Documents
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Copywriting Structure Based on Direct Persuasive in Instagram Posts of Hari Peduli Sampah Nasional 2024 Komunitas Ciliwung Depok Dian Nurdiansyah; Shafa Kamiliya; Melody; Febriyanti
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.7698

Abstract

In the digital age, copywriting strategies also need to adapt to the popular trends and language among the target audience. Audiences on Instagram, especially the younger generation, are more interested in casual, interactive, and personalized language styles. Copywriting as a persuasive technique and communication strategy has become one of the most effective tools in the digital age, especially on platforms like Instagram. The copywriting structure consists of a headline, tagline (subheadline), body copy, and call to action (CTA), all of which will be integrated into one unit and encourage the audience to understand the message conveyed. The use and clarity of the copywriting structure on “Komunitas Ciliwung Depok” as an environmental care community in addition to having a direct existence, they also form a virtual-based community with an Instagram account. The content of the National Waste Care Day 2024 is the object of research that discusses the structure of copywriting; this is based on the consideration that the existence of waste is often a major problem for humans due to acts of indifference to the environment and ecosystems, especially river ecosystems which play a vital role for human life in fact. In this study, researchers used a qualitative approach with virtual observation techniques and documentation to collect data while in the field and peer debriefing to validate field findings (data). This ensured that the research results could be measured and were highly independent, not related to or affected by conditions that make this research biased.
Communication Strategies Within DKI Jakarta Government's Policy Aim to Address Waste Management Challenges Effectively Hananuraga, Rahula; Khoong Tai Wai; Abdul Kholik; Jeni Kwang
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7761

Abstract

Waste remains a recurring issue in DKI Jakarta. This study investigates how the government communicates information regarding waste management to shape public perception on waste issues through media platforms, utilizing content analysis from social media and other online news sources. Agenda setting theory is employed to understand how the government prioritizes waste problems and the level of public attention towards these issues. The research methodology adopts a qualitative descriptive approach using secondary data sources through document analysis. Data was collected from social media posts containing keywords related to waste and its management over the past two years. The study findings indicate that the government has conducted various public education campaigns aimed at enhancing public awareness of the importance of effective waste management.
The Influence of Social Media as Fashion Communication Media on The Environment: Analysis of Consumer Behavior of Sekolah Tinggi Agama Buddha Nalanda Students Purwaningsih, Tatik; Phuah Kit Teng; Aming Suherman; Dian Putra Atmaja
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7762

Abstract

The Indonesian fashion industry is very vulnerable to the fast fashion problem because it follows endless trends. Despite increasing awareness of environmental impacts, the rise of fast fashion, characterized by cheap production, high consumption, and short clothing lifespans, has led to an increase in the amount of clothing thrown away. Rapidly changing trends and excessive consumption have significant environmental impacts. In the fast fashion industry, the concept of ready-to-wear emerged because trends changed so quickly. Through social media platforms, they can see various latest clothing styles, well-known clothing brands, and popular clothing ideas. Apart from the influence of social media, they can also easily get it from e-commerce. Social media such as TikTok and Instagram are often places where fashion trends spread. Many people easily observe the fashion trends that many people wear, so they feel they have to follow the latest trends to be considered modern. As a result, they are willing to spend money to look fashionable. The fast fashion phenomenon itself causes clothing production levels to become very high and models change every season. Every time fashion trends change, all stores and consumers in the fashion industry also change their fashion collections, resulting in textile waste and damaging the environment. One of the textile wastes produced by the fashion industry is polyester. This shows that dependence on polyester makes the fashion industry one of the highest polluters in the world, due to emissions from production processes and non- biodegradable waste. This research focuses on how the influence of social media as communication media about fast fashion helps students understand fast fashion on the environment. This research method uses quantitative research methods. A total of 100 respondents used data collection techniques using a questionnaire survey by distributing questionnaires to be filled out by Sekolah Tinggi Agama Buddha Nalanda students. The results of this research show that exposure to social media influence a person's clothing style and fast fashion trends can harm the environment.
Framing Analysis of Online Media on Air Pollution in Jakarta Between Detik.com and Liputan 6.com Bastian, Irsa; Ow Mun Waei; Ria Restina Robiyanyi; Metta Fitri Wulanjana Putri
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7763

Abstract

Air pollution in Jakarta has emerged as a critical environmental issue. This study employs a qualitative descriptive approach to analyze how Detik.com and Liputan 6.com, prominent online media platforms, frame the issue of air pollution in Jakarta. Utilizing Robert N. Entman's framing analysis, we explore the news narratives and perspectives presented by these media outlets. The comparative study aims to reveal distinct framing strategies and their implications for public understanding and policy discourse on Jakarta's air quality. Using a qualitative descriptive approach, we analyzed two online media outlets reporting on this issue. We employed Robert N. Entman's framing analysis to understand how online media frame news related to air pollution in Jakarta. This analysis was conducted to identify patterns in news, narratives, and opinions related to air pollution and its causes. Through a comparative study, the variables analyzed included media framing as variable X and the issue of air pollution as variable Y. By considering these variables, the analysis provides a deeper understanding of Jakarta's air pollution problem. This research compares the reporting approaches of the online media platforms Detik and Liputan6, discussing the environmental air pollution issue in Jakarta with the aim of producing relevant comparative data. The results of this analysis are expected to provide deeper insights into how online media construct and present information about air pollution. The understanding gained from the comparison between Detik and Liputan6 is hoped to raise public awareness and motivate more effective measures to tackle the air pollution problem in Jakarta.
Strategic Communication in Promoting Environmental Sustainability: A Case Study of Alfamart's Campaign for Reusable Tote Bags Nugroho, Arnold Surya; Widjaya, Oey Hannes; Gede Sukada; Kurniawan, I Made Satria
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7764

Abstract

This case study examines Alfamart's strategic communication efforts to promote the use of reusable tote bags as part of their environmental sustainability initiative. Using qualitative data collected through semi-structured interviews with managers and customers, as well as document analysis, the study explores the effectiveness of Alfamart's communication strategies in raising awareness, shaping attitudes, and changing consumer behavior. The findings indicate that a well-coordinated multi- channel communication approach, integrating both online and offline methods, significantly increased customer awareness and knowledge about the environmental impact of plastic waste. This heightened awareness facilitated positive attitudinal changes and led to the adoption of reusable tote bags. The study also highlights the importance of incorporating customer feedback to refine and improve communication strategies continuously. Despite the overall success, challenges such as customer resistance due to convenience factors and logistical issues were identified, underscoring the need for ongoing communication efforts and operational adjustments. The results demonstrate the potential of strategic communication to promote environmental sustainability and drive meaningful behavior change.
Low Public Perspective on The Importance of a Sustainable Environment in The Environmental Journalism Polemic Rizqiani, Wiwit; Hidayat, Nurul
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7874

Abstract

Forest fires in Indonesia occur continuously every year, but coverage of these events has not been popular in the mass media. The purpose of this study was to identify the understanding of kumparan reporters about environmental journalism based on their knowledge and experience in reporting forest fires. To achieve this goal, this study uses an interpretive paradigm, a qualitative research approach, the unit of analysis chosen is the individual (kumparan reporter), data collection techniques are carried out with in-depth interviews (primary data) and reporting documentation written by the kumparan reporter (secondary data), Data analysis techniques are performed by reducing data, presenting data, and drawing conclusions. The concepts in this research are environmental journalism, reporters as news agents, reporters' understanding of reporting issues, and environmental journalism problems. A reporter' who understands in reporting forest fires is a reporter who knows the ideal coverage in accordance with environmental journalism and applies elements of environmental journalism namely ecology, social and economic development. The findings in this study indicate that only some of the elements of environmental journalism are known and applied by kumparan reporters, so it can be concluded that kumparan reporters do not understand in reporting forest fires. The misunderstanding arises from the knowledge and experience in carrying out the journalistic process, namely there is no separate environmental desk, there is a separation of angle determination from reporters and editors, and the educational background of reporters is not related to environmental knowledge. Reporters only understand environmental journalism from their experience in covering forest fires.
Environmental Activism Through Instagram (A Study of the Global Climate Strike Campaign by Greenpeace Indonesia) Zainubi, Hilman Haikhal; Ciptadi, Suluh Gembyeng
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.8029

Abstract

Instagram is one of the social media products used by non-governmental organizations, Greenpeace Indonesia, in conducting the Global Climate Strike campaign. This study investigates the digital activism strategies employed by Greenpeace Indonesia in executing the Global Climate Strike campaign on Instagram. Adopting a descriptive qualitative research approach within a constructivist paradigm, the study gathered data through interviews and documentation. The research is guided by the concept of digital media and environmental activism, focusing on the dimensions of alert, amplify, and engage. Three interviewees contributed insights into Greenpeace Indonesia's communication practices, while documentations were used to support and validate the findings. The study's results indicate that Greenpeace Indonesia applied the three stages—alert, amplify, and engage—in their campaign. The alert stage served as an initial step to disseminate information, the amplify stage involved strategies to effectively communicate campaign messages to the public, and the engage stage facilitated the accommodation of public aspirations through social media interaction.
The Effectiveness of Instagram Account @environment in Fulfilling Climate Change Information Needs in Indonesia Diva Inggar Sabilillah; Sayyidah Afifah
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.8189

Abstract

Every individual requires information daily, which is essential for decision-making and managing daily activities. Climate change has become a widely discussed topic due to its detrimental effects on the Earth, including deforestation, air pollution, water pollution, and global warming. Human activities, such as the use of fossil fuels and deforestation, play a significant role in accelerating climate change. Studies indicate that people in Indonesia are increasingly aware of climate change, though their understanding remains limited. Social media platforms, particularly Instagram, have emerged as vital tools for disseminating information about climate change. This study aims to evaluate the effectiveness of content from the Instagram account @environment in fulfilling the information needs of its followers in Indonesia regarding climate change. Grounded in concepts of communication effectiveness and climate change, the study adopts a descriptive quantitative approach within a positivist paradigm. The sample comprises 400 respondents who follow the @environment Instagram account in Indonesia. Data was gathered using a Google Form and analyzed using SPSS. The results of the descriptive statistical analysis indicate that the content shared by the Instagram account @environment is effective. Respondents find the content useful, reliable, and engaging. A simple linear regression analysis reveals that the effectiveness of social media content significantly influences the fulfillment of followers' information needs.
Crisis Communication in Journalism in Digital Daily Media: Renewable Energy Issues in Coverage Ahead of Indonesia's 2024 Elections Puspitasari, Erliyana Ine; Nurdin Kosasih; Anna Agustina
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.8245

Abstract

Environmental issues that are already on the discussion of rising sea levels and centimeters of land sinking per year, show the many things that must be done by all stakeholders to reduce the environmental problems that result from these issues. The importance of collective action by all stakeholders to reduce the negative impacts that arise. One issue that has high relevance in contributing solutions is the growing use of renewable energy. Renewable energy can be obtained from a variety of natural resources such as sun, water, wind, and geothermal that we can feel the existence of everyday in Indonesia. This context sparked the study of renewable energy issues in the coverage ahead of the 2024 Election, to identify whether the media in Indonesia has a media agenda to carry out crisis communication on the issue of renewable energy when the events of the presidential candidate debate on environmental issues are conveyed to the Indonesian people? The concept of Agenda setting became a reference in analyzing the news that appeared in several digital daily national media in Indonesia on the date of the debate related to renewable energy issues as one of the solutions to climate change, especially in Indonesia. A content analysis was conducted on the text that appeared in the news in Indonesian digital media on the date when the presidential debate related to environmental topics was held, the day before and the day after. The results showed that the media framed these issues with various approaches, ranging from negative, neutral, to positive framing. By highlighting environmental issues in the news surrounding the vice president debate, the media showed concern over the lack of substantial discussion from the candidates on these strategic issues.
Environmental Communication and Climate Change: A Critical Analysis Lubis, Hamidah Azzahra S; Nurul Amaliyah Tanjung; Vinna Dinda Kemala; Ummi Salamah Lubis
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm.v2i2.8372

Abstract

Climate change is a global challenge that requires effective environmental communication strategies to raise public awareness, drive community engagement, and influence policy. Environmental communication is a critical tool in addressing climate change, with its effectiveness dependent on strategic media framing, inclusive public engagement, and persuasive policy communication. Case studies such as the Indonesian Mangrove Restoration Program and the Fridays for Future movement highlight the transformative potential of culturally sensitive and digitally integrated strategies. This study analyzes the role of environmental communication in addressing climate change. Using a systematic literature review approach to analyze current research on environmental communication and climate change, the study focused on publications between 2015 and 2023 to ensure relevance. Keywords such as “environmental communication,” “climate change,” “public engagement,” and “media strategy” guided the search. Findings from the study showed that A total of 50 articles were selected based on their focus on communication strategies and climate action. The data were analyzed thematically, categorizing findings into key themes such as media framing, public engagement, and policy communication

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