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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 243 Documents
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Digital Activism Strategy of Andre Tjipta Cendekia Foundation in Volunteering Movement through Instagram Platform @yatc.id Atha Irba Falah; Taufiqur Rahman
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study analyzes the digital activism strategy of the Andre Tjipta Cendekia Foundation (YATC) through Instagram @yatc.id in mobilizing volunteer participation in Batch 14 and 15. This phenomenon is marked by a 77% surge in volunteers (from 43 to 76), proving that YATC's digital activism has successfully transcended slacktivism into real-world action in the field. The study employs a descriptive qualitative approach with a case study method; data were collected through in-depth interviews with four key informants (Founder, Media Team, and two Volunteers), triangulated with content documentation from @yatc.id for the period September 2024 - October 2025. The analysis uses the Social Media Campaigns Four-Step Model and the Digital Activism framework. Results show that YATC implemented a structured strategy: formative research based on inter-batch evaluation (Listening); setting SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound) with four-segment audience segmentation (Strategic Design); a 50-50 hybrid content management between planned and organic content, combined with family-toned Social Care (Implementation); and impact evaluation that surpasses vanity metrics, with nearly 200 registrants achieved in Batch 15 (Evaluation). The full cycle of Awareness → Mobilization → Action was completed, producing sustainable social impact through the construction of a school on Boleng Island. However, limitations exist: unsystematic analytic record-keeping and intuitive competitor analysis. These findings contribute to the literature on digital nonprofit organizational communication in Indonesia and offer practical implications for NGOs seeking to optimize Instagram as a measurable and sustainable volunteer mobilization instrument.
The Communication Style of Batak Ethnic Parents in Shaping Their Children's Character Hedi Ghozi Al Ghifari; Suciati
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research aims to analyse the communication style of Batak ethnic parents and its influence on the character formation of their children. The research is grounded in the characteristics of Batak culture, which is known for being firm and open and for upholding the values of kinship and authority within the family. This research uses a qualitative, descriptive approach. Data were obtained through in-depth interviews with three Batak ethnic parents, followed by triangulation with the child's perspective to examine the impact of communication on character formation The research results show that the communication style of Batak ethnic parents tends to be assertive. This communication style is evident in the firmness with which rules are conveyed, the directness of advice, and the openness in expressing feelings. However, in certain conditions, there is an emphasis on obedience, dominance in decision making, and high expectations regarding the child's achievements. This communication style influences a child's character, shaping it to be disciplined, responsible, and respectful toward parents. Furthermore, this communication style is influenced by internal factors, such as parents' self-confidence and communication skills, as well as external factors, including Batak cultural norms, social learning within the family, emotional relationships, and awareness of effective communication.
Ethnographic Study of The Andio Tribe in Masama Sub District Hendrik M; Sianti Tunggala
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to conduct an in-depth examination of the social and cultural life of the Andio people living in Masama Sub-district, Banggai Regency, Central Sulawesi. The Andio people are an ethnic minority group with distinctive linguistic systems, social structures and a cultural heritage rooted in the history of the Tompotika Kingdom. However, their existence has received relatively little attention in academic research. This study employs a qualitative approach using ethnographic methods, utilising data collection techniques such as participant observation, in-depth interviews, and documentary and literature reviews. The results of the study indicate that the Andio community continues to uphold cultural values through customary systems, language, and social practices passed down through generations. The Andio language (Tae-tae Mobaala) serves as the primary identity, although the number of speakers is currently declining due to the influence of modernisation and population mobility. Social structures such as Bosano, Bolia and Tongkol continue to play a vital role in maintaining the social and cultural balance of the community. This study also found that the main challenges in preserving the culture of the Andio people lie in the lack of new generations of language speakers and the absence of systematic cultural documentation. Therefore, collaborative efforts are required between the community, the government, and academics to safeguard the existence of Andio culture through education, cultural digitisation, and the strengthening of local identity. It is hoped that this research will contribute to the development of cultural anthropology studies and serve as a reference for the preservation of local cultures in Indonesia.

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