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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 227 Documents
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Representations of Violence and Views Toward Men in Nawal El Saadawi's Novel Woman at Point Zero: Simone de Beauvoir Perspective Fatiya Aulia Muthmainnah; Rinta Arina Mansikana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Violence against women is a social issue that does not only occur in real life but is also reflected and constructed through literary works as cultural texts. From the perspective of communication studies, the novel is understood as a medium that actively produces and represents meanings about gender relations to its audience. This study examines the representation of violence experienced by the character Firdaus and her views toward men in Nawal El Saadawi's novel Woman at Point Zero. Employing a descriptive qualitative approach through library research and document analysis, this study analyzes selected excerpts categorized into two groups: excerpts depicting Firdaus's experiences of violence and excerpts reflecting her views toward men. The analysis was conducted using Stuart Hall's theory of representation through a constructionist approach encompassing the conceptual system and the language system, as well as Simone de Beauvoir's existential feminism through the concepts of The Other and immanence-transcendence. The findings reveal that Woman at Point Zero represents the violence experienced by Firdaus as a systematic and structural pattern that permeates multiple institutional domains family, marriage, personal relations, and the state perpetrated by different male figures yet consistently constructing the same knowledge: that Firdaus's subordinate position as an object is normalized across all layers of society. This cross-institutional accumulation of violence drives Firdaus's existential journey from immanence as a passive The Other toward transcendence as a critically conscious subject, manifesting in six progressive dimensions of her views toward men from existential anger to total structural rejection of the patriarchal system.
Media Convergence Strategy of Radio Republik Indonesia Yogyakarta in Reaching Generation Z Larasati Atha Cantika; Herlambang Jati Kusumo; Alfian Muhazir
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The rapid development of digital technology has significantly transformed media consumption patterns, particularly among Generation Z, who increasingly access information through various digital platforms. This shift requires public broadcasting institutions to adapt in order to remain relevant and capable of reaching younger audiences. This study aims to analyze the media convergence strategy implemented by Radio Republik Indonesia Yogyakarta in reaching Generation Z. The research employs a qualitative approach using a case study method, with data collected through interviews and document analysis. The analytical framework of this study is based on the media convergence theory proposed by Henry Jenkins. The findings indicate that RRI Yogyakarta integrates traditional radio broadcasting with several digital platforms, including RRI Digital, YouTube, TikTok, and Instagram, in order to expand its reach among younger audiences and adapt to changing media consumption patterns. However, the implementation of this strategy still faces several challenges, particularly the dominance of social media algorithms in determining content distribution and visibility.
Implementation of Cyber Public Relations in Managing Digital Communication at Museum Sandi Yogyakarta Dias Regian Pinkan; Hari Akbar Sugiantoro
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The development of digital media has significantly transformed how organizations communicate with their publics, including cultural institutions such as museums. This study aims to examine the implementation of Cyber Public Relations in managing digital communication at Museum Sandi. This research employs a qualitative descriptive method. Data were collected through in-depth interviews, observation of digital communication activities, and documentation of the museum’s digital platforms. The primary informant in this study was Setyo Budi Prabowo. The analysis focuses on the strategies used in digital communication, content production and management, audience interaction, as well as challenges faced in implementing Cyber PR. The results show that Museum Sandi actively utilizes digital platforms, particularly Instagram and TikTok, to disseminate educational information about cryptography history and museum activities. The museum also implements thematic content such as “Selasa Sejarah” and “Kamis Syber” to maintain consistency in communication. Digital communication activities are managed by a small internal team responsible for content creation and interaction with audiences. The use of social media has contributed to increasing public awareness and attracting visitors, as many visitors report learning about the museum through digital platforms. However, challenges remain, including limited human resources and uneven internal understanding of digital communication practices.
Marketing Communication Strategies of AA Collection Boutique to Boost Sales in Luwuk Subdistrict, Banggai Regency Salsa Fadillah Sattu; Ken Amasita Saadjad; Kurniasari Khairunnisa
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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The growing development of inicreasingly competitive local boutiques in the digital age requires business owners to implement effective marketing communication strategies. One such business is Aa Collection Boutique in Luwuk Subdistrict, Banggai Regency, which operates in the fashion industry. Therefore, this study aims to examine the marketing communication strategies employed by Aa Collection Boutique to increase sales in Luwuk Subdistrict, Banggai Regency. The method used in this study is a qualitative descriptive approach, employing data collection techniques such as observation, interviews, and documentation. Data were obtained through primary and secondary sources. The results indicate that Aa Collection Boutique’s marketing communication in Luwuk Subdistrict utilizes advertising, social media platforms (Facebook, WhatsApp, Instagram, and TikTok), sales promotions, and word-of-mouth marketing.
The Digitalizing Women’s Social Capital: Community-Based Communication and Gendered Agency in Rural Food Systems Farida Nurul Rahmawati; Nikmah Suryandari; Netty Dyah Kurniasari; Ferry Adhidarma
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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This research examines communication practices in community-based organisations to increase women's and family health social capital through food diversification in rural communities, especially in Madura, Indonesia. The analysis focuses on the role of traditional women’s networks in communication for development approaches and on how they are increasingly harvested for specific purposes and integrated into institutions through various digital platforms, such as WhatsApp groups. This hybridisation enables collective learning, increases nutritional awareness and assists in negotiating household food decisions within a patriarchal cultural milieu. The data, surveys and interviews were recorded in Sumenep and Pamekasan. Results indicate that while women maintain strong social networks and relationships in their communities, they typically lack formal authority over household food expenditures. By transmitting information and fostering a sense of togetherness, digital community communication empowers women to reach out to their peers. As a result, women are able to champion local foods such as corn, tubers and traditional spices as desirable nutritious substitutes for rice. This study integrates participatory communication (Middleton) and persuasive communication (Yale Model) lines of research to propose a community-centred digital communication platform framework. This framework leverages social capital to facilitate gendered agency in rural development. The study offers an innovative perspective by framing “digitalised social capital” not merely as technology adoption but as a hybrid communication system that disrupts collective norms and household food management. This study contributes to the Sustainable Development Goals SDG 2 (Zero Hunger), SDG 3 (Good Health and Well-being), SDG 5 (Gender Equality) and SDG 17 (Partnerships for the Goals) as localised digital communication interwoven within women’s community networks can improve food security resilience and gender-inclusive development for rural South & Southeast Asian communities.
Activist Public Relations in Heritage Preservation: Prefigurative Practices and Affective Publics in Lasem, Indonesia Ana Mariani; Saudah Saudah; Danu Prasetyo
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study reconceptualizes public relations (PR) as practice by analyzing how communicative processes in Lasem, Indonesia are embedded in community-based heritage preservation, operating as enacted, relational, and activist practices rather than as representational and campaign-oriented functions. It explores how prefigurative practices and affective digital mobilization sustain heritage while strengthening Lasem’s reputation as a heritage city (Kota Pusaka). Using a qualitative case study, data were collected through interviews with community actors, academics, media activist, tourism entrepreneurs, young digital communicators and visitors, complemented by participant observation and digital content analysis. Findings show that heritage communication operates through embodied enactment, narrative legitimacy, affective circulation, and micropolitical negotiation. Communication is embedded in everyday practice rather than promotional strategy. Prefigurative practices generate authenticity and symbolic legitimacy, while tourists amplify narratives through digital storytelling, forming affective publics that enhance visibility and credibility. This study extends activist PR beyond campaigns, integrates prefiguration into communication theory, and highlights affective publics in shaping place-based reputation.
Marketing Communication Strategy through Instagram social media @meraciklatte to increase consumer purchasing interest Fatur Rahman Subhan; Erwan Sudiwijaya
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study aims to analyze the marketing communication strategy through the Instagram social media account @meraciklatte in increasing consumer purchasing interest in coffee and matcha sachet products. This study uses a descriptive qualitative method with a phenomenological approach. Data were obtained through in-depth interviews with owners, social media admins, and consumers, and supported by Instagram content documentation. The analysis was conducted based on the stages of content marketing in the Marketing 4.0 concept and the AISAS (Attention, Interest, Search, Action, Share) model. The results show that the marketing communication strategy of @meraciklatte is carried out through setting clear goals, mapping the target market of the younger generation and urban consumers, planning and creating aesthetic and informative visual content, consistent distribution, reinforcement through interaction and collaboration, and evaluation based on Instagram insights. These strategies are able to build attention, interest, information searches, and encourage purchasing actions and sharing activities by consumers. Thus, Instagram plays an effective role as a marketing communication medium in increasing consumer purchasing interest at Meraciklatte.
Between Efficiency and Authenticity: Generation Z Students Negotiating Artificial Intelligence in Everyday Social Media Practices Dwi Maharani; Septiawan Santana Kurnia; Neni Yulianita; Anne Ratnasari; Oji Kurniadi
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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The integration of Artificial Intelligence (AI) into digital platforms has transformed the way social media content is produced and managed. For Generation Z, particularly university students, use of AI has become part of everyday communication practices that not only offer efficiency but also raise questions about authenticity and ethics in self-representation. This study aims to analyze how Generation Z students negotiate the use of AI in social media practices, particularly in the context of self-presentation. This research employs an interpretive qualitative approach, with data collected through in-depth interviews with seven communication studies students who actively use social media platforms such as TikTok and Instagram. Data analysis was conducted using the interactive model of Miles and Huberman. Results show that students actively use technology, including AI tools such as ChatGPT and editing applications like CapCut and Canva, in the content production process. However, AI is not used comprehensively; rather, it is selective, mainly to assist with idea development and caption writing. Students still maintain control over personal aspects to preserve the authenticity of their identities. The main findings indicate a negotiation between efficiency and authenticity in self-presentation practices. Although AI provides convenience in content production, students set boundaries when using technology to maintain authenticity and credibility with their audience. Additionally, these practices are influenced by ethical considerations, including the values of honesty (sidq), intention (niyyah), and caution against excessive self-display (riya’) on social media. This study contributes to the field of digital communication by demonstrating that the use of AI in social media practices is not deterministic but rather a process of negotiation involving technological, social, and ethical dimensions. These findings also enrich the literature by offering a contextual perspective on Generation Z in Indonesia, helping to understand the dynamics of self-presentation in the era of Artificial Intelligence.
Tabayyun in the Digital Age: Islamic Ethical Verification Against Misinformation and Online Deception Rosninawati Hussin; Suria Hanni A. Rahman; Sofia Hayati Yusoff; Fauziah Hassan
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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The expansion of digital media has intensified the spread of misinformation, speculative narratives, and online deception. In this environment, the absence of verification often leads to reputational harm, financial scams, and the rapid spread of misleading information. This paper explores the Islamic principle of tabayyun—verification before accepting or disseminating information, as an ethical framework for responsible digital communication. Drawing upon Qur’anic guidance in Surah al-Hujurat (49:6), the study situates tabayyun within Islamic communication ethics emphasizing trust (amanah), justice (‘adl), and the protection of human dignity. The discussion examines how digital virality, clickbait culture, and online scams exploit the lack of user verification. While cases such as viral social media controversies illustrate the phenomenon, the paper extends the discussion to broader issues of digital misinformation and deception. It argues that tabayyun offers both a moral and practical framework for navigating contemporary information ecosystems by promoting critical verification, ethical restraint, and responsible sharing practices. Ultimately, the study highlights how Islamic ethical principles can contribute to global conversations on digital media responsibility, misinformation management, and the preservation of social trust in networked societies.
Implementation of Community Relations as a CSR Strategy of PT. Panca Amara Utama Banggai Shela Divana Dewi; Suanti Tunggala
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study aims to reveal community relations as a Corporate Social Responsibility (CSR) strategy at PT. Panca Amara Utama (PAU). This study uses a qualitative research method. The data collection techniques used are interviews and documentation methods. Community engagement at PT. Panca Amara Utama (ESSA) is based on participation, transparency, respect for local culture, and tangible benefits for the community. An adaptive and dialogue-based approach strengthens the social licence to operate, which is very important in areas with strong cultural and environmental identities such as Banggai. In implementing Corporate Social Responsibility (CSR) programs, PT. Panca Amara Utama (PAU) technically cooperates with offices in Banggai Regency to conduct assessments, identify groups, educate the public, and plan empowerment programs aimed at community groups that have been registered with the relevant offices.

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