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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 227 Documents
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Cultural Communication and The Politics of Representation: Negotiating National Cultural Mission in Global Artificial Intelligence Practices Ida Riaeni; Muhammad Iqbal Manshur; Mohd Zaini Abu Bakar
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of artificial intelligence (AI) has significantly influenced cultural communication and cultural representation at both national and global levels. This study employs a systematic literature review (SLR) to analyze recent literature from Malaysia and Indonesia related to AI, cultural representation, and cultural digitization. Findings indicate that AI functions as both a mediator and an actor in shaping digital cultural representation, facilitating the preservation of traditions, and generating negotiation in the politics of cultural representation. A synthesis of Malaysian and Indonesian literature highlights differences in focus: Malaysia emphasizes public interactivity and AI literacy, whereas Indonesia prioritizes the preservation of traditions and integration of local values. This article presents an SLR table, a conceptual framework diagram, and theoretical, practical, and methodological implications for research in cultural communication and digital technology.
From Corporate Narratives to Public Trust: Exploring CSR Communication and Social Impact in Southeast Asia’s Digital Era Muhammad Nafri Yandi; Mutiara Fatimah; Wilda Junintan; Titi Antin; Yefni Yefni; Darusman Darusman; Ginda Ginda
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Corporate Social Responsibility (CSR) has increasingly emerged as a pivotal mechanism through which corporations in Southeast Asia build public trust and deliver measurable social impact. In the digital era, the communication of CSR activities through online platforms has transformed the way organizations engage with stakeholders and society at large. This study investigates the relationship between CSR communication strategies, public trust, and social impact among corporations operating in Indonesia and Southeast Asia. Employing a systematic literature; review and qualitative content analysis of peer-reviewed studies indexed in Scopus (2020–2025), this paper examines how digital CSR communication channels, transparency, and civic engagement mediate corporate-society relationships. Findings reveal that companies that integrate transparent, digitally mediated CSR communication significantly enhance public trust and generate sustainable social impact across local communities. The study further identifies key communication challenges including digital literacy disparities, cultural variation in CSR perception, and the gap between CSR disclosure and actual community outcomes. This paper contributes to the broader discourse on corporate communication, civic engagement, and digital culture in Southeast Asia, with implications for policy, practice, and academic inquiry.
Leveraging Instagram for the Development of Sustainable Tourism MSMEs in Pampang Cultural Village, East Kalimantan Sinta Paramita; Farid Rusdi; Joana Jaya; Agustina Kahumako
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The use of Instagram to develop micro, small, and medium enterprises (MSMEs) in the sustainable tourism sector of Pampang Cultural Village represents a strategic approach to promoting the area's cultural and natural assets.  As a visual-based social media platform, Instagram facilitates the effective dissemination of information through engaging, accessible photo, video, and story content. Authentic, creative, and consistent content helps increase public awareness of the distinctive local culture, traditions, and tourist attractions. This initiative forms part of the Community Service (PKM) program, which seeks to enhance MSME capacity in effective social media management. The implementation methods include analyzing the Pampang Cultural Village Instagram account, facilitating discussions and mentoring account managers, and conducting continuous monitoring and evaluation.  This approach supports sustained management of effective, targeted content. The outcomes of this activity indicate improved skills in content creation, the formulation of structured promotional strategies, and the use of storytelling to emphasize cultural values in product marketing, including souvenirs. These advancements have enhanced the village's visibility, increased both local and international tourist visits, and strengthened the community's economy while maintaining a commitment to cultural and environmental preservation.
Interpersonal Communication Dynamics Relationships Between the mother and Child With ADHD Sofia Rizki Irma; Ani Yuningsih; Ike Junita Triwardhani; Rini Rinawati; Anne Ratnasari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The mother–child relationship is a crucial foundation for a child’s growth. However, the dynamics of communication become more complex when a child has ADHD. Its characteristics—impulsivity, difficulty sustaining attention, and emotional instability—often lead to a gap in the interpretation of messages between mother and child. This condition not only triggers repeated miscommunication but also shapes interaction patterns characterized by emotional tension, excessive correction, and reactive responses from both parties. This study used a descriptive qualitative research method within a constructivist paradigm. The research informants consisted of key informants—two muslim mothers with children with ADHD and a supporting informant, a child clinical psychologist. Research data were collected through in-depth interviews and observation of the mothers’ social media. The aim of the study was to examine the role of mothers in managing their own and their children’s emotions to strengthen the relationship between mothers and children with ADHD through interpersonal communication. The results indicate that emotional regulation is a key factor in the upbringing of children with ADHD. Mothers who are able to regulate their own and their child’s emotions, and who employ reflective, consistent, and empathetic communication, successfully reduce the intensity of tantrums, improve behavioral consistency, and foster harmonious interactions. Strategies such as self-regulation, cooling down, the use of soothing touch, and communication when the child is emotionally stable have proven effective. Professional support, a conducive environment, and the integration of Islamic parenting values (patience, compassion, and setting a good example) strengthen emotional regulation in both mother and child and support the child’s overall positive character development.
The Construction of Struggle in Gran Turismo (2023): A Roland Barthes’ Semiotic Analysis of Jann Mardenborough M Valent Ghaza Arifaya
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to analyze the construction of the meaning of struggle as represented through the character of Jann Mardenborough in the film Gran Turismo (2023). As a form of mass communication media, film not only conveys narratives but also constructs meaning through visual and symbolic signs that embody social and ideological values. This research employs a descriptive qualitative approach using Roland Barthes’ semiotic analysis, which emphasizes three levels of signification: denotation, connotation, and myth. The data were collected through non-participant observation by repeatedly watching the film and selecting key scenes that represent the dynamics of the character’s struggle. The analysis focuses on visual elements, dialogue, and cinematic aspects that contribute to the construction of meaning. The findings reveal that Jann’s struggle is not constructed as a linear and heroic process, but rather as a complex and non-linear experience shaped by psychological limitations, social pressures, and systemic constraints. Furthermore, the film both reproduces and critiques dominant myths of success, particularly the assumption that hard work inevitably leads to success. Thus, struggle in this film is represented as a process characterized by contradiction, uncertainty, and identity negotiation. This study contributes to the development of film semiotics by offering a multidimensional perspective on the representation of struggle in popular media.
Deconstructing Bullying in Indonesian Animation: A Semiotic Analysis of Jumbo (2025) Wa Ode Nur Aziza Rahmawati Elha; Muhammad Hidayatullah; Harry Fajar Maulana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The film Jumbo (2025) presents a compelling portrayal of bullying through the experiences of the protagonist, Jumbo, a young elephant marginalized by his peers. This study aims to analyze the representation of bullying in Jumbo using Roland Barthes’ semiotic theory to explore how visual and narrative elements construct bullying behaviors, power dynamics, and moral messages. The research employs a qualitative, descriptive methodology, focusing on key scenes from the film. Through semiotic analysis, this study identifies the various forms of bullying depicted in the film—verbal, physical, and relational—and explores how the film critiques societal norms surrounding physical superiority. The findings highlight the transformative journey of Jumbo, whose personal growth challenges the normalization of bullying and promotes values of empathy, solidarity, and courage. By examining the ideological constructs embedded in the film, this research contributes to the understanding of how media, particularly animated films, can serve as powerful tools for social education and moral development. The study suggests that Jumbo offers important lessons for young audiences and calls for further research on the role of local animated films in addressing social issues in Indonesia.
Optimizing Internal Communication for Leadership Service Delivery in Local Government Wa Ode Suci Fitriani; Muhammad Hidayatullah; Harry Fajar Maulana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study focuses on analyzing the internal communication patterns within the Protocol and Leadership Communication Section (PROKOPIM) of the Baubau City Regional Secretariat, with the aim of enhancing leadership service delivery. The research employed a qualitative, descriptive approach, utilizing in-depth interviews, observations, and document analysis. The study reveals that effective internal communication, characterized by intensive coordination, well-structured scheduling, two-way communication to resolve issues, adherence to protocol, and strong team cohesion, is essential for the smooth execution of leadership tasks. Findings indicate that communication tools such as WhatsApp and social media play a vital role in ensuring timely coordination, while regular briefings improve transparency and alignment. The study contributes to the literature by exploring the specific communication dynamics within local government organizations and their impact on leadership efficiency. The findings have practical implications for improving communication strategies in the public sector. Future research could focus on the role of digital communication platforms in enhancing public sector communication and examine the broader applicability of these findings in other local government settings.

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