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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Production Management of Regional Language Broadcast Program 'Nusantara Kini Malam' at Jawa Pos Multimedia TV Jakarta Lingga, M Lingga Aryo Maeza Hafiz; Krisna Mulawarman
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The regional language broadcast program "Nusantara Kini Malam" covers events from all over Indonesia and is organized by the Jawa Pos local television network, especially focusing on major national news. This program features various stories from different corners of the archipelago and highlights aspects rarely shown by other television stations. Within the program, there is a "Satu Nusa" segment, which presents news in regional languages. "Nusantara Kini Malam" is scheduled to be broadcast daily at 19:00 and is repeated on all television channels connected to Jawa Pos Multimedia. This research aims to evaluate the production management of the regional language broadcast program "Nusantara Kini Malam" at Jawapos Multimedia TV Jakarta for future improvements using POAC management theory, which stands for Planning, Organizing, Actuating, and Controlling. This study employs a qualitative method with a case study approach, utilizing interview, observation, and documentation techniques. The results indicate that evaluating the production management of the "Nusantara Kini Malam" program can enhance performance, optimize resource use, and improve the quality of regional language content, thereby increasing viewer satisfaction and ultimately helping the television station gain a competitive advantage in the regional language broadcasting market.  
Women in Doubt: Women's Representation in K-Drama Series Search: WWW Tarisha Artya Andjani; Firly Annisa
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Korean film and drama serve as powerful mediums of mass communication, capable of portraying and depicting the realities inherent in the cultural and social fabric of Korean society. "Search: WWW," a Korean drama released in 2019, delves into the conflicts, triumphs, and setbacks experienced by its female protagonists in the workplace. This study aims to examine the portrayal and representation of women in "Search: WWW." Employing a constructivist paradigm with a qualitative approach, the author seeks to identify and analyze signs of patriarchal culture manifested in the female characters using Roland Barthes' semiotic analysis method, encompassing denotation, connotation, and myth. The findings of this research underscore the significant role of media in shaping the perception of women in "Search: WWW." Despite featuring female characters with successful careers, characterized by self-reliance, intelligence, rationality, and determination, the study reveals underlying narratives cautioning women against certain pursuits, such as prioritizing independence and solitude, seeking divorce for freedom, and acquiescing to figures of greater power. Thus, the drama continues to reflect the patriarchal norms prevalent in Korean society.
Creative Strategy of Producer of Leyeh-Leyeh Program with Dolan-Dolan Theme RBTV Jogja in Maintaining Regional Cultural Identity Ulum, Miftakhul; Muhammad Muttaqien
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The leyeh-leyeh program with the theme dolan-dolan is a locally charged variety show program containing cultural arts, creative economy, tourism, superior products and regional potential as one of the efforts made to shape the image of local TV and at the same time strengthen regional cultural identity. This research aims to analyze the creative strategy applied by the producer of the leyeh-leyeh program with the theme dolan-dolan RBTV Jogja in maintaining regional cultural identity through 13 elements of creative strategy. This research uses qualitative methods with data collection techniques used, namely interviews and documentation. The data analysis technique used is the Miles and Huberman model, data analysis is carried out through data reduction, data presentation and conclusion drawing. The data validity test used is source triangulation. The results of this study conclude that there are elements of creative strategies used by the producer of the leyeh-leyeh RBTV Jogja program in maintaining regional cultural identity. Elements of creative strategy applied by producers are target audience, script language, program format, punching line, gimmick, clip hanger, time and bumper, artistic stylist, music and fashion, logo and music track. The script language, program format, music and fashion are the most distinctive elements. Fashion in RBTV Jogja's leyeh-leyeh dolan-dolan is Javanese traditional clothing and music uses Javanese music while the format of the program used is a variety show coupled with comedy in Javanese. This shows that the leyeh-leyeh program with the theme of dolan-dolan promotes local culture in maintaining regional cultural identity.
Analysis of E-Wom Effectiveness in Celebrity Cancel Culture Action on Sosial Media X Luthfiyah, Finna Nazmi
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research examines the effectiveness of Electronic Word of Mouth (E-WOM) in the cancel culture phenomenon against celebrities on social media X, focusing on controversial cases involving Kpop idols and the cancel culture movement related to the "Blue" genocide. With high internet penetration in Indonesia, social media is the main platform for spreading public opinion that can shape the reputation and career of celebrities. This research method uses a qualitative approach with content analysis. Data was collected through observation of online interactions, reviews, and comments on social media X related to cancel culture on celebrities. Samples were selected based on relevant cancel culture events, with content analysis aiming to identify patterns, themes, and sentiments in online conversations. The results show that E-WOM plays a crucial role in shaping public opinion that can create significant impacts, both socially and economically, on celebrities or brands that are targeted by cancel culture. The impacts include decreased popularity, decreased financial support, and potential career losses. While cancel culture through E-WOM provides a platform for people to voice their concerns, there are debates around the potential injustice, lack of learning, and long-term impact on freedom of expression. The complexity of public opinion dynamics in the digital age and propose alternative approaches to address controversy and create constructive dialog in a digital society.
Instagram @rumahdasi_ as a Promotional Strategy in Building Brand Awareness in 2023-2024 Pranata, Zeintito; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research delves into the pivotal role of building brand awareness and crafting a robust brand image within society through strategic promotion on Instagram, focusing on 'Rumah Dasi,' a tie brand established in 2020 with a physical store on Jalan Iowa. The study identifies challenges in promotional endeavors, marked by stagnant growth with each campaign, aiming to explore Instagram's promotional dynamics and the process of fostering brand creativity. Employing a qualitative descriptive approach by Kotler and Keller's theory, the research underscores the significance of brand recognition and recall in shaping consumer purchasing behavior. The findings illuminate effective Instagram promotion strategies and the underlying principles essential for successful brand cultivation, facilitating broader audience engagement and outreach. A key conclusion drawn is the pivotal role of a communication-centric promotional strategy in augmenting brand awareness and advocating for the integration of brand awareness and Instagram promotion to streamline consumer decision-making processes. Ultimately, the study emphasizes the imperative of incorporating brand creativity into social media platforms, particularly Instagram, as a potent avenue for promotional activities.
Promotional Strategy of Dinas Koperasi dan UKM DIY in Increasing the Number of Tourists in Teras Malioboro 1 by 2023 Allfa Rian Chaniago; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to describe the promotional strategy employed by the Dinas Koperasi dan UKM DIY to increase the number of tourists visiting Teras Malioboro 1 in 2023. Specifically, it investigates the application of the promotion mix, the utilization of digital media for promotional activities, and examines consumer responses related to the promotional strategies implemented by the Dinas Koperasi dan UKM DIY as the manager of Teras Malioboro 1. The research method utilized in this study is descriptive qualitative analysis. Data for this research were gathered through documentation review and in-depth interviews with key informants from the relevant field or department within the organizational structure of the Dinas Koperasi dan UKM DIY responsible for managing Teras Malioboro 1. The collection of data involved conducting thorough interviews and reviewing pertinent documentation with informants from the Dinas Koperasi dan UKM DIY, as well as with visitors to Teras Malioboro 1. The findings of this study indicate that the Dinas Koperasi dan UKM DIY has set the objective of promotional activities to increase tourist visits to Teras Malioboro 1. Furthermore, the study identifies the promotion mix employed and the media channels utilized for disseminating promotional messages.
Media Management of Tiktok @Jogjaskena Account as Information Media for Yogyakarta Community Music Concert in 2023 Muhammad Abid As-shobir; Krisna Mulawarman
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The @jogjaskena account serves as a platform for sharing entertainment activities, particularly music concerts in Yogyakarta. This research is prompted by the significant reliance of social media users on @jogjaskena for concert information, prompting an examination of its media management. The study aims to analyze how media management operates on the @jogjaskena TikTok account, specifically targeting the awareness of Yogyakarta's residents regarding music events. Employing the POAC theory, encompassing planning, organizing, directing, and supervising media management, the research adopts a qualitative approach with a case study focus. Data collection involves interviews and documentation, followed by analysis stages of data reduction, presentation, and conclusion. Findings reveal @jogjaskena's utilization of media management strategies, including selecting engaging content, leveraging TikTok's creative features, engaging with followers, and collaborating with local music scene stakeholders. Moreover, active monitoring and evaluation of content performance enhance the account's quality. These findings highlight the importance of effective media management in utilizing TikTok for music concert information dissemination, showcasing @jogjaskena's success in enhancing Yogyakarta residents' awareness of music events and establishing itself as a vital information source.
Audience Acceptance of the Ethics of Hijab-Wearing Women in Oklin Fia’s Social Media Content Yasinta Nur Laila Shafa; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to explore audience reception regarding the ethical implications of a hijab-wearing woman's content on social media, focusing on Oklin Fia's controversial videos, particularly one where she provocatively licks an ice cream cone. Utilizing a qualitative approach with Stuart Hall's encoding/decoding theory, the research findings reveal diverse interpretations among audiences regarding the ethical conduct of hijab-wearing women in Oklin Fia's content. Non-Muslim informants positioned themselves in opposition to the ice cream-licking video, perceiving the hijab as a symbol of Islamic identity.
Conflict Management of Indonesian Students in China From the Perspective of Face-Negotiation Theory Nafisa Nugraheni Sania Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Indonesian students who study in China often face challenges when trying to adapt, including cultural misunderstandings with their friends or lecturers. As a result, they need to effectively handle conflicts to address these issues. They endure culture shock as a result of a highly efficient payment system, an immaculately clean environment, and other extremely practical features. The differences in natural environment are also a factor in different cultures of environment. This research examines how Indonesian students, who encounter difficulties in China manage conflicts related to their intercultural experiences, using the Face Negotiation Theory as a perspective. This study uses descriptive qualitative with a case study method. Data was obtained through interviews with three Indonesian students studying in Chinese universities. The findings indicate that cultural differences and habits contribute to misunderstandings between Indonesian and Chinese students. This research reveals that Indonesian students use avoiding and compromising as conflict management strategies when resolving intercultural communication issues.
Audience Reception to the Creativity and Humor Elements in the Sasa Advertisement “Persembahan Terbaik dari Sasa Omega 3” Wiqoyati, Arum; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Humor is a familiar aspect of everyday life and plays a significant role in Indonesian society. This is evident in various contexts and forms of everyday communication, media, entertainment, and advertisements. The creativity and humor in Indonesian advertisements reflect diverse and unique approaches to creating campaigns that capture the audience’s attention. This research aims to understand and describe how audiences perceive the elements of creativity and humor in the Sasa advertisement “Persembahan Terbaik dari Sasa Omega 3.” This study is a descriptive qualitative research using the reception analysis method. The researcher categorized informants into three positions according to Stuart Hall: dominant hegemony, negotiation, and opposition. In-depth interviews were conducted with four informants, resulting in diverse findings influenced by differences in their backgrounds. The results showed that, regarding creativity, two informants held a dominant hegemonic position, one occupied a negotiation position, and the other held an opposition position. Regarding humor, three informants were in the dominant hegemonic position, while one was in a negotiation position.

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