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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Refill Station as a Strategy in Promoting Environmental Sustainability : Strategic Communication by The Body Shop Indonesia Pradipta, Fransisca Diva Ayu; Praharsiwi, Caecilia Santi
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of the beauty industry cannot be separated from environmental issues. Since, most of the waste in Indonesia comes from cosmetic packaging. Cosmetic companies need to respond to this problem and promote environmental sustainability. However, companies need to involve consumers to get more significant results and raise awareness among the wider community. The Body Shop Indonesia initiated this collective action that involves consumers through the Refill Station Program. Our research used a case study approach and applied a strategy communication for sustainable development model to see how The Body Shop Indonesia promotes environmental sustainability in the Refill Station program. The results of the study show that collective action can be an innovative strategy in resolving environmental issues. The company carried out this innovation by involving external stakeholders from the problem identification process through program execution. By involving external stakeholders from the beginning, companies can create effective programs and encourage public engagement.
A Content Analysis Of The #BumiAwetMuda Campaign Owned By Perusahaan Listrik Negara (PLN) On The @kompascom TikTok: - Santoso, Michelle Celine
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Indonesia currently needs a new renewable energy transition to achieve the Net Zero Emission (NZE) program. The Perusahaan Listrik Negara (PLN) is collaborating with Kompas.com to invite people to switch to electric power, especially in the use of electric vehicles through the #BumiAwetMuda campaign on TikTok social media. This research is qualitative research using content analysis methods, with data collection techniques applied through documentation. The research objects used by researchers are four contents of the #BumiAwetMuda campaign on the TikTok account @kompascom, categorized by activities involving electric vehicles. The results of this research show that the content of the electrifying lifestyle message in the #BumiAwetMuda campaign in the knowledge category about electric vehicles contains messages about the positive impact of increasing accessibility, comfort, and support for renewable energy.
A Environmental Education Strategies @kebunkumara Instagram Social Media for Healthy Chicken Coops Hidayatillah, Arifah Nurul; Subkhi Ridho
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to explore environmental education strategies used by @kebunkumara Instagram social media accounts in the context of promoting healthy chicken coops. A healthy chicken coop is very important for maintaining the health of chickens and producing quality products. Instagram social media can be an effective platform to spread information about healthy chicken coops. The @kebunkumara account is active in sharing information about healthy chicken coops on Instagram. Using qualitative approaches and case studies, this study analyzes various communication strategies applied by @kebunkumara to educate its audience about the importance of a healthy environment in the context of a chicken coop. Through content analysis, user interaction, and interviews with account owners, the study also evaluated the effectiveness of these strategies in raising awareness and understanding of environmental and animal welfare issues among Instagram audiences. This research shows that @kebunkumara use several communication strategies in disseminating information about healthy chicken coops, including: informative and educational content, attractive visuals, interaction with followers, cooperation with influencers. @kebunkumara use effective communication strategies in spreading information about healthy chicken coops on Instagram. This strategy can be an example for other chicken farmers who want to use social media for education about healthy chicken coops.
The Social Marketing Strategy of Solo Bersih Community in Creating Public Awareness of Managing Waste Fathika Azzahra; Agus Triyono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Environmental change and lack of waste management efforts now become crucial issues that often go unnoticed and can be fatal to society. The existence of Solo Bersih Community (KSB) is a non-profit organization that emerged with a movement to create concern for the environment and waste in Solo City (Surakarta) to bring a change in people's behavior for the better. This study aims to determine the application of social marketing by KSB. This research is also supported by social marketing theory, conducted qualitatively descriptive with case study method. The main data obtained from the study were sourced from interviews and observations. A literature study was conducted to find supporting data. This research resulted in findings of four important points that become a benchmark for the success of KSB’s social marketing, including the implementation of persuasive activities in campaigning public awareness, applying four levels of communication approach to target adopters in delivering campaign messages and building strong community representatives, the role of stakeholders in collaborating on program implementation, and sufficient access to information media as a transmission channel for delivering messages to the public. KSB also optimizes four communication strategies, namely redundancy, canalizing, informative, and educative. It can be concluded that social marketing in a community is the key to changing people's behavior if it can be applied with effective communication strategies.
Content Analysis of Environmental Awareness Messages in Bumantara Team Tiktok Content Vawana, Ande; Iva Fikrani Deslia
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Technological developments can provide convenience in every activity carried out by humans if used wisely and correctly. In this millennial era, anyone can use it. Social media can be a place to convey information, including positive messages. Social media that is used well can benefit existing conditions around us. One is environmental awareness, which is carried out by the Bumantara Team community on their TikTok account. Bumantara Team is a community of five young people. They use the TikTok platform to spread messages about the importance of keeping the environment clean and have succeeded in mobilizing many people to participate in clean-up actions. Qualitative research methods in this study used content analysis to understand the messages conveyed by the Bumantara Team through their TikTok account, with a focus on awareness of environmental cleanliness. The theory used as an analytical tool is message studies. Message studies is a message analysis model based on critical theory. Thus, this research provides insight into how social media can be used positively in addressing environmental problems.
Digital Campaign Instagram Account @Teensgogreen.id in Promoting Environmental Activism in the Younger Generation Putri Lestari, Andini; Deslia, Iva Fikrani
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Teens Go Green is a community that actively carries out environmental activities with a volunteer concept. Teens Go Green carries out a campaign on Instagram as a tool. The campaign carried out by Teens Go Green creates content in the form of interesting invitations so that the millennial generation can be interested. This is because the digital campaign that Teens Go Green has on Instagram has been conveyed so that it has an impact on changes in behavior. Using a qualitative approach research method through interviews, observation. Communication activities on the Instagram account @teensgogreen.id are studied through Digital Campaign Theory and Cyberactivism Theory. The results of this research show that Teens Go Green has an environmental care program and interviewed one of the informants who is an Instagram follower who also participated in one of the activities organized by Teens Go Green and also interviewed the Founder of Teens Go Green Indonesia. Based on posts uploaded to the Instagram account @ teensgogreen.id, they were able to respond to changes in the behavior of Instagram followers who contributed to the activities held by Teens Go Green and increased awareness of the millennial generation to preserve the environment.
Analysis of Instagram Social Media Management in @Hutanpinuslimpakuwuss Account on the Development of Limpakuwus Forest Tourism Object Nurandini, Syifa; Agus Triyono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The use of Instagram social media has increased to the private level, such as Nature Tourism which has visitors with the characteristics of finding out all Nature Tourism information through Instagram. Therefore, it is necessary to manage social media content to become a means of communication between the company and its audience. This research uses interactive analysis of Miles and Huberman. The theory used is The Circular Model of Some by Regina Luttrell in her book Social Media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. Data collection techniques are observation and interviews with key informants, namely the management team of tourism social media and the informant is the head of the social media management team. This research uses source triangulation for data validity techniques. The results show that managing Instagram content starts with understanding the purpose of using social media and addressing issues on content posted by tourism. The optimize aspect includes time, content analysis, and understanding of Instagram branding strategies. The management aspect is done by creating a posting schedule, and management control is used to assess and be responsible for the management of the company. In the engage aspect, establishing a good relationship with the online community (followers) to get Instagram exposure on the content created.
Strengthening Environmental Awareness: Pandawara Group's TikTok Account as a Source of Inspiration Nizar Risqy Andhreawan; Ardiyanto Wardhana
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to determine the impact of content uploaded by Pandawara Group on TikTok social media on environmental awareness. The research method used is an observational approach that focuses on direct observation of user responses and interactions before and after viewing content from Pandawara Group. In making these observations, researchers paid attention to various activities carried out by users, including giving likes, comments, and sharing content, as well as changes in behavior related to environmental awareness after they were exposed to the content. The results of the observation showed an increase in user participation after viewing Pandawara Group content. TikTok social media users tend to be more active in providing positive responses such as giving likes, leaving comments, and sharing content with their friends. In addition, there is a positive change in users' behavior regarding environmental awareness, which is reflected in their actions after viewing the content. The analysis and discussion in this study link the findings obtained with previous related literature on social media and environmental awareness. The findings also have relevant implications in the context of further research on the role of social media in strengthening environmental awareness and encouraging positive actions in protecting the environment. Thus, this study is expected to make a significant contribution to our understanding of the influence of social media, particularly TikTok, in shaping environmental awareness and encouraging environmental stewardship behavior.
Go Green Campaign Strategy By Pandawara Group Throug Instagram @Pandawaragroup Nara Anisa Putri
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to determine the strategy of the go green movement campaign carried out by Pandawara Group through Instagram media in its account named @PandawaraGroup which currently has 2.4 million followers. The Pandawara group community itself has succeeded in providing positive energy through its campaign on social media for the community to care more about the environment, especially for today's young people. In this study, the authors used qualitative methods Qualitative description with a narrative descriptive approach used to analyze Pandawara's social action strategy in instilling environmental concern to his followers on Instagram media, while the data in this study will use observational data and literature studies, this study will illustrate how youth efforts in campaigning about caring for the environment have enormous benefits for life that lasts. The results of this study show that youth social actions not only involve physical waste reduction activities, but also involve educational aspects through programs carried out by Pandawara Group in campaigning on Instagram media. Utilization of the Instagram platform as a tool to invite the community. In this situation, Pandawara Group invites, introduces, embraces all community groups to join together and voluntarily carry out social actions to care, cleanse, and Care for the environment in order to overcome an urgent problem, namely garbage cleaning.
Analysis of Eco-label and Natural Skincare Branding Strategy "Sensatia Botanicals" in Building Brand Awareness through Social Media Hani Pritananda Anisasiwi; Fitrinanda An Nur
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to determine the strategies used by Sensatia Botanicals in building brand awareness among consumers and potential customers. The research discusses how the Eco-label Branding Strategy Analysis and Natural Skincare Sensatia Botanicals in Building Brand Awareness through Social Media. The method used in this study is qualitative descriptive by analyzing the content uploaded by Sensatia on its social media accounts, namely Tiktok and Instagram and conducting a literature study study. The results of this study show that branding carried out through social media platforms with efforts to create interesting, informative, and educational content to introduce their products made from natural and environmentally friendly raw materials becomes more value in the eyes of consumers or potential consumers from the content has succeeded in increasing brand awareness which has positive results in building awareness to be better known by the wider community from various circles Both women and men as quality local beauty care brands and have a commitment to care for the environment.

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