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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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The Role of Community Engagement of Bina Anggita in Increasing Social Environment Awareness Arga Aulia Rahman; Nunik Hariyanti
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Humans interact by communicating with each other, or by giving signs that normal humans can understand. However, this is not the case for some people who have special needs. For people who have special needs, carrying out the process of interacting and communicating with individuals and groups is certainly not easy. Children with autism also experience difficulties interacting and communicating with other people. Autistic children show behavioral problems such as self-harm, aggression and tantrums (fussiness). The focus of SLB Bina Anggita is to have a role in providing information to the public about the personalities of autistic children and how to deal with autistic children who have tantrums. The lack of information in some communities regarding autistic children makes it difficult for some communities to overcome problematic behavior in autistic children. This is where the important role of SLB Bina Anggita is played. This research uses a qualitative descriptive method with interview, observation and documentation data collection techniques. The research results show that SLB Bina Anggita has a main role as a contact person for the community, as for information from SLB Bina Anggita. The form of interpersonal communication for autistic children is divided into two, namely nonverbal communication and verbal communication. In verbal communication, autistic children tend to use sign language such as hand movements and foot movements. When interacting at school, autistic children will listen to directions from the teacher to be able to interact, but if autistic children do not focus on the directions given, it will be difficult for the teacher and the surrounding environment to invite the child to interact. During the interaction, it was found that several autistic children still used tools to communicate..
The Influence of Electronic Word of Mouth on Instagram Towards Visiting Interest to Heha Ocean View Chandra Dewa Kurniawan; Amali, Muhammad Thoyib
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Heha Ocean View is a tourist attraction in Gunungkidul, Special Region of Yogyakarta. Many visitors are willing to come for tours even though it is far from the city center. It provides various interesting photo spots with a sea background that can be called Instagramable. Therefore, Heha Ocean View has become a topic of conversation on various digital platforms. Especially on Instagram, resulting in community engagement in the form of electronic word of mouth which spreads this tourist attraction. This study aims to analyze the influence of electronic word of mouth on Instagram towards visiting interest to heha ocean view. This research uses explanatory quantitative research methods with data obtained from questionnaires distributed to 100 followers of the @HehaOceanView Instagram account, which is then analyzed using simple linear regression. The results of this study show the influence of electronic word of mouth on Instagram towards visiting interest to Heha Ocean View with an influence size of 53%. Based on the results of the analysis, it can be concluded that in this digital era, there are many ways to achieve community engagement, one of which is through electronic word of mouth through digital platforms such as Instagram. Like how electronic word of mouth can make tourists interested in visiting Heha Ocean View. However, as active users of social media, we must always be critical of the information we obtain, especially if we look at how electronic word of mouth shapes individual attitudes and behavior.
The Integrated Marketing Communication Strategy to Increase the Number of Students at Madrasah Tsanawiyah Muhammadiyah Gedongtengen Using Digital Platforms Isninda Nur Hanifa Arisetia; Muhammad Najih Farihanto
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research focuses on the problem of marketing communication strategies carried out by Madrasah Tsanawiyah Muhammadiyah Gedongtengen in increasing the number of students. This madrasah has a limited number of students, and in the last four years, it has been proven that the number of students has decreased. The method used in this research is a qualitative descriptive method, and data collection techniques are carried out by researchers through interviews, documentation, and observation. Madrasah Tsanawiyah Muhammadiyah Gedongtengen implements a direct marketing strategy and conducts promotions through several digital platforms. Factors influencing the increase in student numbers are the promotion of discounts on school fees and the use of digital platforms. The research results show that Madrasah Tsanawiyah Muhammadiyah Gedongtengen uses all elements of the Integrated Marketing Communication theory to increase the number of students. In conclusion, the most effective strategy is word-of-mouth marketing, and promotions are carried out on several digital platforms.
Qualitative Content Analysis of Moral Messages in the Film "Air Mata di Ujung Sajadah" Fathoni, Fadhlan Dabith; Fitriananda An Nur
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Film is a mass communication that combines audio and visual aspects, serving to convey social and moral messages to the audience. Through storylines, dialogue, and compelling visualizations, films are able to  convey moral values and depictions of the reality of social life to their  audiences. Air Mata di Ujung Sajadah is an Indonesian religious drama  film released in 2023. This movie tells the story of a woman named Aini  who experiences various life trials, but remains firm in her stance and  always adheres to religious teachings. This study aims to analyze the  qualitative content of moral messages contained in the film Air Mata di  Ujung Sajadah. The method used in this research is descriptive qualitative  with content analysis techniques. The results showed that the movie Air  Mata di Ujung Sajadah contains strong moral messages about human relationships with God, self, and other humans, including nature. The  moral message is conveyed through various film elements, such as dialog,  character actions, and symbols contained in the film. This research is  expected to provide a deeper understanding of the moral values taught in  the movie Air Mata di Ujung Sajadah and contribute to the development  of science and culture. 
Instagram Social Media Marketing Communuication Strategy @CRSL.Concert Yogyakarta Series #4 in Builiding Brand Awareness in 2023 Mia Winani; Ishak, Aswad
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research analyzes the social media marketing communication strategy of Instagram @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. This research describes the social media marketing communication strategy of Instagram @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. This research method is descriptive qualitative, which describes the research conditions based on actual data. The object of this research is Instagram social media marketing communication strategy @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. The results of the research on Instagram social media marketing communication strategy @crsl.concert Yogyakarta series #4 in building brand awareness in 2023 have been carried out based on the process of digital marketing including accessibility, interactivity, entertainment, credibility, irritation and informativeness. Through the utilization of social media, @crsl.concert has succeeded in building strong brand awareness through Instagram and has reached the top of mind stage among audiences.
Analysis of Social System Innovation in Digital Transformation of Kotakmedia Indonesia: The Perspective of Innovation Diffusion Theory Hanugrah Nur Muharrani Putri; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In the context of digital transformation, the role of social systems is becoming increasingly significant as technological change often requires cross-functional collaboration, cultural adaptation and managing resistance to change. However, many organizations face challenges in managing their social systems during the digital transformation process. This research aims to explore how the social system in Kotakmedia Indonesia plays a role in the process of adopting innovations that occur in a structured manner during its digital transformation. The method used in this research is a case study with a qualitative approach. The informants in this study used purposive sampling technique with data collection techniques using in-depth interviews and observations. The results showed that the success of innovation adoption depends on interactions between individuals and organizational collaboration. In the innovation diffusion process, the role of opinion leaders and internal communication mechanisms contribute to the acceleration of innovation adoption. An organizational structure that supports innovation diffusion allows innovation adoption to run more systematically. Innovators and early adopters act as the main motors of innovation, while the majority group tends to follow after seeing initial success. In the context of the social system, factors such as social structure, system norms, the role of leaders, and change agents are interconnected in determining the success of innovation adoption at Kotakmedia Indonesia.   
Family Interpersonal Communication in Overcoming Teenage Bullying Behavior in Medan City Hardiyanto, Sigit; Adhani, Abrar; Lubis, Faizal Hamzah; Hidayat, Fadhil Pahlevi; Indainanto, Yofiendi Indah
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The emergence of the behavior of teenagers who experience character growth often shows negative behavior such as bullying. Based on data from the National Commission for Child Protection, the number of bullying cases among Indonesian teenagers is in fifth place out of 78 countries with the highest number of bullying cases. Efforts to eliminate this action by using family communication. The role of interpersonal communication in the family as a form of overcoming bullying behavior in adolescents. This research uses a qualitative descriptive method which aims to collect data related to family interpersonal communication, in this case carried out by parents in dealing with bullying behavior among teenagers in Medan City. The data collection technique in this research uses interview techniques with parents who have teenage children who are victims of random bullying, observation of activities carried out by parents with children in dealing with bullying behavior in children as well as documentation in the form of other supporting documents. The results of interpersonal communication research conducted by parents with teenagers in dealing with bullying behavior by communicating openly, honestly and being able to listen can prevent bullying behavior among teenagers. The role of the family must be to build communication between parents and children so that it runs smoothly, by actively listening and showing love and attention, so that the tendency of bullying behavior can be prevented and stopped by parents in the family.
Exploring the Interaction Objectives of Digital New Venture Groups in Entrepreneurial Education (Analysis of Multiple Goals Theory) Aji, Imanuel Deny Krisna; Karsidi, Ravik; Nurhaeni, Ismi Dwi Astuti; Sudarmo
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Educating students in entrepreneurship is a way to enhance the number of entrepreneurs. At the higher education level, it is executed by incorporating entrepreneurship courses into the curriculum with particular emphasis. Attention must be directed towards various stakeholders, particularly the institutions that facilitate entrepreneurship education, to ensure that the program enhances not only quantitative outcomes (the number of new student ventures) but also qualitative outcomes (sustainable new ventures), even after the completion of the educational process. The presence of multiple objectives among members of the digital new venture group for interaction is a significant issue that requires additional investigation in this study. This research uses the Multiple Goals Theory framework in interpersonal communication to delineate the objectives of interaction as perceived by each member of the new digital venture group. The study employed a quasi-qualitative methodology, incorporating in-depth interviews, observations, and recording, involving 15 student participants from the new digital venture group and the facilitator. Every student in the new digital venture group possesses interaction objectives classified into three categories: instrumental goals, interpersonal goals, and identification goals. This study demonstrates that Multiple Goals Theory indicates the interaction objectives of students in the new digital venture group encompass primary goals, mostly categorized as instrumental goals, specifically aimed at achieving an optimal course evaluation and developing a new venture. In this study, secondary interaction goals, which are theoretically intended to impede the attainment of primary interaction goals, instead facilitate the fulfillment of those basic goals.
Content Analysis of Violent Impressions’in the Main Hakim Sendiri Program on NET. Television Stations Cindy Silviana Putri; Junaedi, Fajar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The problem in this study focuses on verbal and non-verbal violence that appears in the Main Hakim Sendiri program on NET in the Ramadhan period (March 13-22, 2024). Along with the increasing competition between television stations, some programs, including those aired during the month of Ramadan, often present sensational content containing elements of violence. This study uses a descriptive content analysis method with a quantitative approach to measure the frequency of violence that occurs in these shows. The results of this study found that verbal violence was more dominant than non-verbal violence in the “Main Hakim Sendiri” program aired during Ramadan 2024, with percentages of 52% and 47% respectively. The most common form of verbal violence is cursing, followed by mentioning with negative connotations, mockery, and insults. Meanwhile, non-verbal violence most often appeared in the form of hitting, throwing things, and pushing. Other findings show fluctuations in the intensity of violence in each episode, with the peak of violent incidents occurring on March 14, 2024. The dominance of verbal violence in this program reflects a pattern of using aggressive language to create conflict and attract audience attention, which has the potential to normalize aggressive behavior in society, especially for young audiences who are still in the character building stage.
The Contestation of Women’s Movement on Digital Media Satiti, Nur Latifah Umi; Triastuti, Endah
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This paper aims to describe the contestation of women’s issue regarding sexual violence in digital media. The study focuses on how Aliansi Cinta Keluarga (Family Love Alliance/AILA) resists the discourse of anti-sexual violence. This research uses feminist postcolonial framework to describe how the contestation of discourse employed by AILA takes place through digital media. Postcolonial framework embraces diversity within the women's movement in the Global South. However, the scholarships aware that the acknowledgement towards diversity will be used by local elites to mask their domination which tends to marginalize women. Based on the assumption, the question offered is how AILA employs texts on digital media that contest women’s equity discourse in Indonesia. The research conducted digital ethnography for data collection. Data were collected through several methods, including observation on social media, webinars and off-line events. This research finds that AILA refuses gender equity discourse employed by feminist Muslim in Indonesia. They keep fighting feminist Muslim as they want to highlight their resistance as a form of difference. Furthermore, AILA, on one side, rejects western feminist discourse, yet, on the other side, they replicate the way western feminist reproduces the discourse.

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