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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 227 Documents
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Reception of Audiences Aged 8–15 Years to Gimmick and Sarcasm in Windah Basudara's YouTube Content M. Gibran Pratama, Gibran; An Nur, Fitrinanda
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study explores the audience reception of children and early teenagers (ages 8–15) toward YouTube content by Windah Basudara, known for his sarcastic style and repeated use of gimmicks. Using digital observation and content analysis methods, this research investigates how young viewers interpret media messages and how viral trends like “Brainrot” influence their media consumption behavior. Based on Stuart Hall’s encoding/decoding theory, findings indicate that young audiences tend to accept meanings hegemonically without critical reflection. These results highlight the urgent need for digital media literacy education at an early age.  
Fear of Missing Out (FOMO) and Scarcity Strategies: A Qualitative Exploration of Consumer Communication with Flash Sales on E-Commerce Platforms Fitria Mayasari; Nurrahmi; Salsabila, Fahmi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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This research investigates the impact of the psychological concept of Fear of Missing Out (FOMO) and scarceness marketing strategies on consumer interactions and behaviors during ecommerce flash sales. A qualitative approach was selected to delve into emotions, experiences, and cognitive aspects of decision-making through in-depth interviews with active online shoppers. Results show that FOMO is linked to an increase in feelings of volatility and escalation, which encourages greater and more rapid emotion-laden purchasing behavior that is not thoroughly reasoned out. Countdown clocks and limits on available stock are scarcity strategies that increase the intensity of value placed on the items which make them more desirable and exclusive. Furthermore, the study revolves around consumers’ perception of flash sales—extensively shared on social media and other peer networks—illustrating that their personal and social narratives often fuel a collective feeling of urgency. This underscores powerful intersectional dynamics of modern corporate marketing strategies and consumer behavior vis-a-vis the approaches that need to be adopted, especially from an ethical standpoint, in e-commerce business systems.
Representation of Political System in Song Lyrics of “Only The Young”: A John Fiske Semiotic Analysis Bully, Nurlina Ahmad; Suherman, Ansar; Maulana, Harry Fajar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study shows the meaning of the political system in the lyrics of the song "Only the Young" using John Fiske's semiotic analysis as a novelty in research. This study uses a qualitative approach that aims to gain an understanding of human or social phenomena by providing an in-depth description that can be explained in words both natural phenomena and human engineering results. This study focuses on the meaning of signs in the text through three levels of semiotics from John fiske, namely the level of reality, the level of representation, and the level of ideology.  
Subject and Abject: TikTok as a Playing Space in Constructing Self-Identity for Women in the Digital Era Kurniawati, Juliana; Sudahri, Ari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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This article examines the role of TikTok as a playing space in relation to women's identity construction, focusing on the concept of "subject" and "abjects" inspired by Julia Kristeva's thinking. TikTok is an increasingly popular social media platform, not only a medium for creative expression, but also a dynamic space where women negotiate, construct and deconstruct their identities through the content they produce and consume. They utilize platform features, such as challenges, filters, and trends, to shape and display their identities. This article uses netnography methods to analyze digital cultural practices on TikTok. Observing female users interacting, creating, and responding to content related to self-identity. Data were collected through participant observation of activities on the platform, analysis of video content, and comments that emerged, to understand the dynamics of identity formation in a digital context. The research findings reveal that TikTok functions as a liminal space where the boundaries between "subjects" (identities that display their selfhood) and "abjects" (identities that are rejected or considered taboo) become blurred or fluid, allowing women to explore complex aspects of themselves that are often marginalized in traditional social contexts. Women as active subjects, produce content for their own pleasure, not to please the male gaze, but this becomes problematic when they follow the logic of the media in presenting themselves. This article makes a significant contribution to the understanding of the dynamics of gender identity construction in the digital era, as well as the implications of social media as a play space that facilitates the construction of self-identity.
Religious Tolerance in War Takjil Content on TikTok @eloardoaruanse: A Virtual Ethnographic Study Puspitasari, Euis Evi; Tiur Maida, Marcellista; Kurniadi, Endrian
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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The "War Takjil" phenomenon, a viral trend during the Ramadan month in Indonesia, has become a powerful symbol of interfaith cooperation and tolerance, particularly among younger generations. This study investigates the role of TikTok in fostering religious tolerance during Ramadan 2024 by analyzing viral "War Takjil" content that promotes inclusivity and humor among different religious communities. Adopting a qualitative research approach, this study uses virtual ethnography to analyze TikTok videos and audience interactions, exploring how these videos communicate messages of unity and coexistence. Findings reveal that TikTok videos focusing on cross-religious participation in "War Takjil" use humor and shared traditions to break down barriers and create spaces for respectful dialogue. This study argues that TikTok, with its interactive and engaging format, is an effective platform for promoting religious tolerance, offering new insights into how digital media can foster social change and cultural understanding.
Socio-Digital Hybridity in Disaster Preparedness: A Study of Community-Based Communication Practices in the Merapi Highlands Past Novel Larasaty; Muhammad Hidayat
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Community-based communication practices (CBCP) represent a pivotal shift from top-down, technocratic dissemination models toward participatory, dialogic frameworks that prioritize local knowledge and social capital. This research examines the dynamics of CBCP within the context of disaster mitigation on the slopes of Mount Merapi, specifically in the Sleman Regency of Yogyakarta, Indonesia. As one of the most active volcanoes globally, Mount Merapi presents a continuous threat that necessitates robust, decentralized communication systems to ensure community resilience. Utilizing a qualitative case study approach, this study analyzes the integration of traditional communication tools, such as the kentongan (bamboo slit drum), with modern digital platforms like WhatsApp and community radio. The investigation further evaluates the Sister Village (Desa Persaudaraan) program as a formalized model of participatory communication management. Data was gathered through in-depth interviews with officials from the Yogyakarta Provincial Disaster Management Agency (BPBD DIY), focus group discussions with community leaders and disaster volunteers, participatory observation, and secondary data analysis. The findings indicate that effective disaster communication in Merapi is not merely a product of technological infrastructure but is deeply rooted in social capital, specifically bonding and bridging ties, that foster mutual trust and collective action. A four-quadrant communication framework articulated by institutional informants reveals that community knowledge, monitoring capacity, information dissemination, and response readiness constitute the foundational architecture of regional resilience. However, challenges persist regarding gender representation in strategic leadership and the financial sustainability of community-led media. This study contributes to the third paradigm of development communication by demonstrating how grassroots-led communication contracts and informal social networks constitute the foundational infrastructure of regional resilience.
Clickbait, Rage Bait and The Contestation of Human Rights in Digital Public: A Comparative Study of Malaysia and Indonesia Fauziah Hassan; Muhammad Raqib Mohd Sofian; Nurul Fathihin Mohd Noor Shah; Sofia Hayati Yusoff; Poppy Febriana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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The study conceptualises comment sections on social media platforms such as TikTok, Threads or Instagram and others as arenas where emotional expression intersects with civic reasoning and rights-based claims. Using a qualitative comparative content analysis, selected cases from Malaysian and Indonesian media accounts employing clickbait and rage-inducing narratives are examined.  The analysis focuses on discursive patterns in user responses, including moral positioning, blame attribution, calls for accountability, rights assertions, exclusionary rhetoric, and polarised affective reactions. By comparing how digital publics engage with news stories involving rights related issues such as freedom of expression, religious sensitivities, and minority protections, the study explores whether emotionally charged raming fosters meaningful civic deliberation or intensifies antagonistic discourse. Through this comparative lens, the paper contributes to emerging scholarship on digital culture, civic engagement, and the evolving contestation of human rights in Southeast Asia.
Managing and Negotiating Cultural Identity: The Adaptive Dynamics of Jaranan Thik in Ponoragan Society Oki Cahyo Nugroho; Widodo Muktiyo; Sri Hastjarjo; Drajat Tri Kartono
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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This study investigates how Jaranan Thik negotiates cultural identity and adapts communicatively within the Reyog-centered cultural hierarchy of Ponorogo, East Java, Indonesia. Grounded in Cultural Identity Theory and Co-Cultural Communication Theory, it analyzes how a marginalized traditional art community strategically navigates identity through symbolic alignment, structural adjustment, and engagement with institutional actors. Employing a qualitative case study design, the research draws on in-depth interviews with performers, cultural leaders, and community representatives, complemented by documentation and direct observation of performances. The findings identify four key patterns: symbolic assimilation via shared mythological references and terminology; the regulated reframing of trance practices to reshape public perception; religious and institutional affiliations to strengthen moral and structural legitimacy; and aesthetic innovation to attract younger audiences. These adaptive strategies indicate that Jaranan Thik does not merge into the dominant Reyog tradition but instead negotiates recognition through selective alignment while maintaining its essential ritual foundations. By situating the analysis within localized cultural hierarchies, the study broadens the scope of Cultural Identity Theory and Co-Cultural Communication Theory and underscores communicative agency as vital to cultural sustainability.
Interpersonal Communication by Tour Guides in Psychosocial Trauma Healing Services for Child Victims of Landslide Disaster in West Bandung Regency Salman Alfarisyi Lesmana; Tresna Wiwitan; Atie Rachmiatie; Rini Rinawati; O Hasbiansyah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Cisarua District landslide caused trauma to the victims. Trauma recovery is a crucial stage in the long process of psychological recovery after a disaster. Post-disaster psychological support is essential to reduce the level of trauma in the community, especially for children. One program implemented by the local government is to provide tourism experiences to tourist destinations. The purpose of this study is to examine and analyze the interpersonal communication of tour guides in the context of psychosocial trauma healing for child landslide victims in Cisarua District, West Bandung Regency in 2026. In this study, the researcher used interpersonal communication theory with the concept of interpersonal communication according to Joseph A. DeVito. This study uses a constructivist paradigm, a qualitative method with a Cresswell case study approach and was conducted at an educational tourism destination selected by the West Bandung Regency Government as a destination for the psychosocial trauma healing program. The research subjects were five people, selected purposively because they were considered capable of providing accurate and relevant information. The data used were qualitative and came from two sources, namely primary and secondary data. The data collection method was carried out through literature studies, interviews, observation, and documentation. The study results show that tour guides apply elements of openness, positivity, support, equality, and empathy in their interpersonal communication to promote trauma healing for children after a disaster. In addition to verbal communication, they also use nonverbal communication through body language and expressions, as well as clothing and decorations at tourist destinations. Trauma healing communication can be delivered by non-medical personnel using an interpersonal communication approach. Tour guides can integrate interpersonal communication techniques into psychosocial trauma healing services for children after a disaster.
Communicating Resilience: Indigenous Knowledge and Community-Based Disaster Self-Mitigation in Rural Indonesia Nikmah Suryandari; Qolbi Nur Hidayanto; Farida Nurul Rahmawati; Netty Dyah Kurniasari; Juariyah Juariyah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Indonesia is a country with a high level of disaster vulnerability, including Sumenep Regency in Madura, which routinely experiences floods, droughts, and tornadoes. The people of Sumenep have developed self-mitigation practices based on local knowledge (indigenous knowledge) despite limited disaster literacy and insufficient formal socialization from government institutions. This study aims to analyse how the ethnographic process of communication shapes and reproduces self-mitigation practices as a community resilience strategy. The research uses a qualitative approach with the ethnographic design of communication in the constructivism paradigm. The informants were purposefully chosen, and they were from BPBD, religious leaders, and people who lived in three villages that are likely to have disasters: Kebunagung, Pasongsongan, and Kertasada. We gathered data through passive participant observation, in-depth interviews, and documentation. Then, we analysed the data in relation to the components of communication situations, communicative events, and communicative actions. The results show that practices such as village rokad during floods, istisqa' prayers during droughts, and symbolic rituals of "cutting the wind" during tornadoes are not just spiritual expressions but are cultural communication systems that build social solidarity, transmit risk knowledge, and strengthen collective resilience. Symbol, narrative, and ritual-based communication serve as an adaptive mechanism that organizes the community's response to disaster threats. This research confirms that cultural communication is an important foundation in community-based mitigation and needs to be integrated into formal risk communication policies. This study contributes to the development of community-based disaster communication studies in the context of Southeast Asia.

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