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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Reception of Audiences Aged 8–15 Years to Gimmick and Sarcasm in Windah Basudara's YouTube Content M. Gibran Pratama, Gibran; An Nur, Fitrinanda
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study explores the audience reception of children and early teenagers (ages 8–15) toward YouTube content by Windah Basudara, known for his sarcastic style and repeated use of gimmicks. Using digital observation and content analysis methods, this research investigates how young viewers interpret media messages and how viral trends like “Brainrot” influence their media consumption behavior. Based on Stuart Hall’s encoding/decoding theory, findings indicate that young audiences tend to accept meanings hegemonically without critical reflection. These results highlight the urgent need for digital media literacy education at an early age.  
Fear of Missing Out (FOMO) and Scarcity Strategies: A Qualitative Exploration of Consumer Communication with Flash Sales on E-Commerce Platforms Fitria Mayasari; Nurrahmi; Salsabila, Fahmi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research investigates the impact of the psychological concept of Fear of Missing Out (FOMO) and scarceness marketing strategies on consumer interactions and behaviors during ecommerce flash sales. A qualitative approach was selected to delve into emotions, experiences, and cognitive aspects of decision-making through in-depth interviews with active online shoppers. Results show that FOMO is linked to an increase in feelings of volatility and escalation, which encourages greater and more rapid emotion-laden purchasing behavior that is not thoroughly reasoned out. Countdown clocks and limits on available stock are scarcity strategies that increase the intensity of value placed on the items which make them more desirable and exclusive. Furthermore, the study revolves around consumers’ perception of flash sales—extensively shared on social media and other peer networks—illustrating that their personal and social narratives often fuel a collective feeling of urgency. This underscores powerful intersectional dynamics of modern corporate marketing strategies and consumer behavior vis-a-vis the approaches that need to be adopted, especially from an ethical standpoint, in e-commerce business systems.
Representation of Political System in Song Lyrics of “Only The Young”: A John Fiske Semiotic Analysis Bully, Nurlina Ahmad; Suherman, Ansar; Maulana, Harry Fajar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study shows the meaning of the political system in the lyrics of the song "Only the Young" using John Fiske's semiotic analysis as a novelty in research. This study uses a qualitative approach that aims to gain an understanding of human or social phenomena by providing an in-depth description that can be explained in words both natural phenomena and human engineering results. This study focuses on the meaning of signs in the text through three levels of semiotics from John fiske, namely the level of reality, the level of representation, and the level of ideology.  
Subject and Abject: TikTok as a Playing Space in Constructing Self-Identity for Women in the Digital Era Kurniawati, Juliana; Sudahri, Ari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This article examines the role of TikTok as a playing space in relation to women's identity construction, focusing on the concept of "subject" and "abjects" inspired by Julia Kristeva's thinking. TikTok is an increasingly popular social media platform, not only a medium for creative expression, but also a dynamic space where women negotiate, construct and deconstruct their identities through the content they produce and consume. They utilize platform features, such as challenges, filters, and trends, to shape and display their identities. This article uses netnography methods to analyze digital cultural practices on TikTok. Observing female users interacting, creating, and responding to content related to self-identity. Data were collected through participant observation of activities on the platform, analysis of video content, and comments that emerged, to understand the dynamics of identity formation in a digital context. The research findings reveal that TikTok functions as a liminal space where the boundaries between "subjects" (identities that display their selfhood) and "abjects" (identities that are rejected or considered taboo) become blurred or fluid, allowing women to explore complex aspects of themselves that are often marginalized in traditional social contexts. Women as active subjects, produce content for their own pleasure, not to please the male gaze, but this becomes problematic when they follow the logic of the media in presenting themselves. This article makes a significant contribution to the understanding of the dynamics of gender identity construction in the digital era, as well as the implications of social media as a play space that facilitates the construction of self-identity.
Religious Tolerance in War Takjil Content on TikTok @eloardoaruanse: A Virtual Ethnographic Study Puspitasari, Euis Evi; Tiur Maida, Marcellista; Kurniadi, Endrian
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The "War Takjil" phenomenon, a viral trend during the Ramadan month in Indonesia, has become a powerful symbol of interfaith cooperation and tolerance, particularly among younger generations. This study investigates the role of TikTok in fostering religious tolerance during Ramadan 2024 by analyzing viral "War Takjil" content that promotes inclusivity and humor among different religious communities. Adopting a qualitative research approach, this study uses virtual ethnography to analyze TikTok videos and audience interactions, exploring how these videos communicate messages of unity and coexistence. Findings reveal that TikTok videos focusing on cross-religious participation in "War Takjil" use humor and shared traditions to break down barriers and create spaces for respectful dialogue. This study argues that TikTok, with its interactive and engaging format, is an effective platform for promoting religious tolerance, offering new insights into how digital media can foster social change and cultural understanding.

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