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Outline Journal of Economic Studies
Published by Outline Publisher
ISSN : -     EISSN : 29638364     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Outline Journal of Economic Studies is published by Outline Publishers. The journal is published twice a year in March and September. The editorial accepts general articles covering the economy both nationally and internationally where no other media has ever published.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 4 No. 2: April-September 2025" : 16 Documents clear
Financial Report Analysis in Predicting Bankruptcy Using the Springate Method (S-Score) in Mining Companies Listed on the IDX Rifky Aimanda Siregar
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/gmqkhr77

Abstract

The research analysis aims to determine how financial report analysis predicts bankruptcy using the Springate (S-Score) method in Mining companies listed on the IDX. The research method is quantitative descriptive research. The sample in this study was 11 Mining companies listed on the IDX in 2019-2023. Primary data collection using a questionnaire. The results of the study show that in 2019 Mining companies listed on the IDX did not experience bankruptcy. In 2020 the ANTM company went bankrupt by -191,027. In 2021 the PKPK company went bankrupt by -121,165, the ANTM company by -11,771, the CITA company by -53,287, the CKRA company by -254,414 and the MITI company by 0.547. In 2022, the PKPK company went bankrupt by -171,674, the SMMT company by -69,469, the ANTM company by 0.160, the CITA company by -254,414, the CKRA company by -96,895 and the MITI company by -301,884. In 2023, the PKPK company went bankrupt by -36,371, the SMMT company by -29,491 and the CKRA company by -182,653. 
Effectiveness of Using Economic Analysis in Managing Digital Marketing Campaigns: A Study in the Service Industry Aryani Sairun; Sugito
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/wsyrw583

Abstract

  This study aims to analyze the effectiveness of using economic analysis in managing digital marketing campaigns in the service industry. A quantitative approach was used with a descriptive-verification design, and data were collected through questionnaires and documentation from 45 service companies in Medan. The main variables studied included Return on Marketing Investment (ROMI), Customer Lifetime Value (CLV), and customer acquisition costs. The results of multiple linear regression analysis showed that all three variables significantly influenced the effectiveness of digital campaigns. ROMI had the most dominant influence (estimate = 0.482), followed by CLV (estimate = 0.365), while acquisition costs showed a negative influence (estimate = -0.213). The coefficient of determination (R²) value of 0.617 indicates that more than 60% of the variation in campaign effectiveness can be explained by this model. This study proves that integrating economic analysis into digital marketing strategies can improve budget efficiency, segmentation accuracy, and promotional success. These findings provide strategic implications for service industry players to utilize analytical data and economic metrics in designing digital campaigns that are sustainable, measurable, and oriented towards long-term customer value.  
The Effect Of Operating Costs And Capital Structure On Corporate Income Tax Expense Payable In Mining Sub-Sector Companies Listed On The Indonesia Stock Exchange Yonson Pane; Deliyanti Simbolon
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/mxj04k33

Abstract

This study aims to determine The Effect of Operational Costs and Capital Structure on Corporate Income Tax Expenses Payable to Mining Sub Sector Companies on the Indonesia Stock Exchange in 2015-2019. The research methodology used is quantitative descriptive method. The analytical method used is multiple linear regression with regression equations is Corporate Income Tax Expenses Payable = 171.271,097 + 1.317 Operational Costs - 286,053.394 Capital Struktur + e. The results of the research analysis show that Operational Costs have a significant effect on Corporate Income Tax Expenses in Mining Sector Companies. Based on the results of  partial hypothesis testing, it has a tcount > ttable with a tcount value of 11,249 < ttable  2,03452 and a significant value < 0.05, with a value of 0.000 > 0.05. The results of the research analysis show that the Capital Structure has no effect and is significant on the Corporate Income Tax Expenses in Mining Sub Sector Companies. Based on the results of partial hypothesis testing, it has a tcount < ttable with a tcount value of -2.906 < ttable 2,03452 and a significant value < 0.05 with a value of 0.007 < 0.05. The results of the research analysis show that Operational Costs and Capital Structure have a significant effect on Corporate Income Tax Expenses in Mining Sub Sector Companies based on the results of simultaneous hypothesis testing, namely Fcount > Ftable with a value of 64.274 > 3.29 and a significant value < 0.05, namely by value 0.000 < 0.05.
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
The Role of MSMEs in Driving the Regional Economy: A Case Study of Medan City Richna Handriyani; Shintami Oktavia; Evi Syuriani Harahap
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/n7nggh60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have become the main driving force of the local economy in Indonesia, including in Medan City. As grassroots economic entities, MSMEs not only contribute significantly to the Gross Regional Domestic Product (GRDP), but also play a role in creating jobs, reducing social disparities, and accelerating the process of equitable development. This study is a literature review that aims to examine in depth the role of MSMEs in driving the regional economy in Medan City based on the results of the latest research published in national and international journals. The analysis was conducted on various aspects, such as the economic contribution of MSMEs, structural and policy challenges, the role of digitalization in increasing competitiveness, and the social impact on community welfare. The results of the study indicate that MSMEs in Medan City play a central role in economic development, but still face various obstacles such as access to financing, limited digitalization, and managerial limitations. Therefore, a strengthening strategy based on collaboration between MSME actors, local governments, financial institutions, and local communities is needed. This study provides a conceptual contribution in building a comprehensive understanding of the contribution of MSMEs as an instrument of sustainable regional development.
Financial Performance Analysis of Share Prices in Banking Companies Listed on the Indonesia Stock Exchange 2020-2023 period Dinda Putri Syafrila; Maya Syaula; Ramadhan Harapan
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/7hfxp139

Abstract

This research aims to analyze whether investment decisions, profitability, and capital structure have a positive and significant effect on stock prices in state-owned banking companies listed on the Indonesia Stock Exchange during the 2020–2023 period. The research method used is associative quantitative research with a descriptive approach. The analysis technique used is multiple linear regression analysis to test the simultaneous and partial effects of the independent variables on the dependent variable. The sample consists of four state-owned banking companies, namely Bank Negara Indonesia (BBNI), Bank Rakyat Indonesia (BBRI), Bank Tabungan Negara (BBTN), and Bank Mandiri (BMRI), with data collected from quarterly financial reports over the four-year period. The results of the regression analysis show that investment decisions, profitability, and capital structure each have a positive and significant partial effect on stock prices. Furthermore, the simultaneous testing results also confirm that the three financial performance indicators together significantly influence stock price movements. These findings indicate that improved financial decision-making in these areas contributes to enhancing investor confidence, which in turn drives stock prices upward. Therefore, companies need to maintain and strengthen their financial strategies to ensure long-term value creation for shareholders in the capital market.

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