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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 345 Documents
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Pengaruh Komitmen Organisasi terhadap Organizational Citizenship Behavior (OCB) PT X Bandung Albert Kurniawan
Jurnal Manajemen Maranatha Vol 15 No 1 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i1.28

Abstract

The objective of this study to determine the effect of organizational commitment on Organizational Citizenship Behavior (OCB).T he samples at PT X Bandung, a state own company dealing with electrical power with 54 employees.Thedata was collected using 32 questionnaire. Deleted the validity, reliability, normality, multicolinnearity, heteroskedasticity, and hypothesis are test using IBM SPSS 21. The hypotesis of the problem in this research is : the organizational commitment has significant relationship with OCB, simultaneously, and partially.The results showed that: simultaneously, organizational commitment has significant effect on OCB. However, partially, among the dimensions of organizational commitment has not significant except normative commitment which havesignificant effect on OCB.Keywords: Organizational Citizenship Behavior (OCB), Organizational Commitment, Normative Commitment
Corporate Social Responsibility dan Profitabilitas Hans Hananto Andreas; Usil Sis Sucahyo; Delima Elisabeth
Jurnal Manajemen Maranatha Vol 15 No 1 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i1.29

Abstract

This study was conducted with the aim to examine the relationbetween corporate social responsibility with corporate profitability. Corporate social responsibility would be measured by the method of opportunity cost approach by using three other variables, which was: employee relations cost,community services cost and environmental awareness cost. While the profitability of the company was measured using return on assets ratio. This study used a mining company listed on Indonesia Stock Exchange in 2010-2013 as a research sample. The final sample in this study was 26 companies. Thisstudy would be tested by using descriptive statistical analysis and correlation analysis. The result of the study indicated that corporate social responsibility variables (employee relations cost, community services cost and environmentalawareness cost) related to profitability in mining companies.Keyword: corporate social responsibility, employee relations, community services, environmental awareness, and profitability
Pengaruh Profitabilitas, Pertumbuhan Penjualan, Struktur Aktiva, dan Risiko Bisnis terhadap Struktur Modal pada Emiten Kompas 100 (Non Perbankan) Pauline Natalia
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.32

Abstract

The objective of this research is to examine and analyze the impact of profitability, sales growth, asset structure, and business risk toward company’s capital structure. Capital structure decision is very important for the companybecause an optimal capital structure will minimize capital cost to be borne by the company. The samples in this research were selected by using purposive sampling method. Research has been conducted on 111 data. The result shows thatprofitability, sales growth, and asset structure have significant influence to capital structure. Meanwhile, the business risks do not have significant influence to company’s capital structure.Keywords: capital structure, profitability, sales growth, asset structure, business risk.
Peranan Kepuasan dalam Meningkatkan Loyalitas Pelanggan (Studi pada Pelanggan manfaat Atribut Produk Simpati) Kezia Kurniawati; Kartika Imasari Tjiptodjojo
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.33

Abstract

Intermediate level consumers (churn) in the telecommunications industry were high currently, causing the company always strives to improve the quality, provide value, attract new customers and retain existing customers. Loyalty means consumers back to business transactions (purchases) repeatedly, although perhaps a product of the company is not the best product on the market or have the lowestprices. Consumer behavior can be explained by a view that customers are satisfied, generally will be loyal to the products offered and finally, the high level of satisfaction and loyalty of customers, will be able to reduce the level of chumhappened. This research uses sampling method is based on specific criteria or considerations, where the criteria or considerations used are user simPATIzone and a resident of the city of Bandung. This research also uses the simple regressionmethod to Testing and processing of data. The results showed that customer satisfaction on product attributes benefit’s simPATI effect on customer loyalty by 48.6%Keywords: Customer Satisfaction, Product Attributes and Customer Loyalty.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Kasus pada Charly VHT Family Karaoke Cabang Garut) Elis Reynata Sulaeman
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.34

Abstract

Customer satisfaction on service quality is often a problem faced by a company engaged in the field of services. Customer satisfaction is influenced by the fit between customer expectations before using the services with the benefits afterusing the services. This study was conducted to determine the effect of service quality on customer satisfaction. The population was Charly VHT Family Karaoke Garut. The sample in this study amounted to 97 respondents from Charly VHTFamily Karaoke Garut. This study used a multiple regression analysis using SPSS software and Lisrel software. The results of testing show that tangible dimension does not significantly influence customer satisfaction partially. While the dimensions of reliability, responsiveness, assurance, and empathy have significant effect on customer satisfaction partially by 100%. Meanwhile, tangible, reliability, responsiveness, assurance, and empathy have a significant effect on stock pricessimultaneously by 77%.Keywords: tangible, reliability, responsiveness, assurance, empathy, and customer satisfaction.
Pengaruh Elemen Brand Knowledge dan Brand Equity terhadap Repurchase Intention Bakti Jean Lawas Lawu
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.35

Abstract

This study was made to determine the brand knowledge and brand equity effecs towards repurchase intention in Veneta Brands of ink irinter products. The research took place in Bandung. The research was also done using descriptive andcausal analysis. Data were collected through questionnaire method, and were distributed to Veneta consumers that is resided in Bandung city, using nonprobabilty sampling method with judgemental sampling technique. 100 sampleswere used in this research.The result showed that the elements of brand knowledge and brand equity, which is brand loyalty, brand association, perceived quality, and brand image, have a significant effect on repurchase intention variable. The studyalso found that brand awareness and perceived quality are not significantly influence repurchase intention.The implications of this study concluded that increasing the brand loyalty, brand association, and brand image would lead to a better repurchaseintention, by giving more before & after sales services, better quality of service, building a stable and potential relationship with customers through customer relationship management programs, regularly follow up customers needs, and givingspecial promotions to loyal customers..Keywords: brand, brand equity, brand knowledge, repurchase intention
Hubungan Psycap dengan Kinerja Karyawan PT. X Bandung Iwan Hanafi Liwarto; Albert Kurniawan
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.36

Abstract

The research of this study is about Psychological Capital (PsyCap) theory that is proposed by Luthans, it is still new and limited theory. Luthans divides Psycap theory into 4 (four) dimensions: Hope, Self-Efficacy, Resiliency, and Optimism. From the previous research, Psycap linked to employee performance.Luthans, Avolio, Avey and Norman (2006) concluded that: There were significant positive effects among four dimensions (Hope, Self-Efficacy, Resiliency, and Optimism) to satisfaction and employee performance. Tjakraatmadja and Febriansyah (2006 and 2007) have investigated the relationship among psycap, the learning environment as external factor (moderator variable) and student GPA (as a performance indicator).The objective of this research is to determine the descriptionof PsyCap and employee performance at PT.X and ultimately to determine whether there is a relationship of Psycap with employee performance. This research is using non-probability method which is Purposive Sampling and it took 66 employees as respondents. The type of this research is using associative research. The result of 66 respondents proved that Psycap of the employee at PT.X Bandung is high and the result of the employee performance is also having high rate. And there is asignificant relationship between employee performance and Psycap simultaneously or partially. Self-Efficacy, Hope, and Resiliency have average, and Optimism have high rate to employee performance.Keywords: Psychological Capital, Employee Capital
Analisis Faktor-Faktor yang Mempengaruhi Organizational Citizenship Behavior pada Karyawan BPR di Batam Jenetha Kartika; Evi Silvana Muchsinati
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.37

Abstract

The objective of this study is to examine the influence factor toorganizational citizenship behavior on BPR (Bank Perkreditan Rakyat)’s employees in Batam. The samples are employees of ten biggest BPR’s number of employees in Batam. Data collected by 389 questionnaire which deployed to 10 BPR. Structural Equation Model (SEM)-PLS (Partial Least Square) has been employed to analyze the data. The results of this study showed that 7 (seven) hypothesis are accepted and2 (two) the hypothesis are rejected. Four independent variables (employee development, employee communication, rewards and recognition and leadership) have a significant positive effect on employee engagement, employee engagement asintervening variables has a significant positive effect on organizational citizenship behavior then two independent variables (employee communication and reward andrecognition) have a positive significant effect on the dependent variable organizational citizenship behavior by mediating role of employee engagement while the other two independent variables (employee development and leadership)had no significant effect on organizational citizenship behavior by mediating role of employee engagement.Keywords: Employee Development, Employee Communication, Reward and Recognition, Leadership, Employee Engagement, Organizational Citizenship Behavior, Structural Equation Model (SEM), Partial Least Square (PLS).
Menerapkan Coaching sebagai Gaya Kepemimpinan Masa Kini Rusli Ginting Munthe
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.38

Abstract

The objective of this paper is to explain the importance of managing talent of Generation Y. Generation Y has a very different characteristics with the previous generation. Organisations need to implement leadership style in order to develop and manage them as a talent. Thus, the appropriate leadership style to beable to develop the talents of generation Y is managing as a coach. Manager as coach will be able to improve the performance and develop subordinates of generation Y.Keywords: Generation Y, Coaching, development
Socio Entrepreneurship: Tinjauan Teori Dan Perannya Bagi Masyarakat Ratna Widiastuti .; Meily Margaretha .
Jurnal Manajemen Maranatha Vol 11 No 1 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i1.43

Abstract

This paper tries to give the literature review of the socio entrepreneurship concept such as the historical background of socio entrepreneurship, characteristics to be a socio entrepreneurship. Socio entrepreneurship is viewed as an entrepreneur who social driven, to create superior value for the society. This concept has developed from many universities. Socio entrepreneurs differ from business entrepreneurs in terms of their mission; the social mission is explicit and central. The obstacles to implement socio entrepreneurship and the role of socio entrepreneurship for the society are also discussed in this paper. The last discussion focused on the examples of people or organization who successfully implement this concept on their business activity.Keywords: socio entrepreneurship, society, entrepreneur.

Page 3 of 35 | Total Record : 345

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