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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 345 Documents
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Eksplorasi kepedulian, tanggung jawab, dan sikap lingkungan terhadap konsumsi hijau Generasi Y-Z Raditya, Theresia Vania; Soelasih, Yasintha
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13327

Abstract

Environmental issues arising from plastic waste, particularly single-use plastic bottles, highlight the urgency of adopting more sustainable consumption practices. This study aims to examine the influence of environmental concern, environmental responsibility, and environmental attitude on green consumption behavior, focusing on the use of tumblers as an alternative to single-use plastic bottles. In addition, this research analyzes the moderating role of generational characteristics, specifically Generations Y and Z, in these relationships. The study employed a non-probability sampling method with purposive sampling, selecting participants based on characteristics considered most relevant to the research objectives. A total of 135 respondents aged 13-44 years with prior experience using tumblers participated in the survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that environmental responsibility has a positive and significant effect on green consumption behavior, as does environmental attitude. Meanwhile, environmental concern also exerts a positive influence, but its effect varies across generations. The generational moderation analysis indicates that Generation Z demonstrates stronger environmental concern, while Generation Y shows greater consistency in translating moral responsibility and environmental attitude into green consumption practices. The implications of this study provide practical insights for the development of environmental campaigns and marketing strategies that are more effective in encouraging the adoption of eco-friendly products among younger generations.
Ulasan dan rating pelanggan online sebagai pendorong utama niat pembelian: Peran mediasi kepercayaan Azis, Eliya; Sitaniapessy, Arthur; Novandari, Weni
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13336

Abstract

Findings related to the relationship between the effect of online customer reviews and ratings, with trust as a mediating factor toward purchase intent are still different or inconsistent. Meanwhile, digital businesses utilize online customer reviews and ratings as factors in the process of determination decision buying consumer and marketing strategies. The goal of this research is to test the influence of online customer reviews and ratings mediated by trust on purchase intentions in smartphone consumers at the official store Shopee Indonesia. With a quantitive approach, the data involved 209 respondents who had shopped at Shopee. The non-probability sampling method and purposive sampling technique were applied to obtain the sample, with PLS-SEM utilized for data analysis in this study. The exploration found that there had appeared to be no significant direct effect online customer reviews toward purchase intent, in contrast to previous studies on positive and significant direct effects of such relationships. This research discovered that there was an indirect impact of online customer reviews toward purchase intent that was fully mediated by trust, and there was an indirect influence on online customer ratings toward purchase intent that was partially mediated by trust. This research emphasizes that reviews and ratings given by customers online are social influences that shape consumer perception of trustworthiness of products and vendors in online marketplaces, as stated by Social Influence Theory. Therefore, to develop consumer trust, digital commerce businesses are required to continuously observe and respond to customer reviews and ratings. Meanwhile, to maintain quality information, digital commerce platforms have responsibility to provide features that make the process more accessible to customers to offer truthful and relevant feedback, as well as filter out uncredible reviews.
Budaya organisasi sebagai penguat hubungan antara kepuasan kerja dan kinerja pegawai Arwinsyah, Arwinsyah; Samdin, Samdin; Sabilalo, Mahmudin A.
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13352

Abstract

The Bahteramas Regional Public Hospital (RSUD Bahteramas), as a government-owned institution, is responsible for providing optimal services to the public as service users. In managing its human resources to achieve effective and efficient employee performance, the hospital requires organizational synergy that can affect the successful attainment of its vision and mission, particularly as a healthcare institution. The primary objective of this research is to investigate and evaluate the impact of job satisfaction on employee performance, with organizational culture serving as a mediating variable. This research employs a quantitative method and utilizes the convenience sampling approach for participant selection, and 71 employees of RSUD Bahteramas, Southeast Sulawesi Province, were selected as respondents through a questionnaire survey. The data were examined through Partial Least Squares-Structural Equation Modeling. Findings revealed that job satisfaction does not have a significant implication on employee performance. In contrast, organizational culture emerges as a strong positive determinant, exerting a meaningful and statistically significant impact on employee performance. On the other hand, organizational culture can strengthen in mediating the linkage between employee job satisfaction and their performance outcomes. In theoretical terms, the results of this study expand the understanding of the relationship between job satisfaction, organizational culture, and employee performance within the context of human resource management. In practical terms, the findings provide guidance for hospital management in formulating strategies and policies that foster a productive and positive work environment. Conceptually, this research is grounded in theories of job satisfaction, organizational culture, and employee performance, emphasizing the importance of internal factors in influencing individual performance within an organization.
Determinan kinerja pegawai badan pengembangan sumber daya manusia dimediasi oleh motivasi kerja Asraf, Asraf; Hasnia, Hasnia; Syaifuddin, Dedy Takdir
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13360

Abstract

Human resources are responsible for carrying out various tasks and play a pivotal role in fostering organizational progress. Each organization applies different standards in evaluating potential candidates for human resource positions. One of the crucial problems encountered by institutions is the effort to continuously improve employee performance. The enhancement of workforce quality and efficiency can be achieved through training program, career development, and the creation of a supportive work environment on employee performance, with work motivation serving as a mediating variable, at the Human Resource Development Agency of Southeast Sulawesi Province. The study employs a quantitative approach and utilizes regression analysis. The population consisted of all 76 employees of BPSDM, and a purposive sampling technique was used to select 63 respondents based on completed questionnaires. The data were examined using SEM-PLS reveal that human resource development and the work environment exert a positive and significant impact on employee performance. In contrast, work motivation does not demonstrate a significant direct effect on performance. Work motivation acts as a mediating variable in the link between human resource development and performance, effectively bridging this relationship. However, it does not mediate the impact of the work environment on performance. These study findings may serve as a valuable reference for provincial government institutions in their effort to enhance performance, ultimately leading to improvement in the quality of public services delivery to the community.
Dampak keterlibatan konten digital terhadap pengalaman pelanggan daring melalui kepercayaan dan sikap Damayanti, Tissa Aulia; Christianingrum, Christianingrum; Sumar, Sumar
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13388

Abstract

In response to the growing influence of short-form video in Indonesia’s digital marketing landscape, this study explores how digital content engagement on TikTok affects online customer experience (OCE), using the case of the local skincare brand Somethinc. The research investigates both direct and mediated effects of content engagement categorized into consumption, contribution, and creation OCE, with customer trust and consumer attitude as mediators. Employing a quantitative, causal-explanatory design, data were collected from 437 active TikTok users who follow @somethincofficial through an online survey. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to test the hypothesized relationships. The findings demonstrate that digital content engagement positively influences OCE not only directly, but also indirectly through trust and attitude. Customer trust functions as a psychological enabler that deepens the relationship between engagement and experience, while consumer attitude acts as a filter translating users’ cognitive and affective responses into evaluative outcomes. The model meets the criteria for construct reliability, convergent, and discriminant validity. An R² value of 43.5% for OCE indicates a substantial explanatory capability. These results underscore the importance of producing content that not only attracts interactions but also fosters credibility and emotional connection. Marketers should emphasize content that is informative, authentic, and visually appealing to cultivate trust and favorable attitudes, ultimately enhancing the digital journey. This study contributes to theory by embedding psychological mediators into the COBRAs framework and reinforces TikTok’s strategic role in shaping comprehensive brand experiences. Future studies may expand to other platforms and methodological approaches.

Page 35 of 35 | Total Record : 345

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