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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 345 Documents
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Keunggulan produk lokal sebagai mediasi dalam hubungan orientasi pasar dan kinerja pemasaran usaha kecil dan menengah Tatang Rois; Fauziyah Adzimatinur; Nurul Siti Jahidah
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.12914

Abstract

The differences in previous studies related to the influence of market orientation on marketing performance, the scarcity of studies on local products, and the challenges faced by SMEs in improving marketing performance, form the basis for this further research. This study aims to examine the role of local product advantage as a mediating variable in the relationship between market orientation and marketing performance. This study was conducted empirically on SMEs engaged in the processing of local products typical of Kuningan Regency. The sampling technique used was disproportionate random sampling with a total of 200 respondents. Data analysis was performed using the Structural Equation Modelling (SEM) approach. The findings show that both market orientation and local product advantage have a significant effect on marketing performance, and local product advantage has been proven to mediate the relationship between market orientation and marketing performance. Theoretically, these results reinforce the concept of market orientation, enrich the literature on local products, and clarify the inconsistencies in previous studies. The practical implications for SMEs include applying differentiation strategies based on local characteristics, strengthening context-appropriate market orientation, and enhancing internal organisational capabilities.
Dampak penjualan pribadi, citra perusahaan, dan pemasaran digital terhadap keputusan pembelian asuransi Yudit Mardianto
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.14595

Abstract

This study aims to examine the influence of personal selling, corporate image, and digital marketing on purchasing decisions for motor vehicle insurance at PT Asuransi Central Asia, Pondok Indah Branch, both partially and simultaneously. This study employs a quantitative approach with an inferential research design. The population consists of all customers who have purchased motor vehicle insurance policies at PT Asuransi Central Asia, Pondok Indah Branch. The sample size was determined using the Slovin formula, resulting in 83 respondents. A purposive sampling technique was applied, with the criterion that respondents are customers who have purchased motor vehicle insurance products from the company. Data was collected through questionnaires distributed to respondents and analyzed using multiple linear regression with the assistance of Statistical Package for the Social Sciences (SPSS) software. The results indicate that personal selling, corporate image, and digital marketing simultaneously have a significant effect on purchasing decisions for motor vehicle insurance. These variables contribute 57% to purchasing decisions, while the remaining 43% is influenced by other factors outside the research model.
Penentu keputusan pembelian online: Peran mediasi kepuasan konsumen Yanneri Elfa Kiswara Rahmantya; Retnaning Tyas; Nuri Purwanto; Odang Supiatna; Herma Wiharno
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.14841

Abstract

Engagement with digital content and celebrity endorsers can encourage individuals to make purchases, but it does not necessarily guarantee long-term repeat buying and customer satisfaction. In the fashion industry, this challenge is particularly noticeable, which Instagram has become a key marketing tool. A local fashion brand, Erigo, actively uses Instagram as a powerful tool to communicate consumer behavior and its brand values. Using a model-based analytical approach, this research examines both indirect and direct effects of celebrity endorsers, information quality, and brand image on purchasing decisions. This research uses a quantitative design with purposive sampling, involving 130 respondents who have previously purchased products from Erigo on Instagram. An online survey and variance-based structural equation model (VBSEM) are used to collect and analyze the data, respectively. The results of this research demonstrate that online purchase decisions (OPD) are positively influenced by celebrity endorsers (CE), information quality (IQ), and brand image (BI). However, these decisions are not affected by customer satisfaction (CS). CE shows an insignificant effect on CS; however, the positive influence of IQ and BI, on CS, is significant. Interestingly, CS mediates the effect of CE on OPD, but it does not mediate the effect of IQ and BI on OPD. These findings imply that a marketer's powerful personality can create strong emotional connections that extend beyond simple post-purchase evaluations. By highlighting the importance of customer satisfaction in shaping social media-driven purchasing decisions, this research contributes to the fields of digital marketing and consumer behavior, particularly in the Indonesian fashion industry. By offering a more complex understanding of how endorsement effects operate, this research contributes to the literature by going beyond traditional models that primarily use customer satisfaction as a mediator in the consumer behavior field.
Dari kompetensi kewirausahaan ke kinerja usaha: Mediasi serial efikasi diri dan orientasi kewirausahaan Putri Puspita Dewi; Henky Lisan Suwarno
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.14930

Abstract

Micro, small, and medium enterprises (MSMEs) in Bandung face challenges, as evidenced by fluctuating numbers, including limited access to financing, market competition, and regulatory hurdles. The sustainability and success of MSMEs depend on performance. Improving performance requires strengthening entrepreneurial competence, self-efficacy, and entrepreneurial orientation. However, prior studies have yielded inconsistent findings on how these variables relate to business performance. Accordingly, this research seeks to determine how entrepreneurial competency influences business performance, examining self-efficacy and entrepreneurial orientation as mediators. This research employs a quantitative methodology and purposive sampling, a nonprobability sampling technique. This survey involved 100 respondents selected from a total of 1,009 MSME participants in Bandung. The findings of this study indicate that entrepreneurial competence does not directly influence business success, whereas self-efficacy and entrepreneurial attitude do. Self-efficacy and entrepreneurial orientation are interrelated, with entrepreneurial competence functioning as a catalyst that enhances business performance. Furthermore, entrepreneurial competence influences self-efficacy, which, in turn, affects entrepreneurial orientation. This research highlights the significance of self-efficacy mediation and entrepreneurial orientation within the micro, small, and medium enterprise (MSME) framework. The results of the study imply that increasing self-efficacy and entrepreneurial orientation is very important in increasing entrepreneurial competency, which will ultimately improve business performance.
Mindset FIRE dan digital financial inclusion sebagai penentu stabilitas keuangan Generasi Z Detak Prapanca; Nur Ravita Hanun; Putri Ayunda Anggraeni; Amelia Fitri Agustin
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.15136

Abstract

This​‍​‌‍​‍‌​‍​‌‍​‍‌ research investigates how the FIRE mindset and digital financial inclusion impact financial stability among Generation Z, with self-concept serving as the mediating variable. The study employed a quantitative survey method and gathered data from 300 digitally active respondents. The data were then analyzed using PLS-SEM. The findings reveal that both the FIRE mindset and digital financial inclusion are significant factors that determine financial stability. Also, self-concept is a direct influencing factor of financial stability. On the contrary, digital financial inclusion neither affects self-concept significantly nor does self-concept mediate the relationships. Hence, the results point out that the behavioral discipline and long-term financial orientation of Generation Z drive their financial stability more than the psychological mediation mechanisms. The paper further explains that for improving financial resilience, financial literacy, digital access, and consistent financial behavior need to be ​‍​‌‍​‍‌​‍​‌‍​‍‌combined.

Page 35 of 35 | Total Record : 345

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