Serat Rupa: Journal of Design
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Articles
136 Documents
<![CDATA[KAJIAN NILAI BELA NEGARA PADA DESAIN KOSTUM DAN ATRIBUT SUPERHERO PANCA SATRIA ]]>
<![CDATA[Mahimma Romadhona]]>;
<![CDATA[Aileena Solicitor El Chidtian]]>;
<![CDATA[Roziana Febrianita]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 4 No 1 (2020): SRJD-JANUARY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v4i1.2012
<![CDATA[Defending the country is an obligation for every Indonesian, including the younger generation. The younger generation must be inculcated with the ideology of the Pancasila state so that they have strong resilience in facing the threat of terrorism and radicalism. Nationalism and national defense insight possessed by the Indonesian people are considered not high. For this reason, awareness and enlightenment are needed from an early age to foster a love of Indonesia's homeland. This can be done one of them through the application of state defense values in costume designs and superhero attributes named "Panca Satria". The application of local wisdom to costume design and attributes is an effort to preserve culture. This study uses qualitative research methods using semiotics studies. The results of this study are expected to open the discourse that local wisdom can be raised in future trends in the form of costume designs and superhero attributes that are attractive to children. So, education about the values of defending the country to children can be done effectively.]]>
<![CDATA[KAJIAN REPRESENTASI INDONESIA PADA KARAKTER GATOTKACA DALAM GIM MOBILE LEGENDS MENGGUNAKAN METODE TRIANGULASI ]]>
<![CDATA[Peter Rhian Gunawan]]>;
<![CDATA[Berti Alia Bahaduri]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 4 No 2 (2020): SRJD-JULY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v4i2.2038
<![CDATA[Gatotkaca is one of the famous heroes in Indonesian pop culture originating from the Mahabharata Indian literary work. In Indonesia, Gatotkaca is widely displayed in puppet shows. In modern times, Gatotkaca has been widely adopted into advertisements, comic books, caricatures, and recently into an online game called Mobile Legends Bang Bang. In Indonesia, Mobile Legends Bang Bang has the largest number of players compared to the number of players from other parts of the world. In the development of the game, Mobile Legends makes the hero was taken from Indonesia, Gatotkaca, into their list of heroes that can be chosen by players. The developer of this game hopes that this character can represent players from Indonesia and add to the appeal of this game. The initial assumption of this research is that the generation of players aged 15-30 years possibly does not recognize the Indonesian characteristics in the character visualization developed by Monsoon since this company is a global company that is not from Indonesia. This study aims to explore the extent to which young Indonesian players can recognize the Gatotkaca character in the Mobile Legends game and find out what myths Monsoon wants to build through the Gatotkaca character, which makes Indonesian players interested in playing it. Researchers use questionnaires and focus group discussions in gathering the necessary information. The results from the respondents and FGD then triangulated with Barthes's semiotics to compare data. The mythical representation found is that the character of Gatotkaca is the only male hero representing Indonesia who has the power of a god, very masculine and unfriendly, but has the majesty of a king. Respondents can identify Gatotkaca as characters from Indonesia based on visual costumes, but not all visual aspects of Gatotkaca represent Indonesia. In addition, there are misperceptions by generations of players from 15-30 years of the Indonesian identity. The existence of Gatotkaca characters does not affect their character selection when playing Mobile Legends.]]>
<![CDATA[PERANCANGAN SIMPLE DESIGN SYSTEM CANVAS SEBAGAI PEDOMAN ANTARMUKA PENGGUNA UNTUK STARTUP INDONESIA ]]>
<![CDATA[Mochammad Faizal]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 5 No 1 (2021): SRJD - JANUARY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v5i1.2100
<![CDATA[Industry 4.0 era can be felt by the growing number of startups in Indonesia. The majority of startups in Indonesia that are still in micro-scale often found problems related to funding and human resources. In addition, all startups in Indonesia have used websites and mobile applications to support their business activities. This research aims to assist startups in formulating a simple design system, as a guideline for the media they are designing. This article will describe the linear design strategy by conducting a literature review, visual observation, interviews, and taxonomic analysis to collect and analyze the data needed. This study found three visual elements with 11 parts that are fundamental to a simple design system. The researcher has designed a working canvas called "Simple Design System Canvas" to help startups in formulating a simple design system, as a reference for designing websites and mobile applications.]]>
<![CDATA[ANALISIS KESESUAIAN LULUSAN DKV STRATA SATU DENGAN BIDANG PEKERJAAN ]]>
<![CDATA[R.A. Dita Saraswati]]>;
<![CDATA[Galang Dwiki Setiadi]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 4 No 2 (2020): SRJD-JULY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v4i2.2470
<![CDATA[The current industrial revolution 4.0 has a significant impact on the profession of Visual Communication Designers, this is indicated by a large number of expertise in the field of DKV (Desain Komunikasi Visual in Indonesian) needed by various types of businesses along with the development of digital media technology. Jobs that can be entered by majors are also very diverse. This development in the DKV industry needs to be addressed by reviewing the number of graduates with suitable employment and how many graduates work in the appropriate field. Through this research, the relevance of graduates and the world of work will be examined as well as conducting an in-depth study of what specific skills must be possessed by DKV Maranatha graduates to be ready to enter the workforce. The method used in this research is a descriptive analysis method of survey type and case studies on students who graduated in 2016 and 2017. Through this study will also obtain an overview of the waiting time of graduates and the number of graduates working in the appropriate fields. This research will be able to complete the tracer study data and information for DKV Maranatha Program in developing and evaluating the curriculum.]]>
<![CDATA[KAJIAN PERATURAN GUBERNUR JAWA BARAT TENTANG PENGGUNAAN BATIK TRADISIONAL DAN UPAYA PENCAPAIAN INDIKASI GEOGRAFIS ]]>
<![CDATA[Saftiyaningsih Ken Atik]]>;
<![CDATA[Mochamad Djalu Djatmiko]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 4 No 2 (2020): SRJD-JULY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v4i2.2558
<![CDATA[The potential strength of traditional West Java batik crafts has grown and developed in 27 regencies/cities spread from the eastern part of the Cirebon district to the western end of West Java, Depok Municipality. The diversity of styles and variations of traditional batik in West Java is a source of strength that is not shared by other provinces. This research uses an empirical juridical approach method or a legislative approach to recognize the regulations that are already running in the community as well as descriptive-analytical research specifications using primary data and secondary data. The superiority of West Java batik has been proven to color the treasury of Indonesian batik along with other traditional batiks. Government support, in this case, the Governor of West Java Province through regulations and Governor's Decree is expected to increase the productivity and glory of traditional West Java batik related to economic potential and as a form of support for the West Java Regional Government in the Regional Cultural Advancement program that has been stipulated in Law No . 5 of 2007. This research is expected to give birth to the decision of the Governor of West Java regarding the use of traditional batik products (original batik) and a variety of typical decoration of West Java batik. West Java society in general.]]>
<![CDATA[PENGOLAHAN MOTIF YANG TERINSPIRASI DARI TENUN GRINGSING WAYANG KEBO DENGAN TEKNIK DIGITAL PRINTING PADA PRODUK WOMENSWEAR ]]>
<![CDATA[Made Devi Savitri Wirawan]]>;
<![CDATA[Morinta Rosandini]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 5 No 1 (2021): SRJD - JANUARY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v5i1.2770
<![CDATA[Seeing the visual potential from motif visual of Tenun Gringsing Wayang Kebo which is a sacred textile that manually weaved by the people of Desa Tenganan Pagringsingan and known as a double weaved cloth with full of philosophy meaning and seeing the potential to make an innovation of the new pattern composition using ornament that in Tenun Gringsing Wayang Kebo motif to create the new motif innovation which is inspired by Tenun Gringsing Wayang Kebo. Using qualitative method applied for thisresearch by doing the study literature of philosophy and ornament analysis from the Wayang Kebo pattern and a re-arrange the pattern ornament experiment with doing a stilation motif shape and composition that inspired by Tenun Gringsing Wayang KeboThe result of the experiment applied using surface design technique which is digital printing and beading embellishment with polyester and organza material that can applied into a fashion product. The result of shape stilation and motif composition experiment with symmetrical motif pattern and half-drop repetition technique, applied into the soft color as a innovation and modern form. The result of this research is the collection with a modern style and later, will be applied into a womenswear ready-to-wear design. The purpose from creating new motif is to lift the local culture to become a developed new motif potential also become a modern ethnic fashion design reference for designers, business people and society]]>
<![CDATA[PENGOLAHAN MOTIF TERINSPIRASI DARI KAIN BATIK GENDONGAN LIONG UNTUK PENGEMBANGAN PRODUK GENDONGAN MEI TAI ]]>
<![CDATA[Agtha Juliani Purnama Dewi]]>;
<![CDATA[Morinta Rosandini]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 5 No 2 (2021): SRJD - JULY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v5i2.2798
<![CDATA[Liong sling batik cloth has decreased interest because it is considered ancient and cause aches or pain in the shoulder when used. Today's parents prefer to use a modern baby carrier like Mei Tai whose use rests on two shoulders to minimize aches or pain in the shoulder, but in Indonesia, the current mei tai baby carrier products still use general motifs such as cartoons or geometric fields and do not contain cultural elements. The research method used in this study is a qualitative research method that conducts in-depth analysis and quantitative methods that aim to coordinate data such as literature studies, observations, interviews with Certified Babywearing Consultants, and conduct research by developing motifs on Liong sling batik fabric. The final result of this research is the visualization of product merchandise which contains a little information about the structure and the meaning of the Liong sling batik motif so that it can be known by the public. Then there are processed motifs inspired by Liong sling batik fabric with more modern compositions and shapes, and the creation of Mei Tai's baby carrier products, which adopted designs for developing motifs inspired by more modern Liong batik.]]>
<![CDATA[KAJIAN ELEMEN PEMBENTUK SUASANA RUANG BERTEMA KOREAN STREET VIEW PADA INTERIOR KAFE CHINGU DI BANDUNG ]]>
<![CDATA[Mahendra Nur Hadiansyah]]>;
<![CDATA[Dessy Fitrah Ramadhani]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 5 No 2 (2021): SRJD - JULY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v5i2.2836
<![CDATA[The role of interior design in creative industry has to accommodate to three goals; function, aesthetic, and visitor’s pyschological state. In a cafe, a designer can be counted as a success if the cafe has a high visitor number and becomes a trend in the local society. One of the café is a popular trend of Korean Theme made famous internationally through the internet and social media in this era of globalization which the Indonesian people exposed to hallyu wave or the Korean fever. Chingu Café located in Bandung that adapts Korean Street View theme to attract visitors who idolize Korean culture. This research aims to determine how the process of interior elements are formed so as to lead the visitor perceptions of Chingu cafe feel the atmosphere themed Korean street view. The method used in this research is qualitative method which include data collecting (via survey), documentation, and group discussion. Based on this research, there are a few elements that attracts visitors; traditional Korean house architecture, interior elements such as mural, signage, neon box, and decorative elements that resembles the elements on Korean streets such as wall with Korean writings, Sakura flower, and vending machines that depict the atmosphere in urban of South Korea. Visitors can feel the thematic atmosphere based on experiences from watching Korean shows or vlog videos traveling in Korea on the internet. Basically, the establishment of an atmosphere of space through the interior elements utilize Chingu café used stereotypes in society about Korea.]]>
<![CDATA[UPAYA PELESTARIAN RUMAH ADAT KARO MELALUI RUPA RAGAM HIAS DI SUMATRA UTARA: Rumah adat karo ]]>
<![CDATA[Seriwati Ginting]]>;
<![CDATA[Heddy Heriyadi]]>;
<![CDATA[Sri Bina Carolina]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 5 No 1 (2021): SRJD - JANUARY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v5i1.2868
<![CDATA[The Karo traditional house is one of the cultural heritages in North Sumatra Province. The Karo tribe, is one of the largest tribes. Karo Regency is located on a plateau called Tanah Karo, with a cool climate. It has its own language called cakap Karo, and has Karo script. An area of ??2,127.25 square kilometers with a population of 959,000. The Karo tribe comes with simplicity manifested in an attractive and magnificent traditional house. The Karo traditional house is called Siwalauh Jabu (eight families live in it) The process and life of its inhabitants are arranged in a way. Decorative ornaments in traditional Karo houses are called "carvings." Home decoration patterns are made and placed in the house building with the meanings and values ??of beliefs that are regulated from generation to generation. The color application consists of red, green, black and yellow. Karo traditional houses contain high value and visual decorations built by nature and inspired by fauna and flora, among others, "Lipan nangkih" "bunga lawang" or "flower gateway". This study aims to reveal the patterns and colors of the Karo tribe in house buildings. The method used in this research is descriptive analytical method through observation, interviews, literature study and documentation. The techniques used to analyze are data analysis, data reduction, and reports. The results of the research are the results of a study of the Karo traditional house decoration and its conservation efforts]]>
<![CDATA[METAFORA VISUAL PADA IKLAN OBAT ANTISEPTIK VIDISEP KAJIAN SEMIOTIKA ]]>
<![CDATA[Riki Himawan Mulyadi]]>;
<![CDATA[Agung Eko Budiwaspada]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 5 No 1 (2021): SRJD - JANUARY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v5i1.2951
<![CDATA[One of the ways commonly used to increase the appeal of an advertisement is to use a visual rhetorical approach. Vidisep's antiseptic drug advertisement is an advertisement that uses a visual rhetorical approach. Vidisep's ad won the highest award in the print media advertising category in Citra Pariwara in 2016. This indicates that as a visual work, this ad is considered to have met the requirements in terms of creativity in its visualization. However, it is not known how the correlation between creative advertising and the response from consumers. This research aims to determine the response of consumers to advertisements that use a visual rhetorical approach. The method used in this research is a qualitative method. Data collection was carried out through in-depth interviews. In the early stages, research was carried out aimed at identifying the types of visual rhetoric in Vidisep's advertisements. Meanwhile, the second stage is the main research, namely consumer response alertness to advertisements. The results of the analysis in the first phase of research showed that Vidisep's advertisement used a trope-type rhetorical figurative mode, with destabilization operations. Meanwhile, the results of the second phase of research show consumer responses related to attitudes towards recommending that the manufacturer's reputation can reduce doubts about product quality. Attitude toward the advertisement and its execution can only provide entertainment. The meaning that occurs does not do much to overcome doubts on the brand.]]>
