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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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Jawa barat
INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 136 Documents
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PERANCANGAN DESAIN GRAFIS MEDIA PROMOSI WEBSITE PASAR PAPRINGAN BAGI KELUARGA URBAN DI INDONESIA Steven Arden; R.A Dita Saraswati; Puspita Yuli Pradita
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1160

Abstract

Papringan Market is located in Ngadiprono Hamlet, Ngadimulyo Village, Kedu District, Temanggung, and Central Java. The Papringan market has a big idea to build a village from the village by revitalizing it. The Papringan market has good potential for tourist areas, because it has a unique transaction method, this market uses "pring" coins for trading. In addition, the creation of this market also changes the public order from the unused or the disposal of wasteland into a useful land. The design goal is to promote the Papringan Market to be better known by urban families in Indonesia.The research method used is Field observation, interviews with Papringan Market activists, and target markets research with quantitative methods through online questionnaires on 100 respondents. The main media used are Website and Video. The visuals raised the traditional elements such as bamboo, unique elements of space, and typical activities in the area that are not owned by other traditional markets. This promotion uses websites as the main media, because it is interactive, attractive, global reach, and up-to-date information. The results of this design are expected the Papringan Market opportunity more visible to residents in other big cities and able to reach urbanites in other cities, which are in fact traditional tourism activists.
PREFERENSI PRIVASI VISUAL PADA RUANG KERJA TIM REDAKSI KANTOR PUSAT SURAT KABAR PIKIRAN RAKYAT BANDUNG Hafizha Azka; Yunita Setyoningrum; Ferlina Sugata
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1192

Abstract

This research explores how the open-plan office space in the Pikiran Rakyat Bandung head office influences the visual privacy preferences of the editorial staff. The aim is to find out what visual privacy is needed by the employees and the factors that might cause visual privacy disturbance on the employees of the open-plan office. The research observed several workstations with the potential of visual privacy disturbances, namely workstations that: a) is back-to-back with the walkway, b) is located at a walkway junction, c) is directly adjacent to the door, d) is adjacent to joint work facilities, e) is facing other coworkers, and f) is close to other co-workers on the right or left side. The research method was descriptive qualitative, using field observations and interviews to collect data. The result shows that: a) The interior settings of the workspace in open office space adjacent to coworkers both on the right side and left side are the most dominant factors that cause disruption to employees in visual privacy; b) Characteristics of employee’s task which need solitude condition influence visual privacy preferences the most, especially in the work layout (monitor). Thus, office space planning in an open office space at the Bandung People's Mind headquarters should consider the need for visual privacy by a) Rearranging the interior settings of the workspace with the ideal amount of work space, b) Adding physical barriers between workspaces, and c) Arranging centralized shared work facilities for employees in open office space, hence minimalize disturbance from the conducted activities.
KONSERVASI BANGUNAN BERSEJARAH RUMAH “SIWALUH JABU” DESA LINGGA Erwin Ardianto Halim
Serat Rupa: Journal of Design Vol 4 No 2 (2020): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v4i2.1433

Abstract

Traditional house is an authentic historical and cultural heritage architecture and is full of philosophy. One of them is Karo Traditional House which is usually called Siwaluh Jabu because it is inhabited by eight family heads. The modernization process that is developing rapidly in Indonesia has led to significant changes. This research was conducted by taking data and interviewing directly on the location of the Siwaluh Jabu Traditional House and then analyzing the form of shift that will be sought for handling solutions in conserving the interior of the Siwaluh Jabu Traditional House where conservation has the aim of preserving while still paying attention to and maintaining cultural on it.
REPOSITIONING BRAND SHIBOTIK UNTUK MEMBANGUN CITRA BARU SEBAGAI BATIK LIMITED EDITION Fitri Nurlaili; Sandy Rismantojo
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1646

Abstract

Positioning holds an important role in a branding activity; it enables a product to stand out in the minds of consumers compared to other competitor. If there is some fault in positioning, it will impact badly on a brand. It happens to one of Indonesian local brand, Shibotik. Shibotik combines traditional Japanese manual resist dyeing technique (Shibori) and Indonesian batik techniques, to produce an innovation in batik development so that it will give a wide variety of consumers in buying batik. Shibotik sells their product quite expensive, but the brand positioning is not suitable with goals that have been set on, which doesn't create an impression of limited edition products for the desired target. To overcome the problem issued above, repositioning need to be made so that Shibotik could construct an image as limited edition batik, with 24-40 years old woman as the main target. Before making this design several methods were carried out, namely the method of observation, questionnaires, interviews and literature. To give an unique concept in the design, a clean design was applied to produce a limited edition image. The main media that used to reposition the Shibotik brand are Instagram and websites, magazine, look books and store designs as supporting media. Hopefully with the Shibotik brand repositioning, the brand will have a new position as an innovative limited edition batik product.
PERANCANGAN BUSANA READY TO WEAR DELUXE DENGAN INSPIRASI THE CULTURE OF ANIMAL SPIRIT DARI SUKU INDIAN Yovita Sabatini Daeli; Dewi Isma Aryani; Indra Janty
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1728

Abstract

Indian tribes are native of North America who are famous for tradition, lifestyle, art form, and belief as a cultural tradition. One of the traditions of Indian tribes' beliefs against spirit of animal related to the Indian tribes' religion is animism. In the belief of the spirit of animals there are several animals that are considered important as an aspect of Indian life, namely: eagle, wolves, bears, and bison are symbolized as the basis of the structure life for Indians. Merging the symbol of trust based on the direction of the wind, season, elements, and the color of each symbol from animal spirits which became the inspiration for designing fashion collections ready-to-wear deluxe titled OTODEM. Through the OTODEM collection displayed ethnic nuances but still modern in terms of form or fashion pieces. The concept applied to adaptive design forms from animal spirits, namely: eagle, wolf, bear, and bison in every outfit and from the symbol of the direction of the wind, seasons, elements, and color. Symbols or symbols are applied to clothing through technique polyflex screen printing and flocking on parts of symbols or symbols, Macrame and stitching techniques are used to show characteristics from Indian clothing. The aim is to strengthen the appearance and memorable similar to the symbol or symbol of the Indian Tribe. The ready-to-wear collection deluxe is shown for men and women with aged 25-35 years, have a profession as an entertainer like musicians, artists, designers and public figures with characters brave, likes challenges and likes to try new things, likes things related to culture / ethnicity, and domiciled in major cities of Indonesia. Keywords: animal, belief, ethnic, India Tribes, symbol .
PEMANFAATAN SAMPAH KERTAS SEBAGAI BAHAN BAKU PAPERBOARD UNTUK MEMPRODUKSI BENDA FUNGSI DAN ESTETIK Firman Hawari; Agus Sachari; Adhi Nugraha
Serat Rupa: Journal of Design Vol 4 No 1 (2020): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v4i1.1929

Abstract

The direction of the implementation of this study is to reduce dependence on natural resources and preserve them from extinction, especially timber natural resources. Green design content is a systematic implementation in each stage. An initial idea was to find an alternative building material that was environmentally friendly. One of the implementations is conducting experiments on panel production from paper waste materials. Paper panels that have the same capabilities as pre-existing panel products. The aim is to make it an interior design material for building, both for construction and aesthetic functions. The consideration of the selection of panel materials is the wide scope of utilization, flexibility, easy treatment, and factors of people who are used to it. In full, this type of paper waste contains forms that are fatty, limp and fragile. This character strongly supports the implementation of that perception. Furthermore, this character becomes a stimulus to bring up the manufacturing method, which is a vertical cross-configuration, which uses limp and fragile sheet paper and then arranged into a panel area with a thickness of 20 mm which requires hard, sturdy, and strong properties.
PERANCANGAN FASILITAS EDUPLAY TOYS BERBASIS BUDAYA LOKAL Maria Yovita; Helena Robertha; Audrey Olivia
Serat Rupa: Journal of Design Vol 4 No 1 (2020): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v4i1.1931

Abstract

The train is one of the most widely used transportation options by people in Indonesia. Of course, this affects the quality of comfort in the waiting room at the station. Some of the factors causing the decreasing quality of comfort in waiting rooms at stations are reduced space circulation and increased noise pollution. One source of the causes of increased noise pollution are children. To minimize the noise pollution produced by children, we need a facility that can attract the attention of children. Therefore, the Eduplay Toys facility was designed. The method used in the design process of Eduplay Toys is the Design Thinking method which has five stages namely the Empathize, Define, Ideate, Prototype, and Test stages. The results of the application of Eduplay Toys besides being able to minimize the noise pollution produced by children can be used as a medium to provide learning about culture and tourism in Indonesia to children.
KOMPARASI RUANG FISIK GEREJA ST. MARY SINGAPORE DAN RUANG MAYA GEREJA INJILI INDONESIA SETRASARI Lois Denissa
Serat Rupa: Journal of Design Vol 4 No 2 (2020): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v4i2.1950

Abstract

The church as a worship building is designed in such a way as to be able to fulfill its duties as a building, technical requirements, and forms. Shapes as objects that are seen physically are designed and used to make sense of many things. The next form appears as a text or sign that relates the shape to the meaning. Space as well as form as a whole is a representation of the message conveyed to the public. The Church of St. Mary of the Angel was designed with meaningful signs of religiosity, both as icons, indexes, and symbols starting from the design of the site space to the interior details. On the other hand, the visual signs on the Indonesian Evangelical Church of Setrasari are not shown much, even from its location on the 2nd floor Giant Supermarket on the 1st floor very opposite. This research is important to do to see the relation of object markings in real physical worship buildings and the meaning they represent with other worship buildings with meanings born of non-physical or factual signs. The method in this study uses a comparative qualitative method at the study stage and ethnographic semiotics method at the analysis stage, namely through behavior patterns and in-depth interviews. Physical markings on the Church of St. Mary of the Angel can be read from the site's achievement space to its interior detail. On the other hand, the visual signs on the Indonesian Evangelical Church of Setrasari are not shown much, even its location on the second floor of Setrasari Mall with Giant Supermarket on the first floor is highly irrelevant. Starting from the space of achievement of the site to the form of interior detail does not explain much the relationship of space, form, and meaning. The absence of visual symbolic signs does not mean loss of meaning representation. The value of religiosity was born in cyberspace, presented more through audiovisuals such as the delivery of sermons, congregational praise, choirs, PowerPoint presentations, panel presentations, video clips, musical plays that are live shows rather than visual signs of physical form and space.
PERAN TRADISI DALAM TREND FORECASTING Akbar Adhi Satrio; Tri Hasdianto Hasdianto; Amelinda Alysia A.V.K.
Serat Rupa: Journal of Design Vol 4 No 1 (2020): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v4i1.1959

Abstract

This study is preliminary research of "The Trend Forecasting Translation Analysis in The Context of Craft". Trend Forecasting is a developed method that aims to predict future trends through research and analysis based on factual data of phenomena that occurs during certain time frames. The process includes analyzing various factors including technological development, lifestyle, also shifts of paradigm that form strategic decisions towards product design. However, the role of the trend forecast being applied to today’s craft designing process needs to be further reviewed. It is related to the fact where traditional elements are attached to all craft products, emphasized to be well-preserved in showing its characteristics of culture and tradition. This study seeks to map where the position of tradition takes place among the trend forecasting process through the analysis of a.) field studies in institutions and practitioners in the field of trend forecast; b.) comparative study of the position of tradition in the process of trend forecasting based on three kinds of literature namely ”The Trend Forecaster’s Handbook”, ”How to Research Trends”, and ”Fashion Forecasting”. In the scope of methods, the results of this study show that tradition stands as a significant data in the process of constructing a trend forecast. However, the perspective is not under the context of local culture but as the behavior of people.
PREFERENSI MAHASISWA TERHADAP PENCAHAYAAN BUATAN IDEAL UNTUK RUANGAN KELAS STUDIO GAMBAR Leonardo .
Serat Rupa: Journal of Design Vol 4 No 1 (2020): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v4i1.1965

Abstract

Drawing studio is essential for design students because it is used intensively and in a prolonged time. Lighting for drawing studio can support students drawing performance when installed properly. Hence, students’ preference for ideal lighting for drawing studios is aimed at this study. Conjoint analysis is used to look into students’ preferences through a set of designed profiles. Eight profiles for lighting studios are designed to consist of seven attributes with two levels each, resulting in rendered images by computer and then are exposed to 145 active students of design interior from the ongoing semester. The finding shows three main attributes, lighting distribution (27.3%), overall lighting intensity (18.2%), and desk-level lighting intensity (13.7%) are preferred the most consecutively. This study concludes those three main attributes as the most influential for lighting studio to support students drawing performance, while the rest are considered added value when the main three attributes are already fulfilled.

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