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INDONESIA
Indonesian Journal of Islamic Psychology
Published by Universitas Islam Negeri Salatiga
ISSN : 26851482     EISSN : 27147576     DOI : https://doi.org/10.18326/ijip.v7i1.XXXX
Core Subject : Social,
Social Sciences
This journal encompasses original research articles, and short communications, including: Social Psychology Organization and Industrial Psychology Educational and Developmental Psychology Islamic Psychology Clinical Psychology Counseling
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 61 Documents
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Generation Z Job Preferences in the MSME Sector: An Analysis of Herzberg's Hygiene-Motivator Factors with Compensation as a Mediating Variable in Gorontalo Province Biki, Syamsul B.; Mendo, Andi Yusniar; Pilomonu, Mentari Rizki Sawitri; Suronoto, Mohammad Dimas
IJIP : Indonesian Journal of Islamic Psychology Vol. 8 No. 1 (2026)
Publisher : Da'wa Faculty of Islamic State University Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijip.v8i1.6536

Abstract

This study aims to analyze the factors influencing young job seekers' preferences in the MSME sector of Gorontalo Province, specifically examining the role of work environment, work flexibility, and compensation. A quantitative approach with a descriptive-correlational design was employed, involving 189 Generation Z respondents aged 18-28 years who reside in Gorontalo Province and have intentions or are currently seeking employment in the MSME sector. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that work environment and compensation significantly influence job seeker preferences, while work flexibility does not have a direct significant effect. However, work flexibility influences job preferences indirectly through compensation as a mediating variable. Of the seven hypotheses tested, six were accepted, and one was rejected. The study concludes that compensation and work environment are primary factors attracting Gen Z to the MSME sector, whereas flexibility offerings require adequate compensation to be effective. These findings reinforce Herzberg's Two-Factor Theory and provide practical implications for MSME stakeholders in developing strategies to attract young talent.

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