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Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Published by CV. Dalle' Deceng Abeeayla
ISSN : 30476089     EISSN : 30466628     DOI : 10.69623
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik disngkat (J-EMSPOL) adalah jurnal yang mewadahi berbagai hasil riset di bidang ekonomi, akuntansi, manajemen, manajemen sumber daya manusia, ilmu sosial dan berkaitan dengan isu politik. Jurnal ini bersifat terbuka (Open Journal System), sehingga dapat diakses oleh semua yang membutuhkannya tanpa harus berlangganan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 99 Documents
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Dampak Flash Sale Shopee Terhadap Perilaku Impulsive Buying Konsumen Hasna Fitri; Didin Hadi Saputra; Agus Safari
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.265

Abstract

This study aims to determine the effect of flash sales on impulsive buying among Shopee users. This study used a quantitative approach with primary data sources obtained through questionnaires distributed using Google Forms. The study population was Shopee users, while the sample consisted of 100 respondents, students at Nahdlatul Wathan University, Mataram. The sampling technique used non-probability sampling with a purposive sampling method. Respondents were aged 18–24, had used Shopee before, and had utilized the flash sale feature. Variable measurements were performed using a five-point Likert scale. Data analysis was performed using Jamovi software through validity tests, reliability tests, and a One-Sample t-Test. The development of information technology and the internet has driven the rapid growth of e-commerce, one of which is through the Shopee platform. Various digital promotional strategies implemented by Shopee, such as flash sales, have proven effective in attracting consumers' attention and encouraging them to make purchases. Flash sales are promotional programs that offer products at discounted prices for a limited time and in limited quantities, creating a sense of urgency and encouraging consumers to make quick purchases. This situation has the potential to trigger impulsive buying behavior, namely purchases made spontaneously without prior planning. Research shows that Shopee's Flash Sale program is an effective digital marketing strategy in increasing consumer impulsive buying behavior and influencing purchasing decisions on the e-commerce platform.
Model Peningkatan Loyalitas Terhadap Konsumen di Kedai Inspirasi Jannatul Herlina nopiana Nopiana; Didin Hadi Saputra; Mouris Sagara; Era Mutiara
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.266

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, inovasi layanan, dan harga terhadap loyalitas konsumen pada Kedai Inspirasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh konsumen yang pernah melakukan pembelian di Kedai Inspirasi, dengan jumlah sampel sebanyak 80 responden yang dipilih menggunakan teknik random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert, sedangkan analisis data dilakukan dengan bantuan perangkat lunak Jamovi melalui uji validitas, reliabilitas, uji asumsi klasik, dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa instrumen penelitian memiliki tingkat reliabilitas yang sangat tinggi dengan nilai Cronbach’s Alpha sebesar 0,988. Hasil pengujian model regresi menunjukkan bahwa model penelitian layak digunakan dengan nilai koefisien determinasi (R²) sebesar 0,765, yang berarti bahwa 76,5% variasi loyalitas konsumen dapat dijelaskan oleh variabel kualitas produk, inovasi layanan, dan harga, sedangkan sisanya sebesar 23,5% dijelaskan oleh faktor lain di luar model penelitian. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap loyalitas konsumen dengan nilai F sebesar 82,5 dan signifikansi p < 0,001. Secara parsial, variabel inovasi layanan berpengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 0,628 (p < 0,001), sedangkan variabel harga berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,696 (p < 0,001). Sementara itu, kualitas produk tidak berpengaruh signifikan terhadap loyalitas konsumen dengan nilai signifikansi sebesar 0,194 (p > 0,05). Berdasarkan hasil penelitian dapat disimpulkan bahwa harga merupakan variabel yang paling dominan dalam memengaruhi loyalitas konsumen, diikuti oleh inovasi layanan.
Inovasi Produk Dan Kemasan Sebagai Determinan Loyalitas Konsumen Produk Kopi Nescafe Ade Nurkaida; Didin Hadi Saputra; M. Nasuhi; Mufidah; Meiyanti Widyaningrum; Lale Yaqutunnafis; Era Mutiara
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 3 No. 2 (2026): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v3i2.268

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan kemasan produk terhadap loyalitas konsumen pada produk kopi Nescafe. Penelitian dilatarbelakangi oleh semakin ketatnya persaingan industri minuman kopi yang menuntut perusahaan untuk terus melakukan inovasi dan menciptakan kemasan yang menarik guna mempertahankan loyalitas pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner online menggunakan Google Forms. Responden dalam penelitian ini berjumlah 33 pengguna produk Nescafe yang dipilih sebagai sampel penelitian. Data dianalisis menggunakan analisis deskriptif untuk menggambarkan persepsi konsumen terhadap variabel inovasi produk, kemasan produk, dan loyalitas konsumen. Hasil penelitian menunjukkan bahwa pada variabel inovasi produk, indikator keunikan produk memperoleh persentase tertinggi sebesar 54,5%, diikuti variasi produk sebesar 30,3%, dan pengembangan produk sebesar 15,2%. Pada variabel kemasan produk, indikator desain kemasan menarik memperoleh persentase tertinggi sebesar 63,6%, sedangkan warna kemasan menarik dan informasi kemasan yang jelas masing-masing sebesar 18,2%. Sementara itu, pada variabel loyalitas konsumen, indikator kesetiaan terhadap merek memperoleh persentase tertinggi sebesar 39,4%, diikuti pembelian ulang sebesar 36,4%, dan rekomendasi kepada orang lain sebesar 24,2%. Temuan penelitian menunjukkan bahwa keunikan produk dan desain kemasan merupakan faktor dominan yang memengaruhi persepsi positif konsumen terhadap produk Nescafe. Kombinasi inovasi produk yang kuat dan kemasan yang menarik terbukti mampu meningkatkan loyalitas konsumen melalui pembelian ulang serta kesetiaan terhadap merek. Penelitian ini menyimpulkan bahwa inovasi produk dan kemasan produk memiliki peran penting dalam membangun loyalitas konsumen.
Pengembangan Sumber Daya Aparatur Pada Kantor Balai Pemantapan Kawasan Hutan (BPKH) Wilayah XV Provinsi Gorontalo Armanto Amrin
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 1 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i1.1

Abstract

This research aims to find out and analyze how the implementation of apparatus resource development at the Region XV Forest Area Stabilization Center improves performance. To determine the positive impact of developing apparatus resources and the factors inhibiting the development of apparatus resources at the Office of the Forest Area Stabilization Center for Region XV, Gorontalo Province. This research uses a qualitative method with a phenomenological approach and data collection techniques using observation, interviews and documentation. The results of the research show that the Implementation of Apparatus Resource Development at the Forest Area Stabilization Center for Region The positive impact of developing apparatus resources at the Office of the Forest Area Stabilization Center for Region (1) inadequate work experience of the apparatus; (2) ineffective human resource development; and (3) placement of apparatus work positions that do not match competency.
Sistem Pengendalian Internal Dalam Pengelolaan Anggaran Pada Kantor Wilayah Kementerian Agama Provinsi Gorontalo Wawan Loleh
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 1 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i1.2

Abstract

This research aims to determine the internal control system in budget management and what factors hinder the internal control system in budget management at the Regional Office of the Ministry of Religion, Gorontalo Province. This research uses a qualitative approach with an approach to the research object by extracting information according to the perceptions of researchers and informants and can develop according to the interactions that occur in the interview process. The research results show that several government internal control activities include performance reviews, human resource development, information system control, physical control of assets, determining performance measures, separation of functions, authorization of transactions and events, accurate and timely recording, limiting access to resources. , accountability for resources, and documentation of the internal control system. Apart from that, the inhibiting factors are power factors, institutional characteristics, compliance, budget, human resources, awareness, capabilities, facilities and infrastructure. The conclusion obtained in this research is that there is still a lack of commitment from the Head of the Regional Office of the Ministry of Religion of Gorontalo Province to implement SPI in accordance with applicable regulations and from the results of the research conducted, researchers hope that the processinternalisationSPI needs to be supported by implementationhard control, For this reason, it is necessary to have supporting devices in the form ofStandard Operating Procedure (SOP) and Task Force (Satgas) for SPI implementation.
Peran Penghulu Dalam Meningkatkan Kualitas Pelayanan Administrasi Nikah/Rujuk Pada Kantor Urusan Agama Kecamatan Kota Utara Kota Gorontalo Hasan Umar
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 1 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i1.3

Abstract

This research aims to determine the role of the celebrant in improving the quality of marriage/reconciliation administration services. Apart from that, this research also wants to know what factors hinder the role of the celebrant in improving the quality of marriage/reconciliation administration services at the Religious Affairs Office in the North City District of Gorontalo City. The method used in this research is a qualitative approach. This method attempts to describe or describe in detail or depth by exploring information from the interview process. Based on the results of the research and discussions that have been carried out, it can be concluded that there are still many headmen who have not been able to carry out all the details of these activities well. Apart from that, there are still headmen who do not have a good grasp of the jurisprudence of munakahat and when they are asked for a legal fatwa, they are unable to take legal istinbat. So the leadership must select and assign tasks to the headmaster in accordance with the headman's proportions and profession, so that all the main tasks and details of his activities can be mastered and carried out well. It will also be directed to policy makers to ensure that future candidates for functional leaders truly have adequate basic competencies for a leader.
Pengaruh Beban Operasional Terhadap Laba Bersih Pada PT. Bank SulutGo Cabang Gorontalo Nasrudin Herlambang
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 1 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i1.4

Abstract

The purpose of this study was to determine and analyze the effect of operating expenses to net income at PT. Go Branch of Bank of North Sulawesi Gorontalo. The analytical method used in this study is a quantitative analysis method, using a model of simple linear regression analysis and the source data used in this research is secondary data sources in the form of financial statements issued periodically through anual Report Bank of North Sulawesi Go to the period taken is In 2010 through 2014 in the city of Gorontalo. See the development of the banking world today, the bank is one of the financial institutions who were instrumental in the provision of funds or capital for society or the business world, with different types of loan products both employment and investment as well as other credit products. Based on the partial test results, showing that partial load operations do not significantly affect net income at PT. Go Branch of Bank of North Sulawesi Gorontalo. This is evidenced by the t value 0.385 is smaller than t table 3182 with significant levels biggest t 0726 whose value is greater than 0.05  
Implementasi Kebijakan Desa Siaga Dalam Meningkatkan Perilaku Hidup Bersih dan Sehat di Kecamatan Tapa Kabupaten Bone Bolango Adian Syafruddin Ibrahim
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 1 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i1.5

Abstract

This research was conducted in the District Tapa Bolango Bone regency, with the aim of this study was to determine and analyze the Alert Village Policy Implementation in Developing Clean and Healthy Behavior in District Tapa Bone Bolango District and the factors inhibiting. The analytical method used in this research is descriptive analysis method with a qualitative approach, and use interartive models. The method of data collecting in this research is observation, interview and documentation. The results showed that the implementation of policy such as government support, community support and socialization influence on the Clean and Healthy Lifestyle (PHBS).  In realizing the implementation, the are several oftacles including a lack of health personnel, finanncing, infrastructure and society cultural factors. Therefore, the government is expected to provide policy support in increase the budget, improving health infrastructure and actively participate in the disemination of public awarness of the importence of a clean and healthy lifestyle.
Pengelolaan Aset Tanah Dan Bangunan Pemerintah Daerah Kabupaten Gorontalo Udin Pango
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 2 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i2.7

Abstract

This research aims to describe and understand the management of Gorontalo Regency Regional Government Land and Building Assets in terms of their use and formulate strategies that can be implemented to optimize regional asset management in Gorontalo Regency. This research was conducted using a descriptive qualitative approach with data collection techniques through observation, in-depth interviews and documentation. Based on the research results obtained, in general the management of regional property in the Gorontalo Regency Government through regional asset utilization activities has been carried out well, but there are still no certain parties, both private and private, in the form of leasing and borrowing for other forms. The BUMN/BUMD that were involved, apart from that, still found building land assets that had not been utilized, had not been certified and were in dispute. Strategic steps that can be taken by Regional Governments to Effectively Utilize Regional Assets are by carrying out inventory of goods and legal audits of regional asset utilization; creating a regional asset utilization system based on information technology (SIMA); carry out structural renewal and asset restructuring”. Suggestions or recommendations that can be put forward as a result of this research are to change the regional asset management paradigm by making assets one of the potential regional original income through joint activities involving all stakeholders (regional government, private sector and community).
Pengaruh Motivasi Berprestasi dan Penghargaan Terhadap Kepuasan Kerja Dosen IAIN Sultan Amai Gorontalo Mahmud Domili
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik (J-EMSPOL) Vol. 1 No. 2 (2024): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v1i2.9

Abstract

This research was carried out with the aim of finding out and analyzing the magnitude of the influence of achievement motivation and awards together on the job satisfaction of lecturers at IAIN Sultan Amai Gorontalo. The research approach used is quantitative by collecting data through observation, questionnaires and documentation. The results of the research show that achievement motivation and rewards are consistent simultaneous or together have a significant effect on Job Satisfaction. The amount of contribution can be seen from the coefficient value multiple determination and the award for the conclusion of the research is: simultaneous Achievement Motivation and Rewards play a role in explaining the meaning of a significant positive influence on job satisfaction. Thus the hypothesis which says that simultaneous achievement motivation and reward variables have a significant influence on job satisfaction, while the rest is influenced by other variables such as work environment and leadership style. It is recommended that leaders consider educational factors, skills and expertise of lecturers, balance in rewards, as well as increasing achievement motivation and appreciation for lecturer job satisfaction at IAIN Sultan Amai Gorontalo.

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