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INDONESIA
Jurnal Mahkota Bisnis (Makbis)
Published by Universitas Mahkota Tricom Unggul
ISSN : -     EISSN : 28302273     DOI : https://doi.org/10.59929
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science
Jurnal MAKBIS memiliki ISSN 2830-2273. MAKBIS menyediakan sarana publikasi nasional bagi para peneliti baik profesional maupun akademisi pada bidang penelitian yang berhubungan dengan Manajemen Sumber Daya Manusia, E-Marketing, Kewirausahaan, Manajemen Keuangan, Bisnis Syariah. Jurnal MAKBIS diterbitkan oleh Universitas Mahkota Tricom Unggul dengan metode peer-review, secara periodik (2 bulanan) pada bulan: Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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TRANSFORMASI SOCIAL CROWDFUNDING DI INDONESIA: ANALISIS REGULASI, INOVASI DIGITAL, PERILAKU DONATUR, DAN DAMPAK SOSIAL DALAM PERSPEKTIF LITERATUR Theodora, Eka Martyna; Yenni, Yenni
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.124

Abstract

The advancement of digital technology has transformed philanthropic practices in Indonesia through the emergence of social crowdfunding. This study aims to integrate empirical findings related to regulatory frameworks, digital innovation, donor behavior, social capital, and social impact of crowdfunding in Indonesia. A systematic literature review was conducted on 20 national scholarly articles published between 2015–2024. The analysis employed thematic classification and conceptual synthesis. The findings indicate that the success of social crowdfunding is influenced by trust, transparency, technological innovation, social capital, and digital communication strategies. Islamic crowdfunding also demonstrates significant potential in strengthening social legitimacy. Regulatory and governance issues remain major challenges. This study proposes an integrative conceptual model explaining the relationship between digital innovation, trust, regulation, donor participation, and social impact in contributing to societal welfare. The findings offer theoretical contributions to digital philanthropy literature and practical implications for regulators and platform managers.
STRATEGI AKSELERASI PEMASARAN DIGITAL PADA UMKM KACANG TOJEN DI KELURAHAN RENGAS PULAU DALAM MENGHADAPI PERSAINGAN PASAR MODERN Putra, Ali Syah
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.127

Abstract

The development of digital technology has transformed marketing patterns and business competition, including within the Micro, Small, and Medium Enterprises (MSMEs) sector. The Kacang Tojen MSME located in Rengas Pulau Village faces competitive challenges from modern market products that possess more structured distribution and promotional systems. This study aims to examine digital marketing acceleration strategies that can be implemented by MSMEs to enhance their competitiveness. The method employed in this research is a literature study by analyzing various journals and scientific references related to digital marketing, MSME strategies, and digital transformation. The findings indicate that the optimization of social media, the utilization of marketplaces, strengthening branding, and improving digital literacy are the primary strategies for accelerating the sustainable growth of MSME marketing.

Page 7 of 7 | Total Record : 62

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