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JCRIM (Journal of Current Research In Multidisciplinary)
Published by Yayasan Gema Bina Nusantara
ISSN : 30256860     EISSN : 30218039     DOI : -
Core Subject : Social,
Social Sciences
JCRIM (Journal of Current Research In Multidisciplinary): ISSN: 3025-6860 (cetak), ISSN: 3021-8039 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah dan di payungi Oleh Yayasan Gema Bina Nusantara dan di terbitkan 4 kali dalam setahun yaitu Maret, Juni, September, Desember. Journal of Current Research In Multidisciplinary sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Ilmu Komunikasi, Teknik, Politik, Pendidikan, Hukum, Seni & Desain, Sistem Informasi dan Teknologi Informasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 49 Documents
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The Influence of Promotion and Price on Purchasing Decisions for Citric Acid Cap Gajah at CV Multi Kimia Internusa Shafa Kirana; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to determine the influence of promotions and prices on purchasing decisions. The method used in this research is a descriptive method with a quantitative approach. The population in this research is made up of customers who have previously purchased the product. This research used the Slovin formula to obtain a sample of 90 respondents. The data analysis techniques used are the validity test, reliability test, classic assumption test of normality, multicollinearity, heteroscedasticity, t-test, f-test, multiple regression analysis test, and determination test using IBM SPSS 21. Calculation results in the t test where the sig value has a partial effect X1 against Y of 0.000 < 0.05 and the t-count value is 7.753 > t-table 1.663. Then calculate the t test, where the sig value partially influences The results of this research show that the promotion and price variables have a significant partial and simultaneous effect on purchasing decisions. By increasing promotional activities and setting the right prices, purchasing decisions will increase.
The Effect of Work Motivation and Career Development on Employee Job Satisfaction PT Indosato Jaya Makmur Ibrahim Sevin Kurnia; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research was conducted to determine the effect of work motivation and career development on employee job satisfaction. This research aims to analyze how much influence work motivation and career development have on employee job satisfaction, partially, jointly, or simultaneously. This research uses a quantitative method by distributing questionnaires to a research sample of 50 employees. The results of the t-test research on work motivation and employee job satisfaction are based on t-count results of 2.929 > t-table 1.677, and the career development t-test on employee job satisfaction is based on t-count results of 6.933 > t-table 1.677. So there is a partially significant influence between work motivation and employee job satisfaction and career development on employee job satisfaction. Meanwhile, based on the results of the F test, the influence of work motivation and career development on employee job satisfaction is based on the results of f-count 129.789 > f-table 4.05.
The Influence of Work Environment and Leadership Style on Employee Job Satisfaction at PT Indosato Jaya Makmur Kelvin Pangestu; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research was conducted to determine the influence of the work environment and leadership style on job satisfaction and aims to analyze how much influence the work environment and leadership style partially, jointly, or simultaneously have on employee job satisfaction. This research uses an observational method with a quantitative approach by distributing questionnaires to the entire research sample of 69 employees. The results of the work environment t-test research on job satisfaction were based on t-count results of 4.769 > t-table 1.996 and on leadership style t-tests on job satisfaction with t-count results of 2.818 > 1.996. So it can be concluded that work environment variables and leadership style have a significant, partial, or simultaneous effect on employee performance. By further improving the comfort of the work environment and a good leadership style, it will have a positive effect on employee job satisfaction.
Service Quality Analysis to Increase Customer Satisfaction at Milk Tea Coffee Deepak Kapur
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to analyze service quality to increase customer satisfaction. This research uses a quantitative type of research. This research used a population of students and used purposive sampling with 30 respondents. The method for collecting data uses the e-questionnaire method using Google Forms. The data that has been obtained is processed using importance-performance analysis. Based on the research results, it was found that all service quality indicators that support increased satisfaction have negative values. The indicator with the lowest level of performance is the availability of supporting facilities (Q4; -0.933), followed by the level of cleanliness of the outlet (Q3; -0.700), in third place, namely the suitability of the menu served with what is offered (Q10; -0.633), in third place. Fourth is the ease of finding a parking space (Q1: -0.600); fifth is the level of employee service (Q7: -0.533). Followed by the comfort level of the outlet (Q5; -0.467), then in seventh place there is the level of speed of service (Q6; -0.400), then in order of depth, namely the level of knowledge of the product from the waiter (Q8; -0.400), then continued with the communication ability to answer questions. from service (Q9; -0.367) and finally, namely, interior beauty (Q2; 0.333).
Service Quality Analysis to Increase Customer Satisfaction at Minimart Located at Private University Agapiou Sergios
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to analyze service quality to increase customer satisfaction at minimarkets. In this research, the sample of respondents used was 30 students. The sampling method used in this research was a purposive sample. The data used in this research uses primary and secondary data. Data was obtained through the results of distributing questionnaires. The data analysis technique uses quantitative methods, assisted by the importance performance analysis (IPA) method. based on the research results, the data are: Quadrant 1 which shows high importance low performance, things that need to be paid attention to because according to consumers it is important, quadrant 2 which shows high importance high performance where the performance and interests of consumers have been met well so it needs to be maintained, quadrant 3 which shows low importance low performance where the company's performance is not good but according to consumers is not important so it needs to be paid attention to but is not a priority, and finally quadrant 4 which shows low importance high importance things which according to consumers are not important but in terms of performance the company has done well. The results of the analysis that has been carried out show that there are several indicators that fall into quadrant 1, namely Q1 and Q2. Next, Q3, Q4, and Q7 enter Quadrant 2. Quadrant 3 only has one indicator, namely Q5, and the last quadrant contains four indicators, namely Q6, Q8, Q9, and Q10.
The Influence of Trust Level and Consumer Behavior on Shopee-Pay Electronic Payment Customer Satisfaction Putri, Zahra; Syila Andita; Nuril Sasmito
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to determine the influence of consumer behavior on the level of customer trust. This research uses a quantitative method with a descriptive approach. Researchers will collect data from various sources. The research that will be carried out to test is research in the form of answers to questions given to pupils, students, and workers. Through this research, it is hoped that it can provide accurate information and data according to the facts that occur in the field. Questionnaires or surveys will later be distributed, containing the necessary explanations regarding this research. The data obtained will later be in the form of respondents' responses regarding the ease of ShopeePay electronic payments on customer satisfaction. The population in this research is ShopeePay users with an age range of 17 to 40 years. The data obtained is primary data obtained from distributing questionnaires to respondents. From the results of the research and analysis carried out, it was concluded that perceived consumer behavior factors and perceived levels of trust can influence customer satisfaction when making electronic payments using ShopeePay. This was proven through validity tests of perceived convenience, perceived trust, and consumer behavior, all of which passed and were declared valid functional value variables.
The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products Ali Imron
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to analyze whether there is an influence of social media activities, brand equity, and e-WOM on buying interest. This research uses quantitative research methods. The population chosen for this research were teenagers and adults who were at least 17 years old and knew or had ever used skincare products. This research uses a survey research method, such as filling out a questionnaire. The research results show that the content on Instagram for skincare products is also considered interesting by respondents and can make it easier for consumers to express their opinions. With Instagram, consumer attention on social media is also influenced positively. The majority of respondents also have the potential to repurchase skincare products and are willing to recommend them to others. Content on Instagram for skincare products can have a buying effect on respondents and make them customers. Respondents also buy products offered on Instagram more often.
Service Quality Analysis to Increase Customer Satisfaction at BP Gas Stations in the Jabodetabek Area Fahira, Alyssa Nur; Jovita Adeline; Sopice Selfina Kehek
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to determine service and facility variables that influence purchasing motivation. The population used in this research were respondents who had filled their vehicles with gasoline. The method used in collecting samples is a quantitative method, and the survey is distributed via Google Form as a survey medium. The sampling technique used is a non-probability sampling technique. The respondents selected in this study were those who had visited and filled up on gasoline, and the total number of respondents collected reached 32. After the respondents were collected, the researcher carried out several stages of analysis required in this research, namely: Gap 5 Analysis and Importance Performance Analysis (IPA). From the data obtained and the analysis that has been carried out using Gap 5 analysis calculations based on 10 indicators, this research can conclude: Quadrant I contains items or indicators that have high importance but low performance; Quadrant II contains items or indicators that have high importance and also high performance; Quadrant III contains items or indicators that have low importance and also low performance; and Quadrant IV contains items or indicators that have low importance but high performance.
Service Quality Analysis to Increase Customer Satisfaction at Hypermart Darma, Vincent Setya; Jesika Suryani; Filbert Hwang; William Phang
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to analyze whether service quality can increase customer satisfaction. Collecting data from distributed questionnaires. When the data has been collected, it is converted to Excel so that it can be processed. Then the data will be divided into 2, where the first data is importance and the second data is performance. From the various analyses that have been carried out, it can be concluded that there is only one indicator that shows a positive value. The Q4 indicator occupies the first position, showing a gap value of -0.43, and the Q2 indicator occupies the last position, showing a gap value of 0.1. Then the quadrant results show that Q4 and Q6 must be prioritized to improve their performance because they have a high level of importance. Q8, Q5, and Q1 continued their performance because they had good performance and a high level of importance for Ritel. Q7 and Q3 should not be given too much priority because they have a low level of importance and low performance too. Q10 and Q2 have excessive performance compared to their importance; therefore, it is better not to prioritize them too much.
Service Quality Analysis to Increase Customer Satisfaction on the M-BCA Application Rolin, Kendrick Nathanael
Journal of Current Research In Multidisciplinary Vol. 2 No. 1 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
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Abstract

This research aims to analyze whether service quality can increase customer satisfaction. Before starting gap analysis, the first step is to look for a solid and relevant research model foundation. From the intention-to-use model modified by DeLeon (2019), three variables were taken and adjusted for indicators of gap analysis: perceived usefulness, perceived ease of use, and trust propensity. 10 indicators of service and feature quality were determined as a result of the survey attached below. After compiling the indicators, the questionnaire was prepared based on a list of indicators using Google Forms with a 5-point Likert scale for both aspects of importance and performance. A total of 30 respondents with valid responses filled out the form, and the results of the responses were downloaded in xlsx form for analysis. The first process concerns the average results of the assessment of the importance and performance of 10 indicators. The difference (gap) is then calculated and made into a scatterplot-matrix graph. Based on research results, it shows that the banking industry is relatively unaffected by regulations and customer views that require certainty. However, according to research, incremental innovation is still needed for mobile banking applications, not in terms of drastic changes in a short time but slowly introducing small features that customers are educated about. In the long term, these honed features will become a selling point for potential customers because they have the advantage of rich capital and human resources to execute quickly.

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