cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Lila Maria Kaban
Contact Email
jurnal.ekonom@gmail.com
Phone
+6281275518124
Journal Mail Official
jurnal.ekonom@gmail.com
Editorial Address
Jl. Bunga Cempaka No. 51D. Medan. Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Bersama Ilmu Ekonomi
Published by Yayasan Literasi Sains Indonesia
ISSN : 30906407     EISSN : 30906393     DOI : https://doi.org/10.55123/ekonom
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bersama Ilmu Ekonomi yang disingkat EKONOM adalah publikasi ilmiah berkala yang diterbitkan oleh Yayasan Literasi Sains Indonesia. Jurnal EKONOM memuat artikel-artikel hasil penelitian, kajian teoretis, dan studi empiris di bidang ilmu ekonomi, dengan fokus pada isu-isu yang relevan untuk pengembangan ilmu pengetahuan dan kebijakan. Jurnal EKONOM terbit empat kali dalam setahun, pada bulan Februari, Mei, Agustus, dan November, serta menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan inovasi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 61 Documents
 3   4   5   6   7 
Analisis Desain Model Bisnis Berbasis Teknologi Digital dalam Perspektif Dynamic capabilities pada Usaha Fashion Mantan Thrift Nidya Sri Utami; Muhammad Rakib; Hajar Dewantara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 2 No. 3 (2026): Agustus 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v2i3.1047

Abstract

This study aims to analyze the implementation of digital technology in shaping the business model of Mantan Thrift Fashion from the perspective of dynamic capabilities, particularly its role in enhancing the firm's ability to adapt, integrate resources, and create value in the dynamic thrift fashion industry. This research employed a qualitative approach using a case study method to gain an in-depth understanding of the digital transformation experienced by the business. Data were collected through observation, in-depth interviews, documentation, and literature review. Informants were selected using purposive sampling and included the business owner, employees, customers, and business partners directly involved in implementing digital technology. Data were analyzed through data reduction, data display, and conclusion drawing, while source triangulation was applied to ensure the credibility of the findings. The results show that digital technology has transformed Mantan Thrift's business model by optimizing social media, online marketplaces, and digital communication platforms, resulting in more effective marketing, broader market reach, and stronger customer relationships. From the dynamic capabilities perspective, Mantan Thrift demonstrated sensing capability by identifying market opportunities through consumer trend analysis, seizing capability by utilizing these opportunities through digital marketing and service innovation, and transforming capability by adapting operational processes and strengthening organizational resources to support long-term business sustainability. Overall, the implementation of digital technology supported by dynamic capabilities has significantly improved the firm's competitiveness and accelerated adaptive business model transformation, enabling Mantan Thrift to respond effectively to changing market conditions and maintain sustainable growth in the increasingly competitive thrift fashion industry.

Page 7 of 7 | Total Record : 61

 3   4   5   6   7 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2026): Agustus 2026 Vol. 2 No. 2 (2026): Mei 2026 Vol. 2 No. 1 (2026): Februari 2026 Vol. 1 No. 4 (2025): November 2025 Vol. 1 No. 3 (2025): Agustus 2025 Vol. 1 No. 2 (2025): Mei 2025 Vol. 1 No. 1 (2025): Februari 2025