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Lila Maria Kaban
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INDONESIA
Jurnal Bersama Ilmu Ekonomi
Published by Yayasan Literasi Sains Indonesia
ISSN : 30906407     EISSN : 30906393     DOI : https://doi.org/10.55123/ekonom
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bersama Ilmu Ekonomi yang disingkat EKONOM adalah publikasi ilmiah berkala yang diterbitkan oleh Yayasan Literasi Sains Indonesia. Jurnal EKONOM memuat artikel-artikel hasil penelitian, kajian teoretis, dan studi empiris di bidang ilmu ekonomi, dengan fokus pada isu-isu yang relevan untuk pengembangan ilmu pengetahuan dan kebijakan. Jurnal EKONOM terbit empat kali dalam setahun, pada bulan Februari, Mei, Agustus, dan November, serta menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan inovasi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 37 Documents
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Peran Peran Kesadaran Wajib Pajak dalam Memediasi Pengaruh Pemahaman dan Edukasi Pajak terhadap Kepatuhan Wajib Pajak : (Studi Kasus Wajib Pajak KPP Pratama Blora) Erni Ernanda; Bayu Kurniawan
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.235

Abstract

This study aims to examine the extent to which the role of taxpayer awareness mediates the understanding of taxation and tax education activities on taxpayer compliance in individual taxpayers under the supervision of KPP Pratama Blora refers to the phenomenon of declining levels of taxpayer compliance, which can be seen from the decline in the number of SPT submissions each year. Data processing is done quantitatively by utilising Structural Equation Modeling techniques through the Partial Least Square approach. A total of 100 respondents were used in this study, which were obtained using an accidental and willing sample selection technique.The findings in this study indicate that tax understanding has a significant impact on taxpayer awareness, but does not show a significant influence on the level of tax compliance. On the other hand, tax education was shown to influence taxpayer awareness, but did not contribute directly or through awareness in improving compliance. Taxpayer awareness is shown to have a significant impact on compliance and serves as an effective mediator between understanding and compliance. Based on the results of this study, it is important to improve the quality of education and tax education that is more participatory and communicative to build the level of awareness and compliance of taxpayers at KPP Pratama Blora.
Pengaruh Kebijakan Moneter dan Fiskal terhadap Pembangunan Ekonomi Nuzul Fikri Ramdani; Rozzy Apprirachman
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.280

Abstract

Economic development is a multidimensional process that not only reflects an increase in per capita income but also entails structural transformations in social, institutional, and behavioral aspects of society. In the context of Indonesia, monetary and fiscal policies are two essential macroeconomic instruments that shape the direction and success of economic development. This study aims to analyze the contribution and effectiveness of both policies in fostering inclusive and sustainable economic growth. Employing a qualitative approach through literature review, this research examines academic publications, official reports, and secondary data sources. The findings indicate that monetary policy through interest rate management, money supply control, and exchange rate stabilization plays a critical role in maintaining price stability and supporting economic activity. Meanwhile, fiscal policy via government spending, subsidies, taxation, and public debt instruments contributes to reducing social inequality and enhancing public welfare. The synergy between these two policy domains is pivotal in achieving macroeconomic stability and promoting equitable national economic development. Therefore, the formulation and implementation of integrated, adaptive, and context-sensitive economic policies are crucial to respond effectively to both domestic and global economic dynamics.
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Mediasi pada Produk AMDK Merek AQUA (Studi Kasus Konsumen Aqua Di Kota Semarang) Devita Putri; Shofif Sobaruddin Akbar; Henry Casandra Gultom
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.295

Abstract

This study aims to examine the influence of brand image and brand trust on customer loyalty, with customer satisfaction as a mediating variable in the context of AQUA bottled water. The decline in customer loyalty has been driven by external factors such as boycott campaigns and concerns over the safety of gallon packaging. A quantitative approach was employed using explanatory research methods. Data were collected through questionnaires distributed to 96 AQUA consumers in Semarang. The analysis was conducted using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results reveal that brand image and brand trust positively affect both customer satisfaction and loyalty. Furthermore, customer satisfaction mediates the relationship between brand image and brand trust on customer loyalty. These findings highlight the importance of strengthening brand image and trust to maintain customer loyalty amid public health and social issues. From a practical side, this understanding is important for companies to formulate adaptive marketing strategies in the midst of complex social pressures. From a scientific side, this study fills the gap regarding consumer loyalty in the context of social pressure and ideological values.
Analisis Citra Merek sebagai Variabel Mediasi Antara Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Pengguna Sikat Gigi Pepsodent di Kota Semarang) Yulia Afinta Sari; Shofif Sobaruddin Akbar; Prianka Ratri Nastiti
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.298

Abstract

This study aims to analyze the effect of price perception and product quality on purchase decisions, with brand image as a mediating variable in the context of Pepsodent toothbrush products in Semarang City. The research adopts a quantitative approach using a survey method. A total of 96 respondents were selected through purposive sampling based on specific criteria. Data were collected via an online questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.0 software. The results indicate that price perception has a positive and significant effect on purchase decisions, while product quality does not have a direct effect on purchase decisions. Brand image has a positive and significant effect on purchase decisions and serves as a mediating variable in the relationship between price perception and product quality toward purchase decisions. These findings reinforce the critical role of brand image in shaping consumer decisions, particularly in the context of Fast Moving Consumer Goods (FMCG) products such as toothbrushes, and emphasize the importance of building a strong brand image to enhance purchase decisions, especially amid intense market competition and shifting consumer preferences. This study provides strategic implications for companies in formulating brand value based marketing policies.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Lipstik Wardah dengan Brand Image sebagai Variabel Intervening Dwi Nur Aini; Ika Indriasari; Henry Casandra Gultom
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.299

Abstract

This study aims to analyze the influence of promotion and product quality on purchasing decisions for Wardah lipstick products with brand image as an intervening variable. This study is motivated by the decline in Wardah lipstick sales in the last five years even though demand for cosmetic products, especially lipstick, continues to increase. The research method used is a qualitative approach with a survey method. The sample of this study was 100 respondents who are Wardah lipstick users in Semarang City, selected using a purposive sampling technique. The data analysis technique used Partial Least Square (PLS) with the help of SmartPls 4.0 software. The results of the study indicate that promotion has a significant negative effect on purchasing decisions, while product quality has a significant positive effect on purchasing decisions. Brand image is also proven to have a significant positive effect on purchasing decisions and is able to mediate the influence of promotion and product quality on purchasing decisions. These findings confirm that Wardah's promotional strategy needs to be evaluated, while improving product quality and strengthening brand image remain key in influencing consumer purchasing decisions.
Pengaruh Perumbuhan Ekonomi, Tingkat Pengangguran Terbuka (TPT), Tingkat Partisipasi Angkatan Kerja (TPAK), dan Rata- Rata Lama Sekolah (RLS) terhadap Indeks Pembangunan Manusia (IPM) di Kabupaten Gresik Tahun 2004-2023 Siti Asmaul Faujiah; Debby Nindya Istiandari
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.297

Abstract

This study aims to analyze the influence of economic growth, the open unemployment rate, the labor force participation rate, and the average years of schooling on the Human Development Index in Gresik Regency from 2004 to 2023. Secondary data obtained from the Central Statistics Agency (BPS) were analyzed using multiple linear regression with SPSS. The results indicate that, partially, the average years of schooling and the labor force participation rate have a positive and significant effect on the Human Development Index. In contrast, economic growth and the open unemployment rate do not show a significant effect. However, simultaneously, all four independent variables significantly influence the Human Development Index. This indicates the importance of investing in education and increasing productive labor force participation in sustainable human development efforts. Based on this, it is recommended that the Gresik Regency government prioritize policies that support improving the quality of education, job training, and creating quality jobs. Furthermore, cross-sector collaboration is needed to ensure that economic growth directly impacts community welfare by reducing unemployment and increasing human resource capacity.
Dampak Pengembangan Sumber Daya Manusia terhadap Kinerja Pegawai Kantor DISDUKCAPIL Kabupaten Pangkajene dan Kepulauan Muh. Alam Nasyrah Hanafi; Hadi, Abdurrahman; Burhami, Abdul Hafid; Ulfa, Maria
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.313

Abstract

This research is a quantitative research with the aim of determining the impact of human resource development on employee performance at the Population and Civil Registration Office of Pangkajene and Kepulauan Regency. The variables used are human resource development and employee performance using a data collection method by distributing questionnaires to 86 employees who were used as research samples. The collection technique used saturated sampling. The data analysis methods used in this study were validity tests, reliability tests, simple linear regression analysis, correlation coefficient tests, determination coefficient tests, and t-tests. The results of this study indicate that human resource development and employee performance have a significant impact on employee performance. The Population and Civil Registration Office of Pangkajene and Kepulauan Regency is expected to improve employee performance based on the results of research that has been conducted showing that the indicator "My coworkers can prioritize their tasks" shows the lowest value of the other indicator statements. Therefore, it is recommended that the Population and Civil Registration Office of Pangkajene and Kepulauan Regency ensure that each individual is able to understand the priority scale of work that must be completed. In addition, time management training should be implemented to create a more productive work environment.
Strategi Peningkatan Daya Saing Agribisnis Madu Kelulut melalui Inovasi Pemasaran dan Hilirisasi Produk I Putu Gede Didik Widiarta; Riki Andika; Qurratu Aini; Ananda Putra Agung; Cori Qamara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.329

Abstract

Stingless bee honey agribusiness supports sustainable rural development and food security. Small-scale producers in Indonesia face challenges such as limited production capacity, weak branding, and low technological adoption. These barriers reduce their competitiveness in a rapidly expanding natural and functional food product market. This study aims to formulate strategies to enhance the competitiveness of stingless bee honey agribusiness through marketing innovation and product downstreaming in Lempake Village, Samarinda, East Kalimantan. Using a descriptive qualitative approach supported by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, this research identifies key internal and external factors influencing business performance. The results show that the kelulut honey agribusiness is positioned in the progressive strategic quadrant (Quadrant I), with strong internal resources and favourable market opportunities. The main strengths lie in high product quality, sustainable local resources, and active farmer institutions, while weaknesses include limited technological capacity and low digital marketing literacy. Opportunities arise from the increasing demand for natural products and government support for downstreaming, whereas threats stem from market competition and fluctuating supply conditions. Strategic recommendations include strengthening digital branding, enhancing post-harvest and processing technology, fostering institutional collaboration, and promoting product diversification to increase added value. These strategies are expected to reinforce local competitiveness, promote sustainable agribusiness growth, and contribute to Indonesia’s long-term food security.
Perbandingan Dinamika Kelembagaan Ekonomi Islam di Pakistan dan Inggris: Perspektif Peran Regulasi dan Inovasi Produk Silvia Dea Lova; Naufal Luthfi Alifa
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.334

Abstract

This study aims to comparatively analyze the dynamics of Islamic economic institutions in Pakistan and the United Kingdom, focusing on evaluating major challenges and formulating adaptive and innovative institutional strengthening strategies to promote stability and inclusion in Islamic finance, while providing applicative reflections for sustainable economic development in Indonesia. The research employs a qualitative approach with comparative and descriptive study design, involving data collection through literature review and thematic content analysis to ensure validity through triangulation. Key findings reveal that in Pakistan, Islamic economic institutions develop through low-risk Sharia mutual funds and Islamic banking with strong liquidity but face challenges of low profitability due to non-performing loans and limited instruments; whereas in the UK, regulatory support and product innovations like sukuk drive growth, despite challenges in public literacy and infrastructure. The interpretation of results emphasizes integrating regulatory strengthening, product innovation, and literacy enhancement as primary strategies, concluding that this comparative model can serve as a foundation for developing Islamic economics in Indonesia that supports sustainable, inclusive, and socially-environmentally oriented MSMEs.
Implementasi Prinsip Syariah pada Produk Pembiayaan KPR di Bank BTN Syariah Parepare Nuralika, Nuralika; Muhammad Zaky Putra Firman; Ahmad Jaya; Ulan Fajriah
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 2 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v2i1.354

Abstract

This study aims to examine the implementation of sharia principles in mortgage financing products at Bank BTN Syariah Parepare. It uses a descriptive qualitative method with a case study approach. Data collection techniques include interviews with bank officials and literature review. The results of this study indicate that Bank BTN Syariah Parepare applies sharia principles in KPR financing through the use of murabahah and musyarakah mutanaqisah contracts. The murabahah contract is used for the purchase of ready-to-occupy houses with an agreed profit margin, ensuring that the transaction is free of usury. Musyarakah mutanaqisah is applied to houses under construction, involving a gradual partnership until the customer fully owns the house. In addition to using sharia contracts, Bank BTN Syariah Parepare also applies sharia principles in its human resources (HR) and mortgage financing product marketing. However, there are still challenges in the form of a lack of customer understanding of the concept of margin and sharia contracts, which are often compared to conventional mortgages. Based on this, further education is needed to improve sharia financial literacy among the public.

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