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Lila Maria Kaban
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jurnal.ekonom@gmail.com
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Jl. Bunga Cempaka No. 51D. Medan. Indonesia
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INDONESIA
Jurnal Bersama Ilmu Ekonomi
Published by Yayasan Literasi Sains Indonesia
ISSN : 30906407     EISSN : 30906393     DOI : https://doi.org/10.55123/ekonom
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bersama Ilmu Ekonomi yang disingkat EKONOM adalah publikasi ilmiah berkala yang diterbitkan oleh Yayasan Literasi Sains Indonesia. Jurnal EKONOM memuat artikel-artikel hasil penelitian, kajian teoretis, dan studi empiris di bidang ilmu ekonomi, dengan fokus pada isu-isu yang relevan untuk pengembangan ilmu pengetahuan dan kebijakan. Jurnal EKONOM terbit empat kali dalam setahun, pada bulan Februari, Mei, Agustus, dan November, serta menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan inovasi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 24 Documents
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Pengaruh Kebijakan Moneter dan Fiskal terhadap Pembangunan Ekonomi Nuzul Fikri Ramdani; Rozzy Apprirachman
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.280

Abstract

Economic development is a multidimensional process that not only reflects an increase in per capita income but also entails structural transformations in social, institutional, and behavioral aspects of society. In the context of Indonesia, monetary and fiscal policies are two essential macroeconomic instruments that shape the direction and success of economic development. This study aims to analyze the contribution and effectiveness of both policies in fostering inclusive and sustainable economic growth. Employing a qualitative approach through literature review, this research examines academic publications, official reports, and secondary data sources. The findings indicate that monetary policy through interest rate management, money supply control, and exchange rate stabilization plays a critical role in maintaining price stability and supporting economic activity. Meanwhile, fiscal policy via government spending, subsidies, taxation, and public debt instruments contributes to reducing social inequality and enhancing public welfare. The synergy between these two policy domains is pivotal in achieving macroeconomic stability and promoting equitable national economic development. Therefore, the formulation and implementation of integrated, adaptive, and context-sensitive economic policies are crucial to respond effectively to both domestic and global economic dynamics.
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Mediasi pada Produk AMDK Merek AQUA (Studi Kasus Konsumen Aqua Di Kota Semarang) Devita Putri; Shofif Sobaruddin Akbar; Henry Casandra Gultom
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.295

Abstract

This study aims to examine the influence of brand image and brand trust on customer loyalty, with customer satisfaction as a mediating variable in the context of AQUA bottled water. The decline in customer loyalty has been driven by external factors such as boycott campaigns and concerns over the safety of gallon packaging. A quantitative approach was employed using explanatory research methods. Data were collected through questionnaires distributed to 96 AQUA consumers in Semarang. The analysis was conducted using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results reveal that brand image and brand trust positively affect both customer satisfaction and loyalty. Furthermore, customer satisfaction mediates the relationship between brand image and brand trust on customer loyalty. These findings highlight the importance of strengthening brand image and trust to maintain customer loyalty amid public health and social issues. From a practical side, this understanding is important for companies to formulate adaptive marketing strategies in the midst of complex social pressures. From a scientific side, this study fills the gap regarding consumer loyalty in the context of social pressure and ideological values.
Analisis Citra Merek sebagai Variabel Mediasi Antara Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Pengguna Sikat Gigi Pepsodent di Kota Semarang) Yulia Afinta Sari; Shofif Sobaruddin Akbar; Prianka Ratri Nastiti
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.298

Abstract

This study aims to analyze the effect of price perception and product quality on purchase decisions, with brand image as a mediating variable in the context of Pepsodent toothbrush products in Semarang City. The research adopts a quantitative approach using a survey method. A total of 96 respondents were selected through purposive sampling based on specific criteria. Data were collected via an online questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.0 software. The results indicate that price perception has a positive and significant effect on purchase decisions, while product quality does not have a direct effect on purchase decisions. Brand image has a positive and significant effect on purchase decisions and serves as a mediating variable in the relationship between price perception and product quality toward purchase decisions. These findings reinforce the critical role of brand image in shaping consumer decisions, particularly in the context of Fast Moving Consumer Goods (FMCG) products such as toothbrushes, and emphasize the importance of building a strong brand image to enhance purchase decisions, especially amid intense market competition and shifting consumer preferences. This study provides strategic implications for companies in formulating brand value based marketing policies.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Lipstik Wardah dengan Brand Image sebagai Variabel Intervening Dwi Nur Aini; Ika Indriasari; Henry Casandra Gultom
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.299

Abstract

This study aims to analyze the influence of promotion and product quality on purchasing decisions for Wardah lipstick products with brand image as an intervening variable. This study is motivated by the decline in Wardah lipstick sales in the last five years even though demand for cosmetic products, especially lipstick, continues to increase. The research method used is a qualitative approach with a survey method. The sample of this study was 100 respondents who are Wardah lipstick users in Semarang City, selected using a purposive sampling technique. The data analysis technique used Partial Least Square (PLS) with the help of SmartPls 4.0 software. The results of the study indicate that promotion has a significant negative effect on purchasing decisions, while product quality has a significant positive effect on purchasing decisions. Brand image is also proven to have a significant positive effect on purchasing decisions and is able to mediate the influence of promotion and product quality on purchasing decisions. These findings confirm that Wardah's promotional strategy needs to be evaluated, while improving product quality and strengthening brand image remain key in influencing consumer purchasing decisions.

Page 3 of 3 | Total Record : 24

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