Journal of Digital Business and Global Economy
Journal of Digital Business and Global Economy (JODIGBI) is an International Journal, published since 2025. Registered with code of E-ISSN 3090-8760. JODIGBI open-access, and peer-reviewed journal dedicated to publishing high-quality research in the fields of economics and business. This journal serves as a platform for scholars, researchers, and professionals to share their latest findings, theoretical advancements, and practical insights that contribute to the development of global economic and business landscapes. Focus and Scope Journal of Digital Business and Global Economy (JODIGBI) covers all topics related to economics and business. JODIGBI is published six times a year, namely February, April, June, August, October and December, which is published by Asosiasi Transformasi Digital dan Bisnis Indonesia
Articles
50 Documents
<![CDATA[The Effect of Influencer Marketing Effectiveness on Purchase Intention of Skintific among Students of Universitas Negeri Jakarta ]]>
<![CDATA[Mohammad Akeyla Zedidiah]]>;
<![CDATA[Adnan Kasofi]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.02.1.06
<![CDATA[The purpose of this study is to examine how Universitas Negeri Jakarta students' purchase intentions for Skintific skincare products are impacted by the efficacy of influencer marketing. This study uses a survey method and a quantitative methodology. Multiple linear regression analysis was used to evaluate the data obtained from 108 respondents via an online questionnaire. The findings indicate that while trust in influencers has a favorable and significant impact on purchase intention, influencer consistency and attractiveness do not. At the same time, buy intention is greatly influenced by influencer consistency, attractiveness, and trust. According to the coefficient of determination, the independent factors account for 75.1% of purchase intention. These results imply that the most important component of influencer marketing tactics for skincare products aimed at college students is trust.]]>
<![CDATA[The Influence of User Experience and Interface Design Quality on User Satisfaction of FEB UNJ Students with Trust in the Shopee Platform ]]>
<![CDATA[Siti Nurlaela]]>;
<![CDATA[Afidah Nur Aslamah]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.01.5.16
<![CDATA[This research investigates the impact of User Experience and Interface Design Quality on User Satisfaction of FEB UNJ students, with Trust in the Shopee platform as a mediating variable. Data analysis in this research is executed through the SmartPLS application, applying Partial Least Squares-Structural Equation Modeling (PLS-SEM) within a quantitative design. The respondents consist of FEB UNJ students who are active Shopee users. The results indicate that User Experience and Interface Design Quality have a positive and significant effect on Trust. Furthermore, User Experience, Interface Design Quality, and Trust significantly influence User Satisfaction. Mediation analysis shows that Trust partially mediates the relationship between User Experience and User Satisfaction, as well as between Interface Design Quality and User Satisfaction. These findings highlight the strategic role of trust in strengthening the impact of digital interaction quality on user satisfaction. This study contributes to the literature on digital consumer behavior and provides practical implications for e-commerce platforms in improving service quality and user retention.]]>
<![CDATA[The Influence of UI/UX Design and Key Features on User Satisfaction and Loyalty of the Gojek Application among UNJ Students ]]>
<![CDATA[Muhammad Fathurrahman]]>;
<![CDATA[Afidah Nur Aslamah]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.01.5.17
<![CDATA[This study analyzes the causal influence of UI/UX Design and Key Features on User Satisfaction and the subsequent effect on User Loyalty within the Gojek application, specifically targeting university students. The research utilized a quantitative associative approach, employing Partial Least Squares-Structural Equation Modeling (PLS-SEM) on a purified model derived from a sample of 100 active students of Universitas Negeri Jakarta (UNJ) via purposive sampling. The findings reveal that both UI/UX Design and Key Features significantly and positively influence User Satisfaction, with Key Features emerging as the dominant predictor. However, despite the achievement of a strong level of User Satisfaction (R2 = 0.609), all causal paths leading to User Loyalty including the mediating path through Satisfaction were statistically rejected. Consequently, the study concludes that application quality has become a hygiene factor, effective in generating user contentment but insufficient as a driver for long-term commitment. This implies that future loyalty strategies must concentrate on external factors such as trust and switching costs.]]>
<![CDATA[The Effect of Social Presence and Quality of User Generated Content (UGC) on Consumer Trust through Electronic Word of Mouth (EWOM) in FEB UNJ Students on the TikTok Platform ]]>
<![CDATA[Teja Supraba]]>;
<![CDATA[Afidah Nur Aslamah]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/jodigbi.v1i5.143
<![CDATA[This study aims to analyze the effect of Social Presence and User-Generated Content (UGC) Quality on Consumer Trust through Electronic Word of Mouth (eWOM) among TikTok users in the Faculty of Economics and Business, University of Jakarta. This phenomenon is important because social interaction and content quality on video-based platforms are believed to shape digital trust through the process of communication between users. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method on 185 respondents. The results show that Social Presence and UGC Quality have a significant positive effect on eWOM and Trust, and eWOM mediates this relationship. These findings confirm that digital trust is not only built from the quality of information, but also from social closeness and user participation in eWOM. This study reinforces Social Presence Theory and Information Quality Theory, and provides practical contributions for marketers and content creators in building trust through authentic interactions and credible content on TikTok]]>
<![CDATA[Adoption of TikTok Location Tag Vouchers among Gen Z in the Food & Beverage Sector ]]>
<![CDATA[Faza Hibatul Haqqi]]>;
<![CDATA[Adnan Kasofi]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.02.1.07
<![CDATA[This study investigates Generation Z's intention to use TikTok Location Tag Vouchers in the food and beverage sector. Using an extended Technology Acceptance Model, we examine three predictors: Perceived Economic Benefit, Perceived Ease of Use, and Social Influence. A quantitative survey was conducted among 109 Gen Z consumers in Jakarta who actively use TikTok and have voucher experience. Partial Least Squares Structural Equation Modeling reveals that Social Influence and Perceived Economic Benefit significantly affect intention to use, while Perceived Ease of Use was found to be insignificant. Social Influence emerged as the strongest driver, highlighting the role of peer validation. These findings challenge assumptions about Gen Z's price sensitivity, demonstrating that social factors drive adoption more than technical ease of use. For food and beverage businesses, this suggests prioritizing influencer ecosystem development and social proof over mere interface simplicity. Future research should examine actual redemption behavior and cross-cultural variations.]]>
<![CDATA[Live Streaming Experience and Offline Purchase Intent: The Role of Flow Experience and Environmental Design in the Indonesia Skincare Industry within the SOR Framework ]]>
<![CDATA[Diya Aldin Fadeyushka]]>;
<![CDATA[Adnan Kasofi]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.02.1.08
<![CDATA[This study examines the impact of In-store Live Streaming (SLS) on Offline Purchase Intention (OPI) within the Indonesian skincare industry, utilizing the Stimulus-Organism-Response (SOR) framework. The research specifically investigates the role of Scene-Product Congruence (SPC) and Wishful Identification (WI), as they influence Flow Experience (FE) and Attitude Toward Product (ATP), and ultimately affect OPI, with Consumer Informedness (CI) as a moderator. Analysing data from a self-reported online questionnaire using Structural Equation Modelling-Partial Least Squares (SEM-PLS), the study reveals that SPC significantly enhances FE, which subsequently fosters a positive ATP and leads to higher OPI. However, the effects of Visual Appeal and WI on FE were found to be weak. This indicates that skincare consumers prioritize visual relevance and product credibility over pure aesthetics and wishful identification in the in-store live streaming (SLS) context. Furthermore, CI's negative impact on OPI is not significant, suggesting that well-informed consumers can maintain a positive ATP despite a potential unwillingness to engage in offline sales interaction. This research offers practical insights, emphasizing the need for digital commerce strategies to prioritize the relevance and informational coherence of the live streaming scene to achieve a meaningful consumer experience and sustainable brand loyalty.]]>
<![CDATA[The Influence of Perceived Usefulness and Perceived Ease of Use on Continuance Intention with Trust as an Intervening Variable (Study of QRIS Users at Universitas Negeri Jakarta) ]]>
<![CDATA[Robith Ali Zain Musyafa]]>;
<![CDATA[Afidah Nur Aslamah]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.01.5.18
<![CDATA[The present study explores the factors driving the prolonged adoption of the Quick Response Code Indonesian Standard (QRIS) specifically within the digital native demographic. From a theoretical standpoint, the research augments the Technology Acceptance Model (TAM) by incorporating Trust as a pivotal intervening mechanism. Specifically, the study elucidates the magnitude with which Perceived Usefulness and Perceived Ease of Use impel Continuance Intention both directly and through the mediation of Trust among undergraduate students at the Faculty of Economics and Business, Universitas Negeri Jakarta. Employing a quantitative explanatory architecture, the investigation utilized data solicited from 94 active students through purposive sampling protocol, with data processing executed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). The empirical results indicate that the proposed model exhibits strong explanatory capacity, explaining 83.2% of the total variance observed in continuance intention. Empirically, Perceived Usefulness stands out as the dominant catalyst for ongoing usage, emphasizing the indispensable need for functional advantages to ensure user retention.]]>
<![CDATA[Explaining Customer Loyalty in AI Chatbot–Based E-Commerce Services: An Information Systems Success Perspective ]]>
<![CDATA[Firgiawan Akbar]]>;
<![CDATA[Adnan Kasofi]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.02.1.09
<![CDATA[The growing presence of AI chatbots across e-commerce platforms has prompted scholarly inquiry into how these systems build lasting customer loyalty beyond the point of initial adoption. This study aims to examine how chatbot-based services contribute to customer loyalty by drawing on the information systems success perspective. A quantitative approach was adopted, using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data gathered from 132 Indonesian e-commerce users with prior experience interacting with AI chatbots. Results show that both information quality and system quality exert significant effects on use behavior and user satisfaction. Use and satisfaction were further confirmed as direct drivers of customer loyalty, framed here as net benefits, with use showing a comparatively stronger effect. These findings point to the conclusion that loyalty in AI chatbot-supported environments is cultivated primarily through repeated engagement and accumulated experience rather than being driven directly by system attributes. The study advances understanding of AI-enabled service outcomes by identifying the behavioral pathways through which chatbots produce long-term value. For practitioners, the findings suggest that e-commerce platforms seeking stronger loyalty should focus on functional reliability and create conditions that encourage sustained usage.]]>
<![CDATA[Understanding User Satisfaction in Stock Investment Apps through Information Quality and Perceived Ease of Use ]]>
<![CDATA[Ammar Shiddiq Yulianto]]>;
<![CDATA[Adnan Kasofi]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.02.2.01
<![CDATA[This research investigates how perceived ease of use and information quality shape user satisfaction with stock investment applications in Indonesia by surveying 120 active users with a 16-item, five-point Likert questionnaire and analyzing the data using multiple linear regression. The results show that information quality has a stronger positive impact on user satisfaction than perceived ease of use, and together both variables account for 77.1% of the variation in satisfaction. These outcomes indicate that users of stock investment platforms value accurate and timely data more highly than simple interfaces. The study therefore concludes that information quality and perceived ease of use are both key drivers of satisfaction, with information quality being slightly more dominant. The implications suggest that fintech developers should strategically balance investment in robust data infrastructure and user interface design to enhance user satisfaction and sustain their platforms.]]>
<![CDATA[Why Do Students Keep Using TikTok, Examining the Roles of Informative Value, Entertainment, and Satisfaction ]]>
<![CDATA[Raihan Kamilun Amin]]>;
<![CDATA[Adnan Kasofi]]>;
<![CDATA[Osly Usman]]>;
<![CDATA[Ryna Parlyna]]>
<![CDATA[ Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy ]]>
Publisher : <![CDATA[Asosiasi Transformasi Digital Dan Bisnis Indonesia ]]>
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DOI: 10.64243/JODIGBI.02.2.02
<![CDATA[This study aims to analyze the effects of informative value and entertainment on user satisfaction and their influence on continuous intention to use TikTok among university students. A quantitative approach was employed using a survey method. Data were collected from 97 students of Universitas Negeri Jakarta who had been using TikTok for more than one year. The data were analyzed using statistical techniques in SPSS, including validity testing, reliability testing, and structural model analysis.The results show that informative value and entertainment have positive and significant effects on user satisfaction. Entertainment demonstrates a stronger influence, indicating that enjoyable and engaging content plays a major role in shaping positive user experiences. In addition, user satisfaction has a strong and significant effect on continuous intention to use TikTok, suggesting that satisfied users are more likely to continue using the platform over time.The study concludes that both informational and entertainment aspects are essential in enhancing user satisfaction and encouraging sustained usage behavior. These findings imply that digital platforms and content creators should balance informative and entertaining content to maintain user engagement and long-term platform sustainability.]]>
