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Muhammad Fikri Alamsyah
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INDONESIA
Journal of Digital Business and Global Economy
Published by Asosiasi Transformasi Digital dan Bisnis Indonesia
ISSN : -     EISSN : 30908760     DOI : https://doi.org/10.64243/JODIGBI.01.2
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Business and Global Economy (JODIGBI) is an International Journal, published since 2025. Registered with code of E-ISSN 3090-8760. JODIGBI open-access, and peer-reviewed journal dedicated to publishing high-quality research in the fields of economics and business. This journal serves as a platform for scholars, researchers, and professionals to share their latest findings, theoretical advancements, and practical insights that contribute to the development of global economic and business landscapes. Focus and Scope Journal of Digital Business and Global Economy (JODIGBI) covers all topics related to economics and business. JODIGBI is published six times a year, namely February, April, June, August, October and December, which is published by Asosiasi Transformasi Digital dan Bisnis Indonesia
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 46 Documents
 1   2   3   4   5 
The Effect of the Convenience and Benefits of GoPayLater on the Interest in Use with Moderation of Trust among FEB UNJ Students Mardiana Saharani; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.04

Abstract

The development of digital technology in the financial sector has encouraged the emergence of non-cash payment services, one of which is paylater. GoPayLater is a paylater service that is widely used by students because it offers convenience and flexibility in payments. The purpose of this study is to examine the effect of usability and its advantages on the interest in using GoPayLater, considering trust as a variable that intervenes, among Jakarta State University's Faculty of Economics and Business students. Quantitative techniques are employed, implementing an explanatory design. A Likert scale was used to gather the data questionnaire, administered to students via Purposive sampling is used by GoPayLater. Data analysis is done using partial least squares-structural equation modeling (PLS-SEM). The results shown that interest and trust in use were significantly impacted by usability. On the other hand, the benefits of use are significantly influenced by usage interest but not by trust. In addition, trust has no significant effect on usage interest. These findings show that the functional aspect is the main factor in encouraging interest in using GoPayLater among students.
The Effect of Discounts and Price on Purchase Decisions of GoFood Services among Generation Z Students at Universitas Negeri Jakarta with Perceived Value as a Mediating Variable Fikri Pirmansyah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.12

Abstract

Pricing strategies are vital in guiding consumer decisions on digital platforms, especially in online food delivery apps. This research examines how discounts and pricing affect purchase choices, highlighting perceived value as a key mediator. The study targets Generation Z students at Universitas Negeri Jakarta, a group known for high digital literacy and frequent use of GoFood. Using a quantitative method, data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) from responses gathered via structured questionnaires. Results show that both discounts and price significantly impact perceived value, which in turn increases the probability of purchase. However, discounts do not directly influence purchase decisions, implying that price discounts alone are not enough unless they add perceived value. Conversely, price directly affects purchasing, indicating that fairness and affordability are crucial for Generation Z. Mediation analysis confirms perceived value as an essential link between pricing strategies and purchase decisions. Focusing on actual buying behavior rather than intent provides a clearer insight into value-based decision-making in online food delivery. The study suggests platforms targeting Generation Z should focus on pricing strategies that improve perceived value rather than relying only on discounts.
The Influence of Discount Vouchers and Free Shipping on the Frequency of Online Food Purchases among Students Using ShopeeFood at Universitas Negeri Jakarta Radja Rafi Aryawira; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.13

Abstract

The expansion of financial technology (fintech) has increased digital financial engagement among university students however, higher adoption does not necessarily indicate responsible digital financial behavior. This study investigates the effects of fintech trust and financial literacy on digital financial behavior, with fintech usage decision positioned as an intervening variable. Using a quantitative approach, data were collected from 361 students of the Faculty of Economics and Business, Universitas Negeri Jakarta, and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that fintech trust and financial literacy significantly influence fintech usage decisions and directly affect digital financial behavior. Nevertheless, fintech usage decision does not significantly mediate the relationship between trust, literacy, and behavioral outcomes. These results indicate the presence of a behavioral gap, where factors that encourage fintech adoption do not automatically translate into prudent financial management practices. This study contributes to the fintech and financial behavior literature by distinguishing adoption-oriented decisions from post-adoption behavioral quality, emphasizing that trust and financial literacy primarily drive usage decisions rather than ensuring responsible digital financial behavior among young users.
The Influence of Digital Engagement and FOMO on the Intention to Participate in Community Based Running Events Kayla Diandra Alisya; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.14

Abstract

This study investigates the influence of digital engagement and the Fear of Missing Out (FOMO) on individuals’ intention to participate in community-based running events. As digital platforms increasingly shape how runners connect, share experiences, and follow community activities, understanding their behavioral impact becomes essential. Using a quantitative approach, data were collected through an online questionnaire distributed to active and potential members of running communities and analyzed using PLS-SEM. The results show that both digital engagement and FOMO significantly and positively affect participation intention, with digital engagement also acting as a partial mediator that strengthens the effect of FOMO. These findings highlight how interactive digital content and social exposure play a vital role in encouraging physical event participation. The study contributes to the literature on sports participation behavior in the digital era and offers practical insights for organizers and sports marketers to optimize digital strategies, enhance community connection, and design more compelling communication to increase event participation.
The Influence of the Utilization of QRIS and Digital Marketing Strategies on Purchase Decisions through Consumer Satisfaction in MSMEs at the State University of Jakarta Yeni Hesti Verawati Manurung; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.15

Abstract

This study aims to analyze the effect of QRIS utilization and digital marketing strategies on purchase decisions, mediated by consumer satisfaction, among students of the State University of Jakarta who have made purchases at MSMEs. This research employs a quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS, involving 85 student respondents. The results indicate that QRIS utilization has a positive and significant effect on consumer satisfaction and purchase decisions (H1 and H3), while digital marketing strategies also positively influence consumer satisfaction and purchase decisions (H2 and H4). Furthermore, consumer satisfaction is proven to have a positive and significant effect on purchase decisions (H5) and mediates the relationship between QRIS utilization and purchase decisions, as well as between digital marketing strategies and purchase decisions.
Transforming Local Entrepreneurs into Digital Champions: A Strategic Framework for Sustainable and Resilient Ventures Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.01

Abstract

The rise of the digital economy has redefined competitiveness for MSMEs, positioning digital empowerment as a critical pathway for business resilience and long-term sustainability. This study aims to formulate a strategic framework that explains how local entrepreneurs can progress toward becoming digital champions through structured transformation stages. Adopting a descriptive qualitative approach, the research analyses interdisciplinary literature and documentary datasets, supported by empirical evidence from national MSME empowerment programs. Data were collected from policy briefs, government reports, academic studies, and case documentation, and examined using content interpretation, framework mapping, and theoretical empirical synthesis. Findings reveal that MSME transformation is driven by the interplay of mindset, capability development, and ecosystem collaboration, which are further operationalized through the CHAMP model Customer Value, Human-Centered Innovation, Alliance and Co-Creation, Market Expansion, and Purpose-Driven Growth. Four sequential transformation phases Go Modern, Go Digital, Go Online, and Go Global demonstrate clear pathways for business reinforcement, market expansion, and global competitiveness. The study concludes that scalable MSME empowerment requires integrated interventions that simultaneously strengthen entrepreneurial identity, digital skills, and ecosystem accessibility. Future initiatives are recommended to implement longitudinal evaluation and incorporate emerging technologies to maintain adaptability in increasingly dynamic markets.
Exploring the Role of State-Owned Enterprise Branding in Realizing Digital Sovereignty and Global Competitiveness: A Qualitative Approach through the Integrated Experience Framework within the AX–BX–CX–DX Ecosystem Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.02

Abstract

This study explores the strategic role of state-owned enterprise (SOE) branding in realizing digital sovereignty and strengthening global competitiveness through the AX–BX–CX–DX Integrated Experience Framework. It aims to conceptualize how audience perception (AX), brand identity (BX), customer loyalty (CX), and digital governance (DX) interact to form a sovereign and adaptive brand ecosystem. Employing a qualitative–descriptive design, the research integrates conceptual analysis with empirical case exploration of leading Indonesian SOEs such as Telkom Indonesia, Pertamina, and BRI. Data were collected through literature synthesis, document analysis, and social listening to examine public sentiment and digital narratives. The inductive–deductive analytical approach ensured coherence and interpretive depth. Findings reveal that the synergy among AX–BX–CX–DX dimensions fosters a data-driven, human-centered brand governance system that enhances national digital legitimacy. Practically, this study highlights the need for AI-driven branding, digital talent empowerment, and ESG-oriented brand storytelling to strengthen SOEs’ competitiveness and trust capital. Theoretically, it contributes to the intersection of nation branding, experience economy, and corporate diplomacy, positioning SOEs as sovereign digital ambassadors of national identity.
The Effect of Perceived Security and Perceived Ease of Use on Consumers’ Behavioral Intention Mediated by Trust in Digital Payment Users Jasmine Lamia Safira; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.03

Abstract

A crucial part of the digital financial system in developing countries comes from the use of digital payments. This study looks at what makes customers choose to use digital payment platforms, and it uses the Technology Acceptance Model (TAM) to figure this out. This model focuses on how people's beliefs about how easy a technology is to use and how useful it is influence their decision to use it. This study sent an online survey to 104 people with experience using digital payments and collected data thru this method using a quantitative approach. To check the reliability and accuracy instruments utilized in this research, the data were assessed through SPSS. Regression analysis and the PROCESS macro were used to investigate direct and indirect effects. The findings indicate that how useful people perceive digital payment systems to be is strongly influenced by how easy they find them to use, which in turn makes them more likely to use them. All questions used in this study have strong results and good reliability, with Cronbach's Alpha scores meeting standards. This result supports the effectiveness of TAM in explaining why people accept digital payments. This finding also provides useful ideas for service providers to make their systems easier to use and encourage more people to adopt digital payment technologies.
The Effect of Academic Environment and Financial Literacy on the Accounting Competence of Vocational School Students in DKI Jakarta with Self-Efficacy as a Mediating Variable Shofiany; Ari Saptono; Suparno
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.04

Abstract

Shofiany. 1716823012. The Impact of Academic Environment and Financial Literacy on the Accounting Skills Competence of Vocational High School Students in DKI Jakarta, with the mediating variable being self-efficacy. thesis. Jakarta State University, Faculty of Economics and Business, Master of Economics Education, 2025. Using self-efficacy as a mediating variable, this study seeks to examine the influence of the academic environment and financial literacy on the accounting skills competency of vocational high school students in DKI Jakarta. The fundamental basis of this research is on the significance of the learning environment's quality and financial literacy skills in developing students' proficiency in accounting, particularly in an era marked by increasingly intense job competition. The employed research methodology was a quantitative approach utilizing a survey technique. The research cohort comprised 207 pupils from three public vocational institutions in Jakarta, chosen through proportional random sampling. A questionnaire that has been verified for correctness and consistency was used to gather information. The data was examined employing partial least squares structural equation modeling, or PLS-SEM. The findings demonstrated that the academic environment exerted a positive and significant influence on students' self-efficacy and proficiency in accounting skills. It was also demonstrated that financial literacy improved competence through self-efficacy, both directly and indirectly. Furthermore, the connection between the academic setting and financial literacy on accounting skills competence is strengthened by self-efficacy acting as a mediating element. These results suggest that raising the quality of the educational setting and strengthening financial literacy need to be carried out continuously to improve students' competency in the field of accounting.
Perception of Exclusive Content Value and Its Influence on Social Media Users’ Interest in Subscribing Atia Tiara Trisnawan; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.05

Abstract

The growth of the creator economy has encouraged social media platforms to adopt subscription-based exclusive content as a monetization strategy. This study examines the influence of perceived exclusive content value and perceived price reasonableness on audience engagement level among social media users. Grounded in the Uses and Gratifications Theory (UGT) and the Theory of Planned Behavior (TPB), exclusive content value is conceptualized through social interaction and community, informative and content quality, status and hedonic value, and perceived price reasonableness. This research employed a quantitative explanatory approach using a survey of 128 social media users in Indonesia, analyzed through multiple linear regression with SPSS. The findings show that all examined variables positively and significantly influence audience engagement, with social interaction and community emerging as the most influential factor. These results highlight the importance of community building and fair pricing in sustaining audience engagement within the creator economy.

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