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Muhammad Fikri Alamsyah
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INDONESIA
Journal of Digital Business and Global Economy
Published by Asosiasi Transformasi Digital dan Bisnis Indonesia
ISSN : -     EISSN : 30908760     DOI : https://doi.org/10.64243/JODIGBI.01.2
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Business and Global Economy (JODIGBI) is an International Journal, published since 2025. Registered with code of E-ISSN 3090-8760. JODIGBI open-access, and peer-reviewed journal dedicated to publishing high-quality research in the fields of economics and business. This journal serves as a platform for scholars, researchers, and professionals to share their latest findings, theoretical advancements, and practical insights that contribute to the development of global economic and business landscapes. Focus and Scope Journal of Digital Business and Global Economy (JODIGBI) covers all topics related to economics and business. JODIGBI is published six times a year, namely February, April, June, August, October and December, which is published by Asosiasi Transformasi Digital dan Bisnis Indonesia
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 21 Documents
 1   2   3 
Content Marketing Analysis in Increasing Customer Engagement and Purchase Decisions on Merchant Promotions at BNI Experience Website Alfin Nurfadhilah Ramli; Dr. Osly Usman, M.Bus Syst; Meta Bara Berutu, S.E., M.M
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.06

Abstract

This study aims to analyze the influence of content marketing on customer engagement and purchase decisions regarding promo merchants featured on the BNI Experience website. The research employs a mixed-method approach using methodological triangulation to obtain a more comprehensive understanding of the studied phenomenon. Quantitative data were collected from 250 respondents selected through purposive sampling based on specific criteria, while qualitative data were obtained through in-depth interviews with two key informants from BNI who are directly involved in content strategy management. The quantitative analysis, using Structural Equation Modeling (SEM) with Partial Least Square (PLS), indicates that content marketing has a positive and significant effect on both customer engagement and purchase decisions. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between content marketing and purchase decisions. The qualitative analysis, through thematic interpretation, supports the quantitative findings by showing that content that is relevant, informative, easy to understand, easy to find, valuable, and consistent can build emotional engagement and drive customer purchase decisions. These findings suggest that an effective content marketing strategy not only strengthens customer relationships but also encourages conversion through more meaningful digital interactions. This research contributes to the development of digital marketing knowledge, particularly in the banking sector.
The Influence of Brand Credibility, Technological Innovation, and User Engagement on the Effectiveness of AI and Its Impact on the Reader Loyalty of Liputan6.com Digital Media Platform Readers Dinda Virgia Yurendira; Dr. Osly Usman, M.Bus; Meta Bara Berutu, S.E., M.M
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.01

Abstract

This study analyzes the influence of brand credibility, technological innovation, and user engagement on reader loyalty, with AI effectiveness as a mediating variable in the context of AI presenters on digital media. Using a quantitative approach with PLS-SEM via SmartPLS, data were collected from 275 Liputan6.com readers aged 17-65 who had engaged with AI-presented news at least three times. The findings reveal that brand credibility, technological innovation, and user engagement positively affect both AI effectiveness and reader loyalty. AI effectiveness also significantly mediates the relationship between brand credibility and user engagement with reader loyalty, but not between technological innovation and reader loyalty. These results highlight the importance of trust and engagement in enhancing AI effectiveness to foster loyalty, while innovation must offer clear benefits to be impactful.
Analysis of CPO Exports Using the Gravity Model Approach: Indonesian CPO Exports with Competitor Malaysia in the Main Markets of China and India Nissa Nur Awaliyah; Haryo Kuncoro; Karuniana Dianta Arfiando Sebayang
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.02

Abstract

This study aims to determine the Revealed Comparative Advantage analysis and the gravity model approach of Indonesian CPO exports with competitor Malaysia in the main markets of China and India. This study employs the RCA competitiveness method and determinant analysis using panel data regression. The analysis tool used is E-Views 12. This study utilizes secondary data from the two main crude palm oil-producing countries, Indonesia and Malaysia, in the largest CPO export markets of China and India. The data sources for this study include UN Comtrade, Trading Economics, Time and Date, World Development Indicators, the World Bank, previous studies, research journals, books, and other literature. The results of this study indicate that both Indonesia and Malaysia have an RCA value greater than 1. However, Indonesia is more advantageous than Malaysia. Economic distance has a positive and significant impact on the volume of CPO exports from Indonesia and Malaysia. International CPO prices have a negative and significant impact on Indonesia's CPO export volume. International CPO prices have a negative but insignificant impact on Malaysia's CPO export volume. Exchange rates have a negative and significant impact on Indonesia's and Malaysia's CPO export volumes. The real GDP of export destination countries has a positive but insignificant impact on Indonesia's and Malaysia's CPO export volumes.
The Influence of Financial Literacy on Investment Behavior With Spiritual Attitude and Self-Efficacy as Mediating Variables Among Economics Teachers in Bekasi District Harlina; Prof.Dr.Saparuddin.M, M,S.i; Dr. Agus Wibowo,S.Pd.I, S.Pd, M.Pd
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.03

Abstract

This research aims to analyze the influence of financial literacy on investment behavior with spiritual attitudes and self-efficacy as mediating variables among social studies teachers in Bekasi Regency. Using a descriptive quantitative approach with 181 respondents through purposive sampling and data analysis using PLS-SEM via Smart-PLS, the results show that financial literacy has a positive and significant impact on investment behavior, both directly and through the mediation of spiritual attitudes and self-efficacy. Financial literacy enhances teachers' ability to manage finances, while spiritual attitudes encourage ethical investment decision-making, and self-efficacy increases the courage to face investment risks. These findings have implications for strengthening social studies learning that integrates financial and moral values, although limited to the context of social studies teachers in Bekasi Regency. There are a maximum of 5 keywords.
Understanding How Export Stimuli, Export Knowledge, Product Standards, and Marketing Strategies Shape the Export Performance of Indonesian MSMEs Sekar Tri Widati; Suparno; Saparuddin Mukhtar
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.04

Abstract

This study examines how export stimuli, export knowledge, product standards, and marketing strategies shape the export performance of Indonesian MSMEs. Using a qualitative approach, semi-structured interviews with 12 MSME owners and managers were thematically analyzed. Findings reveal that unsolicited buyer inquiries and government-led trade missions often trigger market entry, while regulatory knowledge and cultural awareness sustain operations. The significance of this study lies in its dual contribution. Practically, it provides actionable insights for MSME owners, trade associations, and policymakers to design more effective export promotion policies that integrate market access with continuous capacity building. Academically, it advances business and economic studies by offering a qualitative, context-specific understanding of how internal capabilities and external factors interact to influence MSME export performance, a perspective often overlooked in quantitative research.
The Effect of Entrepreneurship Education and Entrepreneurial Mindset on Students' Ability to Innovate with Creativity as a Mediation Variable in the Entrepreneurial Independence Program of Jakarta State University Ahmad Saoki Andriyana; Dedi Purwana; Suparno
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.05

Abstract

This study aims to analyses the impact of entrepreneurship education and entrepreneurial mindset on students' innovation capacity, with creativity as a mediating variable. A quantitative approach with an interpretive style was used. Data were collected through questionnaires distributed to 150 undergraduate students participating in the Wira Wiri program at various universities in Indonesia. The data were analysed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that entrepreneurship education has a positive and significant effect on both entrepreneurial mindset and creativity. Furthermore, entrepreneurial mindset significantly influences creativity. Creativity, in turn, has a direct effect on innovation capability. Both entrepreneurship education and entrepreneurial mindset also exhibit direct effects on students' innovation capability. Additionally, creativity is proven to act as a significant partial mediator in the relationship between the independent variables and innovation capability. These findings underscore the importance of strengthening entrepreneurship education and fostering an entrepreneurial mindset to enhance students' creativity and innovation within higher education environments.
Analysis of Entrepreneurship Education and Creativity on Technopreneurship Readiness, Mediated by Technopreneurship Intention in Vocational Schools Majoring in Information Technology Shofiyatul Hidayah; Agus Wibowo; Suparno
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.06

Abstract

This study investigates the effect of entrepreneurship education and creativity on technopreneurship readiness, mediated by technopreneurship intention, among vocational high school students in information technology. Using a quantitative approach, data were collected from 115 respondents out of a total population of 162 students at SMKN 45 and SMKN 53 Jakarta. Structural Equation Modelling–Partial Least Squares (SEM-PLS) version 4.0.2 was employed for hypothesis testing. The results show that both entrepreneurship education and creativity have positive and significant effects on technopreneurship intention, and together they positively and significantly influence technopreneurship readiness through technopreneurship intention. These findings highlight the critical role of entrepreneurship education, creativity, and technopreneurship intention in strengthening technopreneurship readiness among vocational high school students in the information technology field.
Analysis of Liquidity Ratios and Profitability Ratios as Assessment Tools to Measure Financial Performance at PT Indofood Sukses Makmur Tbk Nurfaedah; A.Muh.Rafly Purnama; Nurhani; Bunyamin; Andi Hadidu
Journal of Digital Business and Global Economy Vol. 1 No. 3 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.3.07

Abstract

This study aims to determine and analyze liquidity ratios as a measure of financial performance at PT. Indofood Sukses Makmur Tbk for the period 2020-2022. The research method used is descriptive quantitative with data collection techniques through literature studies and documentation in the form of company financial reports for that period. Data analysis was carried out using liquidity ratios and profitability ratios. The results show that in terms of liquidity ratios, the financial performance of PT. Indofood Sukses Makmur Tbk in 2020-2022 based on the current ratio is in fairly good condition, even though the value has not reached the perfect standard of 200%. In terms of the cash ratio, the financial condition is relatively good because it exceeds the standard of 50%. Meanwhile, the quick ratio shows a fairly good condition because it tends to increase every year, even though it declined in one year, but it is still above the general standard. In terms of profitability ratios, the company's financial performance based on gross profit margin is in a very good condition because it has exceeded the standard of 20%. Furthermore, when viewed from the return on equity, the company's financial performance is very low because it does not reach the standard of 40%.
Factors Influencing E-Commerce Adoption in Food and Beverage MSMEs: An Extended TAM Approach With Trust and Perceived Risk Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 4 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.4.01

Abstract

The rapid growth of digital technology has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector to expand their market reach through e-commerce platforms. However, adoption remains uneven, with many businesses still reluctant to fully integrate digital tools into their operations. This study aims to examine the determinants of e-commerce adoption using an extended Technology Acceptance Model that incorporates trust and perceived risk. A quantitative survey design was employed, with data collected from 210 valid responses of food and beverage MSME owners and managers in Indonesia. Data analysis confirmed the validity and reliability of the measurement model and tested the hypothesized relationships among variables. The results show that perceived usefulness, perceived ease of use, and trust significantly influence behavioral intention, while perceived risk has no significant effect. Furthermore, both behavioral intention and attitude toward use positively affect actual usage of e-commerce platforms. The extended model explains a substantial proportion of the variance in behavioral intention (62.8%) and actual usage (55.9%). These findings provide theoretical contributions by validating the extended TAM framework in the MSME context and practical implications for policymakers, platform developers, and business owners. Enhancing perceived usefulness through training, improving ease of use through user-friendly design, and strengthening trust via secure systems are critical strategies for accelerating digital adoption.
How Entrepreneurship Education and Social Support Affect Students’ Entrepreneurial Intentions in Jakarta Vocational Schools: Moderation by Self-Efficacy Larasati Indah Lestari; Dr. Rd. Tuty Sariwulan, M.Si; Dr. Siti Nurjanah, SE., M.Si
Journal of Digital Business and Global Economy Vol. 1 No. 4 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.4.02

Abstract

This study aims to analyze the influence of Entrepreneurship Education and Social Support on Entrepreneurial Intention, moderated by Self-Efficacy, among students of SMK Negeri 44 Jakarta, SMK Negeri 14 Jakarta, and SMK Negeri 31 Jakarta. The research employs a quantitative approach with data analysis using the Structural Equation Modeling (SEM) method via the SmartPLS application, involving 187 student respondents. The results show that Entrepreneurship Education has a positive and significant effect on Entrepreneurial Intention (H1), and Social Support also positively influences Entrepreneurial Intention (H2). Self-Efficacy is proven to positively moderate the relationship between Entrepreneurship Education and Entrepreneurial Intention (H3). Conversely, Self-Efficacy negatively moderates the relationship between Social Support and Entrepreneurial Intention (H4).

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