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Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Published by Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
ISSN : -     EISSN : 30483778     DOI : 10.52624
Core Subject : Economy,
Economics, Econometrics & Finance
CASH diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang secara berkala dengan tujuan untuk mempublikasikan dan mengkomunikasikan tulisan ilmiah dalam bidang akuntansi dan bisnis, serta sebagian keilmuan bidang lainnya yang terkait dengan ekonomi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 40 Documents
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PRAKTIK PEMBUATAN ABON IKAN GUNA MENINGKATKAN PEMBERDAYAAN EKONOMI MASYARAKAT DESA SEBONG PEREH Alamsyahbana, M. Isa; Fidianto, Angga; Yanti, Artika Rahma; Septira, Dewani; Fitriani, Dila; Sukmawati, Maulana Mega Putri Dwi; Muhawiyah, Siti
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 3: Juli 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Desa Sebong Pereh Village is a coastel located in kecamatan Teluk Sebong, Bintan Utara, Provinsi Kepulauan Riau. The majority people in Sebong pereh village work as fishermen , who have various potentials from marine products. One potentials that stand out and can be exploited easily in the village is the catch of fishermen such as animal sea. In order to increase the economic value of a product, the fish can be made into a processed product so that is has a higher selling price compared to raw fish. Shredded meat is a healthy and long – lasting food that has hight protein and low cholesterol levels If the process all the best the aim shredded fish is to develop the potential of Desa Sebong Pereh from fishermen’s catches , produce nutrient and protein – dense, long – lasting food products, and open new bussines areas in order to improve the economy of the Desa Sebong Pereh Community.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DAN HPP UNTUK UMKM ABON IKAN DI DESA SEBONG PEREH Alamsyahbana, M. Isa; Sulastri, Dini; Jacky, Jacky; Pramita, Maharani Eka; Audina, Yulia Putri; Nurmalasari, Nurmalasari; Wulandari, Wina; Fajriyani, Suzan; Gunawan, Syahrul; Nursyalim, Alwi Dwi; Mareta, Karina Vivinanda
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 3: Juli 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Micro, Small and Medium Enterprises located in the Bintan Island area mostly do not have or are unable to prepare simple financial reports, even though the role of simple financial records is very important in an MSME business unit, because having financial records certainly makes it easier for businesses to monitor income and expenses in the business and what kind of selling price must be set so that the business makes a profit.The factor that causes difficulty in preparing simple financial reports for Micro, Small and Medium Enterprises is the absence of a clear economic entity. This happens because most MSMEs are unable to differentiate between business activities and personal activities, so company assets are recognized as personal property and vice versa. From this statement, it is difficult to clearly identify the economic entity.This research was conducted at the UMKM "Abon Ikan" on October 28 2023, located in Sebong Pereh Village, Bintan Regency. This type of research is descriptive qualitative with a case study approach. The research results show that in Sebong Pereh Village there are Micro, Small and Medium Enterprises (MSMEs) that are building fish floss businesses, but in carrying out their business activities there is no recording system in any form. So after we teach about preparing simple financial reports and calculating COGS, it really helps Micro, Small and Medium Enterprises (MSMEs) because it can help MSMEs to see the financial condition of their business and obtain the maximum level of profit. Apart from that, this can also help business owners to know the amount of expenses and income that are more neatly arranged and business owners can find out the amount of profit earned every month.
PEMBUKUAN SEDERHANA PADA KELOMPOK KULINER PONDOKAN KELANA Sandra, Evita; Furbani, Adelya Dwi; Prayoga, Angga; Syah, Ardian; Rahmawati, Debby Ayu; Elfadira, Meidina; Fadillah, Muhammad Rahmat; Dewi, Novika Lias; Bella, Nur Zhaza; Alifta, Siti Nur; Kamal, Tiara Syafira
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 3: Juli 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This service aims to provide knowledge about simple bookkeeping for members of the Pondokan Kelana Culinary Group in Penaga Village, Bintan Regency. The method used is a mentoring method in the form of training. In the process of making this simple bookkeeping, there is a recording of financial reports to help mothers make it easier to manage business finances. The analysis carried out focuses on the problems of Business Bookkeeping. This analysis resulted in solving the problem in the form of a program that we carried out, namely "Assistance in Making Simple Bookkeeping for the Pondokan Kelana Culinary Group" in Penaga Village and conducting training on simple bookkeeping for UMKM.
RE-BRANDING KEMASAN & LOGO KOPI KUDA BERKAIT DESA SEBONG PEREH Alamsyahbana, M. Isa; Nursyalim, Alwi Dwi; Mareta, Karina Vivinanda; Pramita, Maharani Eka; Gunawan, Syahrul; Audina, Yulia Putri
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 3: Juli 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Sebong Pereh Village is a coastal village in kecamatan, Teluk Sebong , Kabupaten Bintan , Provinsi Kepulauan Riau . This research was carried out for the first time on October 23 2023, making Kopi Kuda Berkait which is located in Sebong Pereh Village at Mr Bedu's house as the owner of the Kopi Kuda Berkait business. We are carrying out a program, namely Re-Branding. There we asked about the history of the formation of related horse coffee and the obstacles experienced, especially in legality, namely the HALAL, PIRT and BPOM labels on the packaging of the related horse coffee, and another obstacle, namely the ingredients in the seahorse coffee mixture. Before the rebranding process, Kopi Kuda Berkait's packaging and logo had an appearance that was considered less attractive. The packaging uses matte black and a logo design that is considered less attractive. After going through a rebranding process, Kopi Kuda Berkait now has significant changes to its packaging and logo. Attractive colors are now used, with the front of the packaging being transparent, allowing buyers to clearly see the Kuda Berkait Coffee powder inside. Meanwhile, the back of the packaging is decorated in gold, giving an elegant and exclusive impression. This change is expected to provide a stronger appeal to consumers and reflect better quality and brand identity after the rebranding process. In addition, using ziplock packaging can protect the Kuda Berkait Coffee powder from exposure to air which can affect the quality of the aroma and taste.
PENGEMASAN, PELABELAN DAN PEMASARAN DIGITAL PADA KELOMPOK KULINER PONDOKAN KELANA Sandra, Evita; Deryanto, Deryanto; Afriyani, Dhea; Sukma, Dinny; Adistia, Firly; Mario, Mario; Sheng, Mao; Azroy, Muhammat; Rafiq, Muhammad; Putri, Septiana Yusnita; Wahyuni, Sri; Suseno, Tri Joko; Ramadhani, Viana Nurwidi
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 3: Juli 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Micro, Small, and Medium Enterprises (UMKM) are part of the important role in improving the country's economy. Along with the development of the increasing times, the quantity of the MSME sector also needs to be accompanied by improving the quality produced by increasing the competitiveness of products in the market, especially when viewed in terms of packaging, labelling and digital marketing. One of the micro businesses is the Kelana Pondok Culinary Group business which is located in the village of Penaga by producing lampam cakes. The problems faced by the Pondok Kelana Culinary Group business are that the packaging is still simple, unattractive product labels and product marketing that still covers certain areas and there is no product promotion. The purpose of this activity is to carry out packaging, labelling and digital marketing in the Pondokan Kelana Culinary Group business to increase the selling value of the products it produces. The realisation of problem solving faced by the Pondok Kelana Culinary Group business is to create social media accounts, update product packaging and labels, and promote lampam cake products on social media. The problem solving method used is by conducting training, socialisation and mentoring so that the Pondokan Kelana Culinary Group business is skilled and able to process, package, and market lampam cake products digitally. The results of this activity are in the form of updated packaging and product labels to be safer and more attractive, then the lampam cake business can be promoted on social media that has been created by the author for the Kelana Pondokan Culinary Group business in order to increase lampam cake sales and attract buyer interest.
EDUKASI PENTINGNYA MENUMBUHKAN JIWA ENTERPRENEUR BAGI SISWA SMKN 1 SERI KUALA LOBAM Ciptha, Andrea; Fadillah, Muhammad Rizky; Marhani, Rizky Intan; Sari, Sevia Permata; Nuraliza, Siti; Supiati, Supiati
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Motivation, support and high desire are very necessary to start a business. So entrepreneur must be known as soon as possible to Indonesian citizens. Introduction to learning entrepreneur through educational activities entrepreneurin Bintan Regency, to be precise at SMKN 1 Seri Kuala Lobam in Kuala Sempang Village. The aim of this education is to prepare students to generate employment opportunities, alleviate the problems of unemployment, poverty and economic downturn. There are targets and outcomes that are the aim of educational programs entrepreneur motivatingly, creatively and skillfully in providing information to SMKN 1 Seri Kuala Lobam about the importance of understanding education entrepreneur motivating and creative and can instill the soul entrepreneur to students from an early age. The method used in this education is to use observation to dig up information regarding the condition of students at SMKN 1 Seri Kuala Lobam Kuala Sempang Village and socialization to take part in a series of socialization activities to foster an entrepreneurial spirit. The results of this training are the outcomes of carrying out several educational activities, including a tendency to grow in motivation regarding persistence to awaken the soul. Entrepreneur for student. The emergence of a strong awareness of the importance of entrepreneurship from generation to generation starting at a young age who emulate the successful behavior of entrepreneurs who have been running and are successful. In the end, by carrying out this activity the participants are expected to gain scientific insight in the field of entrepreneurship so that they can improve their souls entrepreneur million to raise the enthusiasm of the younger generation for entrepreneurship. The conclusion from this activity is that it is able to foster motivation and a sense of enthusiasm, awakening the soul entrepreneur among students of SMKN 1 Seri Kuala Lobam. Apart from that, the benefits of this activity can increase strong awareness of the importance of entrepreneurship starting from a young age. In the formation of the soul entrepreneur The students of SMKN 1 Seri Kuala Lobam are given education by providing motivation to improve the formation of the soul entrepreneur.
PELATIHAN PEMBUKUAN SEDERHANA DAN MENGGUNAKAN APLIKASI SIAPIK PADA UMKM DESA LANCANG KUNING Yanto, Meidi; Irawan, Adi Chandra; Rahmayani, Desrika; Yulianrie, Errin; Putra, Guntur Leo; Meisya, Meisya
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This research discusses the challenges faced by micro, small and medium enterprises (MSMEs) in Kunning Village, Lancang Harbor regarding recording financial transaction reports. A survey of economic stakeholders in MSMEs revealed that the problem is that it is still difficult for economic stakeholders in MSMEs to understand manual recording such as reporting income, expenses and budget planning. This initiative aims to provide training on the operation of the Android or iOS-based SiApik application issued by Bank Indonesia to record financial reporting transactions, as well as basic accounting manual training. Social service activities are carried out through consultation, training and guidance, especially to overcome the problems faced by MSMEs in Lancang Cangning Village. This activity was carried out to provide MSMEs with an understanding of basic financial and accounting reporting and to provide practical examples of the application of these training concepts. Kuala Lobam. Apart from that, the benefits of this activity can increase strong awareness of the importance of entrepreneurship starting from a young age. In the formation of the soul entrepreneur The students of SMKN 1 Seri Kuala Lobam are given education by providing motivation to improve the formation of the soul entrepreneur.
STRATEGI BERSAING MELALUI MANAJEMEN MEREK DAN KEMASAN PRODUK UMKM DESA LANCANG KUNING Kintani, Eldesia Cahaya; Rowaidah, Rowaidah; Romdoni, Muhammad; Apriyanti, Fhertyna; Putra, Sapriadi
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Micro, Small and Medium Enterprises (MSMEs) play a very important role in economic growth in Lancang Kuning Village. MSMEs provide a positive value for increasing community income. This is reflected in the increasing number of MSMEs in Lancang Kuning Village. Sorghum is one of the Micro Small Business pilot products with the business name Sorghum Ibu Ririn. But unfortunately, Mrs. Ririn's MSMEs do not have good packaging and packaging labels so they need a change of packaging and attractive packaging labels so that their business can be better known to the outside community. This community service activity was carried out to help Mrs. Ririn's UMKM to improve brand management and product packaging. The methods used in this service activity are survey methods, direct interviews, training, socialization and direct assistance to MSME owners. The survey results show that in Mrs. Ririn's yam chips MSME, the obstacles are not yet having a product label, product packaging that is not appropriate so that it makes the product easily damaged and does not yet have a HALAL certificate. After making packaging innovations and more attractive labels, sales made by the two MSMEs have increased. In addition to experiencing an increase in sales, better product packaging also has a positive impact on the durability of the product itself.
PEMANFAATAN DIGITAL MARKETING DALAM MANAJEMEN PEMASARAN PADA UMKM DESA LANCANG KUNING Navratinalova, Caryna; Fazila, Nur; Ayunanda, Karenina; Kurniasih, Retno; Tewawo, Riski Setiawan
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

In the digital age, businesses must adopt digital marketing trends to increase targets and sales. Digital marketing, which is becoming a tremendous business phenomenon on the internet, allows companies to introduce and promote products more effectively. In Lancang Kuning Village, the community service mechanism for digital marketing involves planning, training, and evaluation. MSME participants, divided by business field, collaborate in planning training programs. During the activity, they understand how to promote products through digital media. The final evaluation provides feedback to MSME players about products and marketing strategies, including direct interaction with users through social media. It not only provides insight into the acceptance of the product, but also allows an assessment of the benefits and disadvantages of the product or marketing strategy that has been adopted
MENINGKATKAN MINAT WIRAUSAHA MELALUI PELATIHAN POT BUNGA DARI SERABUT KELAPA PADA IBU-IBU PKK DESA LANCANG KUNING Yanto, Meidi; Komalasari, Annisa Dwi Fitri; Utomo, Cahyani; Sanjaya, Putra Octory; Robiyansyah, Robiyansyah; Nurdiyaningsih, Teki
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

In Lancang Kuning Village, there is one resident who manages coconut plants which are processed into plant fertilizer, where the part used as fertilizer is the coconut shell so that the remaining fibers are not used. Therefore, KKN students in Lancang Kuning Village have the initiative to process leftover coconut materials to make coconut fiber crafts. Where this craft is carried out through training so that this activity can provide education and entrepreneurial interest in the Lancang Kuning village community in utilizing leftover materials. Training on Flower Pot Crafts from Coconut Fiber was held on Friday 03 November 2023 at the Lancang Kuning Village Hall with the training participant, Mrs. PKK, Lancang Kuning Village. During the training, the entire team was able to work together well and provided equipment to support the progress of the Training on Making Flower Pots from Coconut Fibe

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