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DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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IMPLEMENTATION OF PRODUCT QUALITY AND INTERESTS IN DOING WORD OF MOUTH IN ARK RESTAURANT, MALAYSIA (Case Study of STIE Students Sutaatmadja 2019 KKL Participants) Grace Wijayanti; Muhammad Rayhan Fauzan; Devy Widya Apriandi; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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Abstract

This study aims to describe implementation product quality and interest doing word of mouth at Ark Restaurant, Malaysia by studying case of STIE Sutaamadja college student which member of KKL (Kuliah Kerja Lapangan) 2019. This study used data collection techniques namely observation, questionnaires, and literature study. The observation to measuring quality product in Ark Restaurant. The population used in this research is college students in STIE Sutaatmadja and also member of KKL (Kuliah Kerja Lapangan) in 2019 who were consumers at Ark Restaurant. This research had ? = 5%. The questionnaire was distributed to sample to examine the interests doing word of mouth. The literature study to collect theories and supporting data.the results of this research are that overall product quality is good and overall interests of word of mouth is good. Overall, the interest in doing word of mouth was good at an average percentage of 89%.
ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN FINANCIAL PERFORMANCE (CASE STUDY OF AIRASIA MALAYSIA) Nanda Arif Wicaksana; Estu Widarwati; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
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Abstract

This study aims to explain the role of corporate social responsibility (CSR) on the financial performance of a case study of the airline company Airasia Berhad This research data collection method is a literature study, and researchers obtain information from Airasia Berhad's annual report. based on the results of this study CSR has an important role on financial performance with the reputation and achievements of companies that care about the environment to be more value for stakeholders in considering buying company shares so that it has an impact on rising company stock prices.
ANALYSIS OF THE DIFFERENCE OF GREEN FINANCING APPLICATION OF COMPANY PERFORMANCE PT. AIR ASIA Berto Berto; Estu Widarwati; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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Abstract

The purpose of this research is to analyze the implementation of green financing and to find an impact of application of green financing toward earning pt.airasia. Industri activities oftentimes give some bad impact to environment surrounding. Green financing is a Financing or lending to businesses that are environmentally friendly. The implementation of green financial can give good image for the company however preliminary research found not many companies are implementing green financial. This research will use quantitave approach and different test or paired T-test will use for statistical testing, in order to test the research assumptions. Variable of this research are Green financial and Earning. This research is expected will contribute for the development of green financial theory and enhancement of the implementation of green financial especially in airline on Asian Economic community era.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ACTIVITIES ON CUSTOMER RESPONSE Study at the Pudu Sentral Hotel, Kuala Lumpur, Malaysia Ai Sri Kusmayanti; Vina Oktaviana; Gugyh Susandy
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
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Brand equity currently plays an important role for the company so that the brand created can convey its value to potential customers. And social media marketing is currently one of the media promotion tools for companies to improve and build their target market. The purpose of this study was to determine the effect of social media marketing and brand equity on customer responses. With hypothesis testing. The study population was 155 people with a sample of 113 respondents. The results of this study indicate that the social media marketing activity variable (X1) to the customer response variable (Y) has no positive effect. This is evidenced by testing the hypothesis by using the T test that produces a calculated T value smaller than T Table, namely the value of T 1,930 <t table 1.98. So H1 is rejected and Ho is accepted. So SMMA (X1) does not contribute to customer response (Y). While the brand equity variable (X2) has a positive effect on the customer response variable (Y). This is evidenced by testing the hypothesis by using the T test that produces a calculated T value greater than T table that is a calculated value of 7.728> 1.98. So H1 is accepted and Ho is rejected. So Brand Equity (X2) has a contribution to customer response (Y).
COMPARATIVE ANALYSIS OF CONSUMER SATISDACTION IN IDELA FAMILY KARAOKE WITH BARATA KARAOKE IN BIMA CITY Agus Sanjaya; Sri Ernawati
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
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Abstract

The purpose of this study was to determine and analyze whether there are differences in the level of customer satisfaction at Ideal Family Karaoke with Barata Karaoke Bima city.The type of research used is comparative, the population in this study are consumers of karaoke service users in Ideal Family karaoke and Barata karaoke whose numbers are not yet known with certainty. The sample used is 30 visitors or consumers, with a sampling technique that is accidental sampling. The instrument used was a Likert scale questionnaire. Data analysis method with Paired Samples Test. Based on the results of the analysis of the data that has been done it can be concluded that there is no no difference between the ideal satisfaction of consumers Family Karaoke with customer satisfaction Barata Karaoke Bima city.
THE EFFECT OF CAPITAL STRUCTURE ON FIRM VALUE BY USING DIVIDEND POLICY AS AN INTERVENING VARIABLE (Study on Pharmaceutical Sub Sector Companies) Hairudin Hairudin; Desmon Desmon
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
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Abstract

This study aims to examine and determine the effect of capital structure on firm value, with dividend policy as an intervening variable in the pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the period 2009-2016, with a total sample of 5 companies. This study uses path analysis. The results of this study indicate that the capital structure has a negative influence on firm value. While the capital structure also has a negative influence on dividend policy and dividend policy has a positive influence on company value, from the results of path analysis it is concluded that dividend policy can mediate the relationship between capital structure and firm value.
IMPLEMENTATION OF THE CONCEPT OF BRAND EQUITY AND CONSUMER SATISFACTION IN THE BERYL'S CHOCOLATE MALAYSIA BRAND (Case Study on Students Participating in KKL Management and Accounting Study Program Of STIE Sutaatmadja Subang 2019) Mira Milatusadia; Rakhee Istiqomah Begum Irlambang; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
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Abstract

This research aims to describe about the implementations concepts of brand equity and consumers satisfaction on Beryl’s chocolate which is the famous chocolate brand in Malaysia. Beryl’s is brand with best rating in Malaysia (noumantour.com). The methods of data collections on this research are observation, literature study and questionnaire. Populations on this research are STIE Sutaatmadja Subang students who are the participants of KKL 2019 entirety, both of accountancy and management majors there are 139 college students. The writers utilize slovin method (? = 5%) in order to determine number of samples there are 104. Based on this research, the implementation of brand equity concepts on Beryl’s Chocolate is quite good. While the questionnaire on consumer satisfaction is quite high, averagely in the amount of 91,25% respondent clarify that satisfied by Beryl’s chocolate.
DESCRIPTION STUDY OF QUALITY MANAGEMENT IMPLEMENTATION OF ISO 9001:2015 HANDLING OF FLIGHT DELAYS AT AIRASIA Siti Roheti; Kuncorosidi Kuncorosidi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
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Abstract

The implementation of ISO 9001: 2015 quality management is a real effort made by PT Indonesia AirAsia to provide the best service to passengers, in practice AirAsia runs this system in accordance with the regulation of the Minister of air transportation number 89 of 2015 which is about handling flight delays, in addition to passengers who experiencing delays must also be compensated by AirAsia. This study aims to determine the implementation of ISO 9001: 2015 quality management at AirAsia. In this research the method used is descriptive, the type of data in this study is secondary data, and data collection techniques are done by observation, literature study, journals related to ISO quality management, articles related to the implementation of ISO 9001: 2015 quality management. The results of this study reveal that AirAsia has implemented an ISO 9001: 2015 management system in handling late services. The objectives and benefits of implementing ISO 9001: 2015 quality management are: 1) to increase AirAsia passenger confidence in AirAsia quality 2) provide AirAsia quality assurance 3) increase company productivity 4) increase employee motivation 5) establish mutually beneficial relationships with suppliers 6) achieve savings optimum costs 7) identify risks and opportunities in improving service quality.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON MALAYSIA AIRLINES INVESTMENT DECISIONS Melia Santi; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
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The aims of this study is to empirically prove the influence of Corporate Social Responsibility on investment decisions in Malaysian airlines. the results of this study can be used as information for investors when buying shares in a company when investing. The analytical tool used in this study uses a simple linear regression analysis method through tests of normality, autocorrelation, t test and coefficient of determination. The population in this study are all AirAsia BHD financial statements from the IPO to the present. The sample used in this study is AirAsia's BHD financial statements starting from 2014-2018. The data used in this study are secondary data, namely AirAsia BHD financial statements and information relating to the company through the website. Based on the results of the study found that disclosure of Corporate Social Responsibility has no effect on investment decisions.
CREDIT RISK MANAGEMENT AND CREDIT RISK ANALYSIS (CASE STUDY OF BUMN’S BANK 2018-2019) Nenden Ayu; Estu Widarwati
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
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This study aims to describe the credit risk management and credit risk of goverment banking of Indonesia listed IDX in 2018-2019. The study was conducted descriptively, and secondary data was collected based on a review of documents sourced from annual reports and financial report of state-owned banking. Analyzed data show credit risk management of BUMN bank seem good based on capital adequancy ratio (CAR) value above Indonesia central bank rule that average of 74%. But there is a waening signal of credit risk in BUMN banking because the data find a high number of average credit risk. Furthermore, the study find a positive trend between CRM and Credit Risk in state-owned banking. A high level of CAR needed by bank for minimilizing its credit risk

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