cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Thessi Cahyaningtias
Contact Email
thessi@stiesa.ac.id
Phone
+62260-411065
Journal Mail Official
dimensia@stiesa.ac.id
Editorial Address
Contact Dimensia (Diskursus Ilmu Manajemen STIESA) Program Studi Manajemen Sekolah Tinggi Ilmu Ekonomi Sutaatmadja Jl. Otto Iskandardinata No. 76 Subang 41211
Location
Kab. subang,
Jawa barat
INDONESIA
DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
 3   4   5   6   7 
Does Digital Marketing Effect Grabfood Purchase Desicision Devy Widya Apriandi; Ananda Periana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 02 (2023): September
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company must be able to survive and compete in its industry. Understanding consumer desires and being able to influence consumer purchasing decisions can support companies to survive and compete in their competition. The rapid development of information and communication technology encourages business people to develop their businesses, by continuing to innovate. Likewise with Grab with the presence of GrabFood. This research was conducted to see the importance of the relationship between digital marketing and consumer purchasing decisions in the Grab application, but on the other hand, Grabfood has weaknesses in digital marketing, so improvements need to be made to strengthen consumer purchasing decisions. This research was carried out on Stiesa and UIS students, the research method used was a quantitative approach with a verification type of research, with a data collection technique, namely a questionnaire with 60 respondents. A simple linear regression analysis tool, hypothesis testing is carried out using the T test. The research results show that digital marketing simultaneously has a significant effect on consumer purchasing decisions.
THE EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANAGERIAL PERFORMANCE AT PT. LOGAM PERKASA RETAILINDO Kuncorosidi Kuncorosidi; Rangga Saka Pradana; Jojo Jojo
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, PT. Logam Perkasa Retailindo, commonly known by most Subang people, is the Roma Building Shop, which is the unit of analysis. PT. Logam Perkasa Retailindo was chosen because it is a retail store that has been established for 2 years but is well known among the people of Subang in particular, however, with the development of the retail industry in Subang City, PT. Logam Perkasa Retailindo began to get competitors from retail shops selling the same building products. The research method used in this study is an explanatory survey, and the type of research used in this research is descriptive and verification using a quantitative approach. The population in this study are all employees of PT. Logam Perkasa Retailindo has as many as 55 employees. In this study, the sampling technique used was non-probability sampling. The type of sample used from non-probability sampling in this study is saturated sampling. The final results of this study prove that Total Quality Management (TQM) influences Managerial Performance at PT. Perkasa Retailindo partially. With this, the researchers suggest that PT.Logam Perkasa Retailindo can implement Total Quality Management (TQM) optimally, as well as carry out continuous evaluation and improvement so that it can continue to improve the quality of its resources, both products and services, and increase customer satisfaction, so that it can continue to compete with similar companies
PENGARUH BAURAN PEMASARAN HIJAU TERHADAP KEPUTUSAN PEMBELIAN: (STUDI PADA MAHASISWA PENGGUNA TUPPERWARE STIE SUTAATMAJA SUBANG DAN MAHASISWA KOLEJ UNIVERSITY ISLAM SELANGOR) Devy Widya Apriandi; Padya Norma Putri
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green marketing is product marketing that aims to meet the needs and desires of consumers without causing any harm to the surrounding environment, both the product itself, the production process and its packaging. In implementing green marketing, four elements of the marketing mix are adopted. The marketing mix as is known has 4P components such as Product, Price, Place and Promotion. According to the green marketing philosophy, every element in the marketing mix must have a green outlook in its marketing. This research examines the influence of the green marketing mix on purchasing decisions for Tupperware products. In this study, researchers used a quantitative approach because they wanted to find the relationship between the Green Marketing Mix (X) and purchasing decisions (Y) for Tupperware products. The data collection technique used in this research was a questionnaire distributed online to Stie Sutaatmadja students & Selangor Islamic University College students. The sampling technique uses non-probability sampling with a sample size of 60 students. This research uses data analysis techniques in this quantitative research using descriptive statistics. The results showed that (1) It can be seen that the green marketing mix of Tupperware products for STIE Sutaatmaja Students & Selangor Islamic University Students has been carried out quite well by Tupperware, (2) It can be seen that purchasing decisions for Tupperware products among STIE Sutaatmaja Students & Selangor Islamic University College Students are quite high for Tupperware products, (3) There is an influence between the green marketing mix on purchasing decisions among Tupperware consumers among STIE Sutaatmaja Students & Selangor Islamic University College Students.
PENGARUH SOCIAL MEDIA MARKETING TIKTOK TERHADAP BRAND EXPERIENCE Suci Sari; Gugyh Susandy
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of social media is now no longer used as a means of entertainment, but also as a modern marketing tool that is able to reach buyers on a wider scale. TikTok is a digital entertainment platform that has expanded into digital marketing tools. The tight competition in the business world means that many companies need Big77 to be dynamic in implementing appropriate marketing strategies. This research aims to analyze the influence of social media marketing, namely TikTok, on brand experience. The sample is 70 respondents who have used Wardah Beauty products and are active on TikTok social media. The research results prove that social media marketing activities via TikTok can influence brand experience. However, the brand experience of Wardah Beauty Cosmetics cannot be grown from the results of social media marketing carried out via the TikTok platform. Brand loyalty is formed from the experience of the Wardah Beauty cosmetic brand which is rated quite highly in the eyes of consumers. The sample for this research consisted of 70 people. The sample technique used was purposive sampling. Purposive sampling is a technique for sampling data sources with certain considerations. Data analysis uses quantitative descriptive analysis, simple linear regression model, classical assumption test. Hypothesis testing uses partial tests and coefficient of determination tests (R2) and tests (t), while data processing uses SPSS 22 based on partial tests (t tests). The results of this research show that partially, social media marketing has a positive effect on brand experience in the Wardah Beauty TikTok survey. However, based on the R2 Determination Coefficient Test), the work of social media marketing variables has a small influence on brand experience. This is proven by the determination coefficient value of 44.1%
THE EFFECT OF GREEN INTELLECTUAL CAPITAL ON SUSTAINABILITY PERFORMANCE WHICH IS MEDIATED BY FINANCIAL PERFORMANCE Nunik Nurmalasari; Inggrit Rahma Vinezha
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainability Performance is sustainable development which includes three main dimensions including environmental, social and economic. To realize Sustainability performance, companies need to implement Green Intellectual Capital and quality financial performance. This research examines the influence of Green Intellectual Capital on Sustainability Performance with Financial Performance as a mediating variable. The sampling technique used purposive sampling involving 21 non-financial companies listed on the IDX in 2018-2022. Gacor777 adalah salah satu link situs slot777 gacor hari ini maxwin yang selalu hadir untuk anda semua The data analysis used in this research includes Descriptive Statistics, Classical Assumption Test, Linear Regression Analysis Test, and Sobel (Mediation) Test. The results of this research show that (1) Green Intellectual Capital has no effect on Financial Performance. (2) Financial Performance has no effect on Sustainability Performance. (3) Green Intellectual Capital has no effect on Sustainability Performance. (4) Financial Performance does not mediate the relationship between Green Relational Capital and Sustainability Performance.
PENGARUH PENERAPAN SISTEM WWTP ( WASTE WATER TREATMEN PLANT ) TERHADAP PENCEMARAN LINGKUNGAN PERUSAHAAN (STUDI KASUS PADA PT.SUBANG MULYA SEJAHTERA) Bismantara Bismantara; Dimas Ricco Nugraha
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Intermediate Financial Accounting is a continuation of accounting science from basic accounting, the countain in intermediate financial accounting includes riil account accounting treatment and special accounting problems. Concepts in intermediate financial accounting explain accounting treatment including recognition, measurement, statement and disclosure. This study examines the influence of intellectual intelligence, accounting behavior and availability of educational facilities on the understanding of intermediate financial accounting with motivation as a moderating variable.               The sampling technique used convenience sampling with a sampling of 43 students. The study uses the Moderated Regression Analysis (MRA) analysis tool slot deposit 5000.             The results showed that (1) intellectual intelligence, learning behavior and the availability of educational facilities had no significant effect on the understanding of intermediate financial accounting, (2) motivation to moderate the influence of intellectual intelligence and learning behavior on understanding middle financial accounting, (3) motivation does not moderate the influence of availability educational facilities for understanding middle financial accounting
The Impact of Work-Life Balance on Academic Performance: A Study of Organizationally Active Students at STIE Sutaatmadja Subang Yusnia Yusnia; Winda Nurfitri
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

University students often face dual demands from academic responsibilities and active participation in campus organizations. This dual role requires students to balance their time, psychological involvement, and satisfaction between academic and non-academic activities. This research aims to examine the influence of work-life balance, which includes time balance, involvement balance, and satisfaction balance, on the academic performance of students who are actively involved in campus organizations at STIE Sutaatmadja Subang. The research used a quantitative approach with purposive sampling involving 51 students who actively participate in organizations such as HIMA, BEM, DPM, and UKM. Data were collected through questionnaires based on the work-life balance dimensions developed by Greenhaus and Allen (2011) and analyzed using multiple linear regression with SPSS version 25. The results show that satisfaction balance has a significant positive effect on academic performance, while time balance and involvement balance do not have a significant effect. However, work-life balance as a whole simultaneously has a significant influence on academic performance. These findings indicate that student satisfaction in performing dual roles is a key factor in supporting academic success. Therefore, universities and student organizations need to create a conducive environment that allows students to maintain satisfaction and balance between their academic and organizational roles.
The The Effect of Locus of Control and Peer Pressure on the Ethical Behavior of Students: A Case Study at STIE Sutaatmadja Andin Diagi; Pipit Atinah
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 02 (2025): Vol 2 No 2 September
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine: (1) the effect of Locus of Control on students’ ethical behavior, (2) the effect of Peer Pressure on students’ ethical behavior, and (3) the simultaneous effect of Locus of Control and Peer Pressure on students’ ethical behavior. This research uses a quantitative approach with data collection techniques through questionnaires distributed to 54 active students of STIE Sutaatmadja. Sampling was carried out using purposive sampling technique. The independent variables in this study are Locus of Control (X1) and Peer Pressure (X2), while the dependent variable is Students’ Ethical Behavior (Y). Classical assumption tests used in this study include normality test, heteroscedasticity test, and multicollinearity test. Meanwhile, the hypothesis testing includes t-test, F-test, and multiple linear regression analysis. The results of the study show that the Locus of Control variable has a positive and significant effect on students' ethical behavior. This is evidenced by a significance value of 0.000 < 0.05 and a t-count of 8.954 > t-table of 2.007, thus the first hypothesis (H1) is accepted. Meanwhile, the Peer Pressure variable does not have a significant effect on students’ ethical behavior, as shown by a significance value of 0.279 > 0.05 and a t-count of -1.095 < t-table of 2.007. Therefore, the second hypothesis (H2) is rejected. However, simultaneously, both variables (Locus of Control and Peer Pressure) have a significant effect on students’ ethical behavior, with a significance value of 0.000 < 0.05 and an F-count of 41.445 > F-table of 3.18, indicating that the third hypothesis (H3) is accepted. The regression equation obtained is: Y = 12.747 + 0.811X1 – 0.099X2, and the Adjusted R² value is 0.604, indicating that 60.4% of students’ ethical behavior can be explained by the two independent variables. These findings indicate that internal factors are more dominant in shaping students’ ethical behavior compared to external influences such as peer pressure.
The Impact of Sustainability Practices and Customer Satisfaction on Customer Loyalty in Major Coffee Chains in Indonesia Kuncorosidi Kuncorosidi; Anadyas Putri Mulya Wijaya; Jojo Jojo
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 02 (2024): September
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of sustainability practices and customer satisfaction on customer loyalty in major coffee chains in Indonesia. The data analyzed was the result of a questionnaire filled out by 100 respondents who had bought Kopi Janji Jiwa. This study uses descriptive methods and quantitative research types. Using primary data, namely through questionnaires, and secondary data, namely through literature study sources. In sampling, the techniques used are non-probability sampling and purposive sampling techniques, which involve distributing questionnaires to respondents. The data analysis technique used in this study is multiple regression analysis, using classical assumption tests and hypothesis tests. The results of this study prove that there is a simultaneous overall influence between the impact of sustainability practices and customer satisfaction on customer loyalty. Partially, the impact of sustainability practices has a significant effect on customer loyalty, while partially, customer satisfaction has no significant effect on customer loyalty.
THE INFLUENCE OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) PERFORMANCE ON FIRM VALUE WITH THE FIRM LIFE CYCLE AS A MODERATING VARIABLE Nunik Nurmalasari; Regina Zahra Kirana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 02 (2024): September
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary objective of companies today is not only to maximize financial profits but also to achieve sustainability through Environmental, Social, and Governance (ESG) performance, which has become a critical factor in determining overall company value. The impact of ESG performance on firm value, however, may vary depending on the firm's life cycle stage, including the phases of establishment, growth, maturity, and decline. This study aims to examine the moderating role of the firm life cycle in the relationship between ESG performance and firm value. ESG performance is measured using the ESG score by the number of ESG disclosures, while firm value is assessed through Tobin’s Q. The firm life cycle is evaluated using two proxies: Retained Earnings to Total Assets (RE/TA) and Retained Earnings to Total Equity (RE/TE). A sample of 27 companies listed in the IDX ESG Leaders Index for the 2022-2023 period, resulting in 54 observations, was analyzed using purposive sampling. The study employs classical assumption tests, panel data regression, hypothesis testing, and moderated regression analysis (MRA) with Eviews12. The results indicate that ESG performance significantly influences firm value. Additionally, the firm life cycle, as measured by RE/TA, positively moderates the relationship between ESG performance and firm value, while RE/TE shows a negative moderating effect. These findings suggest that companies should prioritize improving their ESG performance, particularly during certain stages of the life cycle, to maximize their value.

Page 5 of 7 | Total Record : 61

 3   4   5   6   7 

Filter by Year

2019 2025


Reset
Filter By Issues
All Issue Vol. 21 No. 02 (2025): Vol 2 No 2 September Vol. 21 No. 01 (2025): Maret Vol. 20 No. 02 (2024): September Vol. 20 No. 01 (2024): Maret Vol. 19 No. 02 (2023): September Vol. 19 No. 01 (2023): Maret Vol. 18 No. 02 (2022): September Vol. 18 No. 1 (2021): Maret Vol. 17 No. 2 (2020): September Vol. 17 No. 1 (2020): Maret Vol. 16 No. 2 (2019): September More Issue