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DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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The Influence of Destination Image and Price on Tourist Satisfaction Devy Widya Apriandi; Rika Akana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 02 (2024): September
Publisher : STIESA Press

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Abstract

This study aims to analyze the influence of destination image and price on tourist satisfaction at Floating Market Lembang, a popular tourist destination in Bandung known for its unique concept of a floating market, natural atmosphere, and various attractions and facilities. In this study, destination image refers to tourists' perceptions of the attractiveness, beauty, and facilities of the destination, while price relates to tourists' perceptions of the price appropriateness in comparison to the quality of services received. The research method used is quantitative, with data collected through questionnaires distributed to tourists who have visited Floating Market Lembang. The data analysis technique employed is multiple linear regression to determine the extent to which destination image and price variables influence tourist satisfaction. The results show that destination image and price significantly affect tourist satisfaction. Destination image has a greater positive impact compared to price. This indicates that tourists' perceptions of the quality and attractiveness of the destination play a crucial role in determining their satisfaction levels. In conclusion, Floating Market Lembang management should continuously enhance the destination's image and ensure that the prices offered are in line with the quality of services provided to increase tourist satisfaction.
THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA ON TOURIST VISITING INTERESTS (CASE STUDY IN CIBEUSI TOURISM VILLAGE, CIATER DISTRICT, SUBANG REGENCY) Bismantara Bismantara; Bedy Andriansyah
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 02 (2024): September
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Social media plays an important role in modern human life, not only as a means of communication but also as a platform for sharing information and experiences. Instagram, as one of the most popular social media platforms, has become an effective tool in promoting tourist destinations, which tends to have an impact on tourist interest in visiting. The purpose of this study was to determine and measure the extent to which Instagram social media influences tourist interest in visiting, with a case study focus on Cibeusi Tourism Village, Ciater District, Subang Regency. The unit of analysis of this study is tourists in Subang Regency in 2024. The method in this study uses quantitative data and descriptive verification statistics. The sampling technique used questionnaires, literature studies and observations using 80 respondents from tourists in Subang Regency. The analysis tests used in this study were classical assumption tests, simple linear regression tests, and hypothesis tests using the SPSS program. The results of this study based on the results of a survey of Instagram social media influencing visiting interest by 61.5%, it can be concluded that Instagram social media for tourists in Subang Regency is very good.
THE EFFECT OF INSTITUTIONAL OWNERSHIP AND BOARD CHARACTERISTICS ON EARNINGS MANAGEMENT Estu Widarwati; Vidia Apriliani
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 02 (2024): September
Publisher : STIESA Press

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Abstract

This study is based on institutional ownership. The existence of institutional ownership in a company is considered to be an effective monitoring tool in every decision taken by management. Institutional ownership will encourage increased monitoring to optimize management performance. This study aims to test the effect of institutional ownership and board characteristics on earnings management. In measuring institutional ownership (X1) using institutional ownership. Board characteristics measurement uses two proxies, namely board age and number of board meetings (X2), then earnings management measurement (Y) uses discretionary accruals, and leverage measurement (C) uses Debt on Assets Ratio (DAR). The sample used in this study were 12 consumer goods industry companies with sub-sectors of food and beverage, pharmaceutical, cigarette, cosmetics and household goods industries listed on the IDX in 2021-2023 and there were 36 observations. The study uses panel data regression analysis by applying Eviews12. The sampling technique used in determining the sample uses purposive sampling. Data collection techniques use literature studies and documentation. The results of this study indicate that institutional ownership has no effect on earnings management. For testing board characteristics proxied using board age, it has no significant effect on earnings management, while testing board characteristics proxied using the number of board meetings has a significant effect on earnings management. For testing leverage, it has no significant effect on earnings management. Thus, the findings of this research have implications that companies must implement institutional ownership to increase more optimal monitoring of management performance. So it can reduce management's desire to carry out earnings management.
THE INFLUENCE OF BRAND AMBASSADORS AND ADVERTISING ON LAZADA PURCHASE DECISIONS Gugyh Susandy; Tina Rahayu
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

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Abstract

Marketing management is the process of planning strategies to determine target markets and ensure customer satisfaction through elements of product, distribution, promotion, and pricing. In promotion, companies use methods such as advertising, sales promotions, public relations, and personal selling to attract consumer attention and build long-term relationships. Consumer behavior includes how they search for, purchase, use, and evaluate products to fulfill their needs. The purchase decision process involves need recognition, information search, alternative evaluation, and the final decision. A brand ambassador plays a crucial role in enhancing brand image and driving sales through their popularity and credibility. Effective advertising should convey the product's benefits, have distinctive features, and provide trustworthy information. This study analyzes the influence of Brand Ambassador and Advertising on the Purchase Decisions of Lazada users in Subang Regency. The method used is quantitative with a descriptive-verificative type of research, aimed at describing and testing the relationships between variables through an explanatory survey. Primary data were collected from 100 respondents through an online questionnaire, while secondary data were obtained from literature. The analysis was conducted using SPSS software to test the validity and reliability of the research instruments, resulting in findings that verify the hypotheses. Based on the validity test, all variables—Brand Ambassador (X1), Advertising (X2), and Purchase Decision (Y)—met the criteria at a 5% significance level. The t-test showed that for the X1 variable, the calculated t-value was 3.028 (t-table 1.984, significance 0.003), meaning that Brand Ambassador influences Purchase Decision, thus H1 is accepted. For the X2 variable, the calculated t-value was 9.406 (t-table 1.984, significance 0.000), indicating that Advertising also influences Purchase Decision, thus H2 is accepted. The F-test showed a calculated F-value of 22.03 (F-table 3.09, significance 0.000), meaning that Brand Ambassador and Advertising simultaneously influence Purchase Decision, thus H3 is accepted.
The Influence of Destination Image and Service Quality on Tourists Satisfaction Devy Widya Apriandi; Wiwin Winengsih
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
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This research aims to analyze the influence of Destination Image and Service Quality on Tourists Satisfaction at the Farm House Lembang tourist destination. This research uses a quantitative approach by collecting data through questionnaires distributed to 100 tourists who have visited the destination. The data obtained was analyzed using multiple linear regression techniques to evaluate the relationship between the variables studied. The research results show that a positive destination image and high service quality significantly contribute to tourist satisfaction at Farm House Lembang. These findings indicate that destination managers need to focus on improving image and service quality to create satisfying experiences for tourists. This research provides important insights for the development of more effective destination marketing and management strategies, and suggests the need to conduct further research to explore other factors that influence tourist decisions.
Consumer Perceptions of Lean and Green Manufacturing Practices and Their Impact on Sustainability Performance in Coffee Chains Winda Padilah; Kuncorosidi Kuncorosidi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
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Abstract

Coffee consumption has become an important part of social and economic culture in many countries. The global chain of coffee shops has grown rapidly, becoming an exciting phenomenon in the coffee industry. However, with this growth, the coffee industry faces sustainability challenges. This study aims to examine how Lean and Green Manufacturing practices affect the impact of Sustainability Performance on Fore Coffee. This study uses a quantitative method by collecting data through a questionnaire distributed to 100 consumers who have consumed Fore Coffee. Data analysis was carried out using multiple linear regression techniques to evaluate the relationships between the variables studied. Research shows that Lean Manufacturing and Green Manufacturing have a significant influence on Sustainability Performance at Fore Coffee. Multiple linear regression analysis indicates that these two variables play an important role in improving a company's sustainability performance. These results highlight the importance for companies to focus on implementing efficient and environmentally friendly manufacturing strategies to support improved sustainability performance.
Peran Broadcasters dan Brand Image dalam Meningkatkan Loyalitas Konsumen — Bukti dari Live Streaming di Platform E- commerce Shopee Gugyh Susandy; Rizal Septiana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
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This study aims to analyze the role of Broadcasters and Brand Image in enhancing consumer loyalty on the Shopee e-commerce platform, particularly through the live streaming feature. This research employs a quantitative method with a descriptive approach, involving 100 respondents who are users of Shopee Live in Subang Regency and customers of the "Tokokarungjantan" store. Data were collected through questionnaires and analyzed using validity, reliability, normality, multicollinearity, heteroscedasticity tests, and multiple linear regression analysis. The results show that Brand Image has a positive and significant influence on consumer loyalty, while Broadcaster has no significant effect. The regression analysis indicates that a strong brand image can enhance consumer loyalty, whereas the role of broadcasters in live streaming, although important for influencing consumer engagement, does not significantly contribute to loyalty. The implications of this research emphasize the importance of strengthening brand image in digital marketing strategies, particularly in the e-commerce context. Additionally, this study recommends improving the quality of Broadcasters in live streaming to boost consumer engagement and loyalty. Future research is expected to identify other variables affecting consumer loyalty and expand the scope of the study to different market segments.
Exploring the impact of operational efficiency on performance: Case of basic industry 2023-2024 Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 02 (2025): Vol 2 No 2 September
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This study analyzes the impact of operational efficiency on the financial performance of basic industry companies listed on the Indonesia Stock Exchange (IDX) during the period 2023-2024. Operational efficiency is measured using the BOPO ratio, while financial performance is proxied by Return on Assets (ROA). The sampling technique employed involves companies from various basic industry sectors, with data analyzed through linear regression analysis. The results indicate that operational efficiency has a significant negative effect on financial performance, evidenced by the regression equation Y = 64.761 – 0.638X and a coefficient of determination (R²) of 0.612. This means that 61.2% of the variation in financial performance can be explained by changes in operational efficiency. The findings highlight that higher operational efficiency, reflected by a lower BOPO ratio, correlates with better financial performance, emphasizing the importance of managing operational costs to improve company profitability.
The Effect of Workload on Employee Performance at Plataran Indonesia Jojo Jojo
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 02 (2025): Vol 2 No 2 September
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This study aims to examine the effect of workload on employee performance at Plataran Indonesia. Workload is one of the crucial factors that can influence the quality, productivity, and effectiveness of employee performance. Excessive workload may lead to stress, fatigue, and decreased motivation, while a balanced workload can improve effectiveness and achievement of organizational goals. This research employs a quantitative approach by distributing questionnaires to Plataran Indonesia employees as respondents. The collected data were analyzed using a simple regression analysis. The results of this study are expected to provide insights into the relationship between workload and employee performance, which can serve as a reference for Plataran Indonesia’s management in developing human resource strategies.
The The Effect of Content Marketing and Influencer Endorsements on Purchasing Decisions for Wardah Skincare Products on the Shopee Marketplace: A Case Study of the Community in Subang District: The Effect of Content Marketing and Influencer Endorsements on Purchasing Decisions for Wardah Skincare Products on the Shopee Marketplace: A Case Study of the Community in Subang District Devy Widya Apriandi; Nopa Nurdiansyah
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 02 (2025): Vol 2 No 2 September
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This study aims to analyze the influence of Content Marketing and Influencer Endorse on purchase decisions of Wardah skincare products in the Shopee marketplace, both partially and simultaneously. The research method used is quantitative with a descriptive-verificative approach. Primary data were obtained through online questionnaires distributed to 75 respondents from the Subang District community. Data analysis was conducted using multiple linear regression, t-test, and F-test with SPSS 25. The results show that Content Marketing (X1) has a positive and significant effect on purchase decisions, with a regression coefficient of 0.284 and a significance value of 0.000 (<0.05). Meanwhile, Influencer Endorse (X2) has a positive but not significant effect on purchase decisions, with a regression coefficient of 0.168 and a significance value of 0.144 (>0.05). Simultaneously, Content Marketing and Influencer Endorse have a significant effect on purchase decisions, with an F-value of 73.975 and a contribution of 66.4%, while the remaining 33.6% is influenced by other factors not examined in this study. Thus, Content Marketing is the dominant factor influencing consumers’ purchase decisions of Wardah products on Shopee, while Influencer Endorse still plays a role but its contribution is not statistically strong.

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