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Muhamad Agung Setiawan
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Perspective Humanities and Social Sciences
Published by Institut Karya Mulia Bangsa
ISSN : -     EISSN : 31098126     DOI : https://doi.org/10.59278/phss
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Perspective Humanities and Social Sciences is a multidisciplinary academic journal that publishes critical research and analysis in the fields of social sciences, humanities, public policy, law, communication, and management. The journal aims to provide a platform for in-depth academic discussion on contemporary issues faced by the global society, offering both theoretical and practical perspectives. We welcome articles that contribute new insights into the dynamics of society, public policy, and organizational management within both local and international contexts.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
What is the Impact of Social Media Advertising Content on Alpha Generation's Financial Understanding? Nur Arifah, Reni; Yuliany K, Yetty
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): PHSS
Publisher : Institut Karya Mulia Bangsa

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Abstract

Generation Alpha (2011-2025) is known as the generation that is very close to digital technology and is considered the most intelligent generation compared to previous generations. Every week around 2.5 million children of this generation are born worldwide. They are growing up as the most internet- connected generation in history. According to McCrindle, Generation Alpha is highly gadget-dependent, less social, less creative and more individualistic. They want everything fast and instant, and have little respect for process. Their interest in gadgets leads to social alienation. This study examines the impact, experiences and perceptions of the alpha generation on advertising content on social media on teenagers in Nyamat Village by linking knowledge about financial literacy. Social media advertising has a growing influence on the Alpha Generation. Ads targeted at them often employ strategies that capitalize on current trends, digital celebrities and short-form attention-grabbing content. However, how Generation Alpha responds to and perceives this advertising content is still a relevant question to research, especially in rural areas such as Nyamat Village. Data from interviews conducted in Nyamat Village with 12 informant using the narrative descriptive analysis method. The results showed that almost all of these alpha gen teenagers use tiktok and instragram social media which they often see every day and they are interested in buying it so they have to save up first and will eventually ask their parents for money
Model for Increasing Organizational Performance through Affective Commitment and Innovation Behavior in Batik MSMEs in Pati Regency Rizky, Agustiya Fatriya
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): PHSS
Publisher : Institut Karya Mulia Bangsa

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Abstract

This research proposal is put forward in order to identify how the influence of the role of Innovation Behavior has on Organizational Performance, the influence of Innovation Behavior on Affective Commitment. Influence of Affective Commitment on Organizational. performance. The type of research that will be carried out is explanatory research, where this research aims to analyze the relationship between exogenous variables and endogenous variables. Variables in this research include Organizational Performance, Innovative Behavior, Affective Commitment. The population to be analyzed in this research proposal is the population in this study. In this study, the population taken was batik UMKM from Pati Regency, with a total population of 333 people from batik UMKM in Pati Regency. The sample in this study was determined using a purposive sampling method with a total of 100 respondents. This research uses quantitative methods with primary data obtained from questionnaires. Sample selection will use a non-probability sampling method, namely a sampling technique where not all of the population can be sampled. Data analysis uses the Partial Least Square (PLS) method with SmartPLS. The research results show that affective commitment has a positive and significant influence on organizational performance. Affective commitment has a positive and significant influence on innovation behavior. Innovation behavior has a positive and significant influence on organizational performance.
The Effectiveness of Interpersonal Communication in Online Learning in Providing Communication Science Students at the University of Muhammadiyah Madiun Istikhomah, Fajar; Tri Mawarni, Aprilia; Aulia Al Rasyid, Anggita; Jerry; Khudin, Mifta; Anniza Andyani, Rhavida
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): PHSS
Publisher : Institut Karya Mulia Bangsa

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Abstract

This research aims to find out whether interpersonal communication in online learning can help students of the Muhammadiyah University of Madiun communication science study program learn better. The approach taken in this research is a quantitative approach which focuses on testing theory by measuring or calculating research variables and using statistical techniques to analyze data. In this research all questions were made in Google form with a Likert scale. The sampling method used is the Slovin formula by entering confidence and error levels of 95% and 10% respectively. This research also uses the interpersonal communication characteristics of empathy, openness, positive feelings, equality, and support to evaluate how effective interpersonal communication is in providing students with an understanding of online learning. The results of this research are that the interpersonal communication process of online learning in providing understanding to Communication Science study program students at Muhammadiyah University of Madiun is quite effective. In the process of providing understanding, lecturers have an important role such as opening space for discussion and sharing opinions, providing additional information such as companion books for student learning needs, taking the time to provide guidance to students who are having difficulty and providing fair grades for the assignents they have completed student.
The Influence of Compensation, Motivation and Work Environment on Employee Performance : (Case Study on Sultan Agung Syariah Consumer Cooperative RSI Sultan Agung Semarang) Rustian, Lita; Munir, Misbakhul; Tirtono, Tjandra
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): PHSS
Publisher : Institut Karya Mulia Bangsa

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Abstract

This study aims to determine the effect of compensation, motivation and work environment on employee performance at Kopmensa RS Sultan Agung Semarang. The type of research used is quantitative research with an ex post facto approach. The population in this study were all Kopmensa employees and the sample used was 75 employees using a sampling technique, namely simple random sampling. The data collection technique used a questionnaire. The data analysis technique used was Multiple Linear Regression. The results of the study partially showed that compensation (X1) and motivation (X2) had a positive and significant effect on employee performance (Y), while the work environment (X3) had no effect on employee performance (Y). Keywords : Performance, Compensation, Motivation, Work Environment
The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency Arumsari, Nurul Rizka; Farizal Ikhsan, Muhammad; Wismar'ein, Dian
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): PHSS
Publisher : Institut Karya Mulia Bangsa

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Abstract

This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS software version 25. The results of the study showed that e-service quality had a positive and significant effect on customer loyalty, brand image had a positive and significant effect on customer loyalty, security had a positive and significant effect on customer loyalty, electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty and e-service quality , brand image , security and electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty simultaneously.

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