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Muhamad Agung Setiawan
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Perspective Humanities and Social Sciences
Published by Institut Karya Mulia Bangsa
ISSN : -     EISSN : 31098126     DOI : https://doi.org/10.59278/phss
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Perspective Humanities and Social Sciences is a multidisciplinary academic journal that publishes critical research and analysis in the fields of social sciences, humanities, public policy, law, communication, and management. The journal aims to provide a platform for in-depth academic discussion on contemporary issues faced by the global society, offering both theoretical and practical perspectives. We welcome articles that contribute new insights into the dynamics of society, public policy, and organizational management within both local and international contexts.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
What is the Impact of Social Media Advertising Content on Alpha Generation's Financial Understanding? Nur Arifah, Reni; Yuliany K, Yetty
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): Volume 1 No 01 (2025)
Publisher : Institut Karya Mulia Bangsa

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Generation Alpha (2011-2025) is known as the generation that is very close to digital technology and is considered the most intelligent generation compared to previous generations. Every week around 2.5 million children of this generation are born worldwide. They are growing up as the most internet- connected generation in history. According to McCrindle, Generation Alpha is highly gadget-dependent, less social, less creative and more individualistic. They want everything fast and instant, and have little respect for process. Their interest in gadgets leads to social alienation. This study examines the impact, experiences and perceptions of the alpha generation on advertising content on social media on teenagers in Nyamat Village by linking knowledge about financial literacy. Social media advertising has a growing influence on the Alpha Generation. Ads targeted at them often employ strategies that capitalize on current trends, digital celebrities and short-form attention-grabbing content. However, how Generation Alpha responds to and perceives this advertising content is still a relevant question to research, especially in rural areas such as Nyamat Village. Data from interviews conducted in Nyamat Village with 12 informant using the narrative descriptive analysis method. The results showed that almost all of these alpha gen teenagers use tiktok and instragram social media which they often see every day and they are interested in buying it so they have to save up first and will eventually ask their parents for money
Model for Increasing Organizational Performance through Affective Commitment and Innovation Behavior in Batik MSMEs in Pati Regency Rizky, Agustiya Fatriya
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): Volume 1 No 01 (2025)
Publisher : Institut Karya Mulia Bangsa

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This research proposal is put forward in order to identify how the influence of the role of Innovation Behavior has on Organizational Performance, the influence of Innovation Behavior on Affective Commitment. Influence of Affective Commitment on Organizational. performance. The type of research that will be carried out is explanatory research, where this research aims to analyze the relationship between exogenous variables and endogenous variables. Variables in this research include Organizational Performance, Innovative Behavior, Affective Commitment. The population to be analyzed in this research proposal is the population in this study. In this study, the population taken was batik UMKM from Pati Regency, with a total population of 333 people from batik UMKM in Pati Regency. The sample in this study was determined using a purposive sampling method with a total of 100 respondents. This research uses quantitative methods with primary data obtained from questionnaires. Sample selection will use a non-probability sampling method, namely a sampling technique where not all of the population can be sampled. Data analysis uses the Partial Least Square (PLS) method with SmartPLS. The research results show that affective commitment has a positive and significant influence on organizational performance. Affective commitment has a positive and significant influence on innovation behavior. Innovation behavior has a positive and significant influence on organizational performance.
The Effectiveness of Interpersonal Communication in Online Learning in Providing Communication Science Students at the University of Muhammadiyah Madiun Istikhomah, Fajar; Tri Mawarni, Aprilia; Aulia Al Rasyid, Anggita; Jerry; Khudin, Mifta; Anniza Andyani, Rhavida
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): Volume 1 No 01 (2025)
Publisher : Institut Karya Mulia Bangsa

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This research aims to find out whether interpersonal communication in online learning can help students of the Muhammadiyah University of Madiun communication science study program learn better. The approach taken in this research is a quantitative approach which focuses on testing theory by measuring or calculating research variables and using statistical techniques to analyze data. In this research all questions were made in Google form with a Likert scale. The sampling method used is the Slovin formula by entering confidence and error levels of 95% and 10% respectively. This research also uses the interpersonal communication characteristics of empathy, openness, positive feelings, equality, and support to evaluate how effective interpersonal communication is in providing students with an understanding of online learning. The results of this research are that the interpersonal communication process of online learning in providing understanding to Communication Science study program students at Muhammadiyah University of Madiun is quite effective. In the process of providing understanding, lecturers have an important role such as opening space for discussion and sharing opinions, providing additional information such as companion books for student learning needs, taking the time to provide guidance to students who are having difficulty and providing fair grades for the assignents they have completed student.
The Influence of Compensation, Motivation and Work Environment on Employee Performance : (Case Study on Sultan Agung Syariah Consumer Cooperative RSI Sultan Agung Semarang) Rustian, Lita; Munir, Misbakhul; Tirtono, Tjandra
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): Volume 1 No 01 (2025)
Publisher : Institut Karya Mulia Bangsa

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This study aims to determine the effect of compensation, motivation and work environment on employee performance at Kopmensa RS Sultan Agung Semarang. The type of research used is quantitative research with an ex post facto approach. The population in this study were all Kopmensa employees and the sample used was 75 employees using a sampling technique, namely simple random sampling. The data collection technique used a questionnaire. The data analysis technique used was Multiple Linear Regression. The results of the study partially showed that compensation (X1) and motivation (X2) had a positive and significant effect on employee performance (Y), while the work environment (X3) had no effect on employee performance (Y). Keywords : Performance, Compensation, Motivation, Work Environment
The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency Arumsari, Nurul Rizka; Farizal Ikhsan, Muhammad; Wismar'ein, Dian
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): Volume 1 No 01 (2025)
Publisher : Institut Karya Mulia Bangsa

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This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS software version 25. The results of the study showed that e-service quality had a positive and significant effect on customer loyalty, brand image had a positive and significant effect on customer loyalty, security had a positive and significant effect on customer loyalty, electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty and e-service quality , brand image , security and electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty simultaneously.
Digital Forensic Data In Technology-Based Crime Investigations: A Juridical-Empirical Review Of Obstacles And Solutions Zain, Zain Arfin Utama; Sutinnarto; Dwi Kusumawati
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
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Digital forensic evidence has become a critical tool in cybercrime investigations, yet its implementation in Indonesia faces normative and technical gaps. This study analyzes the urgency, evidentiary paradigms, and challenges of digital forensic data using a juridical- empirical approach and case studies (MV Run Zeng Case, 2024). Findings indicate that while Law No. 19/2016 on ITE and the Criminal Procedure Code (KUHAP) recognize digital evidence, weak chain of custody, lack of certified experts, and overlapping regulations threaten evidentiary integrity. Proposed solutions include standardizing DEFR procedures, inter-agency collaboration, and capacity-building through certified training. These findings contribute to developing adaptive digital forensics policies for Industry 5.0, balancing substantive justice and privacy protection. This research underscores that the successful implementation of digital forensic evidence depends not only on strong regulations, but also on a collective commitment to adopting global best practices. In this way, Indonesia can position itself as a pioneer in enforcing cyber law in the digital era, while maintaining a balance between public security and protecting individual rights.
An Analysis of Communication and Social Criticism in Emha Ainun Nadjib’s Poem “God Is Already Very Popular” Setiawan, Muhamad Agung; Tulas’un, Lakna; Sutinnarto; Khairani, Najmi Rizki; Rif’atul Himmah
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
Publisher : Institut Karya Mulia Bangsa

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Poetry is not only an aesthetic medium, but also a means of communication capable of delivering social critique through symbolic language. This study aims to analyze the linguistic style in Emha Ainun Nadjib’s poem “God Is Already Very Popular” and how its stylistic elements construct messages of social and religious criticism. The dynamics of modern religiosity filled with symbolism, fanaticism, and the commodification of faith serve as an essential context reflected in Cak Nun’s work. This research employs a descriptive qualitative method with a stylistic analysis approach. The analysis was conducted through close reading of the poem, classification of stylistic devices, and interpretation of meaning based on the theoretical framework of social criticism and literary communication. The analysis consists of three stages: (1) identifying figures of speech and poetic structures, (2) categorizing linguistic styles related to communicative messages, and (3) interpreting the relationship between stylistic elements and the conveyed social criticism. The findings reveal that irony is used to highlight shallow religious practices, while metaphor and symbolism implicitly yet sharply portray social conditions. Simile is applied to make abstract concepts more communicative and concrete. Overall, the study demonstrates that Cak Nun’s poem represents a form of indirect social critique, as its messages are delivered implicitly through figurative language. Thus, this research emphasizes that poetic language functions as an effective communication instrument in conveying social criticism while encouraging readers’ spiritual reflection.
Digitalization Strategy of the Dharma Usaha 'Maha' Women's Cooperative in Enhancing Member Entrepreneurship in Central Java Province Yetty Yuliany Kusumaningrum; Abdul Aziz; Reni Nur Arifah
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
Publisher : Institut Karya Mulia Bangsa

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This study aims to analyze the digitalization strategies implemented by the Dharma Usaha “Maha” Women’s Cooperative in enhancing the entrepreneurial capacity of its members in Central Java Province. Using a descriptive qualitative approach, the research explores the processes, utilization, and impact of digital technology on cooperative operations and member business development. Data were collected through preliminary analysis, document studies, and in-depth interviews to gain a comprehensive understanding of the implementation of digitalization strategies within the cooperative. The results indicate that digitalization strengthens the cooperative’s infrastructure through the provision of technological tools, development of integrated information systems, and digitization of administrative processes, thereby improving operational efficiency and transparency. Digitalization also provides broad access to information, digital training, and entrepreneurial literacy, contributing to enhanced skills, product innovation, and members’ readiness to face market competition. The use of social media and e-commerce platforms further expands marketing reach to regional and national levels. These findings underscore that digitalization strategies play a crucial role in building a technology-based entrepreneurial ecosystem that is inclusive and promotes women’s economic independence through cooperatives.
Dynamics Of Organizational Communication Patterns And Their Implications For The Performance Of Kedondong Village Apparatus Istikhomah, Fajar; Endraswati, Siti; Mukhlisin, Latutik; Istighfarin, Awit
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
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Organizational communication plays an important role in shaping work effectiveness and coordination in public institutions, including village governance. Nevertheless, studies on village administration have largely emphasized leadership and administrative performance, while organizational communication patterns at the village level remain underexplored. This study addresses this gap by examining the organizational communication patterns implemented in the Government of Kedondong Village and their implications for officials’ performance. Using a qualitative descriptive approach, data were collected through semi-structured interviews with six village officials, supported by observation and documentation. The findings show that vertical communication is predominantly top-down and instructive, with limited institutionalized bottom-up feedback mechanisms. Horizontal communication occurs through inter-sectoral technical coordination but is constrained by perceptual differences and varied communication styles among officials. Diagonal communication is frequently used to facilitate task completion; however, it remains informal, undocumented, and highly dependent on individual initiative. This study contributes to organizational communication scholarship by providing empirical insights into communication patterns within grassroots public organizations. It also offers practical implications for public sector governance by highlighting the need to institutionalize more inclusive and structured communication channels to enhance coordination, accountability, and performance in village administration.
Muhammadiyah Madiun City’s Communication Strategy in Utilizing Digital Spaces syarif, Muhammad Syarifuddin; Muhammad Mochtar Mas’od; Muh Niam
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
Publisher : Institut Karya Mulia Bangsa

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The rapid development of digital communication technologies has transformed the ways organizations interact with the public, including religious organizations. Digital space is no longer merely a medium for information dissemination but has become a strategic arena for organizational communication, identity construction, and public engagement. This study aims to analyze the communication strategies employed by Muhammadiyah of Madiun City in utilizing digital space as part of its organizational and da‘wah activities. This research adopts a qualitative approach with a descriptive-analytical design. Data were collected through in-depth interviews, non-participant observation, and documentation of digital content managed by Muhammadiyah of Madiun City. Informants were selected purposively based on their involvement and authority in managing the organization’s digital communication. Data were analyzed using an interactive qualitative analysis model, emphasizing perspectives of organizational communication and digital communication. The findings indicate that Muhammadiyah of Madiun City has implemented an integrated digital communication strategy consisting of four main components: institutional informative communication, production and distribution of visual and audio-visual content, message adaptation based on Wasathiyah (Islamic moderation) values, and audience interaction and engagement strategies. Institutional informative communication strengthens transparency, accountability, and organizational credibility, while visual and audio-visual content enhances message attractiveness and outreach. Message adaptation based on Wasathiyah values reflects a value-based communication approach that promotes moderation, inclusivity, and contextual relevance. Meanwhile, engagement strategies foster dialogical communication and audience participation in the digital space. this study demonstrates that Muhammadiyah’s digital communication practices represent an integration of organizational governance, Islamic values, and digital media strategies, positioning the organization as adaptive and relevant within contemporary digital society.

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