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International Journal of Artificial Intelligence for Digital Marketing
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
 1   2   3   4   5 
THE PROCESS OF INTEGRATION INTO THE INTERNATIONAL FINANCIAL MARKETS IN THE DEVELOPMENT OF THE FUND MARKET IN UZBEKISTAN Bakhriddinovich, Makhmudov Samariddin; Khasan , Jomurodov
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.84

Abstract

This article assesses the effects of Uzbekistan's stock market's growth and integration into global financial markets. In addition, integration into global financial markets, drawing in foreign capital, promoting economic growth, and boosting stock market efficiency and liquidity are all important factors in the current financial systems' configuration
PROVISION OF REMOTE BANKING SERVICES IN UZBEKISTAN ANALYSIS OF ITS PRACTICE Mamadiyarov, Zokir
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.85

Abstract

This article analyzes the emergence of remote banking services in Uzbekistan, the current situation, the development trends in the banking sector. The results of this study include the study of the current state of remote banking services, the formation of conclusions from the results and the development of scientific proposals
EFFECTIVENESS OF WORK MOTIVATION AND EMPLOYEE ABILITIES TO THE DISTRICT LOCAL GOVERNMENT ORGANIZATION GIVE IT GORONTALUS Badu, Syamsu Qamar; Djafri, Novianty
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.86

Abstract

A government organization has a predetermined purpose. Success in achieving these goals is not only from government operational funds, facilities and infrastructure, and technology, but depends on human resources. Therefore, this study aims to see the influence of work motivation and employee ability on the effectiveness of local government organizations, with the hypothesis that "there is a positive influence of work motivation and employee ability on organizational effectiveness". The research method used is a causal survey method with multiple regression analysis techniques. This research is a quantitative research so that the data obtained, processed and analyzed statistically (parametric). Based on the data analysis that has been carried out, this study produces the following conclusions: (i) work motivation and ability together have a significant effect on organizational effectiveness; (ii) self-motivation (partial) has a significant effect on organizational effectiveness; (iii) the ability to itself (partially) has a significant effect on the effectiveness of the organization.
EFFECTIVENESS OF THE ELECTRONIC INVESTIGATION MANAGEMENT SYSTEM (E-MP) AT THE GORONTALO POLICE Hasan, Hendra J.; Sulila, Ismet; Kamuli, Sukarman
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.87

Abstract

This research aims to analyze and describe the effectiveness of the Electronic Investigation Management (E-MP) system at the Gorontalo Regional Police, examining the 5 (five) principles that must be fulfilled in policy effectiveness, namely: Right policy, Right implementation, Right target, Right environment, and Right process. The approach used in this research is qualitative. The research method is descriptive qualitative. Data collection was carried out using interview techniques, observation and documentation studies. The data analysis technique in this research was carried out by data reduction, data presentation and drawing conclusions/verification. The research results show 1) In terms of system accuracy indicators, E-MP has supported the duties and functions of investigations at the Gorontalo Regional Police; 2) The indicator of accuracy in implementing the E-MP system at the Gorontalo Regional Police shows that the system is being implemented properly in accordance with the initial objectives of the E-MP implemented at the Gorontalo Regional Police; 3) The E-MP target accuracy indicator at the Gorontalo Regional Police shows the success of the system with clarity of work targets as planned; 4) The environmental accuracy indicator of the E-MP system at the Gorontalo Regional Police shows that the internal environment is good with interaction between the National Police and the Gorontalo Regional Police through coordination and monitoring. However, the external environment is not yet good, public perception of the E-MP system at the Gorontalo Regional Police is not completely good due to lack of socialization; 5) The indicator of the accuracy of the E-MP system process at the Gorontalo Regional Police shows that the level of E-MP acceptance at the Gorontalo Regional Police is good. Personnel acceptance of E-MP as a useful rule and tool for drug investigations. The Narcotics Directorate and the public, especially suspects, can understand and accept all the rules that have been set. The Narcotics Directorate and the community are ready to be involved in implementing and being part of the implementation of the Electronic Investigation Management (E-MP) system at the Gorontalo Regional Police.
GOVERNMENT PROCUREMENT SERVICES AT THE GORONTALO CULTURAL HERITAGE PRESERVATION CENTER Wirakusumah, Hadi Saputro; Aneta, Asna; Tui, Fenti Prihatini Dance
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.88

Abstract

The stages of implementing government goods and services procurement services are unclear and the factors determining success are not yet known in government agencies. This can lead to low public trust in the government procurement service process for goods and services. The aim of the research is to obtain an overview of the stages of implementation of government goods and services procurement services as well as the factors determining their success. This research was carried out at the Gorontalo Cultural Heritage Conservation Center. The research method used is descriptive qualitative with an inductive approach and analyzed in stages through data reduction, data presentation and drawing conclusions. The data sources for this research consist of primary and secondary data. Primary data is selected informants related to goods/services procurement activities and providers who have carried out work at the agency. Secondary data is supporting data in the form of printed documents and related files. Data collection was carried out by means of observation and in-depth interviews. The results of this research show that there are two stages in the procurement of goods and services that are not optimal. The two stages in question are the procurement preparation stage and provider selection. Apart from that, human resource competency and standard operational procedures as determining factors for service are still not optimal. It is hoped that with future improvements, outputs from the provision of goods and services procurement services can be achieved that are transparent, effective, efficient and fair, right on target and with minimal abuse of authority
DIGITAL LEADERSHIP ON INDIVIDUAL PERFORMANCE: A META ANALYSIS Erita, Tulung Trilke; Victor, Lengkong; Olivia, Nelwan; Irvan, Trang; Greis, Sendow
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 5 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i5.89

Abstract

In the era of digital transformation, the capability of digital leadership has become increasingly crucial for organizational success. This study explores the impact of digital leadership on individual performance through a meta-analysis. Based on the analysis of 19 studies, digital leadership consistently shows a positive relationship with individual performance across various countries and industrial sectors. Digital leadership is seen to create a more collaborative and adaptive work environment, ultimately positively affecting individual performance. This research strengthens existing literature and provides new insights into the effectiveness of digital leadership in modern organizational contexts
THE IMPACT OF DIGITAL FINANCIAL TECHNOLOGIES ON ISLAMIC INSURANCE AND OTHER FINANCIAL INSTITUTIONS: OPPORTUNITIES AND CHALLENGES Muradova, Dildora Abdusalimovna
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.90

Abstract

This article explores the transformative impact of digital financial technology (FinTech) on Islamic insurance (Takaful) and other financial institutions. It examines the unique opportunities and challenges associated with FinTech innovation in the context of Islamic finance, characterized by adherence to Shariah principles. The study examines the integration of digital technologies such as blockchain, artificial intelligence (AI) and big data analytics to improve operational efficiency, customer experience and regulatory compliance. In addition, it addresses specific issues facing Islamic financial institutions, including Shariah compliance, cybersecurity risks, and the digital divide. The results highlight the need for a strategic approach to leveraging FinTech for sustainable growth in the Islamic finance sector.
THE EFFECTIVENESS OF SIMULATORS FOR UNMANNED AERIAL VEHICLES Maqsud, Saitaxmadov
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.91

Abstract

Unmanned aerial vehicles (UAVs), commonly known as drones, have become widespread in various sectors including the military, agriculture, logistics and entertainment. Operator training and real-world testing of UAV systems can be costly, time-consuming, and risky. Simulations offer a viable solution by providing a controlled, cost-effective and safe environment for learning and development. This article examines the effectiveness of UAV simulators, delving into their benefits, their underlying mathematical models, and their applications in training, development, and operational efficiency
DESIGN OF STORAGE LAYOUT FOR PROTECTOR MATERIAL (FAST MOVING) WITH CLASS BASED STORAGE METHOD AT RAW MATERIAL WAREHOUSE JEPARA PT DSV SOLUTIONS INDONESIA (SEMARANG BRANCH) Rahmawaty, Cindy; Mashudi, Mashudi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 5 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i5.95

Abstract

PT DSV Solutions Indonesia Semarang Branch is a 3PL company engaged in warehousing logistics. The current condition is that the protector material storage still uses a randomized storage method and the GR (Good Receiving) method which rearranges the boxes into pallets. The current layout causes a fairly high displacement distance and has an impact on high material handling costs and the size of the blocks on the shelves that make the GR method long. The purpose of this study is to design a storage layout for protector (fast moving) materials using the class-based storage method to determine changes in displacement distance, material handling costs, and work efficiency and performing the GR (Good Receiving) process. Researchers used descriptive qualitative research methods with observation, interviews, and documentation. The results showed the total distance of the initial displacement of the protector material was 16,172,250 m and the Material Handling Cost was Rp 109,971,300 and the GR process did not require rearrangement into pallets. The output of this research is that it can reduce the total distance of moving the protector material and streamline the distance of movement by 56% and streamline the Material Handling Cost by 56%. In the changed GR (Good receiving) method, it can raise the beam on the level 3 shelf, by 1.5m. The material protector storage layout can be said to be efficient using the class-based storage method when compared to the initial storage layout.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO Hastuti, Nurjanah Fitri; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.108

Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions.

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