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International Journal of Artificial Intelligence for Digital Marketing
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON THE DECISION TO PURCHASE WHEY PROTEIN EVOLENE PRODUCTS IN GYM MEMBERS IN GRESIK Mandonsa, Fernando Bryan Baki; Andayani, Sri; Pujianto, Agung
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.109

Abstract

In contemporary times, a significant number of individuals possess knowledge on the significance of physical activity and have incorporated it into their everyday routines. This significantly influences the growth of the sports industry. Due to the rapid expansion of the sports industry, particularly in the fitness sector, there has been significant growth in the whey protein market. Individuals who engage in regular physical activity, particularly those who are members of fitness centres, require whey protein as a supplementary source of nutrition to fulfil their daily protein requirements. The whey protein sector presents a lucrative market opportunity for whey protein producers and companies, particularly Evolene. The objective of this study is to assess the impact of Product Quality (X1) and Brand Trust (X2) on the Purchasing Decisions (Y) of Evolene Whey Protein Products. This research is a quantitative study that focuses on the community of male consumers who use evolene whey protein in gyms in Gresik. 97 consumers at Surya Gym Members completed a survey using Google Form, providing feedback on their use of evolene whey protein. The research employed validity and reliability tests to assess the instruments. This study employed traditional assumption testing, including linearity tests, normalcy tests, and Multicollinearity tests. The analysis in this research employs statistical tests such as the t-test, F-test, and coefficient of determination test (R2), using the data analysis technique of multiple linear regression. The analysis of product quality and brand trust variables indicates that both variables, Product Quality and Brand Trust, have a positive and significant impact on the Purchasing Decision of Evolene Whey Protein Products for Gym Members in Gresik.
THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE Setyaningrum, Salsabila Veronica; Pratiwi, Ni Made Ida; Maduwinarti, Ayun
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.110

Abstract

Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchase
EFFECTIVENESS OF SUPERVISION THEORY IN THE DEVELOPMENT OF EDUCATION QUALITY Faizah, Nur Faizah; Sutiah, Sutiah; Muksit, Moh
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 5 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i5.118

Abstract

This study aims to explore the factors that influence the effectiveness of supervision in education, focusing on various theories of supervision such as clinical, formative, reflective, and transformational supervision. Using a qualitative research design with a case study approach, data were collected through in-depth interviews, participant observation, and document analysis in several schools. Thematic analysis was used to identify the main themes from the data obtained. The results of the study indicate that the effectiveness of supervision is influenced by the quality of communication between supervisors and teachers, a clear understanding of the purpose of supervision, and the competence of supervisors in providing constructive feedback. A supportive school context and culture are also very important for teacher professional development. A supervision approach that is tailored to the specific needs of schools and teachers has been shown to be effective in improving the quality of teaching and student learning outcomes. The implications of this study emphasize the importance of a holistic approach to supervision to achieve overall improvements in the quality of education. Recommendations for further research include longitudinal studies and exploration of the use of technology in supervision to support further teacher professional development
EKSPLORASI STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS DESA WISATA: STUDI KUALITATIF DI DESA WISATA PUNDEN MBAH RECO GANGGANGPANJANG, KECAMATAN TANGGULANGIN, KABUPATEN SIDOARJO Helita, Widia
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.119

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi digital marketing yang efektif dalam meningkatkan brand awareness Desa Wisata Punden Mbah Reco Gangganganpanjang, Kecamatan Tanggulangin, Kabupaten Sidoarjo. Menggunakan metode penelitian kualitatif, penelitian ini melibatkan wawancara mendalam dengan pengelola desa wisata, pengunjung, dan ahli digital marketing. Hasil penelitian menunjukkan bahwa penggunaan media sosial, konten visual menarik, kolaborasi dengan influencer lokal, dan kampanye digital yang terstruktur dapat secara signifikan meningkatkan brand awareness desa wisata. Selain itu, keterlibatan aktif komunitas lokal dalam menciptakan konten dan mempromosikan desa wisata juga ditemukan sebagai faktor kunci dalam keberhasilan strategi digital marketing. Penelitian ini menyimpulkan bahwa kombinasi berbagai teknik digital marketing yang disesuaikan dengan karakteristik lokal dapat secara efektif meningkatkan profil dan daya tarik Desa Wisata Punden Mbah Reco Gangganganpanjang
OPTIMIZING TOURIST SATISFACTION AT MOJOKERTO'S PACET SPECIAL MARKET THROUGH LOCATION, ATTRACTION AND SOCIAL MEDIA PROMOTION Aditya, Ardi Dwi; Andayani, Sri; Nasution, Ute Chairuz M.
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.121

Abstract

This research aims to examine the influence of location, attractiveness and social media promotion on tourist satisfaction at Pasar Keramat Pacet, Mojokerto. Indonesia, with more than 17,540 islands and diverse cultural riches, is a popular tourist destination. In the first semester of 2023, 433.57 million domestic trips were recorded, with East Java contributing 116.7 million visits. Mojokerto Regency, especially Kramatjetak Village in Pacet District, has interesting tourism potential such as "Kramat Market". This research uses quantitative methods with Multiple Linear Regression Analysis. Data was obtained from 108 respondents via e-questionnaire. The research results show that Location, Attraction and Social Media Promotion have a positive and significant effect on tourist satisfaction, both partially and simultaneously, with a determination value of 34.2%. The remaining 65.8% is influenced by other factors such as product quality, word of mouth, service quality and price.
IMPLEMENTATION OF A WEB-BASED APPLICATION FOR THE RECORDING OF GOODS IN THE STORAGE COMPARTMENT OF TOOLS AND CONSUMABLES IN KABUPATEN PATI Ardiansyah, Aan; Mashudi , Mashudi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.128

Abstract

BPBD Pati Regency in recording goods in the warehouse uses goods control cards and miscosoft excel as a medium for recording goods. The recording process already has its own procedures so that incoming and outgoing goods can be recorded accurately. However, despite using technology in recording goods in the warehouse, the recording of goods is still not optimal because the lack of coordination between logistics staff makes the recording of goods slow. This results in a mismatch between the stock in the system and the stock in the warehouse. The purpose of this study is to assist logistics staff in recording incoming and outgoing goods so that the recording process can run efficiently and can increase warehouse productivity using web-based applications. This type of research is a case study using qualitative methods. The result of this research is a web-based application for recording goods in the tools and food ingredients warehouse at BPBD Pati Regency. The design of this application uses context diagram, data flow diagram level 0 (DFD Level 0), data flow diagaram level 1 (DFD Level 1) and entity relationship diagram (ERD). The programming language used is PHP and the database uses MySQ.
THE INFLUENCE OF DIGITAL MARKETING AND ADVERTISING EFFECTIVENESS ON GEN Z BUYING INTEREST IN MARKETPLACES IN THE SPECIAL REGION OF YOGYAKARTA Nurmalia, Vera Desy; Qolbi, Arifah Fajar Nur
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.138

Abstract

This study aims to analyze the effect digital marketing and advertising effectiveness on gen z buying interest in marketplace in the Special Region of Yogyakarta. This research uses quantitative research methods. The sampling technique used wae purposive sampling with a total of 100 respondents. Primary data used in this study are perceptions obtained from quentionnaires distributed to gen z in the Special Region of Yogyakarta. The test carried out in this study are descriptive analysis, instrument test (validity test and reliability test), classical assumption test (normality, linearity, multicollinearity and heteroscedacity), hypothesis testing (t test and f test), multiple linear regression analysis and coefficient of determination (Adjusted R2). The results of this study indicate that : 1) digital marketing has a positive and significant effect on purchase intention. 2) advertising effectiveness has a positive and significant effect on buying interest. 3) digital marketing and advertising effectiveness simultaneously affect buying interest.
CIRCULAR ECONOMY AND LOGISTICS: ENHANCING SUSTAINABLE CONSUMPTION AND PRODUCTION (SDG 12) IN UZBEKISTAN Makhmudov , Samariddin; Khаmdаmov, Shoh-Jаkhon; Karshiev, Doniyar
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.142

Abstract

This paper explores the concept of a circular economy and its implications for the logistics sector in Uzbekistan, focusing on Sustainable Development Goal (SDG) 12, which promotes responsible consumption and production. It examines how adopting circular economy principles in logistics can enhance sustainability, reduce waste, and optimize resource use. The paper discusses the current state of logistics and waste management in Uzbekistan, identifies challenges to implementing a circular economy, and proposes strategies for integrating circular practices into the logistics sector. By adopting these strategies, Uzbekistan can improve environmental sustainability, support economic growth, and contribute to global efforts to achieve SDG 12.
REDUCING INEQUALITIES IN ACCESS TO LOGISTICS SERVICES: ALIGNING WITH SDG 10 IN UZBEKISTAN Makhmudov , Samariddin; Karshiev, Doniyar
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.143

Abstract

This paper explores the issue of inequalities in access to logistics services in Uzbekistan and examines how these disparities impact economic growth and social equity. It aligns with Sustainable Development Goal (SDG) 10, which aims to reduce inequality within and among countries. The paper analyzes the current state of logistics infrastructure and services, highlighting the disparities between urban and rural areas, as well as among different socio-economic groups. It discusses the factors contributing to these inequalities and proposes strategies to enhance accessibility and inclusivity in the logistics sector. By addressing these disparities, Uzbekistan can foster more equitable economic opportunities and support sustainable development
SECURITY ISSUES IN BLOCKCHAIN TECHNOLOGY Mamadiyarov, Zokir
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.144

Abstract

Hailed as a revolutionary innovation, blockchain technology has attracted a lot of attention from various industries due to its decentralized and immutable nature. It serves as the underlying technology for cryptocurrencies such as Bitcoin and Ethereum, providing transparency, decentralization and security. However, blockchain technology is not legally protected from security issues, and potential solutions to address security issues related to blockchain technology are being discussed . Overall, this article provides an overview of blockchain technology and its security issues.

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