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I Gede Ngurah Primanda S Rahadiarta
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INDONESIA
Journal of Travel and Leisure
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 3064044X     DOI : https://doi.org/10.52352/jtrue.v2i1.2004
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences Other
J-True: Journal of Travel and Leisure is a peer-reviewed academic journal dedicated to fostering scholarly discourse and disseminating significant research in the fields of travel and leisure. The journal aims to be a pivotal resource for academics, practitioners, and students interested in the latest developments and insights in tourism, hospitality, and leisure studies. It publishes original research articles, review papers, case studies, and theoretical explorations that contribute to a deeper understanding of the travel industry and leisure activities. With a commitment to quality and innovation, J-True serves as a platform for exploring the cultural, economic, social, and environmental impacts of tourism and leisure activities globally. The journal welcomes submissions that challenge conventional paradigms and introduce novel perspectives to enhance practices within the sector. Focus and Scope: Tour and Travel Business Environmental impacts of tourism Tourism and Leisure Tourism Economics Cultural Tourism Tourism Sociology
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 48 Documents
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From Clicks To Clients: The Role Of Task–Technology Fit And User Experience In Driving Competitive Advantage For Bali Tour Operators Sawitri, Margareta Asri; Agustina, Ni Ketut Wiwiek
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i2.2216

Abstract

The digital era has transformed tourism; however, travel agents in Bali face challenges in technology adoption due to its misalignment with their specific work requirements. This study investigates the relationship between task characteristics, task-technology fit, and user experience in relation to travel agent services in Bali. Using a quantitative approach with a survey method of 68 travel agent employees, this study analyzed data using PLS-SEM. The study's results demonstrate that task characteristics have a positive and significant impact on user experience and task-technology fit. Task-technology fit also has a positive and significant impact on user experience, acting as a complementary mediator in the relationship between task characteristics and user experience. These findings provide practical implications for the management of travel agents in Bali to optimize the implementation of technology that is in line with the characteristics of employee duties, thereby improving operational efficiency and service quality in the face of the dynamics of the tourism industry.
THE EFFECT OF FACILITIES ON TOURISTS’ REVISIT INTENTION AT THE MARITIME MUSEUM, JAKARTA Meliani, Rindi; Gantina, Devita; Nurmalinda, Elda
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Jakarta Maritime Museum is an educational tourism destination based on maritime history that plays an important role in preserving Indonesia’s maritime values. However, suboptimal facility conditions may affect tourists’ intention to revisit the museum. This study aimed to analyze and measure the effect of facilities on tourists’ revisit intention at the Jakarta Maritime Museum. A quantitative descriptive approach was employed using a survey method. The research population consisted of tourists who had previously visited the Jakarta Maritime Museum, with a sample of 100 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through observation and questionnaire distribution. The data were analyzed using validity and reliability tests, descriptive statistical analysis, correlation coefficient analysis, coefficient of determination analysis, simple linear regression, and hypothesis testing (t-test) with the assistance of SPSS version 27. The results indicated that facilities had a significant effect on tourists’ revisit intention at the Jakarta Maritime Museum. The coefficient of determination value of 0.850 showed that facilities accounted for 85% of the variation in revisit intention, while the remaining percentage was influenced by other factors outside this study. Therefore, it was concluded that improving the quality and adequacy of facilities is a crucial factor in encouraging tourists to revisit the Jakarta Maritime Museum. Keywords: Facilities; Revisit Intention; Museum; Tourists; Cultural Tourism
Work Efficiency Through Systems: A Study of Tourplan Access in Discova's Customer Experience Team Ni Komang Putri Widiantari; Made Artajaya; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i2.2347

Abstract

This study aims to examine how limited system access impacts employee work efficiency in the Customer Experience Department of Discova travel agency. Along with the increasing demand for fast and precise customer service, limited access to systems TourPlan and other supporting platforms is a significant obstacle in daily operations. This research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, literature studies, and documentation. The results showed that technical constraints such as log in limitations, non-user-friendly systems, and slow system performance, directly reduce productivity and customer service quality. In addition, non-technical factors such as team communication and work culture also affect overall efficiency. As a solution, optimization of the system infrastructure is required, including increased log in capacity, system integration, and periodic training for employees. This research provides strategic recommendations to improve work efficiency through technical improvements and human resource competency development in order to support superior service quality in the travel agency industry.
Pengaruh Komunikasi Pramuwisata Lokal Terhadap Kunjungan Wisatawan di Daya Tarik Wisata Budaya Pura Luhur Uluwatu Desa Pecatu Bali Anak Agung Ngurah Yoga Widyanatha; Made Darmiati; Dewa Gede Ngurah Byomantara
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.866

Abstract

This study aims to determine The Effect Of Local Tour Guide Communications On Tourist Visit To The Luhur Uluwatu Temple, Pecatu Village, Bali, Indonesia. This research was conducted using a purposive sampling technique on 100 respondents who use the services of local tour guides at the cultural tourist attraction of Luhur Uluwatu Temple. The data collection technique was carried out using a questionnaire and had tested its validity and reliability. Based on the test results, the coefficient value is 0.076 (positive) with a significant level of 0.003 <0.05, so that HO is rejected and Ha is accepted. This proves that the Communication of Local Tour Guides has a significant positive effect partially on Tourist Visits at the Cultural Tourism Attraction of Luhur Uluwatu Temple, Pecatu Village, Bali.
The Influence of Price and Service Quality on The Satisfaction of Italian Tourists (Case Study Pt. Bali Prima Holidays) I Komang Krisna Putra Yasa; Ni Putu Evi Wijayanti; Made Darmiati
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1468

Abstract

This study aims to analyze the effect of price and service quality on the satisfaction of Italian tourists who buy Bali Round Trip tour packages at PT. Bali Prima Holidays. This consider uses quantitative strategies with information collection through surveys conveyed to 107 Italian traveler respondents. Data analysis was carried out using multiple linear regression with the help of SPSS software version 26. The findings demonstrated that Italian tourist satisfaction was positively and significantly impacted by price and service quality. The price variable has a t value of 16,088 with a significance of 0,000, while the service quality variable has a t value of 3,270 with a significance of 0,001. Simultaneously, price and service quality have a calculated F value of 652,061 with a significance of 0,000, which means that the two variables jointly affect tourist satisfaction with a contribution of 92,5% (Adjusted R2). This study concludes that increasing competitive prices and good service quality can increase Italian tourist satisfaction. It is recommended to PT Bali Prima Holidays to evaluate prices and improve modern facilities and equipment to increase tourist satisfaction.
Factors Influencing Repurchase Intention: A Case Study of PT. Kristal Holidays Gusti Putu Gede Aditya Putra Wibawa; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1470

Abstract

This research aims to explore the factors influencing repurchase intention from domestic tourist points of view. This research describes the brand image and service quality as factors that influence repurchase intention. This research uses quantitative methods by examining domestic tourist points of view. The main informants in this research are 103 domestic tourists who previously used the services of PT. Kristal Holidays. This research provides positive results from the factors that influence repurchase intention. There are suggestions that researchers can give to PT. Kristal Holidays to increase the repurchase interest of tourists who use PT. Kristal Holidays services namely by strengthening the brand image and also the quality of service in various aspects of the company.
Meningkatkan Kepuasan Pelanggan Trailfinders: Peran Kinerja Tour Guide dan Perceived Value di PT EXO Travel Indonesia Yustina Klara; Made Darmiati; Teguh Hadisukarno
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1481

Abstract

This research was motivated by a decrease in the percentage of customers who used the services of PT EXO Travel Indonesia-Bali from 2020-2023, and there were customer complaints from agent Trailfinders regarding the tour guide’s performance, which impacted customer satisfaction. Tour guide performance is one of the important components of a travel company that affects customer satisfaction. The perceived value has the potential to be mediated in this research model. Therefore, this research aims to determine the influence of tour guide performance on customer satisfaction mediated by customer perceived value. The research method used is quantitative descriptive with collecting respondent data by distributing questionnaires to Trailfinders customers who have used EXO Travel Indonesia-Bali tour guide services and obtained 227 valid samples. Samples were taken using nonprobability sampling-purposive sampling techniques. The results of the respondents' data were analyzed using SmartPLS 4 software and the Partial Least Square Structural Equation Model (SEM-PLS) technique. The study's results explore that the direct performance of tour guides positively and significantly affects customer satisfaction and perceived value. The customer's perceived value directly affects customer satisfaction, and indirectly, the tour guide's performance positively and significantly affects customer satisfaction through the customer's perceived value as a mediator
Persepsi Wisatawan Cruise Viking Orion Terhadap Kualitas Produk Paket Wisata Halfday Nature, Tradition & Religion Tour di PT. Destination Asia Ni Kadek Maharani Artha; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1483

Abstract

Since long time ago cruise tourists have a great opportunity for travel agencies in Bali. One of the Travel Bureaus that has been operating since 2002, PT Destination Asia, is eyeing the cruise tourist market. Starting from selling services and services to selling tour package products, in this case one of the tour packages that attracts attention is the Halfday Nature, Tradition & Religion Tour package product which is very often sold to cruise tourists on Viking Orion ships where this ship is the first to often use services and also buy tour package products at PT. Destination Asia. In selling quality tour package products requires things that must be considered, namely Core Product, Tangible Product and Augmented Product. The data obtained from this research are observation, interviews, questionnaires and literature studies. The data analysis techniques used are validity tests, reliability tests and descriptive statistics. The results of the research obtained are tourist perceptions of Core Product with an average of 4.53 which shows very good results, tourist perceptions of Tangible Product with an average of 4.56 which shows very good results and tourist perceptions of the augmented product dimension which is 4.57 with very good results, but what is very unfortunate is that the core product cannot pass the value of the average product.
PERSEPSI WISATAWAN POLANDIA TERHADAP KUALITAS PELAYANAN AIRPORT REPRESENTATIVE PANORAMA DESTINATION BALI Yulio Fernando; Dewa Gede Ngurah Byomantara; Putu Surya Laksana Rahjasa
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1489

Abstract

This research contains one main question, namely how Polish tourists perceive the service quality of Panorama Destination Bali's representative airport. Furthermore, the aim of this research is to determine the perceptions of Polish tourists regarding the quality of presentation airport services at Panorama Destination Bali. The method used in this research is quantitative descriptive. The data collection technique was carried out through observation with a sample of 100 respondents. Data collection was carried out by distributing questionnaires offline using a Google form, which then created a quick response code (QR) on the Google form. The results of the research show that the results of descriptive analysis testing regarding tourists' perceptions of the service quality of Airport Representative Panorama Destination Bali are included in the good category, this shows that Airport Representative Panorama Destination Bali is able to provide good service to tourists.
Pengaruh Memorable Tourism Experience Terhadap E-WOM Dimediasi Oleh Destination Attachment: Studi Kasus di Uluwatu Kecak Dance Ni Luh Putu Pradiayu Aspariyanthi; Ni Ketut Wiwiek Agustina
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1495

Abstract

The purpose of this research is to investigate the influence of Memorable Tourism Experiences (MTEs) on e-WOM mediated by Destination Attachment (DA). The sample of this study amounted to 180 respondents which are domestic visitors who have visited and posted some photos or videos of their experience about Uluwatu Kecak Dance's performance among their Instagram and Tiktok. Sampling uses purposive sampling technique and data collection by questionnaires distributed via google form. An analysis method called structural equation modelling (SEM) is applied and data of this study used quantitative descriptive. The findings of this study indicate that memorable tourism experience and destination attachment has positive and significant effect on domestic visitor e-WOM behavior. Memorable tourism experience also has a positive and significant impact on e-WOM mediated by destination attachment on Uluwatu Kecak Dance.

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