Articles
<![CDATA[EXISTENTIAL STRUGLE OF GERMAN LANGUAGE TOU GUIDE IN PT. NUSA DUA BALI TOUR AND TRAVEL, TUBAN, BADUNG ]]>
<![CDATA[Artajaya, Made]]>;
<![CDATA[Mudana, I Gede]]>
<![CDATA[ E-Journal of Cultural Studies Volume 12, Number 3, August 2019 ]]>
Publisher : <![CDATA[Cultural Studies Doctorate Program, Postgraduate Program of Udayana University ]]>
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DOI: 10.24843/cs.2019.v12.i03.p03
<![CDATA[The growth of new tour and travel agents in Bali targeting the tourist market from Germany has created intense competition among travel bureaus. This causes a decrease in the number of German tourists who use the services of a travel agency PT. NDBT. The purpose of this study was to analyze the existential struggle that occurred at PT NDBT conducted by German-speaking guides. The research problems are 1) how the hegemony and counter hegemony that occurred in PT. NDBT, the factors causing and the implications for the PT NDBT. This study uses a qualitative method. Data collection techniques used were observation, interviews, and documentation studies. The theory used is the theory of hegemony, social practice theory and the theory of communicative action in an eclectic manner. The results showed that the existential struggle carried out by German guides on the corporate hegemony practice of PT. NDBT against guides as a coordinated party is a counter hegemony. Supporting factors for the German-speaking touristic licensing struggle is the decline in the number of German tourists using PT.NDBT services in Bali. As a result, the implication posed by the existential struggle is the desire to stimulate themselves in carrying out scouting work. In addition, guides must also increase knowledge of the German language and knowledge of the field of guidance. Existential struggle also has implications for the meaning of communication for fellow German tour guides. Keywords: existential struggle, German tour guides, tourists, Germany, travel agency.]]>
<![CDATA[IMPLIKASI ANALISIS LINGKUNGAN BISNIS TERHADAP STRATEGI PEMASARANDI HOTEL MELIA NUSA DUA BALI ]]>
<![CDATA[Artajaya, Made]]>;
<![CDATA[Candra Rismayati, Ni Luh]]>
<![CDATA[ JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan ]]>
Publisher : <![CDATA[Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali ]]>
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<![CDATA[The increasing of hotel in tourism area of Nusa Dua has generated tight emulationlevel in hotel business. Intention of this research to identify and analyse environmental factor of internal and eksternal business for choosing the alternative pursuant strategy precisely by using technique analyse data qualitative. There are 10 factors becoming weakness and strength which is 5 factors becoming strength consist of strategic location, owning strong brand, many amount of room, competitif product price, traditional building concept and original Bali and 5 weakness factors are including old building age, room need rejuvenation, less adapting with new technology, less effective communications and less in exploiting of product potency. There are also 9 factors becoming threat and opportunity that is 5 factors becoming opportunity of Hotel Melia Bali which is including stable Indonesia economics, and new market segment as MICE. . Election of marketing strategy alternative pursuant to result of environmental analysis of business use SWOT Matrix and Ansoff Matrix.There are 3 especials marketing strategy which yielded that creates new packages and innovationin the form of product for special events (wedding, meeting and incentive).]]>
<![CDATA[STRATEGI PENGEMBANGAN DESA UNDISAN KECAMATAN TEMBUKU BANGLI SEBAGAI DESA WISATA ]]>
<![CDATA[Susianti, Hartanti Woro]]>;
<![CDATA[Zuraida, Lukia]]>;
<![CDATA[Artajaya, Made]]>
<![CDATA[ JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan ]]>
Publisher : <![CDATA[Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui strategi pengembangan yang sesuai bagi desa wisata Undisan. Wawancara dan penyebaran kuesioner dilakukan kepada 12 orang stakeholder dan 18 wisatawan, guna mendapatkan data yang mendalam sehingga layak dianalisis. Data dipaparkan secara deskriptif kualitatif dan dianalisis dengan SWOT, untuk mengukur faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) dari desa wisata Undisan. Hasil penelitian menunjukkan adanya alternatif strategi jangka pendek (1-5 tahun) yang meliputi revitalisasi lembaga formal, pemberdayaan masyarakatlokal, kampanye peduli lingkungan, redesain produk dan kerjasama dengan pihak lain untuk membangun kekuatan. Alternatif strategi jangka panjang (6-10 tahun) yang meliputi penetrasi pasar, pengembangan pasar dan produk, penyuluhan akan kelemahan dan ancaman secara berkala dan berkelanjutan, peningkatan mutu lingkungan fisik, dan penetapan batas wilayah desa yang definitif.]]>
<![CDATA[IMPLIKASI PERGULATAN EKSISTENSIAL PRAMUWISATA BERBAHASA JERMAN DI KABUPATEN BADUNG ]]>
<![CDATA[Made Artajaya]]>
<![CDATA[ JURNAL BISNIS HOSPITALITI Vol 5 No 1 (2016): Jurnal Bisnis Hospitaliti ]]>
Publisher : <![CDATA[Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jbh.v5i1.118
<![CDATA[Tumbuhnya biro-biro perjalanan wisata baru di Bali yang menyasar pasar wisata dari Jerman menimbulkan persainganantara biro perjalanan wisata. Hal tersebut menyebabkan menurunnya jumlah wisatawan Jerman yang menggunakan biro perjalanan wisata. Secara otomatis menyebabkan turunnya intensitas pekerjaan yang diberikan oleh biro perjalanan wisata kepada pramuwisata berbahasa Jerman.Terkait dengan persoalan tersebut, implikasi pergulatan eksistensial pramicwisata berbahasa Jerman pada biro perjalanan wisata terjadi. Tujuan penulisan ini adalah mendeskripsikan dan menganalisis permasalahan tentang implikasi pergulatan yang dilakukan oleh pramuwisata berbahasa Jerman. Teori yang digunakan adalah teori hegemoni, teori praktik sosial dan teori tindakan komiinikatif secara eklektik.Implikasi yang ditimbulkan oleh pergulatan tersebut adalah adanya keinginan untuk memacu diri dalam melakukan pekerjaan pemanduan. Selain itu, pramuwisata juga harus menambah pengetahuan bahasa Jerman maupun pengetahuan bidang pemanduan. Pergulatan eksistensialjuga berimplikasi terhadap rnakna komunikasi bagi sesama pramuwisata berbahasa Jerman, wisatawan yang dipandunya, biro perjalanan wisata, serta DPD HPI.]]>
<![CDATA[Korelasi Faktor Demografi terhadap Kepercayaan Diri Menghadapi Pensiun Karyawan Padma Resort Legian ]]>
<![CDATA[I Putu Esa Widaharthana]]>;
<![CDATA[Ni Made Dwi Oktavianthi]]>;
<![CDATA[Made Artajaya]]>
<![CDATA[ JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti ]]>
Publisher : <![CDATA[Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jbh.v9i1.502
<![CDATA[The main aim of the study is to analyze the correlation between demographic factors in determining the employee’s retirement confidence in hotel industry especially Padma Resort Legian. While the objectives of the study are to determine the relationship between demographic factors consist of gender, age, education, income and family dependent towards employee’s retirement confidence. The methods of collecting data is through the 98 questionnaires distribution to the pre-retiree employees from Housekeeping, Engineering and Food & Beverage Service and Product Department in Padma Resort Legian.. The techniques of analyzing data that used in this research are Crosstabs and Chi-Square test program. The findings of this research shows that two of demographic factors which are gender and age did not show any positive relationship with the retirement confidence. Otherwise, the three other factors which are income, education and family dependent show strong and positive relationship with the retirement confidence. The study also finds that income is the most important thing in building the retirement confidence of the employees.]]>
<![CDATA[IMPLIKASI ANALISIS LINGKUNGAN BISNIS TERHADAP STRATEGI PEMASARANDI HOTEL MELIA NUSA DUA BALI ]]>
<![CDATA[Made Artajaya]]>;
<![CDATA[Ni Luh Candra Rismayati]]>
<![CDATA[ JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan ]]>
Publisher : <![CDATA[Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jpar.v17i1.30
<![CDATA[The increasing of hotel in tourism area of Nusa Dua has generated tight emulationlevel in hotel business. Intention of this research to identify and analyse environmental factor of internal and eksternal business for choosing the alternative pursuant strategy precisely by using technique analyse data qualitative. There are 10 factors becoming weakness and strength which is 5 factors becoming strength consist of strategic location, owning strong brand, many amount of room, competitif product price, traditional building concept and original Bali and 5 weakness factors are including old building age, room need rejuvenation, less adapting with new technology, less effective communications and less in exploiting of product potency. There are also 9 factors becoming threat and opportunity that is 5 factors becoming opportunity of Hotel Melia Bali which is including stable Indonesia economics, and new market segment as MICE. . Election of marketing strategy alternative pursuant to result of environmental analysis of business use SWOT Matrix and Ansoff Matrix.There are 3 especials marketing strategy which yielded that creates new packages and innovationin the form of product for special events (wedding, meeting and incentive).]]>
<![CDATA[STRATEGI PENGEMBANGAN DESA UNDISAN KECAMATAN TEMBUKU BANGLI SEBAGAI DESA WISATA ]]>
<![CDATA[Hartanti Woro Susianti]]>;
<![CDATA[Lukia Zuraida]]>;
<![CDATA[Made Artajaya]]>
<![CDATA[ JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan ]]>
Publisher : <![CDATA[Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jpar.v17i1.35
<![CDATA[Penelitian ini bertujuan untuk mengetahui strategi pengembangan yang sesuai bagi desa wisata Undisan. Wawancara dan penyebaran kuesioner dilakukan kepada 12 orang stakeholder dan 18 wisatawan, guna mendapatkan data yang mendalam sehingga layak dianalisis. Data dipaparkan secara deskriptif kualitatif dan dianalisis dengan SWOT, untuk mengukur faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) dari desa wisata Undisan. Hasil penelitian menunjukkan adanya alternatif strategi jangka pendek (1-5 tahun) yang meliputi revitalisasi lembaga formal, pemberdayaan masyarakatlokal, kampanye peduli lingkungan, redesain produk dan kerjasama dengan pihak lain untuk membangun kekuatan. Alternatif strategi jangka panjang (6-10 tahun) yang meliputi penetrasi pasar, pengembangan pasar dan produk, penyuluhan akan kelemahan dan ancaman secara berkala dan berkelanjutan, peningkatan mutu lingkungan fisik, dan penetapan batas wilayah desa yang definitif.]]>
<![CDATA[PERSEPSI WISATAWAN JERMAN TERHADAP KUALITAS PELAYANAN PRAMUWISATA BERBAHASA JERMAN DI DENPASAR ]]>
<![CDATA[Made Artajaya]]>;
<![CDATA[Kadek Novie Krisna Yanti]]>
<![CDATA[ JURNAL KEPARIWISATAAN Vol 19 No 2 (2020): Jurnal Kepariwisataan ]]>
Publisher : <![CDATA[Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jpar.v19i2.429
<![CDATA[The number of foreign tourists visiting Indonesia has increased every year. One of the services to meet the needs of tourists while traveling is a travel agency that serves travel servicesthe frequent occurrence of complaints to the service guide, it is necessary conducted research on the perception of German tourists towards the service quality of German speaking guide. This research will analyze the perception of German tourists as a service user of German speaking guide.The assessment will refer to the five dimensions of quality services, namely tangibles, reliability, responsiveness, assurance and empathy. Through this research will be known the aspects of good, which is necessary maintained, and bad aspects, which need to be fixed. For obtain data, applied techniques of documentation study, interview, observation, and distributing questionnaires to 100 German tourists as research samples. Data analysis method used is quantitative descriptive based on scale Likert. Based on the results of this study revealed that the respondents on average has an assessment and good perception with an average rating of 3,71.]]>
<![CDATA[Pengelolaan Operasional Homestay Di Desa Wisata Taro, Kecamatan Tegallalang, Kabupaten Gianyar-Bali ]]>
<![CDATA[Ida Ayu Kalpikawati]]>;
<![CDATA[Made Artajaya]]>;
<![CDATA[Chintia Pinaria]]>
<![CDATA[ Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/makardhi.v1i2.585
<![CDATA[Taro Tourism Village is one of the rapidly growing tourist villages in Bali. The Hospitality Business Study Program as one of the study programs at the Bali Tourism Polytechnic carries out community service activities in the Taro Tourism Village on March 20 to April 18 2021. The form of Community Service activities for the Hospitality Business Study Program in the Taro Tourism Village is assistance with the theme “Homestay Operational Management in Taro Tegallalang Village, Gianyar”. This activity was attended by 11 participants who are homestay owners and managers in Taro Village, Pokdarwis members and the Taro Village community who want to develop their homes into homestays. Community Service Activities The Hospitality Business Study Program was carried out for 64 hours divided into 9 training sessions. Participants' assessment of the Community Service activities of the Hospitality Business Study Program was that most of the participants considered the material to be very relevant to their needs. All participants stated that after participating in all the activities, they felt that they had gained additional knowledge, insight, and skills in homestay operations.]]>
<![CDATA[Analisis Penyebab Tingginya Food Costs dan Strategi Pengendalian Biaya Makanan pada Food and Beverage Product Department di Four Points Hotel by Sheraton Bali ]]>
<![CDATA[Made Artajaya]]>;
<![CDATA[I Gusti Agung Febrianto]]>;
<![CDATA[Made Wahyu Chikara Wijaya]]>
<![CDATA[ Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023 ]]>
Publisher : <![CDATA[Politeknik Pariwisata Makassar ]]>
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DOI: 10.33649/pusaka.v4i2.173
<![CDATA[Abstract The hotel's second largest revenue is food and beverage revenue. Four Points by Sheraton Bali Ungasan benefit from the sale of food and beverages, the income can be achieved maximally if the control of food cost effectively and efficiently. The objective of this study was to determine the cause of the high food cost at Four Points by Sheraton Bali Ungasan in 2020 and to determine the food cost control strategy by the food and beverage product department. Based on the percentage comparison between standard food costs and actual food costs period January - December 2020, there is a difference of 4.03%. This study uses a qualitative descriptive analysis technique of triangulation of sources using the theory of Dittmer, Ojugo, and Wiyasha. The results of this study indicated the purchasing section was not applied standard purchase specifications and standard prices. The receiving section did not check the quality and quantity of food from suppliers. Foodstuff storage did not apply FIFO and the storage space did not mind the feasibility and temperature. The issuing section did not apply storeroom requisition. The kitchen section did not apply the standard yield, standard recipe and standard portion size optimally, this causes high food costs. Keywords: Food Cost, Procurement of Foodstuffs, Control of Food Cost. Pendapatan terbesar kedua hotel adalah pendapatan makanan dan minuman. Four Points by Sheraton Bali Ungasan memperoleh keuntungan dari hasil penjualan makanan dan minuman, pendapatan yang dihasilkan dapat tercapai dengan maksimal apabila pengendalian bahan makanan dilakukan secara efektif dan efisien. Tujuan penelitian ini adalah untuk mengetahui penyebab tingginya food cost di Four Points by Sheraton Bali Ungasan pada tahun 2020 dan mengetahui strategi pengendalian food cost oleh food and beverage product department. Berdasarkan data persentase perbandingan antara standard food cost dan actual food cost periode Januari - Desember 2020, menunjukkan terdapat selisih sebesar 4,03%.]]>
