Focus and Scope The International Journal of Management and Economic Research (IJOMER) is dedicated to advancing knowledge and understanding in the fields of management and economics. The journal embraces a broad Focus and Scope, encompassing a diverse range of topics within these disciplines. Key areas of interest include, but are not limited to: Strategic Management: Exploration of innovative strategies, organizational dynamics, and decision-making processes that influence the competitive advantage of businesses. Organizational Behavior: Investigation into individual and group behavior within organizations, emphasizing factors that impact performance, motivation, and overall workplace dynamics. Finance and Accounting: In-depth analysis of financial markets, investment strategies, accounting practices, and economic factors that shape financial decision-making. Marketing: Examination of contemporary marketing theories, consumer behavior, market trends, and the application of marketing strategies in diverse business environments.