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Masduki Asbari
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Jl. Raya Peusar Cikupa. Cluster Jesisca Residence 1 Blok D No. 8, Kel. Suka Mulya, Kec. Cikupa, Kab. Tangerang, Banten 15710
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INDONESIA
Indonesian Journal of Management and Economic Research
Published by YAYASAN AYA SOPHIA INDONESIA
ISSN : -     EISSN : 30479363     DOI : https://doi.org/10.70508
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Focus and Scope The International Journal of Management and Economic Research (IJOMER) is dedicated to advancing knowledge and understanding in the fields of management and economics. The journal embraces a broad Focus and Scope, encompassing a diverse range of topics within these disciplines. Key areas of interest include, but are not limited to: Strategic Management: Exploration of innovative strategies, organizational dynamics, and decision-making processes that influence the competitive advantage of businesses. Organizational Behavior: Investigation into individual and group behavior within organizations, emphasizing factors that impact performance, motivation, and overall workplace dynamics. Finance and Accounting: In-depth analysis of financial markets, investment strategies, accounting practices, and economic factors that shape financial decision-making. Marketing: Examination of contemporary marketing theories, consumer behavior, market trends, and the application of marketing strategies in diverse business environments.
Arjuna Subject : -
Articles 32 Documents
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The Role of Halal Awareness in Purchase Behavior Management: Evidence from Indonesian Higher Education Didi Sutardi; Fatrilia Rasyi Radita; Ahmad Fauji; Sri Wahyuni; Masduki Asbari
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/mfgm3y07

Abstract

This research investigates the influence of attitude, subjective norms, and perceived behavioral control on the purchase behavior of working students in a private higher education institution in Tangerang. The study also examines the mediating role of purchase intention and the moderating effect of halal awareness. Using a simple random sampling technique, data were collected from a population of 410 working students, yielding 211 valid responses. Structural Equation Modeling (SEM) with SmartPLS 3.0 was employed for data analysis. Findings reveal that attitude, subjective norms, and perceived behavioral control significantly impact purchase intention, which in turn influences purchase behavior. Additionally, halal awareness moderates the relationship between purchase intention and purchase behavior. These results highlight the importance of halal awareness in shaping consumer purchasing decisions, particularly among working students.
Business Communication Strategies for Organizations in Transition: A Systematic Review of Theory, Practice, and Organizational Performance Lorence Manalu
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/zyreyn97

Abstract

Rapid disruption in today's business environment requires organizations to adapt to change quickly and effectively. Effective business communication is an important factor in supporting organizations that are going through transition and change. This research aims to explore the relevance of Lewin's model in managing organizational change amid business disruption and analyze the role of business communication strategies in supporting organizational performance during transition. Using a systematic review method, this study collected and analyzed related literature from various academic sources. The results show that Lewin's model remains relevant to be applied in change management, although it requires adjustments in terms of more adaptive communication to handle the accelerating disruption. Open and transparent communication and leadership that supports employee engagement are proven to accelerate the change process and improve organizational performance during the transition. This study concludes that the integration of effective communication with Lewin's model can optimize the change process and improve organizational performance. Future research is recommended to explore digital communication and technology in supporting change management in large and complex organizations.
The Dynamics of Student Knowledge Creation through SECI: A Qualitative Exploration in the Indonesian Context Masduki Asbari; Danish Akbar Firdausy Asbari
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/ep7egr71

Abstract

This study aims to analyze the implementation of the SECI model (Socialization, Externalization, Combination, Internalization) in the process of knowledge creation among higher education students in Indonesia. The SECI model, developed by Nonaka and Takeuchi, is an important framework in managing tacit and explicit knowledge in organizations, including higher education institutions. Through a descriptive qualitative approach, data were collected through structured in-depth interviews, participatory observation, and documentation at several public and private universities in Indonesia. The results showed that the socialization process more often occurs informally through interactions between students, while the externalization process occurs when students express ideas in assignments and discussions. The combination process appears in collaborative activities such as group work and research, while the internalization process is driven by direct learning experiences and practices. Academic culture, lecturer support, and digital infrastructure proved to be the main supporters of the success of the SECI model on campus. This research confirms the importance of SECI-based knowledge management in shaping students' innovative capabilities and suggests strategies for integrating SECI in the curriculum and extracurricular activities.
The Pitfalls of the Bell Curve in Performance Management Michael Mncedisi Willie
International Journal of Management and Economic Research (IJOMER) Vol 2 No 02 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/hmjpr861

Abstract

This conceptual paper critically examines the continued application of the bell curve model in performance management systems, highlighting its limitations and proposing alternatives better aligned with contemporary organisational needs. While the bell curve, or forced distribution model, aims to standardise employee evaluations by assuming performance follows a normal distribution, it often misrepresents actual contributions, particularly in high-performing teams, knowledge-based sectors, and dynamic environments. Drawing on systems theory and equity theory, this study argues that the model neglects contextual, collaborative, and developmental dimensions of performance, reinforcing biases and undermining fairness and engagement. A thematic review of scholarly literature and case studies from 2020 to 2024 reveals recurring criticisms, including the distortion of team dynamics, misalignment with job complexity, and erosion of employee morale. The analysis supports a shift toward more adaptive, inclusive, and feedback-oriented appraisal systems that emphasise growth, equity, and contextual relevance. The paper advocates for abandoning rigid ranking systems and favouring  developmental models that recognise diverse contributions and foster sustainable performance cultures. 
The Mediation Effect of Service Innovation on the Relationship Between Promotional Strategies and Market Share in Medical Schemes, South Africa Michael Mncedisi Willie; Abigail Chivandi
International Journal of Management and Economic Research (IJOMER) Vol 2 No 02 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/aq3chd74

Abstract

Orientation: The dynamic global healthcare landscape requires ongoing adaptation and innovation. Service innovation (SI) is pivotal for healthcare funders and providers, particularly in medical schemes, where it significantly enhances the effectiveness of promotional strategies (PS) and improves market share (MS). Research Purpose: This study explores the mediating effect of service innovation on the relationship between promotional strategies and market share in the private healthcare sector, focusing on medical scheme beneficiaries in Gauteng, South Africa. It aims to assess how SI amplifies the impact of PS on MS and the implications of outsourcing marketing services. Motivation for the Study: Rising complexity in the healthcare market and the need for medical schemes to attract and retain members amid growing competition drive this study. Understanding how service innovation mediates the relationship between promotional strategies and market share offers insights into optimising marketing efforts for better market penetration. Research Approach/Design and Method: A quantitative cross-sectional design was employed, using snowball sampling to gather data from 260 beneficiaries in Gauteng. Baron and Kenny's mediation framework was used for analysis, with validation through STATA software and Zhao, Lynch, and Chen's approach. Main Findings: Service innovation partially mediates the relationship between promotional strategies and market share, with approximately 12% of the impact being mediated by SI, highlighting its role in enhancing promotional effectiveness. Practical/Managerial Implications: Integrating service innovation into promotional strategies is crucial for healthcare funders and providers to improve market share. The study also underscores the importance of aligning outsourced marketing services with organisational goals to maximise effectiveness. Contribution/Value-Add: This research provides empirical evidence on the partial mediation effect of service innovation, offering valuable insights for optimising marketing strategies and addressing challenges in outsourcing marketing services. Thus, it enhances competitive positioning in the healthcare sector.
Revitalizing Cultural Heritage Buildings to Enrich Urban Tourism Experiences: A Qualitative Case Study in Jakarta Heryanti Utami; Felina C. Young
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/v57hj431

Abstract

This study explores how the use of Cultural Heritage Buildings (CHBs) in Jakarta contributes to enriching the experiential dimensions of urban heritage tourism. While the conservation of cultural assets has traditionally been viewed through a preservationist lens, this study adopts a qualitative approach to examine how these spaces are creatively revitalized into experiential venues that appeal to modern urban tourists. By employing descriptive case studies of six iconic CHBs—Pos Bloc, Sarinah, Paser Baroe, Gedung Kesenian Jakarta, Monumen Nasional, and Museum Nasional Jakarta—this research analyzes how sensory, emotional, cognitive, behavioral, and relational experiences are co-constructed through strategic reuse and experiential marketing. Data were collected through site observations, expert documentations, and interpretive analysis of urban narratives. Findings show that the unique combination of historical ambiance, commercial adaptation, and cultural storytelling creates a multidimensional experience that goes beyond visual aesthetics. Jakarta’s approach demonstrates how CHBs can serve both as heritage anchors and platforms for innovative urban cultural expression. The study concludes with recommendations for urban tourism developers and heritage managers to align cultural sustainability with tourism innovation.
Communication Strategy with Efforts to Improve Cooperation Relationships to Create Effective Productivity in the Manufacturing Industry in Tangerang City Nia Mintari; Masduki Asbari; Niki Auliya; Taufiq Kimas
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/5tkaqv75

Abstract

This study aims to examine effective communication strategies in improving cooperative relationships and creating optimal productivity in the manufacturing industry in Tangerang City. In the era of global competition and technological advancement, effective communication is a crucial factor in building harmonious cooperation between internal and external parties of the company. Through a literature study approach, this study highlights the importance of developing adaptive communication strategies and utilizing mass media and digital technology to overcome communication barriers. The results show that the implementation of appropriate communication strategies can strengthen cooperative relationships, increase workforce engagement, and encourage increased productivity of the manufacturing industry in the area. This study also recommends the need to improve communication competencies for managers and employees and collaboration with related parties for the successful implementation of sustainable communication strategies.
The Hidden Traps of Digital Advertising: A Case Study on Azarine and Cleora Beauty Nofiyanti Nofiyanti
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/byhe6e81

Abstract

Developments in digital technology have driven major changes in communication patterns, including in product marketing strategies that use social media. Communication that is not delivered appropriately can contain logical fallacies that mislead audiences and damage brand reputation. This study aims to identify the types of logical fallacy that appear in the promotional content of two cosmetic brands, namely Azarine and Cleora Beauty, through the Instagram and TikTok platforms. The research uses a literature study method with a descriptive qualitative approach. The results show that Azarine uses fallacies such as Hasty Generalization, Appeal to Authority, and False Dilemma in its advertisements, while Cleora Beauty shows Ad Hominem fallacy, False Consensus Effect, Confirmation Bias, Hasty Generalization, and Bandwagon Fallacy. While these strategies are effective in attracting public attention, using them without factual basis and empathy can trigger negative sentiments and create a reputation crisis. Therefore, companies need to implement ethical, empathetic, and data-driven communication to maintain integrity and public trust.  
Salary Issues and Strategic Management: A Systematic Literature Review Rao Alvaro Alvino; Muchammad Rizqi; Rafi Untoro; Muhammad Faddly; Jordans Kencana; Yang Junfeng
International Journal of Management and Economic Research (IJOMER) Vol 2 No 02 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/4z4yq860

Abstract

Strategic management plays a crucial role in addressing salary issues within organizations, especially in balancing internal equity and market competitiveness. This study aims to analyze how strategic management practices can be employed to resolve salary-related challenges, such as wage disparity, employee dissatisfaction, and retention problems. Utilizing a mixed-methods approach, this research combines quantitative data collected through structured surveys with qualitative insights from in-depth interviews with HR managers and employees across multiple industries. The results indicate that companies implementing clear compensation strategies aligned with performance metrics, job evaluations, and market standards experience higher employee satisfaction and organizational commitment. Moreover, strategic salary planning contributes to reduced turnover rates and improved employee morale. The study concludes that a well-integrated strategic management approach in compensation policy not only addresses salary issues effectively but also supports long-term organizational sustainability. Recommendations include continuous salary benchmarking, transparent communication, and strategic alignment between HR policies and business goals.
Business Communication in the Digital Age: Integration of Ethical Values and Islamic Teachings Nofiyanti Nofiyanti; Andira Fajrin
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/adj30q50

Abstract

The development of digital technology has brought significant changes in business communication practices, creating new opportunities and challenges. In this context, ethics plays an important role as a moral foundation that directs business behavior to remain in accordance with human values and justice. This paper examines the urgency of applying ethics in digital business communication, especially in social media and e-commerce platforms, with an axiological approach and Islamic values. This study uses a literature-based qualitative method, examining the phenomenon of the spread of false information (hoak), manipulation of public opinion, and the challenges of maintaining corporate reputation in the digital space. The results of the discussion show that the application of communication ethics based on honesty, responsibility and integrity is the key to business success in the digital era. Islamic ethical values such as trustworthiness, justice, and transparency also have high relevance in shaping sustainable and dignified business communication. The conclusion of this paper emphasizes the importance of increasing digital literacy, strengthening regulations, and internalizing ethical values in every line of digital business communication in Indonesia.  

Page 2 of 4 | Total Record : 32

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