Jurnal Manajemen Kreatif dan Inovasi
Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik manajemen yang adaptif, inovatif, dan berkelanjutan. Ruang Lingkup Ruang lingkup Jurnal Manajemen Kreatif dan Inovasi mencakup kajian dan penelitian terkait: Manajemen kreativitas, inovasi, dan kewirausahaan Strategi bisnis, kepemimpinan, dan pengembangan organisasi inovatif Manajemen sumber daya manusia, pemasaran, dan transformasi digital Ekonomi kreatif, UMKM, serta inovasi berbasis lokal dan sosial
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243 Documents
<![CDATA[Analisis Faktor-Faktor yang Mempengaruhi Hasil Belajar Siswa Kelas V pada Mata Pelajaran Matematika di Sekolah Dasar Islam Al-Muhajirin Cilegon ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 2 (2025): April: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i1.4675
<![CDATA[The learning process is the implementation of the curriculum in educational institutions to influence students to achieve predetermined goals. Lack of student enthusiasm in the learning process results in learning outcomes that are not optimal. The purpose of the study was to analyze the influencing factors and teacher strategies in improving the learning outcomes of fifth grade students in Mathematics at Al-Muhajirin Islamic Elementary School. The method used is qualitative. Data collection techniques with observation, interviews and documentation. The research findings show that student learning outcomes at Al-Muhajirin Islamic Elementary School are classified as good, but there are still students with low learning outcomes. This can be seen from the average score of the midterm exam which although it is quite satisfying, but there are students who have not reached the standard of completeness. The research conclusions include the supporting and inhibiting factors for student learning outcomes. Internal supporting factors include motivation and attitude, while external supporting factors come from relationships with parents, teachers and the environment. Meanwhile, internal inhibiting factors are motivation, intelligence, interest and talent, self-confidence, and discipline. External inhibiting factors include family, school and peer environment. The teacher's strategy in improving student learning outcomes is to provide motivation, use varied learning strategies, provide learning methods that are in accordance with the situation and conditions of students and use interesting learning media in accordance with learning materials.]]>
<![CDATA[Pengaruh Inovasi Produk Terhadap Kinerja Pemasaran PT. TPC Serta Implementasinya pada Inovasi Produk Pelampung ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 2 (2025): April: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i1.4706
<![CDATA[This research is motivated by the problem of marketing performance at PT. TPC is seen from the innovation of the K3 Atunas buoy product. Then implement product innovation and online sales to improve PT's marketing performance. TPC. The aim of this research is to find out how strong the influence of product innovation is on marketing performance. The marketing performance variable (Y) consists of three indicators, namely sales growth (Y1), profit growth (Y2), and customer growth (Y3). Meanwhile, the product innovation variable (X) consists of three indicators, namely line expansion (X1), new products (X2), and competing products (X3). From the resulting data it can be concluded that the product innovation variable (X) influences marketing performance (Y) in a significantly positive way. Where the dominant indicator is the line expansion indicator (X1) which is strongly correlated with the sales indicator (Y1) of rX1.1Y1 = 0.481. Product innovation influences marketing performance with a value of r2 = 0.287 or 28.7%. Meanwhile, the remaining 71.3% was influenced by other variables not examined in this research.]]>
<![CDATA[Penelitian terhadap Dapur Mami Icha: Catering UMKM yang Mengutamakan Kualitas dan Kepuasan Pelanggan ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 2 (2025): April: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i2.5089
<![CDATA[This study focuses on prioritizing quality and customer satisfaction as the key to the success of the Dapur Mami Icha Catering MSME in Medan, North Sumatra. This business, which started with a small capital, has succeeded in building a reputation through serving delicious, healthy, and affordable food menus, as well as friendly and personal service. The strategy for retaining customers is carried out through a direct communication approach, such as reminders to order before the event day, and price adjustments according to customer needs. In addition, innovation in menu development and consistency in quality are the main factors that make customers loyal and recommend this service. Collaboration with similar business actors also strengthens the competitiveness and capacity of the business. The success of Dapur Mami Icha confirms that focusing on product quality and customer satisfaction is an important foundation in building a sustainable and competitive MSME business in the local catering market.]]>
<![CDATA[Pengaruh Online Promotion dan Shopping Lifestyle terhadap Perilaku Impulsive Buying Produk Fashion Jiniso di Shopee ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 2 (2025): April: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i2.5117
<![CDATA[This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.]]>
<![CDATA[Analisis Rasio Profitabilitas untuk Mengetahui Kinerja Keuangan pada PT Blue Bird Tbk 2021-2024 ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5210
<![CDATA[This study aims to analyze the profitability ratios of PT Blue Bird Tbk during 2021-2024 to evaluate its financial performance. The method used is ratio analysis, including Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). The results of the analysis show that all profitability ratios have increased significantly. GPM increased from 22.24% in 2021 to 32.33% in 2024, indicating efficiency in managing production costs. NPM also increased from 0.39% to 11.8%, indicating the company's ability to maintain higher net income. In addition, ROA and ROE increased from 7.48% to 19.30% and from 9.59% to 29.12%, respectively. These findings indicate that PT Blue Bird Tbk has successfully recovered from the impact of the COVID-19 pandemic and has positive growth potential in the future]]>
<![CDATA[Pengembangan Usaha Koperasi Agar Dapat Mengenal Pasar dan Pesaing ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5240
<![CDATA[Strengthening the position of cooperatives as business entities that are responsive to market changes and capable of competing effectively requires a well-planned business development strategy. In facing the challenges of globalization and increasingly complex business competition, cooperatives can no longer rely solely on the principle of togetherness but must implement a modern managerial approach based on data and measurable strategies. This study aims to analyze how cooperatives develop their businesses by understanding market characteristics and competitor strategies through the application of operations management using the Balanced Scorecard (BSC) framework. The method used is a literature review with a qualitative descriptive approach, focusing on analyzing various literatures related to cooperative management, strategic management, and organizational performance measurement systems. The findings show that the Balanced Scorecard is effective as a tool to assist in formulating comprehensive strategies through four main dimensions: financial, customer, internal process, and learning and growth. With this approach, cooperatives can improve operational performance, gain deeper insights into market needs, respond appropriately to competition, and create long-term value for all their members.]]>
<![CDATA[Kontribusi Brand Awareness dan Brand Image terhadap Minat Pembelian IPhone pada Mahasiswa Pendidikan Ekonomi Universitas Sebelas Maret ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5251
<![CDATA[This study aims to examine the influence of brand awareness (X1) and brand image (X2) on the purchase intention (Y) of iPhone among students of the Economic Education program at Universitas Sebelas Maret. The background of this study is based on the increasing preference of students towards the iPhone, which holds high exclusivity value and strong brand image, despite being positioned in a premium price segment. This research employs a quantitative approach using a survey method through questionnaires distributed to 83 respondents selected randomly by simple random sampling technique. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression analysis. The results indicate that both X1 and X2 have a significant effect on Y. The implications of these findings suggest that marketing strategies emphasizing the development of a strong and exclusive brand image can enhance consumers’ purchase intention, particularly among students. This study is expected to serve as a reference for marketers in designing effective and targeted promotional strategies for the higher education market segment.]]>
<![CDATA[Daya Tarik Shopee : Pengaruh Harga dan Voucher terhadap Keputusan Pembelian di Shopee ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5256
<![CDATA[This study aims to examine whether price and vouchers influence the purchasing decisions of Economics Education student at Universitas Sebelas Maret on the e-commerce platform Shopee. Forty-five respondent who had previously shopeed on Shopee were given questionnaires as part of quantitative approach and causality study methodology. Multiple linear regression analysis, validity, reliability, and classical assumption test were used to analyze the data. The regression coefficients for price (0,434) and vouchers (0,330) indicate that both price and vouchers have a positive and significant impact on purchasing decisions. Based on the F test, these two factors collectively contribute 55% to purchasing decisions. These results highlight the importance of pricing strategies and vouchers in inflluencing Shopee customers shopping decisions. To make findings more generalizable and comprehensive, future reasearch is recomended to increase the number of respondents and incorporate additional variables, such as aspects related to product quality, service, or promotions]]>
<![CDATA[Pengaruh Fleksibilitas Waktu Kerja Terhadap Retensi Karyawan Melalui Kepuasan Kerja Pada Gojek Indonesia ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5300
<![CDATA[This study aims to examine the effect of work schedule flexibility on employee retention with job satisfaction as a mediating variable at Gojek Indonesia. The background of this research is based on the importance of retaining high-quality employees in the digital era, especially in technology companies that have fast-paced and highly adaptive work dynamics. This research employed a quantitative method with a causal design. Primary data were collected through questionnaires distributed to 150 Gojek Indonesia employees. The data were analyzed using simple linear regression and mediation tests to examine the proposed hypotheses. The results showed that work schedule flexibility has a positive and significant effect on employee retention. Furthermore, job satisfaction was proven to mediate the relationship between work schedule flexibility and employee retention. These findings indicate that the higher the work schedule flexibility provided by the company, the higher the job satisfaction, which in turn increases employee retention. Therefore, it is suggested that companies optimize their work schedule flexibility policies to improve employee satisfaction and loyalty.]]>
<![CDATA[Pengaruh Manajemen SDM Strategik dan Kepuasan Kerja terhadap Kinerja Karyawan PT SBA Aceh Besar ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5303
<![CDATA[Integration between strategic human resource management practices and job satisfaction is an important factor that cannot be ignored. Organizations need to ensure that the HR management strategies implemented are not only oriented towards results, but also pay attention to the welfare and positive perceptions of employees towards their work. This study aims to analyze the effect of strategic human resource management practices and job satisfaction on employee performance at PT. Solusi Bangun Andalas in Aceh Besar. The research method used is quantitative. A sample of 150 permanent employees was taken using the Probability sampling technique. Data analysis was carried out using multiple linear regression and partial tests using IBM SPSS Statistics 25. The results showed that this study supports the proposed hypothesis, namely that strategic human resource management practices and job satisfaction have a significant positive effect on employee performance. Suggestions for PT. Solusi Bangun Andalas need to continue to strengthen strategic HR practices, including training, competency-based recruitment, and KPI-based performance evaluation. Job satisfaction must also be optimized through fair compensation, a positive work environment, and good communication. Integration between HR strategies and job satisfaction is important to be carried out synergistically in order to create a productive and sustainable HR system.]]>
