Jurnal Manajemen Kreatif dan Inovasi
Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik manajemen yang adaptif, inovatif, dan berkelanjutan. Ruang Lingkup Ruang lingkup Jurnal Manajemen Kreatif dan Inovasi mencakup kajian dan penelitian terkait: Manajemen kreativitas, inovasi, dan kewirausahaan Strategi bisnis, kepemimpinan, dan pengembangan organisasi inovatif Manajemen sumber daya manusia, pemasaran, dan transformasi digital Ekonomi kreatif, UMKM, serta inovasi berbasis lokal dan sosial
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243 Documents
<![CDATA[Pengaruh Brand Image dan Celebrity Endorser terhadap Keputusan Pembelian di Arascarf Malang ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5306
<![CDATA[Thislresearchlwas a quantitativelresearch with two independentlvariables, namely Brand Image (X1) and Celebrity Endorser (X2) and a dependent variable, Purchase Decision (Y). The data collection method used was conducted by distributing questionnaires to 100 Arascaraf consumer respondents who bought Arascraf products. The sampling technique used in this research was purposive sampling. The data analysis of this study used multiple linear regression and hypothesis testing. The results showed that the Brand Image and Celebrity Endorser had a partial and simultaneous positive influence on the purchasing decisions of 77.8% and the remaining 22.2% was influenced by other factors. While the variable that had a dominant influence on Consumer Purchase Decisions was the Brand Image variable with a regression coefficient value of 0.866. Based on the results of the study, it can be concluded that Brand image and Celebrity Endorser are the reasons for Arascraf consumers to make purchasing decisions at Arascraf.]]>
<![CDATA[Pemahaman ASN terhadap Core Values ASN Berakhlak di Lingkungan BPK Perwakilan Provinsi Lampung ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5314
<![CDATA[This paper examines civil servants' (ASN) understanding of the Core Values of Ethical Civil Service (ASN BerAKHLAK), which represent fundamental principles that civil servants must uphold in performing their duties as public servants. However, some civil servants still lack full comprehension and proper implementation of these values.The study aims to investigate and assess the level of civil servants' understanding regarding these core values within the Audit Board of the Republic of Indonesia (BPK RI), Lampung Provincial Office. Employing a quantitative descriptive method, the research reveals that 94% of BPK's Lampung Office civil servants demonstrate general awareness of the ASN BerAKHLAK values. Nevertheless, their understanding of theoretical aspects and practical implementation requires further improvement.]]>
<![CDATA[Pengaruh Lingkungan Kerja dan Rotasi terhadap Kinerja Pegawai pada Sekretariat BPSDM Perhubungan Kementeria Perhubungan ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5316
<![CDATA[This study aims to determine the effect of work environment and rotation on employee performance at the Secretariat of the Human Resources Development Agency (BPSDM) of the Ministry of Transportation. A conducive work environment and the implementation of proper job rotation are believed to be able to increase employee motivation and work productivity. This study uses a quantitative approach with a survey method by distributing questionnaires to 30 respondents who are employees of the BPSDM Secretariat. Data analysis was carried out using multiple linear regression to test the simultaneous and partial effects between independent variables and dependent variables. The results of the study indicate that both the work environment and rotation have a positive and significant effect on employee performance, both partially and simultaneously. This indicates that improving the quality of the work environment and implementing proper job rotation can contribute to improving employee performance. Data collection used in this study was a questionnaire whose results were calculated using SPSS Version 25. The results of the F test in this study, the calculated F value obtained was 173.617 which means> F table 3.35 where the significance level is <0.05, which is 0.000. Therefore, the hypothesis that simultaneously states that the Work Environment and Rotation have a significant effect on employee performance is accepted.]]>
<![CDATA[Pengaruh Motivasi Kerja terhadap Kinerja Karyawan pada PT Subur Plus ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5328
<![CDATA[This study aims to analyze the influence of work motivation on employee performance at PT Subur Plus. Work motivation is considered one of the crucial factors in enhancing both individual and team performance. The research employs a quantitative approach using a survey method with questionnaires distributed to 50 permanent employees in the operational and administrative divisions. Work motivation is measured through intrinsic and extrinsic factors, while employee performance is assessed based on quantity, quality, timeliness, and responsibility. The results of the analysis indicate that work motivation has a positive and significant effect on employee performance. The coefficient of determination (R²) of 94.7% shows that most of the variation in employee performance is influenced by work motivation. These findings highlight the importance of implementing effective strategies to enhance employee motivation through training programs, rewards, and the development of a supportive work environment.]]>
<![CDATA[Peran Lingkungan dan Hubungan Rekan Kerja dalam Meningkatkan Kinerja Karyawan PT. Pilar Blessing Indonesia di Karawang ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5331
<![CDATA[Relationships between coworkers are one of the important elements in the work environment that affect employee performance. A harmonious work environment and good social relations can create psychological comfort, increase motivation, and encourage effective teamwork. This study aims to determine the effect of the environment of coworkers on employee performance at PT. Pilar Blessing Indonesia located in Karawang. The method used is a descriptive qualitative approach with data collection through observation, interviews, and documentation. The results of the study indicate that relationships between coworkers based on mutual trust, openness, and smooth communication can improve individual and team performance. Conversely, less harmonious work relationships can reduce work enthusiasm and hinder productivity. These findings indicate the importance of managing interpersonal relationships in the workplace as part of a strategy to improve overall organizational performance.]]>
<![CDATA[Penerapan Motivasi Kerja dalam Meningkatkan Kinerja Karayawan pada Kantor Notaris dan PPAT Karawang ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5333
<![CDATA[Human Resource Management is the development of human resource that carry out planning, implementation, recruitment, career development of employees, employees and carry out initiatives on organizational development in an organization, or company. This study aims to analyze the implementation of employee performance management in a notary office. Performance management is a systematic process of organizational goals. In the notarial work environment, performance management plays a crucial role in ensuring legal service are accurate, timely, and professional. This research uses a qualitative approach with data collection techniques including interviews, observations, and document analysis. The result indicate that performance management has been applied through the setting of work targets, monitoring of outcomes, and the provisions of evaluations and feedback. However some challenges remain, such as the absence of structured evaluation system and a lack of regular training. The conclusions of this study emphasizes the importance of developing a more formal and measurable work management system in order to increase employee motivation and overall performance. The implications of the research are expected to be a reference in human resource development in notary office and other legal service institutions.]]>
<![CDATA[Mengidentifikasi Strategi Kaizen untuk Meningkatkan Disiplin dan Produktivitas Mahasiswa di Lingkungan Universitas Buana Perjuangan Karawang ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5335
<![CDATA[This study aims to identify Kaizen strategies that can be applied to improve student discipline and productivity within Universitas Buana Perjuangan Karawang. Kaizen, a Japanese philosophy of continuous improvement, is considered relevant to encourage positive behavioral change in academic activities and time management among students. Using a qualitative descriptive approach, data were collected through interviews, observations, and documentation involving active students and academic advisors. The results show that applying Kaizen principles such as daily self-evaluation, active involvement in study planning, and the reinforcement of a collective discipline culture significantly contributes to improving academic productivity. This study recommends integrating Kaizen strategies into student development programs to create a more effective and sustainable learning environment.]]>
<![CDATA[Pengaruh Kompensasi Finansial dan Non Finansial terhadap Tingkat Turnover Intention pada Karyawan Generasi Z ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5336
<![CDATA[This study aims to analyze the Effect of Financial and Non-Financial Compensation on Turnover Intention Levels in Generation Z Employees. Generation Z, known for its unique characteristics such as preference for work flexibility, technology, and work-life balance, shows a relatively high level of turnover intention compared to previous generations. Compensation is one of the important factors that can influence employees' decisions to stay or leave a company. This research method uses a quantitative approach with data collection techniques using questionnaires distributed to 50 Generation Z employees. Data were analyzed using classical analysis tests and multiple linear regression to determine the effect of compensation on turnover intention. The results showed that compensation had a significant effect on turnover intention, which means that the higher the level of compensation received, the lower the employee's desire to leave the company (Turnover Intention). These findings provide implications for human resource management to design a competitive compensation strategy that is in accordance with Generation Z's expectations in order to reduce turnover intention levels.]]>
<![CDATA[Menggambarkan Peran Pendidikan Digital dalam Meningkatkan Kualitas Sumber Daya Manusia di Sektor Ekonomi Kreatif ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5347
<![CDATA[In the rapidly evolving digital era, human resources (HR) are a key factor in facing global challenges and leveraging technological opportunities. Education plays a strategic role in shaping high-quality human resources that are adaptive, innovative, and competitive. This study explores how education, through the enhancement of digital literacy, 21st-century skills, and the use of information technology, significantly contributes to improving HR quality. The transformation of education—covering technology-based curricula, digital learning methods, and vocational training—has become essential in creating a workforce that is ready to compete in the digital age. The discussion concludes that investment in an education system responsive to technological developments will produce superior and highly competitive human capital. Therefore, collaboration between government, educational institutions, and industry sectors is crucial in creating a relevant and sustainable learning ecosystem.]]>
<![CDATA[Analisis Strategi Bussines Model Canvas pada PT XYZ ]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 3 (2025): Juli: Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/jmki-widyakarya.v3i3.5348
<![CDATA[The company, which provides outsourcing services in various sectors such as cleaning services, security, administration, and others, primarily employs the canvassing method as its main market penetration strategy. This study uses a descriptive qualitative approach with data collection techniques through unstructured interviews and observation, aiming to analyze the Business Model Canvas (BMC) strategy. The results indicate that PT XYZ has implemented the nine elements of the BMC in an integrated manner, ranging from customer segmentation, value proposition, and communication channels to cost structure. The company targets customers from mid-to-large scale industries and government institutions.]]>
