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Hajar Dewantara
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INDONESIA
Indonesian Journal of Business and Entrepreneurship Research
Published by Universitas Negeri Makassar
ISSN : 29854636     EISSN : 29854644     DOI : https://doi.org/10.62794/ijober
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Focus and Scope Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 36 Documents
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Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Purnomo, Hery; Arifiansyah, Rully; Sudirman, Nur Andini; Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Do Entrepreneurial Competence and Psychological Well-Being Affect Entrepreneurial Interest among Young Entrepreneurs? Merung, Arteurt Yoseph; Sofyan, Iradat Rayhan; Sudirman, Nur Andini; Isma, Andika
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine whether entrepreneurial competence affects entrepreneurial interest among young entrepreneurs and whether psychological well-being affects the entrepreneurial interest of young entrepreneurs in Makassar City universities. This research uses a quantitative approach. The population in this study is Makassar State University students who have a business at a young age. The sampling technique to be used in this study is nonprobability sampling. By taking a saturated sample type, the sample obtained is 30 people. The data collection techniques used were observation, questionnaires, and documentation. Analysis of research data using descriptive analysis and multiple regression analysis using the SPSS version 26 program. The results showed that the entrepreneurial competence variable partially had a negative and non-significant effect on the entrepreneurial interest of young entrepreneurs at Makassar State University and the psychological welfare variable partially had a positive and significant effect on the entrepreneurial interest of young entrepreneurs at Makassar State University. Simultaneously (together) entrepreneurial competence and psychological well-being have a positive and significant effect on the entrepreneurial interest of young entrepreneurs.
How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Kadir, Rachmawaty; Azisah Alisyahbana2, Andi Naila Quin; Amrullah, Nursinah; Syakur, Ririn Mardhani; Amraeni, Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
Quantitative Analysis of the Trade Industry: The Effect of Environmental Policy on Industry Growth Budi Utama, Ahmad Nur; Avifa K, Zumrotul; Nurdiana, Diah; Andriani, Rusni; Rusdi, Hasnadia
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to examine the impact of environmental policies on the growth of the trade industry, with a particular focus on Toko Marannu. Through a descriptive analysis, the research highlights key areas of implementation, customer acceptance, and the resultant effects on sales, customer satisfaction, and overall business performance. The findings reveal that Toko Marannu has successfully implemented environmental policies, such as the use of environmentally friendly bags and the provision of alternative packaging options, which have been well-received by customers. The study shows that these policies positively influence sales growth, increase the number of visitors, and enhance profits, while maintaining high levels of customer satisfaction. The research, conducted through a quantitative approach using surveys and questionnaires with 40 customers, underscores the importance of environmental policies in driving industrial growth and improving consumer perceptions. These insights offer valuable guidance for businesses seeking to integrate sustainable practices while achieving economic growth.
The Role of Digital Technology in Optimizing Marketing Strategies and Business Management in the Culinary Industry Nurjannah, Rizka Aisyah; Sari, Mena; Chandra, Julian; Asrina, Jessica
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

The rapid growth of the Indonesian food industry has been significantly driven by the strategic use of digital technology to optimize marketing and business management. This study examines the role of digital technology in enhancing these aspects within Yotta's culinary industry. Using a qualitative approach with a case study method, data was collected through in-depth interviews, observations, and document analysis. The findings reveal that digital technology plays a crucial role in improving operational efficiency, increasing brand awareness, and building stronger customer relationships, all of which contribute to increased sales and market reach. Additionally, the use of online platforms for food ordering, social media for marketing, and data analytics for decision-making has been effective in driving business growth. Digital tools have also improved inventory management, employee management, and financial control, leading to higher customer satisfaction and financial stability. The study concludes that optimal use of digital technology provides a significant competitive advantage in the food industry, with Yotta serving as a prime example of how digital innovation can enhance business performance.
Feed Milling Industries Resilience amid COVID-19 in Nigeria Olufemi, Adio Matthew; Oyesola, Olarinde Luke Oyesola; Abosede, Ajetunmobi Oyepeju; Durojaiye, Ayeni Matthew; Adeola, Asake Sarah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study analyzed the resilience strategies for small-scale feed milling industries, learning from the COVID-19 pandemic in Ekiti State, Nigeria. 215 small scale feed mills industries were selected by multistage sampling procedure. Descriptive statistics, gross margin and regression analysis were used for the analysis of data collected. Results revealed that the mean age for the respondents was 40.45 year. In addition, 91.58% of the feed millers were married while 8.42% were single with a mean household size of 6. 13 years was the mean number of years spent in school. With respect to experience, the respondents had 11 years of feed milling experience. Gross margin results indicated that income after COVID-19 is more than during the COVID-19 showing an N168,330.00 significant (p<0.001) difference indicating that COVID-19 had great consequences on the income. The regression result revealed that sex (p<0.001), marital status (p<0.010), household size (p<0.001), education (p<0.001) and experience (p<0.005) were feed mill profitability determining factors in the study area. Constraints faced during COVID-19 are that lockdown due to COVID-19 hindered operational activities of feed mill (65.26%), COVID-19 causes a total increase in the price of inputs (66.32), reduction in the sales of feeds (69.29%), reduction in work force (65.26%), and loss of raw materials through spoilage (66.32%). The study recommended that feed millers should collaborate with local farmers for the supply of materials at lesser price, rather than buying highcost foreign materials.
Do Marketing Strategy and Product Innovation Contribute to the Marketing Performance of Culinary Enterprises? Yahya, Muh; Mufida, Nurul; Sholihah, Mahmudatus
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to examine the impact of marketing strategy and product innovation on marketing performance at Rumah Roti store in Makassar. The population consists of buyers on Jalan Toddopuli 10, with a sample of 31 buyers. Data collection methods include literature review, documentation, and questionnaires. The analysis methods used are validity tests, reliability tests, classical assumption tests, linear regression analysis, t-tests, F-tests, and the coefficient of determination (R2). The t-test results show that both marketing strategy and product innovation have a significant impact on marketing performance. The F-test results indicate that these variables simultaneously influence marketing performance. The coefficient of determination reveals that 94.8% of the variance in marketing performance is explained by marketing strategy and product innovation, with the remaining 5.2% attributed to other factors not included in this study, such as product quality and entrepreneurial orientation. The study concludes that market orientation and service quality are critical factors influencing marketing performance at Rumah Roti store. The recommendation is that the store owner should focus more on innovation, market orientation, and service quality to enhance customer attraction to the store.
The Effect of Job Creation Law Regulation on Mining Business: Economic Impact Analysis on the Mining Industry Mubaraq, Muhammad Satrio; Wahyudin, Wahyudin; Guntur, Muhammad Irham
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study provides important insights into the impact of Labor Law Regulation on the mining industry, with a focus on PT. Vale Indonesia. By applying simple linear regression analysis to the company’s financial and operational data from 2019 to 2022, the research evaluates the effects of the Labor Law Regulation both before and after its implementation. The study aims to determine how the regulation influences the financial and operational performance of PT. Vale Indonesia. The Labor Law Regulation, as the independent variable, assesses the effectiveness of government policies in supporting the mining sector. Financial performance, the dependent variable, is measured through indicators such as economic impact and perception. The analysis reveals a significant improvement in PT. Vale Indonesia’s financial outcomes post-regulation, suggesting enhanced operational efficiency and capital investment. However, the study also notes the need for further investigation into the social impact on surrounding communities. Overall, the research concludes that the Labor Law Regulation has a positive and statistically significant effect on the mining business, indicating strong government policy support, with a high predictive power.
The Effect of Digital Payment Innovation and Point Giving Marketing Strategy on Consumer Shopping Experience in the Culinary Industry Susilo, Anton; Putri Gami, Emelia Rahmadany; Surentu, Yohanis Resa; Hikmayani Jufri, Eka Dian
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study investigates the impact of digital payment innovation and point-of-sale marketing strategies on consumers' shopping experiences in the Yotta culinary industry. As companies strive to innovate and grow, understanding customer behavior and competitor capabilities becomes essential for achieving a competitive advantage. The study aims to: 1) Analyze the effect of digital payment innovation on consumer shopping experiences, 2) Assess the influence of point-of-sale marketing strategies, and 3) Examine the interaction between these factors. A descriptive analysis approach was utilized, with data collected from 35 questionnaires. The results indicate that digital payment innovation significantly affects consumer shopping experiences, with an average score of 35.80 and a standard deviation of 3.692. The point-of-sale marketing strategy also influences consumer experiences, reflected by an average score of 24.60 with a standard deviation of 2.746. The overall consumer shopping experience scored an average of 24.68 with a standard deviation of 2.598, suggesting that Yotta consumers are more inclined to choose digital payment options. The findings offer valuable insights for stakeholders aiming to enhance consumer satisfaction through innovative payment and marketing strategies.
Do Digitalization and Startups Contribute to the Development of the Agroindustry Sector? Yasen, Syahruddin
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This research aims to analyze the preferences and other factors influencing consumer decisions related to Markisa Mammiri products. The respondents selected are undergraduate students from the Faculty of Economics and Business, Universitas Negeri Makassar, with data collection conducted online through Google Forms with 37 respondents. The descriptive analysis results indicate that most respondents gave positive ratings for digital accessibility, digital promotion, customer satisfaction, product price, and social economic impact. However, there is relatively lower rating for product quality. It is recommended to develop a strategy focusing on improving product quality through strengthening the R&D department, implementing strict quality control, enhancing communication and education with customers, as well as innovative product and customer service development. It is hoped that the continuous application of this strategy will increase customer satisfaction and strengthen the company's position in the market. This research provides valuable insights for business development strategies to achieve higher customer satisfaction and sustainable growth for Markisa Mammiri's business.

Page 3 of 4 | Total Record : 36

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