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Hajar Dewantara
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Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia
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INDONESIA
Indonesian Journal of Business and Entrepreneurship Research
Published by Universitas Negeri Makassar
ISSN : 29854636     EISSN : 29854644     DOI : https://doi.org/10.62794/ijober
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Focus and Scope Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 36 Documents
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How does Creative Industry Innovation affect Entrepreneurial Interest Mediated by Student Entrepreneurial Motivation? Ariyanti, Rini; Imran, Ahmad Fathir; Nandini, Anis Pri; Nugraha, Muh. Fadil; Tandi, Gleno Amdalitu
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study investigates the impact of creative industry innovation on the entrepreneurial interest of University of Makassar students, with entrepreneurial motivation as a mediator. According to the latest survey on creative economy, this industry has shown significant growth in its contribution to national GDP. However, entrepreneurial interest is still considered low among students, despite having great potential. Through regression analysis, the findings show that creative industry innovation has a positive and significant influence on entrepreneurial interest among students, both directly and through entrepreneurial motivation as a mediator. The implications of these findings are the need for increased understanding and awareness of the importance of innovation in promoting entrepreneurial interest among students, by involving various parties such as educational institutions, government, and the creative industry.
Impact of Technological Innovation on Productivity and Competitiveness of the Culinary Industry Kurniawan, Ramdhan; Azisah Alisyahbana, Andi Naila Quin; Raharimalala, Soussou; Reski, Maria; Situmorang, Enzel D. S.; Fadilla, Nurul
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study analyzes the impact of technological innovation on productivity and competitiveness within the bread industry, focusing on a case study of Usaha Roti Gembong Gembul in Makassar. A descriptive qualitative approach was employed, using data collected through in-depth interviews, direct observations, and relevant document analysis. The research provides a comprehensive examination of how new technologies are integrated into various operational aspects, including production processes, inventory management, and marketing strategies. The findings offer practical insights for industry players, highlighting the importance of adopting and utilizing technology to enhance operational efficiency and competitiveness. Respondents generally expressed positive perceptions regarding the availability, accessibility, and efficiency of the technology implemented. Furthermore, high levels of satisfaction were noted concerning product quality and decision-making processes, especially in managing risks and uncertainties. These findings underscore the critical role of technological innovation in boosting both productivity and competitiveness in the bread industry.
Analysis of Factors Affecting Consumer Behavior and Marketing Performance in the Livestock Industry Ma'sum, Hadiansyah; Hendriyati, Heny; Septiana, Ina; Embatau, Gery Geraldy; Nuraisyah, Nuraisyah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study investigates consumer behavior and marketing performance in the chicken egg industry, with a particular focus on Li'an Meto Farm in Takalar Regency. Data were gathered through in-depth interviews with the farm's owner and customers, providing insights into the factors influencing consumer decisions. The findings reveal that consumer behavior in the region is primarily shaped by price, quality, and availability. Consumers tend to prefer chicken eggs that are affordable, of high quality, and easily accessible. Moreover, trust in the brand and the farm's reputation significantly impact purchasing decisions. Li'an Meto Farm exhibits strong marketing performance, which can be attributed to its strategic emphasis on building and maintaining good relationships with customers, alongside a commitment to consistently delivering high-quality products. These factors contribute to the farm's ability to attract and retain a loyal customer base, thereby enhancing its overall market position.
Effect of Individual Characteristics, Self-Efficacy, and Entrepreneurial Motivation on Entrepreneurship Interest through Entrepreneurial Attitude Ramadoan, Suci; Raharimalala, Soussou; Diarra, Salim
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study examines the influence of individual characteristics, self-efficacy, and entrepreneurial motivation on entrepreneurial interest through entrepreneurial attitude among students of the Faculty of Economics and Business (FEB) at Universitas Negeri Makassar. Using a quantitative explanatory approach, data were collected from 102 respondents through purposive sampling and analyzed with Path Analysis. The results show that individual characteristics and entrepreneurial motivation indirectly influence entrepreneurial interest through entrepreneurial attitude, while self-efficacy has no significant direct effect. Additionally, entrepreneurial attitude positively affects entrepreneurial interest. This study offers valuable insights for educators and lecturers to mentor students in developing entrepreneurial skills, emphasizing both product management and marketing strategies. It also encourages students to enhance their business decision-making abilities. Future research can explore additional variables and methodologies to expand the understanding of factors influencing entrepreneurial interest.
Entrepreneurial Skills and Financial Access: The Mediating Role of Entrepreneurship Education in Shaping Entrepreneurial Interest Kamal, Irsyad; Rafiah, Kurnia Khafidhatur; Diarra, Salim
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

Student entrepreneurial interest is very important to encourage economic growth through job creation. This study aims to analyze the effect of entrepreneurial skills and access to capital on entrepreneurial interest with entrepreneurship education as a mediating variable in Universitas Padjadjaran students. The research method used is quantitative with explanatory descriptive design. Data were obtained using a closed questionnaire distributed digitally through Google Form with a Likert scale to students, then analyzed using path analysis techniques to test the direct and indirect effects between variables. The results showed that entrepreneurial skills have a significant direct effect on entrepreneurial interest and entrepreneurship education. Entrepreneurship education is also proven to have a significant effect on entrepreneurial interest. However, entrepreneurship skills have no significant effect indirectly through entrepreneurship education, while access to capital has no significant effect either directly or indirectly. This study highlights the importance of developing entrepreneurial skills and strengthening practice-based entrepreneurship education programs to increase students' interest in becoming entrepreneurs. Support in the form of relevant training is also recommended to enrich students' skills in starting and running a business.
Entrepreneurship Education and Academic Support: Understanding Their Impact on Entrepreneurial Motivation and Interest Revinzky, Muhammad Aqshel; Ihsan, M Chairul; Rejito, Cattleya; Hasan, Zidny Ilma; Akbar, Adhadian
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This research aims to examine the influence of entrepreneurship education and academic support on students' interest in entrepreneurship at the Faculty of Economics and Business, Universitas Padjadjaran, with entrepreneurial motivation as a mediating variable. This research uses a quantitative approach with a survey design. The research population was all students from the Faculty of Economics and Business, Universitas Padjadjaran, and the sample used was 109 students. The research results show that entrepreneurship education and academic support have a positive effect on students' entrepreneurial interest. Entrepreneurial motivation is proven to mediate the influence of entrepreneurship education and academic support on entrepreneurial interest. This research provides implications for teaching staff and lecturers to be more optimal in directing and guiding students in developing interest in entrepreneurship. By improving the quality of entrepreneurship education and comprehensive academic support, it is hoped that it can increase students' motivation and interest in entrepreneurship. For further research, efforts will be made to deepen and expand this research both in terms of variables and development of research methods.

Page 4 of 4 | Total Record : 36

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