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Indonesian Journal of Business and Entrepreneurship Research

IJOBER
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Published by Universitas Negeri Makassar

ISSN : 29854636 EISSN : 29854644 DOI : https://doi.org/10.62794/ijober

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Focus and Scope Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran

Articles 56 Documents

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How does Creative Industry Innovation affect Entrepreneurial Interest Mediated by Student Entrepreneurial Motivation? Rini Ariyanti; Ahmad Fathir Imran; Anis Pri Nandini; Muh. Fadil Nugraha; Gleno Amdalitu Tandi
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study investigates the impact of creative industry innovation on the entrepreneurial interest of University of Makassar students, with entrepreneurial motivation as a mediator. According to the latest survey on creative economy, this industry has shown significant growth in its contribution to national GDP. However, entrepreneurial interest is still considered low among students, despite having great potential. Through regression analysis, the findings show that creative industry innovation has a positive and significant influence on entrepreneurial interest among students, both directly and through entrepreneurial motivation as a mediator. The implications of these findings are the need for increased understanding and awareness of the importance of innovation in promoting entrepreneurial interest among students, by involving various parties such as educational institutions, government, and the creative industry.

Impact of Technological Innovation on Productivity and Competitiveness of the Culinary Industry Ramdhan Kurniawan; Andi Naila Quin Azisah Alisyahbana; Soussou Raharimalala; Maria Reski; Enzel D. S. Situmorang; Nurul Fadilla
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study analyzes the impact of technological innovation on productivity and competitiveness within the bread industry, focusing on a case study of Usaha Roti Gembong Gembul in Makassar. A descriptive qualitative approach was employed, using data collected through in-depth interviews, direct observations, and relevant document analysis. The research provides a comprehensive examination of how new technologies are integrated into various operational aspects, including production processes, inventory management, and marketing strategies. The findings offer practical insights for industry players, highlighting the importance of adopting and utilizing technology to enhance operational efficiency and competitiveness. Respondents generally expressed positive perceptions regarding the availability, accessibility, and efficiency of the technology implemented. Furthermore, high levels of satisfaction were noted concerning product quality and decision-making processes, especially in managing risks and uncertainties. These findings underscore the critical role of technological innovation in boosting both productivity and competitiveness in the bread industry.

Analysis of Factors Affecting Consumer Behavior and Marketing Performance in the Livestock Industry Hadiansyah Ma'sum; Heny Hendriyati; Ina Septiana; Gery Geraldy Embatau; Nuraisyah Nuraisyah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study investigates consumer behavior and marketing performance in the chicken egg industry, with a particular focus on Li'an Meto Farm in Takalar Regency. Data were gathered through in-depth interviews with the farm's owner and customers, providing insights into the factors influencing consumer decisions. The findings reveal that consumer behavior in the region is primarily shaped by price, quality, and availability. Consumers tend to prefer chicken eggs that are affordable, of high quality, and easily accessible. Moreover, trust in the brand and the farm's reputation significantly impact purchasing decisions. Li'an Meto Farm exhibits strong marketing performance, which can be attributed to its strategic emphasis on building and maintaining good relationships with customers, alongside a commitment to consistently delivering high-quality products. These factors contribute to the farm's ability to attract and retain a loyal customer base, thereby enhancing its overall market position.

Effect of Individual Characteristics, Self-Efficacy, and Entrepreneurial Motivation on Entrepreneurship Interest through Entrepreneurial Attitude Suci Ramadoan; Soussou Raharimalala; Salim Diarra
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study examines the influence of individual characteristics, self-efficacy, and entrepreneurial motivation on entrepreneurial interest through entrepreneurial attitude among students of the Faculty of Economics and Business (FEB) at Universitas Negeri Makassar. Using a quantitative explanatory approach, data were collected from 102 respondents through purposive sampling and analyzed with Path Analysis. The results show that individual characteristics and entrepreneurial motivation indirectly influence entrepreneurial interest through entrepreneurial attitude, while self-efficacy has no significant direct effect. Additionally, entrepreneurial attitude positively affects entrepreneurial interest. This study offers valuable insights for educators and lecturers to mentor students in developing entrepreneurial skills, emphasizing both product management and marketing strategies. It also encourages students to enhance their business decision-making abilities. Future research can explore additional variables and methodologies to expand the understanding of factors influencing entrepreneurial interest.

Entrepreneurial Skills and Financial Access: The Mediating Role of Entrepreneurship Education in Shaping Entrepreneurial Interest Kamal, Irsyad; Rafiah, Kurnia Khafidhatur; Diarra, Salim
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Student entrepreneurial interest is very important to encourage economic growth through job creation. This study aims to analyze the effect of entrepreneurial skills and access to capital on entrepreneurial interest with entrepreneurship education as a mediating variable in Universitas Padjadjaran students. The research method used is quantitative with explanatory descriptive design. Data were obtained using a closed questionnaire distributed digitally through Google Form with a Likert scale to students, then analyzed using path analysis techniques to test the direct and indirect effects between variables. The results showed that entrepreneurial skills have a significant direct effect on entrepreneurial interest and entrepreneurship education. Entrepreneurship education is also proven to have a significant effect on entrepreneurial interest. However, entrepreneurship skills have no significant effect indirectly through entrepreneurship education, while access to capital has no significant effect either directly or indirectly. This study highlights the importance of developing entrepreneurial skills and strengthening practice-based entrepreneurship education programs to increase students' interest in becoming entrepreneurs. Support in the form of relevant training is also recommended to enrich students' skills in starting and running a business.

Entrepreneurship Education and Academic Support: Understanding Their Impact on Entrepreneurial Motivation and Interest Revinzky, Muhammad Aqshel; Ihsan, M Chairul; Rejito, Cattleya; Hasan, Zidny Ilma; Akbar, Adhadian
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This research aims to examine the influence of entrepreneurship education and academic support on students' interest in entrepreneurship at the Faculty of Economics and Business, Universitas Padjadjaran, with entrepreneurial motivation as a mediating variable. This research uses a quantitative approach with a survey design. The research population was all students from the Faculty of Economics and Business, Universitas Padjadjaran, and the sample used was 109 students. The research results show that entrepreneurship education and academic support have a positive effect on students' entrepreneurial interest. Entrepreneurial motivation is proven to mediate the influence of entrepreneurship education and academic support on entrepreneurial interest. This research provides implications for teaching staff and lecturers to be more optimal in directing and guiding students in developing interest in entrepreneurship. By improving the quality of entrepreneurship education and comprehensive academic support, it is hoped that it can increase students' motivation and interest in entrepreneurship. For further research, efforts will be made to deepen and expand this research both in terms of variables and development of research methods.

The Role of Training and Mentoring in The Success of Small and Medium Community Enterprises in Accessing Credit Yanti, Dewi Eka; Musmuliadi, Musmuliadi; Sabran, Sabran
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.20

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in Indonesia’s economic development, including in Kutai Kartanegara Regency (Kukar). MSMEs contribute around 60% to the national Gross Domestic Product (GDP) and absorb more than 90% of the workforce. Although the number of MSMEs in Kukar continues to grow, many business actors still face challenges in accessing formal financial services. These difficulties are mainly caused by limited financial literacy, weak financial management skills, and challenges in meeting administrative requirements set by financial institutions. As a result, limited access to credit often restricts business expansion and sustainability for many MSMEs in the region. This study aims to examine the role of training and mentoring programs in improving MSME capacity to access formal credit in Kutai Kartanegara. The research uses a qualitative approach, with data collected through in-depth interviews involving MSME entrepreneurs, training facilitators, academics, and representatives of financial institutions. The findings show that training programs help improve financial literacy and managerial skills, particularly in financial planning, bookkeeping, and understanding credit requirements. Meanwhile, mentoring provides continuous technical assistance and moral support, enabling entrepreneurs to better understand credit application procedures and build trust with financial institutions. The combination of training and mentoring creates a sustainable empowerment process that increases business confidence and improves financial inclusion. MSME participants who obtained additional capital experienced revenue increases of approximately 20–30%, indicating that these programs contribute to business growth and local economic development in Kutai Kartanegara.

Behavioral Control, Entrepreneurial Activity, and Entrepreneurship Education: The Mediating Role of Entrepreneurial Attitude in Shaping Entrepreneurial Interest Handayani, Tika; Rosita, Rosita
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Unemployment is a major issue in Indonesia. This is due to Indonesia being a country with a relatively high population growth rate, which impacts competition for job opportunities. One effective way to address unemployment is by creating or increasing the number of entrepreneurs. This study aims to determine the direct and indirect effects of entrepreneurship education, behavioral control, entrepreneurial activity, and entrepreneurial attitude on entrepreneurial interest. The sampling technique used was Proportional Random Sampling, with a total of 106 students at Politeknik Negeri Sriwijaya. The research results indicate that both directly and indirectly, entrepreneurship education, behavioral control, entrepreneurial activity, and entrepreneurial attitude have a significant impact on entrepreneurial interest. Based on the findings of this study, it can serve as a source of information or reference for educators or lecturers to guide and mentor students regarding the development of entrepreneurial skills. Students are expected to deepen their skills related to business management so that they focus not only on the products produced but also on marketing activities and decision-making regarding business evaluation, with the aim of developing their businesses. Furthermore, future researchers are encouraged to deepen and expand this research in terms of variables and the development of research methods.

The Strategic Role of Millennial Women in Advancing MSMEs in the Digital Economy Era Nurhayani, Nurhayani; Jumardi, Jumardi; Haruna, Hasisa
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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The development of the MSME sector which is supported by the digital economy, creates many new innovations. The transformation towards a digital-based economy is mostly driven by millennial women. This study aims to analyze the strategic role of millennial generation women in the digital economy era. The research method used is the descriptive qualitative method. The data collection method used is the method of observation, interviews, and documentation. Data were analyzed through three paths, namely data reduction, data presentation, and drawing conclusions. The results of the study show that respondents play an important role in economic development through MSMEs. The results of this study prove: 1) millennial women have an important and strategic role in starting businesses, creating new products, managing business finances, and marketing their business products using digital media; 2) on average business actors understand their position as women, respondents say that there are no norms/rules that prohibit women from working, and MSMEs managed by respondents have received permission and support from husbands or family; 3) MSME actors have benefited from the digital economy, especially in the marketing process, the benefits derived from social media activities greatly support the development of their businesses, and the government is very supportive of the efforts made by women entrepreneurs in helping improve the regional and national economy.

Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Hikmah, Nur; Mustari, Mustari; Said Ahmad, Muh Ihsan; Arisah, Nur; Purnamasari, Wulan
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hajar Dewantara

Contact Email hajardewantara@unm.ac.id

Phone +6282325900598

Journal Mail Official hajardewantara@unm.ac.id

Editorial Address Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

Location Kota makassar, Sulawesi selatan INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hajar Dewantara

Contact Email
hajardewantara@unm.ac.id

Phone
+6282325900598

Journal Mail Official
hajardewantara@unm.ac.id

Editorial Address
Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

Location
Kota makassar,

Sulawesi selatan

INDONESIA